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Optimising Your Social Media Strategy: 3 Tips for Success

For too long, SEO (search engine optimisation) and social media have operated at different ends of the business spectrum, as each serve entirely different purposes for brands who are looking to promote themselves. While SEO techniques have historically been conceived and implemented by marketing exponents, social media activities have remained exclusive to public relation departments, and this has created a divide between two extremely valuable practices. This has changed in [...]