Internet marketing is also known as online marketing and web marketing. Online Marketing is generally refer to as the promotion and marketing of the products or service on the internet. Internet Marketing is considered to be wide in scope because it is not only concern with marketing and promotion on the internet, but also marketing with e-mail and wireless media.
Digital Customer Data and Electronic Customer Relationship Management(ECRM) system is also grouped with internet marketing. Electronic Relationship Management is a part of E-commerce. The eCRM needs environment of net i.e., extranet, intranet and internet. Electronic CRM includes all the phase of managing relationships with customers making use of Information Technology. ECRM is endeavors using IT to integrate internal organization resources and external marketing strategies to understand and fulfill their customers needs.
Some Methods of Internet Marketing
This advertisement is a type of online advertising that comes in several forms, including text, logos, banners ads, photographs or other images, location maps, and also audio and video to communicate an advertising message.
Search engine marketing
It is a process of promoting the website by increasing their visibility in search engine result page(SERP) and gaining traffic from search engine through optimization as well as through advertising. The things that makes business tick in the world is all depends on implementing the right search engine marketing strategy to generate business for your website. Search engine marketing provides clients with a host of other services that help in meeting their online goals and targets. Some of services that include in search engine marketing is pay per click advertisement, web hosting and development, content management system, business analysis, blogs, building linking strategies and custom application.
Search Engine Optimization
The meaning of search engine optimization is that your web pages are accessible to search engines and are focused in ways that help to improve the chances of getting indexed easily. It is done so that our site looks natural with attracting more visitors and so improves the website ranking on the major search engines.
There are four types of search engine optimization ranking factors called Periodic Table of SEO ranking factors:
1. On-Page Ranking Factors: These factors deal with Content Optimization, Title-Tags, Meta-Tags, Headlines & Text Decoration, HTML and Optimizing keyword in URL .
Make sure that your URL is optimized for search engine and make sense to fill your web page with keywords relevant to the topic you are writing about.
2. Off-Page Ranking Factors: These factors deal with Links or Back links. To rank high in Google you need lots of quality links or other website linking to your website. Always get links from authority websites and websites with Google reputation because those are the only links that matter. As according to Google quality matter and quantity does not.
3. Violation: Due to black hat tactics, Search Engine needs to penalize websites in order to provide quality results on SERP. If search engine realize publishers have violated in many areas, there is a possibility of their website getting banned.
4. Blocking: Blocking is a factor of SEO that is done by searchers themselves. They can select some websites to block from the SERP and also they can decide that they don’t like your website. Publishers of the website can get negative points depending why and how many people have blocked the website from the search result.
Social Media Marketing
It is a work done to get traffic from the websites and also attention through social media sites. Social media marketing platform is a center to create content that attract attention and encourage reader to share it with their social networks. Twitter is a social networking site designed to let people share short messages and updates with others. Facebook, in contrast, is a social networking site that allows for sharing updates, events, photos and a variety of other activities.
Email marketing is, as the name suggests, the use of email in marketing communications. In this type of marketing, emails are used to send ads or promotional texts or anything else. A message is sent through email with the purpose of enhancing relationship of a business owner with its current or previous customers and also gaining new customer or convincing current customer to purchase something or to use services.
Affiliate marketing is promoting other people’s product in return for predetermined commission in return. Affiliate marketing is a form of online advertising, which works on the concept – payment only on pure performance basis. Products of advertiser are promoted on publisher’s websites. When customers click through from the affiliate’s site to the advertiser’s site and make a purchase, or fill a lead form, a preset commission is paid to the affiliate. Affiliate marketing enables merchants to acquire more customers and affiliates to earn maximum revenue from their audience.
Video marketing is a method in which people sells their products and services using video, to better explain that product or service. The most common way to market a video is to host this on your website and video hosting sites like YouTube and Dailymotion. When a video is hosted on YouTube and Dailymotion this video is available to be seen by general public and in this way you can get visitors to your site for selling of your products.
The world is getting online. Internet marketing has huge number of possibilities to promote and sell your product, thereby getting more visitors or customers to visit and use the services of your site.