Whether your website is for business or personal purposes, you have to know that it requires more than articles, images, and a design for it to attract readers. You must also optimize it, so it will rank in search engines. In return, your target audience will easily come across your content amidst thousands of other webpages under the same niche.
But how can you obtain good ranking?
Well, the key to a top spot on search engine result pages (SERPs) is search engine optimization (SEO).
Now, before we get into the details on which optimization strategies are the most effective, let us have a quick overview.
What is SEO?
It is actually a (sometimes-unique) part of search engine marketing (SEM), which concentrates on promoting Web content and using search engines to promote an online entity or website.
SEO specializes on the natural and organic relevancy of a Web content and its ranking in SERPs. On the other hand, some of its practices focus more on SEM such as obtaining links.
It works around on the general goal of the following groups.
1. Search engines – provide the most appropriate results
2. Users – look for the most relevant data
3. Owners – optimize their website and pages for better online presence and traffic
It involves several strategies, wherein the following are…
The top 10 SEO techniques
1. Assign title tags
They play a big role when it comes to indexing since they are usually the first aspect that Google or Bing examines to verify the type of your site. Additionally, it is the first thing that users see on SERPs.
Therefore, place your titles with keywords related to your website’s niche. These words may consist of your business name or the title of that certain page.
2. Create meta tags
They come in two primary types, which are the following:
- Description tags – These appear on SERPs to help the readers determine whether your content is what they are looking for or not. Hence, you must add it with just the right amount of relevant words.
- Keyword tags – These appear in titles, headers, descriptions, and throughout the webpage. When you come up with a list of appropriate terms, make sure that the variations do not seem like a duplicate of the first key phrase (e.g. from “SEO tip” to “SEO tips”). Instead, you can use synonyms (e.g. “SEO techniques” and “SEO strategies”).
3. Use heading tags properly
This guideline is important since it helps Web browsers, search engines, and users determine the major points of your content.
4. Assign links with title attributes
Title attributes pop up when the readers place their cursor over text or image links. Therefore, always create valuable link texts that best define the webpage your audience will visit.
5. Provide images with alt attributes
When you place photos with descriptive yet short alt attributes, you are adding relevant texts to the source codes that search engines see during site indexing. As a result, especially if you use highly significant tags, you have a high chance of getting good ranking.
6. Post content
Do not just put any information on your website. Instead, provide relevant topics with the following characteristics and elements:
- Has keywords, meta tags, headers, and images (for better indexing)
Then again, it does not mean that if you have tricked search engines into giving you a top spot in results pages the readers will like your content. Even if it ranks number one in SERPs but it does not offer useful insight or it does not make sense, the readers will not waste another minute on your site.
7. Use XML sitemap
It is a list of all the pages or posts available on your website. Search engines will look into it to properly choose and link content for indexing.
8. Include social media
Through it, you can build more buzz for your site, especially if you add your webpages with social media buttons, which direct your audience to your profile pages. Of course, do not just link your website’s content to your Facebook or Twitter page, you must also help other members through retweets, useful advice, and positive comments. When you do these things, you will find that they would be willing to assist you too.
9. Build links
You can generate quality links from other websites and blog sites, especially if you mention them in your posts or social page. When they do, they will link back to you too. When more bloggers and site owners link to you, the easier it is for your rank to go up.
10. Avoid splash and flash pages
There are two main reasons for this – search engines are not capable of reading them and most users find them annoying. Instead of dedicating an entire page for animation, you can use flash headers for a bit of aesthetic appeal.
Do all these SEO Techniques seem complicated? It may be difficult to get your rank up at first. But as you follow the right SEO techniques, you will have your website in top SERPs in no time.
Emma Tomlinson is the Head of Retail at Smart Traffic, a leading search agency based in the UK providing SEO advice and services to its clients.