Honest ActiveCampaign Review 2024: Is It Better Than Others?

ActiveCampaign Review
Honest ActiveCampaign Review 2024: Is It Better Than Others?

Product Name: ActiveCampaign



ActiveCampaign is a powerful automation tool that helps you with email marketing. If you want to boost your email performance, ActiveCampaign is a great choice. Read our detailed review on ActiveCampaign to know more about it.

I have tried dozens of email marketing solutions, including Drip, GetResponse, and ConvertKit, over the last 13 years.

Now, I have been using ActiveCampaign since March 2022 to manage our email lists, send email newsletters, and email automation.

My ActiveCampaign subscription

I am on the ActiveCampaign Lite 5000 subscribers plan, which costs me $99 monthly.

my activecampaign invoice

I am delighted to switch to ActiveCampaign. 

The migration was smooth, and I am getting excellent email open rates on ActiveCampaign.

It’s straightforward to set up email campaigns, and I get full access to robust reports and analytics to measure my email marketing success. 

After using the tool for over 18 months, I can say ActiveCampaign has every tool you need if you’re serious about building profitable email lists and nurturing your subscribers. 

ActiveCampaign offers many features, including segmentation, autoresponders, lead scoring, and CRM integration, that I will discuss in this ActiveCampaign review article.

Let’s get started!

ActiveCampaign Review 2024: Is It Worth Your Money?

activecampaign review 2024

Active Campaign in a Nutshell

  • What’s the starting price: $29 per month, when billed annually
  • Does it offer a free plan: No, but you can grab their 14-day free trial 
  • How many contacts can you add, Starting from 500 to 25,000 and more
  • How many emails can you send: Unlimited emails with ALL plans
  • Does it offer email automation: YES!

Features of ActiveCampaign

Here are some of the powerful features offered by ActiveCampaign.

  • Email Marketing
  • Email Segmentation
  • Subscription Forms
  • Marketing Automation
  • Messaging & Text (SMS)
  • Automation Map
  • Automation Goals
  • Dynamic Content
  • Event Tracking
  • CRM & Sales Automation
  • Contact & Lead Scoring
  • Pipelines
  • Attribution
  • Sales Engagement Automation
  • Conversations & Chat
  • Split Testing
  • Predictive Sending
  • Web Personalization and much more 

5 Reasons ActiveCampaign Is Worth Every Penny

I have been using ActiveCampaign for over 1.5 years. I switched from ConvertKit after knowing the potential of ActiveCampaign. The migration was smooth as they offer a free migration service from your existing email software.

If you’re wondering why ActiveCampaign is worth your money, here are the FIVE biggest reasons to choose as your email marketing platform.

1. Easy-to-use interface

One of the biggest reasons to choose ActiveCampagin is its easy-to-use interface.

With ActiveCampaign, you can do everything from one place, starting from building and growing your email list to creating powerful automation, managing split tests, segments, and more.

The interface of ActiveCampagin is intuitive and visually appealing, making it extremely easy to find ALL the features you need and get started quickly. 

Here’s what it looks like;


Even if you’re new to email marketing automation, you’ll find it easy to create and manage your campaign email lists quickly. 

If you want to get the best out of it, you can use ActiveCampaign University for training, tutorials, and tips to use your ActiveCampaign account like a pro.

ActiveCampaign Education Center

As an ActiveCampagin user, you can also join their forum to start asking questions or connect with other users.

2. Powerful Automation

ActiveCampaign is known for its automation tools.

You can easily create and manage your email marketing campaigns, including automated emails, landing pages, email, and signup forms.

You can easily create and manage your email marketing campaigns, including automated emails, landing pages, email signup forms, and more.

ActiveCampaign’s automation tools also make it easy to segment and target HIGHLY relevant customers, allowing you to deliver highly personalized messages for better conversions.

You can set up email automation workflows using ActiveCampaign,

Have a look at the following illustration to understand it easily;


You can also use segmentation to nurture your email lists using simple workflows.

Have a look;

email automation

Overall, ActiveCampaign is a powerful tool to create and manage your email automation. 

3. Migrate to ActiveCampaign for FREE

Switching from an existing email service to another platform is always a daunting task. That’s why most people avoid migrating to other platforms even if they hate their current email marketing solution.

Fortunately, ActiveCampaign offers free migrations.

You can import your existing subscribers, CRM data, email templates, and automation to ActiveCampaign for free.

No matter your email list size, ActiveCampaign will do the migration for you free of cost.

Here’s what ActiveCampaign will do for you while migrating;

  • Import your email lists, contacts, and custom fields.
  • Recreate opt-in forms and landing pages.
  • Recreate your email automation workflows.
  • Recreate your existing email templates.

To get started with free migration, go to this migration page, select your current list size, and ActiveCampaign will automatically recommend the right plan for you.


You’ll be asked to fill out a simple form. Fill out the form

The basic data migration will take 1 to 3 days and ActiveCampaign will import contacts or accounts from a .csv file that you provide into your ActiveCampaign account. The migration service will take according to your list size, campaigns, automation, etc. 

In case you’ve any questions related to migration, you can get in touch with them through live chat or submit a request from here.

4. Offers a FREE WordPress plugin

If you’re a WordPress user, ActiveCampaign has a dedicated FREE WordPress plugin that helps you with;

  • Easily embed ActiveCampaign opt-in forms into any post, page, or sidebar.
  • You can use site tracking to track your website visitors. 
  • You can enable live chat using their site messaging platform, as ActiveCampaign offers a conversation live chat tool.

Steps to Use the ActiveCampaign WordPress Plugin

Step 1 – Click on “Add new” under the plugins section on your WordPress site.

Step 2 – Search for the “ActiveCampaign – Forms, Site Tracking, Live Chat” plugin option.

Install activecampaign wordpress plugin

Step 3 – Click the “Install Now” button and then on the “Activate” button.

Step 4 – Once you’ve downloaded the plugin, go to the plugin settings and configure your ActiveCampaign subscription form by entering your account API credentials. 

activecampaign plugin

That’s it. You can then use the shortcode to your pages and posts wherever you want.

5. Excellent reporting and analytics

One thing that I like most about ActiveCampaign is its reporting and analytics.

You’ll get access to detailed insights into your campaigns, including email opens, click-through rates, unsubscribed contacts, and more.

You’ll also get all the tools you need for tracking your email campaign performance, analyzing subscriber engagement levels, and understanding their behavior.

You can use ActiveCampaign to find the BEST day and time to send your emails for maximum results.

You can use the “Open/Read Trends” reports from ActiveCampaign to easily find out the email opens by day and hour.

Here’s what it looks like;

email opens

Similarly, under the campaign reports, you can analyze how your emails are performing.

Have a look;

email reports

As you can see above, you’ll get in-depth analytics of your email campaigns including;

  • Your campaign emails
  • Number of people that have opened and clicked
  • Total number of emails sent and much more

So, if you’re looking for a 360-degree view of your email analytics, ActiveCampaign has got everything covered for you.

ActiveCampaign Pricing

ActiveCampaign doesn’t provide any free plan offers. You get 3 paid plan options from the ActiveCampaign.

1. Lite: This is the cheapest plan from ActiveCampaign, which costs you only $29 per month if billed annually, and you’ll get all the necessary features, including;

  • Send unlimited newsletters
  • Email marketing
  • Marketing automation
  • Add 1 user

2. Plus: If you want to get access to landing pages, go with this plan, and this plan costs you $49 per month if billed annually. You’ll get the following features with this plan;

  • Send newsletters
  • Email marketing
  • Marketing automation
  • Landing pages
  • Automations map
  • Add up to 3 users

3. Professional: If you want to get access to CRM tools, this is the right plan for you, and it costs you $149 per month with annual billing. You’ll get the following features with this plan;

  • Send newsletters
  • Email marketing
  • Marketing automation
  • Landing pages
  • Automations map
  • Split automation
  • Build-in CRM
  • Sales automation
  • One-to-one email automation, and more
  • Add up to 5 users

The best part about ActiveCampaign is that it offers a 2-year price lock policy. It means that they’ll NOT increase the price of your plan tier for at least two years from the date you sign up.

4. Enterprise: This custom plan suits larger organizations looking to personalize their marketing at scale. You can connect to the ActiveCampaign team to get the quote to your requirements.

You’ll get the following features with this plan;

  • Custom reporting
  • Custom objects
  • Uptime SLA
  • HIPAA Support
  • Custom Mailserver Domain
  • Unlimited Email Testing
  • Add up to 10 users

ActiveCampaign Pros & Cons

It’s ALWAYS important to consider both the pros and cons of using ANY software before deciding. So here’s a list of the pros and cons of ActiveCampaign.

ActiveCampaign Pros:

  • You can send unlimited emails with any plan
  • ActiveCampaign won’t charge for inactive contacts(subscribers who unsubscribe or bounce).
  • Offers lots of features and integrations that make it easy to create complex workflows
  • It offers SIX campaigns ranging from automation to autoresponders, split testing, etc.
  • Provides the ability to create personalized emails for your contact
  • Provide segmentation, tagging and automation.
  • You can easily track customer interactions such as open rates, clicks, purchases, etc
  • ActiveCampaign offers a 14-day free trial without needing a credit card
  • Offers free migration from your existing email software to ActiveCampaign
  • Free support & online training
  • A 2-year price lock is provided with all plans

ActiveCampaign Cons:

  • ActiveCampaign can be a bit expensive for small businesses as its pricing starts at $29 per month.
  • Doesn’t offer free plan
  • Their customer support isn’t as responsive as some of ActiveCampaign competitors.

ActiveCampaign Customer Ratings & Reviews

I analyzed various major product review platforms to know other customers’ experiences with ActiveCampaign.

Let’s find out the customer ratings across the major product review platforms.

ActiveCampaign customer rating on G2

On the G2 platform, ActiveCampaign got 4.5 out of 5-star ratings from over 9700 users. More than 73% of users give a full 5-star rating.

activecampaign reviews on g2

ActiveCampaign customer rating on Capterra

On the Capterra platform, ActiveCampaign got 4.6 out of 5-star ratings from about 2300 users.

ActiveCampaign customer rating on Capterra

ActiveCampaign customer rating on Trustpilot;

On the Trustpilot platform, ActiveCampaign got 3 out of 5-star ratings from over 700 users.

activecampaign reviews on trustpilot

Active Campaign gets good ratings on G2 and Capterra but an average rating on Trustpilot. The rating on TrustPilot has dropped recently. At the time of the last update, ActiveCampaign had a rating of 4.2 stars on Trustpilot.

3 Alternatives to ActiveCampaign

You can consider using the following THREE ActiveCampaign alternatives

1. GetResponse


GetResponse is a great alternative to ActiveCampaign, as you can do everything from conducting webinars to email automation and creating landing pages.

If you are a beginner, you can use its free plan to build an email list of up to 500 subscribers. It offers a visual marketing automation builder that helps you quickly visualize your automated customer journey and nurture them with relevant offers.

If you want to learn more about it, you can read our GetResponse review to find more details. 

GetResponse Features:

  • 99% deliverability
  • Access to email autoresponders
  • Create landing pages with its free landing page builder
  • Host webinars
  • Mobile-responsive email templates
  • Email segmentation
  • Marketing automation  
  • Email analytics and much more

GetResponse Pricing

GetResponse offers a free plan that is suitable for up to 500 subscribers, where you’ll get features like unlimited newsletters, host 1 landing page with a monthly limit of 1000 visitors, and signup forms.

But if you want to unlock all the features, go with their premium plans, which are listed below.

1. Email Marketing: This plan costs you only $13.1 per month, and you’ll get the following things;

  • Everything from the free plan 
  • Access to email autoresponders
  • Unlimited landing pages
  • Unlimited website builder
  • Segmentation 
  • Email scheduling

2. Marketing Automation: This plan costs $44.3 per month and has the following features. 

  • Everything from the plus plan 
  • Marketing automation
  • Webinars
  • Access to 5 team members
  • Email contact scoring and tagging
  • Advanced segmentation
  • 5 sales funnels

3. E-commerce Marketing: This plan costs $86.9 monthly and offers the following features. 

  • Everything from the plus plan 
  • Unlimited automation
  • Paid webinars
  • 5 team members
  • Web push notifications
  • Unlimited funnels

2. ConvertKit


ConvertKit is one of the best email marketing tools created exclusively for bloggers and online creators. With ConvertKit, you can create forms to collect emails, send automated broadcasts, and track the results of your campaigns. 

ConvertKit also makes it easy to segment your list and target specific groups of subscribers for better conversions. 

Want to know more about ConvertKit? You can read our detailed review of ConvertKit to find more details.

ConvertKit Features:

  • Landing pages
  • Email marketing 
  • Automation
  • Integrations 
  • Sell digital products
  • Automate your sales funnel

How much does ConvertKit cost?

Just like GetResponse, ConvertKit also offers a free plan that is suitable for up to 300 subscribers, and you can create unlimited landing pages & forms and send email broadcasts.

If you want more limits and features, go with their premium plans, which are listed below. 

  1. Creator: This plan costs you $9 per month where you can manage 300 subscribers (the price goes up with more subscribers), and you’ll get the following features;
  • Unlimited landing pages & forms
  • Sell digital products & subscriptions
  • Live chat & email support
  • Free migration from another tool
  • Automated funnels & sequences

2. Creator Pro: This plan costs you $25 per month for up to 300 subscribers  (the price goes up with more subscribers), and you’ll get the following features.

  • Everything from the Creator’s plan 
  • Facebook custom audiences
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

3. Mailchimp


Mailchimp is a popular email marketing software that helps you create beautiful email newsletters, manage your subscribers, and track your email marketing efforts.

Mailchimp offers some powerful automation tools that make it easy to send highly relevant emails to your subscribers. Mailchimp also gives you access to detailed tracking and reporting features that help you analyze the performance of your email campaigns.

Mailchimp Features:

  • Marketing CRM
  • Signup Forms
  • Segmentation
  • Behavioral Targeting as you target your messages based on people’s purchase behavior, activity, and more
  • Predicted Demographics

Mailchimp Pricing

Mailchimp offers a forever-free plan with a monthly email send limit of 1000 sends.

If you want more limits and features, go with their premium plans, which are listed below.

  1. Essentials: This plan starts at $4.6 monthly with a 5000 monthly email send limit. You will get the following features.
  • Email & Landing Page Templates
  • Customer Journey Builder
  • Custom Branding
  • A/B Testing
  • 24/7 Email & Chat Support

2. Standard: This plan costs $6.87 monthly with a 6000 monthly email send limit. You’ll get the following features.

  • Everything from the Essentials plan
  • Customer Journey Builder + Branching Points
  • Send Time Optimization
  • Behavioral Targeting
  • Custom Templates
  • Dynamic Content

3. Premium: This plan costs $137.34 per month with a 1,50,000 monthly email sends limit. You’ll get the following features.

  • Everything from the Standard plan
  • Advanced Segmentation
  • Multivariate Testing
  • Comparative Reporting
  • Unlimited Seats & Role-Based Access
  • Phone & Priority Support


Here are some of the frequently asked questions about Active Campaign.

Is ActiveCampaign worth the cost?

Yes, ActiveCampaign offers a wide range of automation features to grow your business. The best part is that its pricing starts only at $29 per month. 

What’s the cheapest pricing package in ActiveCampaign?

The Lite plan is the cheapest plan from ActiveCampaign, which costs you just $29 per month when billed annually.

Which is better, Mailchimp or ActiveCampaign?

If you’re looking for ultimate features, ActiveCampaign is an excellent choice as it offers more robust features, including email automation, CRM, and detailed tracking and reporting. If you’re looking for a simple platform that is easy to use without much of a learning curve, Mailchimp may be the better option.

Does ActiveCampaign offer a refund policy?

ActiveCampaign provides a 14-day free trial but does not provide partial or full refunds.

Related Posts:

Final Thoughts on ActiveCampaign Review

If you’re looking for an email automation tool that can help you take your marketing to the next level, ActiveCampaign is a great choice.

ActiveCampaign is not only user-friendly, but it’s also affordably priced, making it a great value for your money.

Active Campaign is an excellent choice for small businesses and marketers who are looking for marketing automation and CRM tools.

If you’re considering starting with email marketing, you might find ActiveCampaign to be a bit on the expensive side. ActiveCampaign doesn’t offer a free plan for beginners, and their basic plan starts at $29 per month.

So, what are your thoughts on the ActiveCampaign review? If you have any questions, let me know in the comments. 

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and G2.com etc. Know more about Anil Agarwal from here.

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