5 Tips to Improve Google Adsense CPC (Cost per Click) and CTR (Click Through Rate)

As a website and blog owner, you should look at ways to provide high quality and most informative content to your readers. Your hard work will soon be shown in the form of more targeted traffic and improved Google Adsense earnings. In general, Google Adsense CPC will depend a lot on your website niche. But if you are operating in a highly competitive niche, cost per click (CPC) will be much higher on the Google Adsense ads that are placed on your website. But highly competitive niche means, you need to put in extra efforts and time to get targeted traffic to your website.

Lots of people think that the only way to improve CTR is targeting the highest paying keywords, but that will not be much productive. The key for improving Google Adsense CTR will be targeting the right niche and enriching targeted content, improving CTR and being an authority website in your niche etc. Being a Google Adsense publisher, we need to look at ways to improve our Google Adsense CPC and CTR. In simple words, CPC is cost per click and it is the money that we earn for each click made on Google Adsense ads placed on our website. CTR is Click through Rate and it is the percentage of people clicking Google Adsense ads on our website.

Tips to Improve Google Adsense CPC

So here are Top 5 Tips that will help you improve your Google Adsense CPC and CTR:

1. Website Niche

First thing that you have to do is choose a good niche for your website. Niche related to internet marketing, web development, finance, gaming and health etc are high paying as the CPC for keywords related to these niche’s are quite good. Most of the times, you would not get good CPC in case you decide to go for education or entertainment related niche’s.

2. Choose a Good Domain Name

Your domain name should be a true indicator of your website or blog niche. Suppose you want to start a review blog around gadgets, your domain name should reflect that. On Bloggers passion, I’m targeting blogging as my niche and my blog URL Bloggerspassion.com strongly indicates that. So you should do lot of research work in finding a domain name which is a strong indicator of your website niche.

3. Content Quality Really Matters

Content quality really matters when it comes about driving targeted traffic to your website. You should look at producing high quality and relevant contents at regular intervals on your website. On Google, there is one popular saying ‘Content is King’. So if you are able to deliver lots of targeted and engaging content on your website, you can expect good stream of traffic flowing to your website from Google and other search engines. One thing should keep in mind is that you should write contents around your website niche only. This way, you will be able to convert your website into well themed website for that niche. In case, you start writing about unrelated niche, you will see drop in click through rate you are getting on your Google Adsense Ads. This way you may even lose lots of your existing users as they are visiting your website to see latest contents about that niche only and not about any unrelated niche. Hope you got my point.

4. Website Page Rank

Your website page rank is a good indicator of your website authority in your nice. You should look at ways to improve your website Google page rank. You should take your website or blog page rank to 3 at least. Lots of guest bloggers check your blog page rank before sending their guest posts for approval to you. Bloggerspassion.com is a PR 4 blog and I used to receive 40-50 guest posts every month on this blog. Other website owners and bloggers are finding my blog a true authority blog in blogging niche.

5. Visitors Location

Visitor’s location also matter when it comes about improving the CRT for Google Adsense Ads on our website. A single click from US location can give you a CPC of $1 to $5 or even more and while the same click from Asian location will give you a CPC of $.01 to $1 only. So you should look at ways to improve traffic from US location on your website. If you are targeting India as the target market, you will see lower amount of money per CPC. But if you are getting majority of traffic on your website from US, you will see much higher cost per click on your Google Adsense ad units.

By following the above mentioned tips, you will be able to improve your Google Adsense CPC and CTR. Have I missed an important tip that could help us increase Google Adsense cost per click or click through rate, please share in the comments section below.

Image Credit: www.duoblogger.com

Article by Anil Agarwal

Anil has written 228 articles .

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{ 5 comments… read them below or add one }

Karthik February 9, 2012 at 11:38 am: i m struggling to improve my earning, but onlly slow progress……
wat to do….

Jamie Northrup February 9, 2012 at 6:16 pm: Those are good tips Anil, I learned the hard way about the important of having your keywords in your domain.

Miki February 10, 2012 at 2:14 pm: Actually google blocked my earning…..january 14 was a black day for me:(

Miki February 11, 2012 at 4:16 pm: am struggling to improve my blog …..these will be useful for me..

Hillary Bost February 18, 2012 at 1:34 am: Thanks for the tips, I have been looking into adsense but haven’t started using it.