7 Proven Tips to Improve Google Adsense CPC and CTR in 2018

Are you looking for ways on how to increase CTR AdSense? If you are searching to increase AdSense cpc of your blogs in 2018, you are in the right place.

We all know that Google AdSense is the most popular PPC (Pay Per Click) network where any website owner can use them to increase their online visibility and click through rates.

As I have been using Google AdSense for a long time now (also used for years for this blog), I know few secret tips that can help you increase your CPC and CTR rates to boost your income.

What is Google Adsense CPC?

In simple words, CPC is cost per click and it is the money that we earn for each click made on Google Adsense ads placed on our website. There are so many ways to increase your CPC rates on your websites

  • Create relevant ads
  • Create compelling ads that attract visitors to click
  • Optimize your ads text

And many more which we will be covering in this detailed article to improve Google AdSense CPC rates.

What is Adsense CTR?

Click Through rate is the percentage of people clicking Google Adsense ads on our website.

Let’s imagine your average CPC is $0.2 and if you have got 12,500 average clicks. You should recieve around $5,000. Now, if your CPC had been $0.3 with the same number of average clicks, you could generate $7,500. See, just with a $0.1 increase, you are able to generate $2,500. This is the reason why you need to focus on improving your click through rates (CTR) instead of focusing on getting more clicks in the first place.

Google Adsense CPC will depend a lot on your website niche. But if you are operating in a highly competitive niche, cost per click (CPC) will be much higher on the Google Adsense ads that are placed on your website. But highly competitive niche means, you need to put in extra efforts and time to get targeted traffic to your website.

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Lots of people think that the only way to improve CTR is targeting the highest paying keywords, but that will not be much productive. The key for improving Google Adsense CTR will be targeting the right niche and enriching targeted content, improving CTR and being an authority website in your niche etc. Being an Google Adsense publisher, we need to look at ways to improve our Google Adsense CPC and CTR.

Tips to Improve Google Adsense CPC

So here are Top 7 Tips that will help you improve your Google Adsense CPC and CTR:

How to improve Google AdSense CPC and CTR in 2018

Tips to improve Google Adsense CPC & CTR in 2018

Before diving into the details, you must know few things about increasing your CPC and CTR.

How to calculate your CPC?

cost-per-click-formula

Your CPC will be less than or equal to max. bid, because it’s an avg of bids of all the competitors in a specific period of time. Lets get into the details without much ado on increasing your CPC and CTR rates using Google AdSense PPC ads.

1. Website Niche

First thing that you have to do is choose a good niche for your website. Niche related to internet marketing, web development, finance, gaming and health etc are high paying as the CPC for keywords related to these niche’s are quite good. Most of the times, you would not get good CPC in case you decide to go for education or entertainment related niche’s.

It doesn’t matter how much you want to make from Google AdSense, you just have first focus on choosing a website niche that is either ever green or giving you rock solid income opportunities for a long time. Selecting your niche can determine how much money you can generate each and every month from your Google AdSense ads.

Please go through the above article for picking up a better niche for your businesses to make more money online each and every month.

How to Earn More: Best Adsense Alternatives | Websites that Pays to Blog | Infolinks Ads | How Top Bloggers are Making Money from Their Blogs

2. Find profitable keywords

Do you want to know how to increase CTR AdSense? Create a list of all the profitable keyword ideas in your field and start using them while creating content for your blogs.

Keyword research is the key to increase AdSense CPC. If you are looking for proven ways on how to get high cpc adsense for your blogs, here are few keyword research tips for you.

  • Spy on your competitors best performing keywords. One of the easiest ways on how to increase your CTR AdSense is to find out all the keywords that are being used by the top earning blogs in your field. You can do this by using tools such as SEMrush. It can really help you find out all the top keywords of any niche! Here’s a detailed guide about it.
  • Always find long tail keywords. They are easier to rank and give you lots of search traffic to your blogs. You can create lots of content by using long tail keywords. If you are wondering how to increase AdSense CPC with long tail keywords, I highly recommend you to give a try to Long Tail Pro.
  • Make sure to find and use the keywords with a global search volume between 1000 to 2000 monthly searches. Using low competitive keywords can really help you increase adsense cpc.
  • Always write keyword rich content. Before creating any new content for your blogs, make sure to do keyword research. Only after finding the primary and secondary keywords for your blogs, start creating content around it. That way you can quickly boost your blog’s search traffic as well as AdSense CPC and CTR.

3. Create compelling ads that attract visitors to click

Focus on choosing your website visitors over ads. If you focus on your customers needs and wants, you will be able to create better Google AdSense campaigns to make decent passive income from AdSense ads. Use Google adwords keywords suggestion tool to come up with relevant phrases for your ads, focus on how competitive the keywords are and also analyze how much they can generate you for each keyword.

You need to ask yourself few questions before creating any campaign. Here few of them are

  • Are these keywords searchable on Google?
  • Do people really like to click on these ads without thinking much?
  • How much each ad can generate (per click) aka analyze your CPC

Compelling ads always generate more CTR as they don’t give any false hopes to the visitors, and compelling ads always stand out from the competition. While creating ads, don’t imagine you are creating ads to generate more money, instead think from your customers point of view to generate more clicks.

Your headline of the ad, description and URL are the 3 essential ingredients that can make or break your click through rates, so make sure to have

  • a powerful headline
  • irresistible URL and
  • a search engine friendly description

Ad placement is also the key.

Where you put your ads on your blog’s design plays a huge role in increasing your AdSense CTR and CPC. Here’s a simple screenshot that explains you about the ad placement.

ad location

The first block (which can be seen left side above) usually gives you highest AdSense CPC and CTR because the ad placement is so good when compared to the second block.

4. Quality content is the key

Quality content is one the primary reasons few websites get more CTR and CPC rates from Google AdSense ads. The websites that generate more income from AdSense focus on creating relevant content instead of writing everything under the sun.

One thing should keep in mind is that you should write contents around your website niche only. This way, you will be able to convert your website into well themed website for that niche. In case, you start writing about unrelated niche, you will see drop in click through rate you are getting on your Google Adsense Ads.

This way you may even lose lots of your existing users as they are visiting your website to see latest contents about that niche only and not about any unrelated niche. Hope you got my point.

5. Create converting landing pages

Once the visitor lands on your site for the first time, he will be first noticing your design elements of your websites. If your design is messy and give a spam feel, they will click exit button right away. So don’t create messy design just to generate more sales from your ads, it can kill your conversion rates.

Don’t create false promises on your landing pages and always make sure to deliver what you have promised  on your headlines, or description of the ads. That way you will be able to get more CPC (cost per click) rates from your Google AdSense campaigns.

Here are few tips for increasing your AdSense CTR and CPC with your landing pages.

  • Always focus on creating landing pages that are less distractive. The less distraction you provide the more benefits you will get.
  • Use tools like GetResponse, LeadPages etc to create landing pages. They are cost effective and extremely easy to create stunning landing pages.
  • Analayze how others are using landing pages in your field. See if you can replicate some of their features to boost your AdSense CTR.

6. Visitors location

Your website visitors location (geometric location such as US, UK, India) also matter when it comes about improving the CRT for Google Adsense Ads. A single click from US location can give you a CPC of $1 to $5 or even more and while the same click from Asian location will give you a CPC of $.01 to $1 only.

You should look at ways to improve traffic from US location on your website if you want more AdSense earnings. If you are targeting India as the target market, you will see lower amount of money per CPC. But if you are getting majority of traffic on your website from US, you will see much higher cost per click on your Google Adsense ad units.

So make sure to define your target market before entering into any niche. Few best niches that can send you lots of US traffic to increasing your earnings are below.

  • Fitness
  • Cooking
  • Real estate
  • Games
  • Technology
  • News
  • Entertainment
  • Gossip
  • Weight loss etc.

7. Nurture your SEO efforts

On-page SEO and proper SEO optimization is really the key to increasing your AdSense CPC and CTR.

Make sure to use your targeted keywords within your title tags, sub headings, URL, image alt tags, links and throughout the body to make your content rank well in Google search results.

But be aware of keyword stuffing. If you use the same keywords repeatedly, Google crawlers may think your content is spam and it will penalize your rankings. Use relevant keywords instead of keyword stuffing, it can really help you boost your search rankings.

By following the above mentioned tips, you will be able to improve your Google Adsense CPC and CTR. If I missed an important tip that could help us increase Google AdSense cost per click or click through rate, don’t forget to leave your thoughts in the comments.

Final thoughts about increasing AdSense CPC and CTR in 2018

Improving Google AdSense CPC and CTR is not a hard task, and anyone with basic skills on how to turn visitors into prospects can generate a good average income from PPC ads. Conversion tracking is also a major factor that can decide your CTR rates as you need to focus on getting more click through rates than increasing your ad budget.

If you implement the above 7 tips, not only you will increase your traffic but also you can increase your AdSense CPC and CTR of your blogs. Just make sure to create keyword rich content by analyzing your competitors and you will soon notice better results.

Let me know if you have any questions related to improving your AdSense CPC and CTR rates.

92 Comments

  1. Karthik says:

    i m struggling to improve my earning, but onlly slow progress……
    wat to do….

  2. Those are good tips Anil, I learned the hard way about the important of having your keywords in your domain.

  3. Miki says:

    Actually google blocked my earning…..january 14 was a black day for me:(

  4. Miki says:

    am struggling to improve my blog …..these will be useful for me..

  5. Hillary Bost says:

    Thanks for the tips, I have been looking into adsense but haven’t started using it.

  6. Roshan Baskota says:

    Thanks for the tips. Does the number of ads on blog effect the earning. Some people say that 3 ads is best, whereas some people have their blog surrounded by lots of ads.
    So what is the fact?

  7. JJ Wong says:

    Thanks Anil for the sharing. Great post, I see some of the niche websites are getting very high pay per click, and it can even goes up to $60 and above per click!

    It really does matter on understand where the money go and build along the path, then we will eventually see the money flows in. 🙂

  8. Thanks Anil for sharing this useful information. Nice article, i am running website in Pakistan can u please guide how can in increase my Adsense income.

  9. Thanks Anil for your highly appreciated response, please tell us name of any other adsense high pay links

  10. Dickson says:

    Thanks for the information…
    But my blog visitor target indonesian. How is the cpc cost?

  11. online progamming Tutorials says:

    Domain is the largest fact in Google absence but unfortunetly i select a different domain for my site .if i change it then any problem will occur for Google absence?

  12. Dick says:

    Why there is a different from USA and asia CPC rate?
    Thanks for the information.

  13. Rishi says:

    bro my overall traffic Comes from India and daily am getting 20 to 25 clicks on Google ads but still m not making above $1 because of very low cpc. My cpc is just ($0.03) or ($0.05 )
    i know Indian visitors not pays us so much but there is a any chance to increase my CPC above or near (0.25)
    even m not getting good CPC from US & SA clicks.

    please visit my site and give your views if there any chance.
    Thanks

    • I. C. Daniel says:

      CPC of 0.25 for India traffic not even in a million years.

      Change the niche, but as you know big CPC means big competision.

      Best regards from I. C. Daniel

  14. Gizmo-Geek says:

    I get 15 to 20 clicks every day and most of the clicks are from USA & UK. Still the CPC I get is between the range $0.25 – 0.50. I’ve heard that clicks from UK & USA pays about $1.50 – $3.50. But, I’m not getting that much benefit.

  15. Meteorika says:

    Well.. I’m still thinking about the different cpc between US visitors and Asian visitor. Is that really true buddy?

  16. wasim says:

    hey anil thanks for such handy tips about gogle adsense. i get more traffic from asian countries and my cpc is to much low. that’s not fair by google adsense. they have to increase rate..

  17. Pankaj says:

    Hi Anil,

    I’m not able to get Adsense approval for my blog, so earning and increase CTR & CPC is later part for me. 😉

  18. Your blog niche matters a lot in order to earn from Google adsense.

    I’m into blogging niche so it’s not performing well for me.

    I’ll surely try your methods on my Tech blog and hope to get good results.

  19. Abhijit Bangal says:

    Great and nice tips. But easier said than done, I guess. Moreover, it takes time to see the results, both positive and negative. So, I would say by using these tips, you should also be a bit patient 🙂

  20. I have worked on various niches, and the CPCs varies in every niche and the geolocation of the visitors puts a great influence on the CPC too. As far as the CTR is concerned, it too varies with niche, but mostly it depends upon your site’s theme and position of the ads. Thanks a lot for sharing these tips anyways, really appreciate it 🙂

  21. Apk Baru says:

    hello all, I am new in the world of internet marketing, I was about to start, but why my blog is not accepted by google adsense???

  22. Aneek khan says:

    thanks for sharing usefull content .Now i know the exact way to improve my cpc. I think Us traffic give us good cpc and earning ? is am right .

  23. John Pascal says:

    Adsense Optimization is quite fascinating for me. If we focus on conversion rate optimization along with SEO, I think in less time we can enhance revenue generating potential of our web-marketing efforts. This article has compelled me to re-think over my monetization strategy.

  24. Thanks for advice, this articel is great. I want to creat blog in english language but no more skill rit in english. Yupz, my web in Indonesian language, maybe can’t get visitor from US. Can you give me something tips?

  25. Ade says:

    Thank you for sharing interesting tips , I would like to learn more about adsense.

  26. Tonmoy Dutta says:

    hi Anil,

    Its really nice article about Adsense. Some tips will really help me. I think I have already became a fan of you. Wishing you goodluck.

  27. Rakesh says:

    You are right because responsive ad format also not paying well if you not place them in correct places.

  28. Temitope Akinlonu says:

    Awesome tips. I just got adsense approved and will try to implement this to see how far it will work.

  29. Ravi Sahu says:

    thanks for this i m also getting not good cpc and ctr.It is only depends on high keywords

  30. mbakbro says:

    I don’t know about CPC in your country, but my web which use bahasa Indonesia only get max 0,6 CPC. Sadly, it’s like lower than local PPC rate.

  31. Getting a high CTR is the key to making more with ad networks especially Google Adsense. CTR also depends on the niche. The ads also need to look good. It needs to be attractive which encourages visitors to click on them. I also like the idea of using ads on landing pages. However, they should be limited. Too much ads on a landing page can turn off your visitors.

  32. Hi Ankit, I am your regular blog reader. I have blog site namely EJob Express( ejobexpress.blogspot.com), I try to improve my earning but it very slow. I have google adsense account and I need you help. I’m sure you can do it faster. If you give me some time for above I will be thankful to you. Email ID- bikash336@gmail.com, SkypeID-bikash1211

  33. Duryab Aziz says:

    Nice article about increasing CPC, I will apply these to my blog and I hope this will work. Thanks Anil..

  34. Scarlett says:

    I have heard of instances where even few blogs have drived a lot of traffic and CPC versus those that have many quality blogs. I think early starters get a good lead in this regards.

  35. Arbaz Khan says:

    Personally, I think that the website niche plays a huge role in determining the CTR and CPC of your Adsense ads. You can optimize it by optimizing the ad color, format and positioning but the niche of the website is the important thing.

  36. I am really looking for something that can increase my earnings from 200-20 dollars per month to somewhat 350-400 per month minimum at least. Hope by using all the above mentioned tricks can help me to grab that target.

  37. amit says:

    Hi
    I’m getting more than 500 clicks per day, and making nearly $30 – $35 every day, my total traffic is from Google, what is the reason im getting too less CPC 0.07

  38. Buat Android says:

    Hi, thanks a lot for the information about tips improve cpc and ctr adsense, this is very useful for me, i will try this on my blog

  39. PJ says:

    If the site is targeting US traffic, does it make a difference where the Adsense account is registered? For a blog targeting US traffic, would the CPC be lower if the Adsense account is Indian compared to a US/UK Adsense account?

  40. Rajendra says:

    Do you have any idea why CPC is drooped by more than 50%

  41. Imran Khan says:

    Hi Anil!
    I am one of the regular reader of BloggersPassion and I would say this post is really worthwhile for freshers as well as experience one. I hope I will do as same you said.
    Thanks to sharing this nice article with us.

  42. Hey Anil,

    Some great actionable tips here. Finding the profitable keywords is definitely the most essential part of increasing revenue irrespective of any niche. This is the place where most newbies lack in. I also believe that using some good keyword research tool can help to find those long tail keywords which can actually boost Adsense CPC, along with other benefits of keyword research.

    Thanks for sharing this handy article. Take care and have a great day ahead 🙂

  43. I learned new ways on how I can improve Google Adsense CPC and CTR from this post. I hope this helps me increase my income next month.

  44. Sri Aswin says:

    Thanks for the tips mate. Hopefully I will get better results after trying out 🙂

  45. Timara Hikum says:

    i completely agreed with it ! i have used these tricks on my website and believe you me that it works. Thanks for haring this perfect info. To all viewers of this blog i will ask to must act upon the above mentioned recommendations so as to improve their google add sense and CTR.

  46. Solidworks says:

    CPC is the most crucial factor if your blogs main monetization factor is google adsense. Your article has given us some very valuable information.

  47. facebooklite says:

    Selecting your niche can determine how much money you can generate each and every month from your Google AdSense ads. Thank Post your helpful

  48. lagu terbaru says:

    i’m impress about this post with many special imformation and i like this sentence Nurture your SEO efforts and with me trying is not enought go to the target and we must active active and active and discuss with many people and exchange experience together.

  49. Bhajans says:

    A very useful post, I will surely keep these points in mind when I rearrange my ads next time. Thanks for the awesome information.

  50. Vishal says:

    I have 98% visitors from India but getting very low adsense CPC about $0.01 to $0.02 only. Please check my website and suggest something for me.

  51. vikrant says:

    Thank you for sharing interesting tips , I would like to learn more about adsense and earn through this .

  52. Top Searches says:

    Thanks for steps which i can use for finding long tail keywords. I do not know much about seo so need simple tools for finding keywords.

  53. Raj says:

    I am sick and tired of making money online. It doesn’t work at all. I am thinking to change the niche of my blog. Thanks for such great post.

  54. good post, i find such a great information about ctr, heatmap should include in that

  55. Vrisha Malan says:

    Adsense Optimization is pretty interesting for me. If we concentrate on conversion rate optimization along with SEO, I guess in less time we can improve revenue generating funda of our web marketing efforts. The best way to improve Adsense revenue is to write content on high CPC keywords, but such articles will not perform well in organic search because of high competition. We can drive traffic through low competition keywords to blog and include high paying keywords link within the article; so that visitors would click on high paying keywords link and redirect to high CPC article within a blog.

    For me, it’s just studying with ad placements and experimenting with font size and colors to mix in with the content that works. I know that Google Adsense optimization is critical to earning from blogging. But it is very ugly to use 336×280 at the top of blog post because it diverts reader attention. So I always keep 728×90 or 468×60 at the upper part of the header.

    CPC/CPM/PPC is the most crucial factor if your blogs main monetization factor of Google Adsense. I’m practicing very hard to increase my Adsense earnings because they are very low in my blogs. I’m working with keywords in articles, and I’m praying I can get something more from it. Anyways its an excellent article about increasing Adsense earnings. You have discussed all the key points for increasing CPC of Adsense Ads. Thanks!

  56. Hey Anil
    That is really an informative post for anyone looking to increase CPC and CTR of Adsense. I really like the way you write. It is easy to understand.
    I wanted to ask that, sometimes CPC of my website goes upto $1 but sometimes it came down to $0.02. Why this is happening?
    Please give your suggestion on this.
    Thanks for sharing this informative post.

  57. James says:

    These are good tips but I am still struggling on my website because it is generating just $3 per month 🙂

  58. Kittugadu says:

    Hey Anil
    Very nice article for improving adsense CTR… To get more visitors we need to build our own unique content so that it comes first in search engines. Revenue increasing may not be in our hands as some visitors comes read our article and leave without clicking any ads even that page shows high CPC ads.

  59. Rinku Singh says:

    My website CPC rate is also quite low around $0.1 to $0.5. Thanks for sharing valuable tips I follow these tips on my site soon.

  60. Karan says:

    I am getting 0.3$ per click for my website. My website rank is also increasing day by day. How to earn more cpc.
    Thanx

  61. That is an informative post for anyone looking to increase CPC and CTR of Adsense. I really It is easy to understand.

  62. Alan walker says:

    Thanks for this excelent article.
    I’m also getting not good because high keywords competition

  63. lara says:

    If the site is targeting US traffic, does it make a difference where the Adsense account is registered? For a blog targeting US traffic, would the CPC be lower if the Adsense account is Indian compared to a US/UK Adsense account?

  64. planetlaguaz says:

    thank you for sharing the article,
    really helped me in the development of Google Adsense
    very helpful

  65. Mehedi Hasan says:

    Thanks Dear for your valuable information regarding Google AdSense. Here I came to know one important thing that’s the heat map. I tried some of your tips on my site and got instant effect on my CTR. I think quality content is all about we need to think. If we follow this big tips, everything will follow us accordingly.

  66. rahul says:

    i got low ctr 1% average need sugestion to increase ctr so i can increase earning

  67. Tanuja Rao says:

    Thanks for sharing valuable tips I follow these tips on my site soon.

  68. Nice and well written article. You give such a wonderful information about adsense earning. you Clearly explained about CPC and CTR.

  69. Abhishek Verma says:

    Hey Anil,
    Can you please write an article for the media.net users. I’m also a medianet user.
    Thanks.

    • Fawad khan says:

      Personally i hv used media.net, i got bed experience i. Media.net, if u hv usa uk trafic then ok otherwise measure traffic comes on asia then dont try media

  70. Hey Anil,
    Can you please write an article for the media.net users. I’m also a medianet user.
    Thanks.

  71. Wow! Anil, this is like the best article I have read so far about improving Google Adsense CTR, and I am now very committed to try all of your tips. They are just so basic, apt, and awesome!
    Thanks for much for sharing this with your community of readers. You are the best man!

    Sam

  72. hi Anil,
    This proved really helpful for me.I read your this guide 1 month ago and follow all the guidelines and I got good results.Thanks for sharing this with us.

  73. Well, I am getting 0.01$ CPC I tried everything but I can’t find any solution please tell some other ways too 🙂

  74. Akhil says:

    I have a youtube channel and it is my major traffic source. I am also getting decent ctr but the cpc is only 0.05-0.08. Can i increase cpc writing about the topic having high cpc keywords.for indian traffic

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