Google SiteLinks: How to Get Google Site Links for Your Website

Recently I noticed Bloggers Passion had been awarded Google sitelinks. I was really happy on seeing Google site links for my blog. I was able to know about my blog site links for my blog from Google webmasters tool account here. So I think why not I share some tips so that other website owners and bloggers can get sitelinks from Google for their websites and blogs.

What Are Google Sitelinks?

Google Sitelinks are automatic links that are generated by Google Algorithm. Site Links appear below our website listing in search result pages on Google. Google created sitelinks to help searchers better understand a website before visiting it and as a shortcut to important pages on that website. Site Links are randomly chosen by Google Algorithm and we don’t have much control over which pages from our website will be chosen as sitelinks by Google. But we can surely block pages of our choice being used as Site Links through Google Webmaster Tools account.

Google Changing Sitelinks Algorithm

Previously Google used to show maximum 6 sitelinks for a website in its index. But in August 2011, they have increased maximum sitelinks for a website to 12. But while publishing this post, I noticed sitelinks are again reduced to 6. I checked sitelinks for lots of popular websites and blogs on Google, maximum site links I was able to see were 6 only. Sitelinks are much more detailed now compared to what we previously used to see as site links.

Google SiteLinks for Bloggers Passion

For Bloggers Passion, I’m currently seeing 6 sitelinks. You can check all 6 sitelinks for my blog by entering ‘Bloggers Passion’ as search term in Google. Here is screenshot showing detailed sitelinks for Bloggers Passion blog in Google search result pages:
Google SiteLinks Bloggers Passion
Here is the list of 6 pages from my blog which are included in Google Site Links list:

Advertise Here on Bloggers Passion
Get in Touch
About Bloggers Passion
Website Traffic Statistics Report July 2011
Website Traffic Report August 2011
Making Money with Unique Content

So are you able to see Google Sitelinks for your website and blog and how many, please share in the comments section below. And in case Google is not showing sitelinks for your domain, follow the tips mentioned above so that you will start enjoying Google sitelinks for your website in near future.

Benefits of Having Google SiteLinks

The first benefit I see having sitelinks is more traffic to our website from Google for brand names as our website will get more exposure due to the availability of Site Links and better Click Through Rate (CTR).

Second benefit I see having Sitelinks means higher authority for your website on Google. Google seems to be assigning Sitelinks to those websites only those are very popular in their niche, have strong backlinks, well structured navigational links etc. So getting siteinks for my blog gives me nice feeling of being owner of a top authority blog in Google.

Getting Google Site Links for Your Website

First of all let me make it clear, Google has not shared anything that can tell how a website become eligible for sitelinks. We try to judge how a website gets sitelinks depending upon how our previous website gets them and how other website owners are getting them. So there is no shortcut or button that we need to click to get sitelinks. But still there are some factors you should work on to get Site Links for your website from Google.

It’s the number of links that are pointing to our website home page that matters the most. If our domain name is just a collection of generic terms, our website chances of getting sitelinks for those terms are quite low. We should look at getting links to our website for its brand name. Like for my blog home page, I can think of getting sitelinks for Bloggers Passion, BloggersPassion and my own name. So we should look at ways to get more links to my blog home page using these anchors. We used to get sitelinks for very few key terms only and not for every search term where our website is ranking.
Number of cached pages also matters for the terms you want to get sitelinks for your website. These cached pages are not the cached pages from your website, but pages from other websites that are showing up in Google search results.
Domain age also matters when a domain gets sitelinks. I did not see noticed websites with few months age getting site links from Google. Bloggers Passion was one year plus when I first noticed sitelinks for it. So websites with good age are stronger candidate for achieving site links from Google.
Your website need to be ranked first position for the search term you want to get sitelinks for. And your website ranking need to be very stable for that search term.
High CTR from search engine results pages and high amount of traffic from search engines make your chances of getting sitelinks stronger.
We need to create well-structured navigational HTML links. We can use CSS to give stylish look to our navigational links.
We need to add correct titles and meta tags for our website home and navigational links to get better click through rate from search engines. If our meta data needs to be correct as that would result in lower CTR from search engines and chances of your website getting sitelinks become lower.

Hope those tips will help you get sitelinks for your websites from Google. Do you have any tip that can help us get Google sitelinks for our website quickly, please share in the comments section below.

Article by Anil Agarwal

Anil has written 228 articles .

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{ 18 comments… read them below or add one }

shenoyjoseph September 9, 2011 at 10:31 pm

i already followed some same tips like you written in these post. i got 6 google site links for blogspot blog this make me very happy.

Anil Agarwal September 10, 2011 at 7:47 am: For which search term Google is showing up sitelinks for your blogspot blog?

seojobs September 11, 2011 at 12:08 pm

Very useful tips, will try for my site to get sitelinks.

Nice, thanks.

Alicia September 13, 2011 at 10:32 pm

Great tips on getting Google sitelinks. Is there any Google sitelinks for my blog yet?

Anil Agarwal September 14, 2011 at 9:40 am

Your website don’t have site links. And in future also, It will be difficult for you to get sitelinks for this website as it’s a keyword based domain. It does not unique to me.

Ashwani Yadu November 10, 2011 at 9:44 am: i got sitelinks inmy company by using this tips and preparing all my codes in arranged manner,domain must be 1 year old

Priya September 14, 2011 at 11:05 am

Its a very good post on sitelinks, hope will also get sitelinks, My blog is new and it takes time.
By the way, Nice article. Thanks

Felicia @ No Deposit Poker September 15, 2011 at 8:35 am

Hi Anil,
Having Google Sitelinks on your site sure is great! Thanks for sharing information about Google Sitelinks as it is my first time to read a detailed post about it.

ejannat September 29, 2011 at 4:09 am