Few days ago, I wrote about why using KILLER word in the post title is not always good and what are its disadvantages. But when I sat down to write this very article, I just could not think of any other suitable title as this one idea is really KILLER. If you employ this in your blog, 101% your bounce rate will be reduced to half.
I think already has been written in the blogosphere on what is the bounce rate, why it is important and how you can reduce it. Bounce rate is that metric that tells that how many of your visitors did not went beyond the first page they arrived i.e. what percentage of your visitors left after the first page and did not visited any other page in that particular visit. Bounce rate is very important because it tells you the real popularity of your blog. You can read more about it here. I have always considered this metric above everything else.
SO WHAT’S THE IDEA?
Nothing complicated. A complete no brainer. You have to click your mouse few times and if you know basics of WordPress, like downloading and uploading the stuff, you are equipped to do this task.
DRUM ROLL-USE THRILLING WP THEME.
I am using Thrilling WP theme since Jan 2010. Initially, when I noticed the bounce rate of my blog, I did not take it seriously as I was sure that with time, it will increase. But in the first 6 and half months of blogging with this theme, my bounce rate kept hovering around 6-10%. I was truly amazed but never gave the credit to the theme. I thought it was my content. See the screenshot of my account from Jan 2010 to mid July.
Then I shifted to new theme that I won in a contest. Honestly, I was thinking that now that I am using a much better theme, my bounce rate will reduce to lower level. Alas, it never happened. In fact, it kept on increasing and since last one month, it has crept up to 50%. But it never struck to me that this is because of theme. I tried various placing combinations but result was same. The below screenshot will clear the things.
Then a week ago, my friend Puneet Jain of Mobigyaan told me to shift back to the old theme not because of bounce rate but because he said it was too tacky. I did the same and see the result. Below is the screenshot of my Analytics account from 11th Oct, 2010 to 15th Oct, 2010. In just 5 days, my bounce rate has come down to 10%. Amazing na!! Thrilling theme has really done wonders, at least, for my blog and I am enjoying it.
If anybody of you thinks that the default theme is boring, the CSS and PHP freaks can design it to their liking but make sure you do not change the basic framework as it is the base behind this low bounce rate (this is what I believe).
The above observations are based on my personal experiences and as you can see from the screenshots, they are not manipulated. Nor the theme creator has asked me to do so. It is what I have experienced and is true to my belief.
Give this theme a try if you are looking for a new one. It is free and available at Thrilling Heroics. And do share your experiences with this theme, either good or bad.