I have been using Google Adsense Ads on my websites and blogs for long time now. So I got some level of expertise about optimizing Google Adsense Ads. I used to get lots of questions from my readers around Adsense where they ask me a lot like how they can increase their Google Adsense CPC and CTR. They seem to be making few pennies only for every click made on Adsense Ads that are placed on their website and blog pages. There can be lots of reasons why they are seeing lower cost per click on their Google Ads. In today’s post, I’m trying to find all possible reasons for the same.
1. Website Niche
When you making decision about your blog niche, you should make sure you are going for a niche that will give you good amount of money. If you have decided to blog about topics related to Music, Education, Dating, Entertainment etc, you will not be able to make big money from your blog through you are able to generate good amount of traffic on your blog. Some Niches that are really high paying and worth trying are Blogging, Making Money Online, SEO, Web Hosting, Shopping, Loans, Credit Cards, Health, Real Estate, Insurance, Gadgets, Jobs, Software etc.
2. Focus on Keywords
Not all keywords will give you the same kind of CPC. Some keywords will be high paying while others will give you few pennies only. You can use Google Adwords Keyword Tool to find some high paying keywords in your website niche. But for high paying keywords, competition is going to be really huge and thus will be an uphill task to bring traffic for those terms on your website from search engines. Most importantly, you should write about the topics you are most knowledgeable and interested in. But while writing your website contents, try to include few high paying keywords on some places in your contents.
3. Number of Ads on Your Website
Cost Per Click (CPC) depends a lot on number of advertisements placed on your website. Adsense allows maximum three contextual ads and one link unit with two search boxes to a publisher on any of its website page. Lots of publishers seem to be making full use of all of these options with the intention that will help them make more money from Adsense Ads. But in reality it is not the case. This will just annoy your website readers. No doubt, maximum usage of Ad Spots may give you more clicks but surely it will lower down your Google Adsense CPC. So you should implement fewer Google Adsense Ad units in your website pages. And According to latest Page Layout Algorithm from Google, having too many ads above the fold on your website will be inviting Google to place some form of penalty on your website.
4. Going for Image and Text Ads
As a website owner, you may be interested in showing just text ads from Adsense team with the intension to show more ads at a time on your website pages. When you go for text and image ads format, Adsense most of the time will display image ads only. From my personal experience, I feel Image and Text ads will give you more money than plain text ads. Image Ads will improve Click through Rate on your website pages.
5. Monitor the Performance of Google Adsense Ads
You should start tracking the performance of various Ad units in your Adsense account by creating custom channels for them. You should keep track of average CPC, CTR and total earning of each ad slot on your website pages. So the idea should be going ahead with the most performing Ad slots while leaving out the low performing ads.
6. Google Page Rank
Google page rank is a true indicator of your website authority and popularity in your niche. Google Adsense seems to be paying high to those publishers who have websites having page rank of 5 or even more. So you should look at ways to improve your website page rank in Google.
7. Targeted Audience
If your targeted audience is based in US, you will notice higher CPC in your Account and if most of your target audience is from India or Asia, you will see few pennies being paid to you for a click made on a ad unit. So your ultimate aim should be increasing traffic to your website from US only.
I hope the above tips will help you increase your Google Adsense CPC to great extent. Do you know any tip that helped you improve your Google Adsense CPC and CTR dramatically, please share in the comments section below.