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social media

How to Increase the Effectiveness of Your Social Media Marketing Strategy

If you have a business in the internet era, then social media channels are essential in order to gain visibility, connect with your audience and create quality leads. In a world where traditional advertising has become less effective (direct mail or printed advertising), the social media marketing is the main channel to find new customers, retain existing ones and expand your market. Today the internet is the first place consumers turn for information [...]

Put Your Best Face Forward on Social Media

It's become quite clear that social media is becoming as important as good SEO and quality content on your blogs and websites. But, many people are using social media ineffectively without regard for the future. They post ridiculous pictures of themselves, talk about politics on their business accounts, and generally feel as if they are anonymous, and act as if they are. But guess what? You're not anonymous on social [...]

The Perks of Not Being a Comment Wallflower

For the purposes of this article, I’m going to assume that you’re a good writer and that you’re eager to contribute to the blogs and sites that you value.  Some blogs, websites and social media feeds, however,  are intimidating and seem all but impenetrable to new bloggers. Even if you feel that almost-primal urge to leave a comment, sometimes an aspect of the site stops you in your tracks. Other [...]

Making Friends Out There: 6 Ways to Increase Social Trust

When setting up a brand nowadays, a logo alone is surely not enough. In order to get connected to the world, you need a well-presented online persona. This may include a smart implantation of colors, a clear presence of your core message, a series of content that can show your professionalism in a certain field, etc. However, after got all these ready, do you have the power to pass them [...]

Should You Advertise on Facebook?

Facebook has become one of the dominant forces on the internet, so it's easy to see why it's also becoming a major platform for advertisers. You can see ads of every description on Facebook now. Facebook advertising has some appealing features, but there are also some pitfalls you have to watch out for. Image credit: theundercoverrecruiter.com This is the first question you have to ask yourself. There are many choices [...]

8 Steps for an Effective Social Media Curation Strategy

Managing your online presence can be done using apps for your smartphone or by installing extensions for your web browser. The tool that you choose to use is based on the type or amount of information to manage and features that are required. TweetDeck This is an app and extension that is provided by Twitter. You can install the app on an iPhone or choose to download and install an [...]

11 Tips for Making Your Brand More Social

Social sharing is becoming a bigger part of the Google algorithm these days.  If you are relying on link building alone you will be slowly left behind.  There is already evidence that social media shares plays a big role in the ranking of the major search engines.  Another great advantage of getting more social shares is more people are exposed to your brand and are more than likely to link [...]

Optimising Your Social Media Strategy: 3 Tips for Success

For too long, SEO (search engine optimisation) and social media have operated at different ends of the business spectrum, as each serve entirely different purposes for brands who are looking to promote themselves. While SEO techniques have historically been conceived and implemented by marketing exponents, social media activities have remained exclusive to public relation departments, and this has created a divide between two extremely valuable practices. This has changed in [...]

Online Reputation Management Strategies and Tips

If a person who has created defamatory content about an individual or a company knows how to optimise it on the major search engines, then that content will make its way to the first or second page of the results, and could ruin the reputation of the person mentioned. Search engines rank purely by relevancy, rather than quality, so regardless of whether the information is untrue or genuine, it will [...]