Bloggers Passion

Google SiteLinks: How to Get Google Site Links for Your Website

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One of the best ways to build a profitable online business through websites is to get search engine traffic. The more organic traffic you get the more profits you can make in the long run. Without getting traffic from the search engines, your website can’t reach more people and it goes not no where.

There are tons of SEO strategies and tips to get more organic traffic to your websites. But I’m not going to discuss any of them now as I recently shared SEO tips for the beginners. In this article, I’m going to show you a simple way to get more click through rates on your web pages from the search engine results.

So what’s that simplest way to boost your search engine traffic? Google sitelinks.

You may ask, what are Google Sitelinks and how do I get benefited from them.

how to get google sitelinks

Google sitelinks in action

Now you got an idea? These Google sitelinks are simply sub headings of any website that are shown in Google search results. There are lots of benefits of having Google sitelinks for your websites which I will be discussing with you in this detailed guide.

It’s been years since Bloggers Passion had been awarded by Google sitelinks. I was really happy on seeing Google site links for my blog when I first got them. I was able to know about them from my Google webmasters tool account here. So I thought why not I share some tips so that other website owners and bloggers can get sitelinks from Google for their websites and blogs.

Today, we will be discussing the following things:

  • What are Google Sitelinks
  • How Google Sitelinks are Actually Generated
  • Benefits of Having Sitelinks
  • How to gain Google sitelinks for your website
  • And how to remove a particular link from your sitelinks section

Let’s now discuss about all these things in detail and let me know if you have any questions related to getting Google Sitelinks for your websites in the comment section below.

google sitelinks benefits

What Are Google Sitelinks?

Google Sitelinks are automatic links that are generated by Google Algorithm. They used to appear below our website listing in search result pages on Google. Google created them to help searchers better understand a website before visiting it and as a shortcut to important pages on that website. They are randomly chosen by Google Algorithm and we don’t have much control over which pages from our website will be chosen as sitelinks by Google. But we can surely block pages of our choice being used as Site Links through oir Google Webmaster Tools account.

In simple terms, the links shown below some of Google search results are known as Google sitelinks. Here is an interesting video from Matt Cutts where he is talking about Google sitelinks and how they are actually created:

Google Changing Sitelinks Algorithm

Previously Google used to show maximum 6 sitelinks for a website in its index. But in August 2011, they have increased maximum sitelinks for a website to 12. But while publishing this post, I noticed sitelinks are again reduced to 6. I checked sitelinks for lots of popular websites and blogs on Google, maximum site links I was able to see were 6 only. They look to be  much more detailed now compared to what we previously used to see them.

Note: On June 28, 2013, Seroundtable.com reported, Google started showing 10 sitelinks for domain level queries. I was able to see 10 sitelinks for my blog when trying domain level terms like bloggerspassion.com, www.bloggerspassion.com etc

Google SiteLinks for Bloggers Passion

For Bloggers Passion, I’m currently seeing 6 sitelinks. You can check them by entering ‘Bloggers Passion’ as search term in Google. Here is screenshot showing detailed sitelinks for Bloggers Passion blog in Google search result pages:
Google SiteLinks Bloggers Passion

Here is the list of 6 pages from my blog which are included in Google Site Links list:

Advertise Here on Bloggers Passion
Get in Touch
About Bloggers Passion
Website Traffic Statistics Report July 2011
Website Traffic Report August 2011
Making Money with Unique Content

So are you able to see Google Sitelinks for your website and blog and how many, please share in the comments section below. And in case Google is not showing sitelinks for your domain, follow the tips mentioned above so that you will start enjoying Google sitelinks for your website in near future.

Benefits of Having Google SiteLinks

The first benefit I see having sitelinks is more traffic to our website from Google for brand names as our website will get more exposure due to the availability of Site Links and better Click Through Rate (CTR).

Second benefit I see having Sitelinks means higher authority for your website on Google. Google seems to be assigning Sitelinks to those websites only that are very popular in their niche, have strong backlinks, well structured navigational links etc. So getting siteinks for my blog gives me nice feeling of being owner of a top authority blog in Google. Here are few more benefits of having Google sitelinks on your websites.

  • Google sitelinks improve your overall click through rates. It’s a no brainer. When people see more inner links to your sites on Google search results, they tend to click at least on one link to reach your sites. More clicks means more traffic to your sites.
  • They indirectly shows the popularity of your website and links.
  • It allows to crawl deeper contents of your websites.
  • They give your visitors more options to visit your blog or websites. Google Sitelinks often show popular inner web pages of your sites. So your visitors have more choices of visiting your sites.
  • Increases your brand awareness. Your popularity increases when Google sitelinks shows your inner web pages. If its showing more pages means your visitors have more chances of clicking on your links to go through your websites. So Google sitelinks improve your overall brand awareness.

Getting Google Site Links for Your Website

So now you may ask, how do I get Google Sitelinks for my websites?

First of all let me make it clear, Google has not shared anything that can tell how a website become eligible for sitelinks. We try to judge how a website gets sitelinks depending upon how our previous website gets them and how other website owners are getting them. So there is no shortcut or button that we need to click to get sitelinks. But still there are some factors you should work on to get SiteLinks for your website from Google.

  1. It’s the number of links that are pointing to our website home page that matters the most. If our domain name is just a collection of generic terms, our website chances of getting sitelinks for those terms are quite low. We should look at getting links to our website for its brand name. Like for my blog home page, I can think of getting links for terms like Bloggers Passion, BloggersPassion, BloggersPassion.com, my own name and certain combinations involving brand and my name. So we should look at ways to get more links to my blog home page using these anchors. We used to get sitelinks for very few key terms only and not for every search term where our website is ranking.
  2. Number of cached pages also matters for the terms you want to get sitelinks for your website. These cached pages are not the cached pages from your website, but pages from other websites that are showing up in Google search results.
  3. Domain age also matters a lot in this regard. I did not noticed websites with few months age getting sitelinks from Google. Bloggers Passion was one year plus when I first noticed sitelinks for it. So websites with good age are stronger candidate for achieving these kind of special links from Google.
  4. Your website need to be ranked first position for the search term you want to get sitelinks for. And your website ranking need to be very stable for that search term.
  5. High CTR from search engine results pages and high amount of traffic from search engines make your chances of getting sitelinks stronger.
  6. We need to create well-structured navigational HTML links. We can use CSS to give stylish look to our navigational links.
  7. We need to add correct titles and meta tags for our website home and navigational links to get better click through rate from search engines. Our meta data needs to be corrected and absence of that would result in lower CTR from search engines and chances of your website getting sitelinks become lower.

First of all make sure to sign up for a Webmaster Tools account. Also I strongly recommend you to setting up a Google Analytics and Google Adwords account as well to increase your chances of getting Google Sitelinks for your websites.

Don’t forget

You must need a sitemap for your websites. If you already have one, you can find it by entering your website name/sitemap.xml (ex: www.blogname.com/sitemap.xml)

If you don’t have a sitemap for your websites yet, here’s how to do it, go to http://www.xml-sitemaps.com/ and create one. If you are a WordPress users, you are in luck. Here’s the great plugin to automatically do this all for you.

Note that, after following all the above things, your site takes some time to get Google Siteliks. You won’t get instant results and you won’t see immediate Google sitelinks after implementing the above things.

How to Remove or Demote a Sitelink for your Website or How to control Google Sitelinks that appear in Google search results?

This another question most people keep asking me to answer for. If you are thinking to control Google sitelinks, here’s exactly what you need to do.

As stated previously, we don’t have much control over how Google counts sitelinks for our website. There is no one in Google team who manually decides sitelinks for a domain. There are certain algorithms that do this job automatically. With sitelinks or sometimes called as quick links, Google aims at showing the most important pages from a domain in Google search. However, sometime Google shows links from your domain that you don’t want to show up and you want to replace them with other links from your domain.

There is no way you can ask Google to add a particular link from your domain as sitelink, but you can surely ask Google to remove a particular link from your sitelinks section as follows:

  • Login into your Google Webmaster Tools account and click Sitelinks under Configuration
  • Enter the URL of the link you want to remove from Google sitelinks section under Demote This Sitelink URL and click red color Demote button

Screen showing how you can demote a particular sitelink using your GWT account

Google will soon stop showing that link in sitelinks section for your domain and will add another alternate to it. If you are fine with the newly added link, that is fine. If you want to change that as well, you have to repeat the above process again.

Please make a note that, according to Google “Sitelinks are automatically generated links that may appear under your site’s search results”.  So you don’t have much control over the Google sitelinks and you can’t decide which links to appear on Google search results. But you have the control over demoting site links, if bad links are popping in on your Google sitelinks, then use your Google webmaster tools to remove as shown above. 

In a nutshell: Getting Google Sitelinks for your websites in the search results is not a big deal. First you have to make the search engine crawlers properly index all of your website contents. Then and only then it decides what popular web pages you have that can show in Google sitelinks. For that you need to use XML sitemaps as stated in this article. Also make sure to use Google webmaster tools to remove the bad links that are showing in your Google sitelinks (or if you want to remove any unwanted links from your Google sitelinks in the Google search results).

Also remember an important point while removing your  links from Google sitelinks, you can only demote up to 100 URLs, and all these demotions are effective for 90 days from your most recent visit to the Sitelinks page in Webmaster Tools.

Hope those tips will help you get sitelinks for your websites from Google. Do you have any tip that can help us get these hard to get special links for our website from Google quickly, please share in the comments section below.

Article by Anil Agarwal

Anil has written 335 articles.

You can follow Anil Agarwal on Google Plus, Facebook and Twitter here.


{ 71 comments… add one }

  • shenoyjoseph

    i already followed some same tips like you written in these post. i got 6 google site links for blogspot blog this make me very happy. :)

    Reply
    • Anil Agarwal

      For which search term Google is showing up sitelinks for your blogspot blog?

      Reply
  • Nathaniel

    Very useful tips, will try for my site to get sitelinks.

    Nice, thanks.

    Reply
  • Alicia

    Great tips on getting Google sitelinks. Is there any Google sitelinks for my blog yet?

    Reply
    • Anil Agarwal

      Your website don’t have site links. And in future also, It will be difficult for you to get sitelinks for this website as it’s a keyword based domain. It does not unique to me.

      Reply
      • Ashwani Yadu

        i got sitelinks inmy company by using this tips and preparing all my codes in arranged manner,domain must be 1 year old

        Reply
  • Priya

    Its a very good post on sitelinks, hope will also get sitelinks, My blog is new and it takes time.
    By the way, Nice article. Thanks

    Reply
  • Luis

    Hi Anil,
    Having Google Sitelinks on your site sure is great! Thanks for sharing information about Google Sitelinks as it is my first time to read a detailed post about it.

    Reply
  • ejannat

    i got my site links on my site as well, and its just one month old .. its just amazing :D , now i need to demote some links ….

    Reply
  • x-treme-carpet-cleaning

    Thanks, very good information about Google sitelinks

    Reply
  • Julie

    Anil -

    Can you clarify what you mean by the following:

    “We need to add correct titles and meta tags for our website home and navigational links to get better click through rate from search engines. ”

    Thanks kindly.

    Julie

    Reply
    • Anil Agarwal

      Julie, I mean your meta data should be created keeping your website content in mind. Your title should be informative and should not look like just collection of keywords

      Reply
  • Ashwani Yadu

    nice blog and given details about sitelinks in structured way…

    Reply
  • Nirmal Kumar

    I understood about sitelinks a lot better now. Thanks for the useful article.

    Reply
  • harshit

    my site age is 2 years and getting many clicks from search engine but still there is no sitelinks for my site

    Reply
  • yuvraj

    Sitelinks appear on sites randomly and not on domain age basis.

    Reply
  • Bhavesh Sondagar

    Thanks for the great information.
    Finally I got sitelinks for my blog with your help.

    Reply
  • Xavier

    wooooow, amazing. Better SiteLink. I like Your write artickel

    Reply
  • DisabilityTaxService

    I’m still waiting on my sitelinks.. ugh. It’s taking quite awhile. :S

    Reply
  • Ankit SIngh

    its sad.. i am trying to get site links but no luck so far..

    Reply
  • tasleem

    Thanks Bro. really helpfully tips.
    i’m sure we’ll get our sitelinks very soon.

    Reply
  • Paola

    Thank you for this post! Still no sitelinks for us and we have followed most of the advice. We will try making more search engine submissions as well as directory submissions. Thank you!

    Reply
  • Shine Eddy

    First of all, just wanna say thank to you for writing very good informative article about Google sitelinks. Getting site link and increasing page rank is remarkable mind stone for web every site. Your post give me some great ideas.

    Reply
  • US Joomla Force

    Though you have explained how to demote links, you didn’t give us a clear picture of adding sitelinks for a website.

    Reply
  • Om Tiger

    i hope google will approved my sitelink immediately

    Reply
  • indra putra bungsu

    Thank you for the information provided. an explanation from you is very easy to understand. and I will try your tips from me to apply to blogs that I have.

    Reply
  • ScorpionGod Lair

    Yea…! Great article. I was wondering how people get these sitelinks. That means I have to do more work and be waiting to get sitelinks for my blog. Anyway thanks for writing this as Google Sitelinks page doesn’t give such points to follow.

    Thank!
    Shyam

    Reply
  • NEERAJ

    i have no google sitelinks….hope that i get following your tips…sir

    Reply
    • Anil Agarwal

      I hope you will be able to get sidelinks for your domain after following the mentioned tips

      Reply
  • NEERAJ

    ok…i will follow your tips

    Reply
  • Magcartz

    I agree with your methods… because I followed the as you said and I do added some of other things by my own and I got the tips withing 45 Days…. It’s really cool is your site or blog is having sitelinks…. :D

    Reply
  • Ehsan Ullah

    Anil, I’ve noticed that this is an older post at Bloggers Passion, but you have re-scheduled it. What’s the secret behind this?

    I mean Is it good to re-schedule the older posts?

    Reply
    • Anil Agarwal

      Ehsan, that’s true. It is one of old post on BP. Actually I added some new content to it like Matt Cutts video and then how one can remove unwanted sitelinks for their domain. So instead of creating a new post around this, I thoughts of making the existing post more detailed. I republished it again with the intention to faster indexing of updated content, for getting more comments and social media love and last but not the least, to send some more traffic to this post.

      I hope you will also agree to my views to some extent at least.

      Reply
      • Ehsan Ullah

        Ohh got it Anil, but unfortunately I can’t do it. If I do, I’ll lose all ranking because I’m also displaying the date of the post in my permalink.

        Reply
  • Lorie

    Anil,
    Thanks for explaining what google sitelinks. This was super useful.

    Reply
  • Mahesh Verma

    Great post thanks for sharing this :) really informative and valuable post for every blogger.

    Reply
  • Jasmine

    Congrats on getting Google sitelinks. They surely prove that your blog is great! Hope Google can give me some sitelinks too, hehe!

    Reply
  • nik

    thanks for nice tip. I was wondering about sitelinks for my site. Hope my site gets it soon!!

    Cheers!

    Reply
    • Anil Agarwal

      I hope you will soon get siteslinks for your blog soon from Google.

      Reply
  • Kevin

    My friend’s blog got Google Sitelinks in 5 months, how do you explain that ?

    Reply
  • Edwin

    Hi Anil,

    I have been optimizing my seo, and followed your steps. But unfortunately i am not getting sitelinks in google search.

    tnx

    Reply
  • Vipul

    Thanks Anil for Advise on Google SiteLinks, I was just searching it for my domains. I am sure sitelinks gives high CTR and help in seo because the links in the site links are most popular one.

    Reply
  • Delbert Ednave

    Google said that some site structure doesn’t allow their algorithms to find good sitelinks.
    So how to know that?

    Reply
  • SKS

    How to demote subdomain sitelink?

    Reply
    • Anil Agarwal

      I think you need to set up a GWT account for your sub-domain and from there you should try to demote your subdomain links

      Reply
  • Paul Banks

    I’m actually having difficulty with my music news site, we used to have these sitelinks for many months. Then we decided to better our permalink structure and change our sites appearance, as it wasn’t the greatest and all of a sudden they disappeared. Any tips on how I can get these sitelinks back? I’ve tried everything!

    Reply
  • Scott

    Hi, thanks for sharing i have a few questions,

    1. should i simply choose 6 sitelinks i want to show and then demote every other link on my site?
    2. can demoting harm my rank?
    3. will the sitelinks that i demote still have be indexed by google for seo purposes?

    i understand that google webmaster tools only allows 100 sitelinks to be demoted. so my question is should i simply just demote the sitelinks that continually display that i do not want them to, then one day i will have the chosen 6? or do i simply demote every link and just leave the 6 that i would recommend.

    i appreciate your time and look forward hearing from you.

    Kind Regards

    Scotty B

    Reply
    • Anil Agarwal

      You should only demote those sitelinks which you feel are not good for your business. There days Google has started showing up to 10 sitelinks for domain level queries.

      Demoting too many links may lower down the number of clinks that your website get for queries around your brand as in these cases most of the time Google use to show sitelinks for your domain. So just focus on demoting bad links and don’t think much about having 6 sitelinks only.

      Yes, links that you are demoting will still remain indexed in Google and are eligible to get rankings for their targeted terms

      Please let me know if you have any other question in this regard.

      Reply
  • john

    Oh.

    When I search Bloggers Passsion I see no site links anymore. What happened?

    Reply
    • Xps

      I don’t see when you posted that reply or even when this article was posted (sometime after August 2011), but it’s August 2013 now and this site has 10 sitelinks when you search it’s domain in Google.

      Reply
      • Anil Agarwal

        That’s true. Now boggerspassion has 10 sitelinks when you make searches with bloggerspassion.com and its associated terms. But when we make searches with bloggerspassion or bloggers passion type of terms, Google is still showing less number of sitelinks.

        I will update this blog post again mentioning the latest updates around Google sitelinks.

        Reply
    • Anil Agarwal

      Hi John

      Surely links are there. They were always there. You will even see 10 sitelinks for my blog when type search terms like bloggerspassion.com on Google.

      Reply
  • irene

    thanks for the information on how to remove a page from google search engines very useful for pages that are no longer relevant to your site but are still appearing in the search results

    Reply
  • scott

    i have a sitelink always appearing and i cant get rid of it, i tried demoting it weeks has gone by and it still shows. the link isreally bad….

    sitemap link > when people click on it it opens a download panel to click and download a zip file of my sitemap?

    Reply
    • Anil Agarwal

      Scott, if you unable to get away with that sitelink, you could thought of redirecting that page to the one which make sense to your business. You could place your XML sitemap file to somewhere else. I hope this makes sense to you.

      Reply
  • karade

    i am just trying to get sitelinking
    it has been 3 years for my website but don’t have high repo
    its http://ketons.com
    any idea how can i get ride of it

    Reply
  • virender pal singh

    Hello Anil,

    Will my blog be able to get sitelinks in search ? It is about 8 months old.

    Thanks in advance!

    Reply
    • Anil Agarwal

      Virender to be frank I see rare chance of you getting the sitelinks for your domain. Your domain is basically keyword based and did not give the feeling of a unique brand like Amazon, Flipkart, Jabong etc. I hope you get my point.

      Reply
      • virender pal singh

        Hello Anil,

        Thanks for replying. Yes there are a lot of blogs similar to mine but I have seen sitelinks for similar blogs.

        Isn’t it just about high volume of traffic ?

        Reply
        • Anil Agarwal

          May be you will be able to get sitelinks for your domain as it gets stronger. And please share the similar blogs for which you had noticed sitelinks.

          Reply
  • Joseph

    Hi Anil,
    Will my blog get sitelinks in future?

    Reply
  • Uday Ghulaxe

    Anil sir thank you for explaining google sitelinks. I was wondering how sitelinks works after reading everything is clear.

    Reply
  • Pramod

    I was getting 10 site links but suddenly after MBG Panelty form Google my all site links Disappeared form search result. I am trying my best to get back my site links but I think it would take longer than I think.

    Reply
  • Shiv Kumar Gupta

    Another Great article written by you. I am little confused that Google will not show any site links in future for blogger domain like my blog. I only post some articles. Is it??
    If I will some pages and then promote them, will they shown as a site links?

    Reply
    • Anil Agarwal

      Shiv, I see little scope of getting sitelink for a domain which is keyword based. And one suggestion, if you are serious about blogging, move to a self hosted domain name.

      Reply
  • Anchit Shethia

    I get sitelinks when I type the whole domain – eg: winappleworld.com

    But the sitelinks dont show up when only WinAppleWorld is typed. What could be the issue?

    Reply
  • Mark

    Great article and great case studies and I guess google is by default gonna show site links but these tips are really helpful.

    Reply
  • Digdev Direct

    Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster.

    Reply
    • Anil Agarwal

      Hi

      Here the discussion is about gaining organic sitelink for a domain and not which are controlled by Google Adwords.

      Reply
  • vino

    Hey Anil,

    I was searching for this from long time..My goodness I came across your blog. I was really in need of this sitelinks.Thanks a ton for sharing this article.

    Reply
  • Prakash

    This is great piece of article. Once I used this feature of Google sitelinks. And I completed doing this although there were some difficulty in the middle but then I completed this. Sitelinks feature is really nice to tell google where in your blog are all the options.

    Reply

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