There are substantial benefits to posting guest posts on your website or blog. By bringing in others, you get the following:
- A New Perspective
- A New Audience
- New Connections
- A New Post
However, as an online publisher, there are certain things to be aware of before you accept guest post offers from just anyone. This article is all about what you need to do before you publish guest posts on your website.
Step One: Check for Plagiarism
The Google Panda Update has made it imperative to be mindful of plagiarism and duplicate content on webpages. If you don’t want your site to get knocked off Google’s search engine then it would be to your advantage to check content on plagiarism checker websites before publishing.
Plagiarism on the web erodes the authority of a website on the web and can cause losses to a business. By ensuring that the content published on a website is authentic and unique, webmasters can avoid lawsuits from other publishers while getting better search engine rankings because search engines reward unique, original content.
Step Two: Format and Proofread Received Blog Posts
Ever since Google started cracking down on paid text links, spammers have had to rely on guest posts to get their message across. If you don’t want low-quality content on your website that can divert your audience elsewhere, you should ask all potential guest posters what keywords or backlinks they want.
Another important thing to ask is what the guest poster’s topic idea and summary are before putting it up on your site. It’s important to not accept overdone topics or list post ideas in order to keep your site fresh. Additionally, the article’s relevancy to your site’s niche is pivotal for your site’s audience and rating.
A cornerstone of effective post is describing benefits, not features. Benefits engage readers, since they’re naturally most concerned with finding out how they can make their lives easier or better.
Pay special attention to names, titles, and genders. Writer should put them in the right manner and ensure consistency through out the coming chapters to keep the reader on track.
Step Three: Interlink to Older Posts
An absolute MUST, interlinking new posts with relevant old ones is a great strategy used by professional bloggers everywhere to get higher rankings in search engines. With this said, it is also important to limit how much you interlink. Inbound links provide a way to minimize bounce rate and to increase page views and engagement while improving your Alexa and Google page rank.
Step Four: Optimize the Post URL and Meta Tags
All guest posts’ URLs must also be based on keywords. To do this, make your post’s URL (slug) smaller than your post’s title. It will also get a better ranking when the post’s URL is short.
After you’ve done this, you need to optimize META tags to get Google to rank and index you faster. There are all kinds of different META, however it’s important to know which to use before publishing your blog post.
META Description Tag
The DESCRIPTION META TAG
<meta name=”description” content=”Create the perfect meta tags for high search engine placement.”>
The description META will not affect the page’s search engine ratings but you can use it as the description in generated search engine results. Therefore, it’s in your best interest to be creative and to think about what your future visitors will want to click on and to not overstuff your descriptions with keywords.
META Keywords Tag
The KEYWORDS META TAG
<meta name=”keywords” content=”Meta Tags Optimization”>
While Google and other search engines are indifferent to these, your potential visitors still view them as crucial when deciding which website’s link to click on. The easiest way to complete this META tag is to paste the contents as the “title” plus anything eye-catching for your potential blog visitors to read.
META Robots Tag
Although there are many other META tags we haven’t mentioned, almost none of them will improve your posts’ SEO rating. The last one that we’ll mention is the Robots Tag.
Here’s how you can create a robots META tag
<meta name=”robots” content=”index,follow”> To see if this is what you wanted, index the page and then follow all the links that come from it. If you don’t want this, don’t worry about it because search engine spiders do all this by default.
<meta name=”robots” content=”index,nofollow”> This will index the page without following the links.
In conclusion, none of the META tags are important for good SERPs so it’s better not to waste too much time on them. However, a META description is still required and you can’t write more than 200 characters.
Step Five: Add Quality by Showing an Intriguing Image
There are many different websites (for example PhotoPin.com, FreeDigitalPhotos.net and Foter.com) out there that offer free pictures that you can take for your blog or website. Don’t skip this step since one picture is worth 1,000 words and can keep your audience tuned into what your message is.