Website SEO: How to SEO Your Website for Top Rankings on Google

If you searching internet to find solutions like how to do your website SEO or how to get top rankings for your website on Google and other major search engines, you will end up seeing too much information. And most of occasions, this situation can really confuse you like where and how to start doing seo for your website. So in today’s post, I’m trying to share a small guide that you guys can use to optimize your website for better search engine rankings and business.

Do Keyword Search First

Before you start doing anything for your website, you need to make a list of keywords you will be targeting through your website. You should have clear idea about the terms people may be using to find solutions related to your business. There are lots of free and paid keyword research tools available in the market to help in choosing the right keywords for your business website. The best and free keyword tool that I would recommend is from Google and can be accessed from here.

Now let’s talk about how you should be using Google Adwords Keyword Tool to get the most out of it. Suppose you are doing SEO for a web design company based in India and you need to know the kind of keywords that you should be targeting to get the potential customers for your business. No doubt, you will have certain keywords in mind already that people may be using to find solutions for their problems. But you need many more and most researched keywords that you may have never imagined of targeting without a keyword research tool.

So first thing, that you have to do is enter the most generic term related to your business into this tool search box and select the location as India. Now browse through the results. Google will show few to 800 related keywords type for a searched term depending upon the popularity of search term. For each suggested keyword, Google will be sharing important data’s like competition, Global monthly searches, Local monthly searches, Approximate CTC etc.

Here are some additional keywords you can target that you are able to find through this amazing keyword research tool from Google:

Best web design company
Web design solutions
Custom web design
Web page design
Web design pricing
Web design portfolio
Ecommerce web design

Now you have much better idea about what people are actually searching, the kind of competition and traffic you will face while targeting those keywords. So make a list of targeted keywords after spending some time in doing keyword research through this tool and on Google to have better idea about with which website you will be competing with.

Doing Onapage SEO Activities

Next thing you need to do is do the onpage seo for your website. Onpage SEO takes 25-30% of our overall SEO efforts for a website. We cannot really survive without doing onpage seo activities for a website.

Title Tags

You need to make sure all pages on your website contain unique titles and they need to be created targeted keywords in mind. You should make sure that the targeted keywords for a page are properly utilized in Title tag section.

Optimizing URL Structure

Your website pages should have SEO optimized URL’s. You should include the targeted keywords for a page into its URL. It would be more beneficial if you could add main keywords very close to your website base URL.

Including targeted Keywords into Website pages

Then you need to include your targeted keywords into your website pages. You should include keywords without compromising with your contents quality. Each and every sentence on your website should make sense and don’t include targeted keywords too many times in targeted pages.

Including Images and Videos

It would be more beneficial if you could add related images and videos into your website contents. Their presence will make your website pages more optimized and engaging. You should add associated text with each images and keep the image size to as low as possible without compromising with image quality.

Content Interlinking

You should link your website contents where you make sense. It should help your website readers find more interesting and relevant pages on your website. Apart from linking to your own website, it would be beneficial if you link out to some trusted domains with whom you are not competing.

Make Proper Use of Heading Tags

I would advice using various heading tags in your website pages the way we use them in our MS Word documents. We should be using one h1 tag on a page and other heading tags like h2, h3, h4 etc can be used multiple times on a page. Apart from heading tags, use various list types, bold, italics etc to highlight certain type of content and to make your website contents more engaging.

Doing Link Building Activities

Link building is really important if I’m aiming at getting top rankings on Google and other search engines for competitive keywords. If I do the calculations, link building takes 50-60 percent of overall efforts we apply to while doing SEO for a website. Websites that are able to get good amount of quality backlinks will win the top 10 race on Google.

Here are some activities you should follow to get high quality backlinks for your website which will result in higher page rank and search engine rankings:

Start Doing Guest Blogging

This is ultimate source for generating high quality backlinks and traffic for your website. All you need is find some blogs in your niche that accepts guest posts. You should offer high quality guest posts to them in exchange for 1-2 high quality and relevant backlinks for your website from your guest post content. Most blogs will accept your guest post if they see it as a quality content. So with guest blogging, you can get most trusted backlinks from top blogs in your niche. So guest blogging will help in generating quality backlinks, traffic and branding for your website.

Using Article Websites

Second method you can apply to generate high quality backlinks for your website is using articles submission websites. You should write some high quality articles and submit them into top article accepting websites. These websites will help you in getting high quality and quantity backlinks for your website. Some article directories even will send good amount of traffic to your website targeted pages.

Creating Free Blogs

If you can produce quality content at a brisk pace, you should create some blogs on top blogging websites like Blogger, WordPress, Typepad etc. You should update these blogs by adding new posts on regular basis and generate some contextual backlinks for your website from these blogs.

Doing Blog Commenting

By now you will have the list of some popular blogs in your niche that you had collected during guest blogging process. You can use the same set of blogs for doing commenting. Blog commenting will help you build relationship with the blog owners and their readers, quality backlinks, branding and some instant traffic to your website from those blogs.

Apart from link building, I would recommend creating a strong presence for your website on Facebook, Twitter and Linkedin type popular social media websites. And if you own some video’s created around your services or expertise, look for ways to make them popular.

I hope the steps that I had mentioned above will help you in doing your website SEO to a level where you will start seeing your website results in search engines for most of targeted terms of your business. Do you have something more to add to website SEO tips, please share in the comments section below.

Related posts:

1. Increase Search Engine Visibility for Your Website With SeoBricks SEO Services
2. Using Professional SEO Services of Orange Line’s SEO Agency
3. Top 5 SEO Tips for WordPress Blogs
4. SEO Friendly Titles: 10 Tips to Make Better SEO Friendly Title Tags
5. Writing SEO Articles is Easy – Here’s Why

Article by Anil Agarwal

Anil has written 228 articles .

If you like This post, you can follow Bloggers Passion on Twitter.

Subscribe to Bloggers Passion feed via RSS or EMAIL to receive instant updates.