Blogging can be with two motives one for sharing your thoughts and views with others and second for earning some money through it. So blog monetization came in existence. For that advertisements on the blog are the primary and the best source. There are various types of advertisements available, and that determines how much revenue can be generated from it. Also the advantage of having ads on a blog can is increase in traffic. Positing of the ad on your blog is also a big criterion in deciding that.
So choosing the correct type of ad for your blog is very important as a wrong type and placement of ad can damage your blog’s traffic.
But how to do that means how one should choose right kind of advertisement for their blog. For that you need to consider many factors while deciding like ad type, its size, its color and its placement in your blog.
Check: Banner Ads Advertising: How to Make Money Selling Banner Ads on Your Blog
Also Check: Text Link Ads: How to Make Money Online Selling Text Links on Your Blog
Read: Advertising Web Page: Learn How to Make Money Online with Advertising Page on Your Blog
Advertisement Options Available Online
The advertisements options available online are Banner ads, in-line text ads, contextual ads etc. Let’s discuss few of them here:
Banner ads are the visual ads, which convey through an image supported with a text. They can be enhanced using animation, flash in them. Banner advertisement is one of the oldest and most popular forms of advertisement. They also have lot of advantages attached to them, like they are easily made ad copies. Banner can be of any size or you can re-size them to fit in the most optimum space on your blog. You can adjust the colors of the banner to go with your blog theme and colors; this also helps in catching visitor’s eye or attention. This help you in getting higher click through rate. Moreover it helps you to fill the empty space of your blog and make it attractive.
Things To Avoid While Placing Banner Ads In Your Blog
Bloggers should be aware of the content and its impact on the blog visitors, as irritating animations can displease the visitors which could lead to high bounce rate. While selecting the banner ads special attention should be given to the size of it. As Banner ads with heavy images and animation can lower the website load time. Avoid implementing banner ads with sound.
As going with the relevancy trend contextual ads are becoming popular. Their content is in relevance to your blog content. Context Ads use the information from your blog, blog post keywords and your blog’s tag cloud. These kinds of ads are dynamic in nature and display the ad relevant to the content. Such ads work on the model of PPC (Pay Per Click). The relevancy in the ad and content leads to higher click through rate.
Contextual ads need to be handled more carefully, as in some cases slight re-design in blogs are required to use such ads.
In-line Text Ads
Another popular form for advertisements is In-line Text Ads. These ads are like contextual ads but with a difference that they are displayed into the text of your blog. Whenever a reader hovers over a specified text a small pop up appears providing more information about the text.
The main advantage of such ads are that they are not flashy not even visible on your blog until a mouse over is made on a text. One thing need to be noted that in-line text ads are usable for the bigger and established blogs having regular high traffic. Small blog cannot be benefited from them.
These are the type of ads which most of the bloggers avoid having on their blog, as it gets away the attention of the visitors from the blog to the video. But the average revenue per conversion is generally higher in video ads as compare to any other form of advertisements.
Avoid playing the video ads on auto play mode; it will not be liked by the visitors. Also do not add heavy video ads to your blog, as it will lower your loading speed.
First rule to follow while using pop-up ads is that open the pop-up in new browser window or tab. These kinds of ads have mix reactions. On one side they work effectively in providing good cost per click. These ads leave users with no option to simply ignore them; ad will be flashed in front of them. Users can just simply close the window if not interested.
There is one side of such readers also which really hate such kind of ads which act as a blockage between the blog and them, which in some cases irk the readers to such extent that they decide to leave the blog or website. This gives you high bounce rate, which is not good.
The other negatives of such advertisements that most of the users have enabled that pop up blocker in the browser which will lead all your ad efforts to go in vain. Therefore, pop up ads should be used rarely and wisely.
These are few popular advertisement methods to earn money from your blog. Do let me know in comments which one is working for you.