As your blog grows, you may find that you don’t have enough time to get everything done. There are countless thing you need to do to keep your blogging business running smoothly. These include some or all of the following:
- Writing content
- Finding affiliate products to promote
- Creating your own products
- Emailing your list
- Social networking
- Responding to comments
- Maintaining your site
- Link building
- Guest blogging
This is a sizeable but incomplete list of everything bloggers need to do. Depending on how well your blog is doing, it may be worth your time to get help.
Hiring a virtual assistant is clearly an option. However, virtual assistants approach their tasks from a managerial perspective. You may want to work with another entrepreneur who is just as vested in promoting your site as you are.
Working with a blogging partner may be the perfect solution for you. You can both share the spoils of your blog. This keeps you both motivated towards making the blog as successful as possible and keeps your expenses down if your blog has a slow month or two.
Before you start looking for a blogging partner, you are going to need to decide what you are really looking for. You need to assess your strengths and passions and find someone who is going to complement them. For example, you may work primarily on developing the onsite content, responding to comments and handling technology troubleshooting problems. Your partner might be able to handle the social networking and marketing of the site.
After assessing what you want in a partner you can move on to phase two of the process: the search. There are plenty of ways you can find a blogging partner, some of which may work more effectively than others. Let me go over a couple of approaches I’ve used and how they worked.
After I’ve been working on my site Internet marketing site for a while, I decided that I wanted to work with someone else. I share a client with another writer who had a significant amount of experience as an Internet marketer. I built a rapport with her over time and then invited her to join me. This was an excellent arrangement that worked quite well for me.
I also tried looking for a blogging partner for one of my affiliate marketing sites. This time I didn’t have nearly as much luck. Mostly this was because I tried relying on a job post on Problogger. Although Problogger ads can be a great way to get freelancers to write for you, I came to the conclusion that this wasn’t the most effective way to find partners. I got a few replies to my ad, but most of them didn’t even apply to my follow-up email. Essentially, I wasted $50 for an ad and didn’t find anything.
After evaluating my two experiences, I can say that I think the best approach is to leverage your own circles to find a partner. People you find in your networking circles are likely to know you better and are more likely to be committed to working with you. You will also have a good sense of their skill sets and what value they will bring to your site. You will also be more likely to trust them to pull through if you already understand their work ethic.
Working with a blogger that complements your skill sets can be a great idea. If you are considering working with a partner, you should make sure you understand them as well as possible so that you can know exactly what you are getting.
Kalen Smith is an Internet marketing professional who helps other entrepreneurs develop strategies for starting an Internet business and shares products to help others improve their online business model. He forms alliances with other Internet entrepreneurs on his site Onlinerookies.com because he believes collaboration is necessary for success.