Readers and Search Engine Bots both are important for any website or blog to get success in the Internet market. Generally what happens people either focus on optimizing their blog posts for the search engines or they only care about their readers experience. Both are wrong. You should be worrying about both readers and SEO if you want to build a successful blog or website that makes money in the long term, builds it own brand and attract lots of traffic. Just implement the basic SEO guidelines while writing SEO content, it will boost your search results for the desired keywords. It can also bring you more loyal readers, sales and subscribers.
Lets build some ideas how to write both for readers and search engines bots.
Content writing tips for readers:
- Update Your site or blog with the fresh content ideas, latest offers, future plans and reader’s question answers.
- Use simple and attractive headlines.
- Try to cover the main points with the list (like top 10, top 15) because lists are easy to read.
- Also give link to external sources if relevant because it add more value to your content and your readers will find in-depth information.
Solve Readers Problems & convert into subscribers:
On your blog reader’s came to get solution of their problem so its your responsibility to try in every possible way to solve their problem via in comments section or via direct communication through email or twitter in real time.
Optimize your images:
Use one image per each post to rank higher for your keywords even in the Google image search results. You should be optimizing your images on blog posts with the primary keywords, description and title tags to rank higher. This is the best method to get search engine traffic without hurting your reader experience.Even readers love images more than content so at-least one image must be present on your post.
Make use of long tail keywords:
Do you know that the long tail keywords can bring you massive traffic from the search engines? Instead of stuffing your blog posts with the specific keywords, you can rank higher if you use long tail keywords on your posts. Moreover, your blog posts tend to get more traffic in the long run, because search users type detailed keywords if they want to find something that is extremely interesting to them.
Get quality back links to your sites:
Back links are the back bone of your sites, no matter how many connections you have online, you must be generating quality back links to get more reputation and readership. Do lot of guest blogging in the similar niches, comment on relevant blogs and do article marketing to produce high quality back links to your sites. Your blogging success not only depends on your blog’s readership, but also depends upon how many quality back links you are building on your blog to take it to the next level.
Get more visibility:
If you want to write both for readers and search engines, getting more online visibility should be your top priority. One of the best ways to get more online visibility is this, get more quality back links to your sites. This way you will actually get more visibility and the ‘possibility’ of getting search traffic for the desired keywords will be more.
And do video marketing and podcasting (remember, YouTube is the 2nd biggest search engines!), there are millions of users who are using YouTube to search the terms. So, don’t limit yourself and your blogging success solely depending upon the Google. No doubt, YouTube links are potential and can boost your search results for your specific keywords even in the Google search results. So, try to be everywhere and get more online visibility to improve your blog’s readership and links.
Make sure to use keywords in the prominent places: Make use of your potential keywords in the most prominent places on your blog posts to get more visibility from the search engines.
Use your keywords in
- Your title tags
- Meta description
- Image alt tags
- Link “anchor” texts
- H2, H3 (Sub head) tags
This way you can actually get more visibility from the bots for the specific keywords which can tend to get more visibility.
Less is more in sharing:
Try to get more likes, shares and tweets on your blog posts. Do you know you can rank better in Google search results if you get more Google+ circles? Yes, you can REALLY rank higher if more bloggers are circling your blog posts on their Google+ profile pages. Try to use 2 to 3 sharing buttons on your blog posts, this way you will be giving very less options to your readers. They will tend to sharing your posts when you give less sharing options.
Do you have any extra tips to write both for readers and bots ?
Rupali believes in hard work and there is no space for excuses in her life. Because of her great interest in latest launches in consumer market she started blogging on similar niche at WhoLaunchWhat. Know more about Rupali at Google + or tweet her at @meetrupaligarg