Although not exactly new having been there for quite sometime now, Pinterest is still the latest social network that everyone’s talking about and if you’re a local business owner, this social platform could translate into a strong addition to your online marketing strategy.
For a number of years now, online marketers have been stressing the need for local businesses to leverage social networks including Facebook, Twitter and Google+ to drive engagement with their existing but more importantly potential customers. Now Pinterest, the web’s only visual scrapbook network has come along to allow users to so-called “pin” images and video they want to share from across the web.
Register an pinterest account here http://pinterest.com
Some facts about Pinterest
- In the last year, Pinterest has had an unprecedented user growth. In March 2012, Pinterest had nearly 19 million users.
- Pinterest has a high usage. Pinterest users, according to comScore spent an average of 89 minutes on the site in January, surpassing by far Twitter and LinkedIn and second only to Facebook.
- Pinterest is a female, relationship-centered demographic. Women make up 65% of Pinterest users; they represent the majority of both minutes spent on the site and pageviews.
- Pinterest users have clearly defined interests in product categories such as jewelry, clothing, photography and other vintage goods.
- Unlimited future opportunities. Just this month, Pinterest raised $100 million from the online retailer Rakuten, clearly indicating that investors see a future for the site and its potential to capture the attention of advertisers and the mass alike.
Worldwide, businesses of all sizes are recognizing the amazing marketing opportunity that Pinterest represents. National brands like Coca-Cola and Neiman-Marcus already jumped on the Pinterest train, and The Wall Street Journal literally profiled several small businesses across the country who said they are experiencing a notable increase in website traffic and online revenues from referral traffic from Pinterest.
So how to get a cut off the popularity of Pinterest? Find out now with this step-by-step guide to entering the world of Pinterest.
1. First and foremost, you want to know if Pinterest is right for you
Basically, there are a number of factors that you want to take into consideration before deciding if Pinterest will work for your business like it is for many other contemporary businesses.
- Do visuals have anything to do in your products or services? If your business sells accessories or home ware, prepares gourmet meals, remodels kitchens or designs landscapes, Pinterest might as well be the ideal place for you to engage with your target audience with photos and videos highlighting your products, customer testimonials and other graphics. If you’re a lawyer or a doctor, Pinterest is then clearly not the best place for you to dedicate your marketing resources.
- Do your visuals link to products and services you offer? One of the major marketing benefits of Pinterest is that users can follow links to a business’s website where they can move forward with online purchases, call in an order for local delivery or find the address to nearby locations.
- Does your business cater to women? As the statistics above indicate, women represent the majority of traffic on the site.
2. Pinterest is easy but not as simple to use for marketing as you might originally think
Setting up an account on Pinterest is easy but that’s not all you need to do to get started using this platform to target potential customers. Taking the right steps to reach your target audience requires some additional effort:
- In the “About” section, you should add descriptive keyword or keyword phrases about your business and its location.
- Add your website URL to your profile. Next you also want to link your Pinterest account to your Facebook and Twitter channels to further the reach of your content.
- Add the Pinterest “follow” button to your website and “PinIt” buttons to each product and service page featured on your website.
- Create individual boards on your profile with easy-to-identify names that highlight specific product and services.
- Don’t use your boards to just promote your own content. Regularly pin other relevant content that you think your followers will enjoy
3. Engage with the community on Pinterest
Out there on Pinterest, there are a number of ways in which you can participate in the Pinterest community and thereby increase your online visibility in the process:
- Follow your contemporary competitors in your area, local community leaders and even your own customers so that they know you’re interested in what they share too.
- Comment, like or re-pin content that you find on the network to generate a positive conversation your followers care about.
- Host contests in an endeavor to generate activity for your Pinterest profile. This will attract more eyeballs for your products and services.
4. Remain active on the network
For Pinterest to work for your social media strategy, you need to dedicate time and resources to update the content you share and engage with other users. Also take some time to review what content your followers enjoy most so you can target the right audience with the right products and services.