The clout of Social Media Marketing is immense in the business world, so much so that even if you are running a brick and mortar business, and not taking social media marketing seriously, then you are ringing a death knell for yourself. However, for those who are interested in this medium but unable to figure out where to begin, then peruse the following strategies and take in a plunge right away to expand your business globally.
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1] Know thy self, know they Target Audience
First, determine who you are? What product you intend to sell? For instance, if you are a motivational speaker, or someone who’s interested in running an online book shop, or a restaurant business, an in-depth study of your business will help you zero down on your target audience. Then, pen down the basic profile of your common audiences. His age, hobbies, likes, dislikes et al.
2] Adapt colloquial language
Speak to your audience in their language. In other words, your tone should be very conversational. High –Octane, high-brow stuff won’t help you connect with the audience online, let alone convey your message. Conversational approach is a great ice-breaker. Be it on Twitter, Facebook, LinkedIn, blogs or social bookmarking sites, use common parlance.
3] Address Audience’s Pressing Problems
When you play the blogger’s role, be ready to tackle the tricky questions the customer’s put forth. A better way out is to make a checklist of questions that your target audience are most likely to ask on various social media sites. This will help you express your standpoint scrupulously. Nonetheless, don’t panic. You will have enough time to research and answer the questions of your audience. However, some amount of homework invariably helps. In doing this on constant basis, will help you establish a rapport with the audience.
4] Schedule Your Content
To schedule your content, consider what formats you will be sending and how often. Applications such as Tweet Deck, Hoot Suite and Social Oomph will let you simultaneously post to Facebook, LinkedIn, Twitter and others.
5] Decide How you’ll Fulfill the Content
One thing to keep in mind: whatever schedule you set for yourself or your staff will no doubt require more time than you think, especially in the beginning. Getting started with social media content has a learning curve, so be prepared for the extra time needed to get comfortable with the process.
6] Quality Over Quantity
You don’t have to post every day to create an effective presence with your social media. Find the frequency that makes sense for your business and go with that. Remember, quality must always trump quantity. If you can’t maintain the quality level of your content at the rate you’re trying for, reduce the frequency until you can.
Social media does have value, but you must be willing to:
- Climb the social media marketing ladder and invest in each and every step
- Develop a clear and concise strategy that you and your team can follow
- Be committed
- Be consistent
Set benchmarks and milestones to gauge what’s working and what’s not working – this will help in finding social media marketing success.
Social media marketing does work, but it does not work overnight – it takes work! Invest in it, you won’t regret it.