Banner Ads Advertising: How to Make Money Selling Banner Ads on Your Blog
Every blog owner wants to make thousands of dollars from their blogs every month. But that does not happen by the time your blog don’t have good amount of traffic and you don’t know how to make money online off it. You need traffic in the range of 5000 monthly impressions before thinking of making some decent money from your blog. If I analyze those blogs that blogs about ways to make money online and blogging, they seem to be making most of their earnings though showing PPC Ads, Affiliate Ads in the form of banners and links, selling text link advertising, selling banner ad space, paid reviews and some CPA or CPM based revenue models.
Today post will remain focused at ways to make money online though banner ads advertising on our blogs and website. I used to make good amount of money on my blogs showing banner ads though direct advertising or though banner advertising ad networks. We need to have a blog with decent page rank, Alexa Rank, search engine traffic, strong social media presence and branding to start making real money from our blogs. Most of monetization methods though banner advertising that I will be discussing in this post, will be helpful for all website owners as well.
If traffic is the problem you are facing with your blog, you need to solve that problem first. Here are my 20 proven way to increase traffic to your website. I’m hoping you will be able to bring in lots of traffic on your website by applying these methods. So lets start the how to manual around banner ads advertising where I’m just going to share proven methods that are tested by me to help you make money selling banner advertisements on your blogs:
Table of Contents
How to Make Money Selling Banner Ads on Your Blog
1. Create An Advertising Page
First of all you need to create an Advertise Here page on your blog to inform potential advertisers about the advertising opportunities on your blog. You need to convince potential advertisers why they should advertise their products and services on your blog. You should share website traffic metrics like monthly unique visitors, page views, bounce rate, percentage of traffic stream coming from various demographics etc. Apart from this, you should share your website latest page rank, Alexa Rank, RSS and Email subscribers, Twitter followers count and Facebook Fans count etc on advertising page on your blog.
You need to share most of advertising options including banner ads that you are accepting on your blog though this page like banner ads format, their respective locations, availability of ad slots, monthly pricing for each ad unit. If you are accepting banner ads on trial basis like one week to give advertisers a chance to get a feeling of your blog traffic, you should mention that on advertising page. Most importantly you need to share how you will be accepting money like via Paypal or though credit cards etc. You should also share how advertisers can contact you by sharing your email id or by adding a contact form on advertising page. If your blog had even been covered on top blogs and websites in your niche or in general, should share links for the same on advertise here page. From time to time, you should write special articles and blog posts for the promotion of advertising page on your blog.
Once you have included what I have discussed above on adverting page on your blog, you need to promote this page. You can promote this page by adding a link for it on prominent places on your blog where it gets maximum exposure. I would recommend adding a link for advertise page in your blog header section and sidebars to send maximum clicks to this page. Best thing about direct advertising is that you can set your own pricing and all money that you made though this method will be going into your account. If you are selling banner ads though a network, you need to give 25% type of your earnings to those networks. So you can keep all your earnings with you by selling banner ads though advertising page on your blog.
You will be the only person who will be doing all communication with the advertisers, keeping track of sold banner subscriptions, keeping track of number of page views and clicks that generated for each banner ad on monthly basis type etc. So the only down side I see with this method is that you need to work to manage things at your end if you are aiming at making big money through direct advertising on your blog.
But on lots of occasions we don’t get enough advertisers though advertising page or we think we can sell many more banner ads on our blog by joining some banner advertising networks. So here are some more banner ads advertising networks (Ads space buying and selling networks), we can use to make extra money from our blogs.
2. Google Adsense Ads
If you already have Google Adsense account, you can place it’s code to show banner ads on your blog and website. As we all know Google Adsense allows us to add advertisement in the form of text ads, link ads and image ads on our website. Google Adsense supports all standard banner ad formats. So you will not find difficultly in adding banner ads of your choice from Google Adsense on your blogs. With Google Adsense, we are paid for each click, which is made on a Google Adsense Ad, which is placed on your blog. But we need thousands of daily impressions on our website to starts seeing good earnings in our Adsense account. Apart from banner ads, I would recommend you try Google Adsense text ads to increase your overall earnings to great extent.
- Read: 5 Tips to Improve Google Adsense CPC and CTR
- Also Read: Best 12 Money Making Alternatives to Google Adsense
3. BuySellAds (BSA) Advertising Network
BuySellAds, which is popularly known as BSA, is a marketplace for banner ads buying and selling. Lots of advertisers use this network to buy advertisement in the form of banner ads on top blogs and websites in their niche. And bloggers from all categories use it to make extra money online from their blogs by showing BSA banner ads on their blogs. Buy Sell Ads only accept blogs with decent traffic into its marketplace. All banner ads are purchase on monthly basis though this banner’s advertising networks.
BSA has been maintaining a revenue ration of 75:25 with its publishers where publishers will be getting 75% of their total earnings and rest of 25% money goes into BuySellAds account. Publishers can accept payments though Paypal, Check and Wire Transfer though Buy Sell Ads Network. Though Paypal, publishers can transfer funds two times in a month into their Paypal account whenever they want. In case of Check, Publishers can ask for Check once in a month. BSA used to send payments via Wire Transfer every week. But you need to have minimum payout of $500 before using this facility and you have to pay a fee of $35 every time you use Wire Transfer facility. So far, I have used BuySellAds Paypal and Check facilities. If you have an active Paypal account, I would recommend using that for accepting funds because in that case, your earnings will be credited into Paypal account instantly.
4. OIO Publisher Network
OIO Publisher network gives use the facility to manage advertising space on our blogs quite easily. We don’t need to share our revenue that we make by selling banner ads with anyone. We need to pay a one-time fee of $47 to start using OIO publisher network. And with JUNO-BP discount coupon, you will get it for $37 only (Help you save $10). Once you have purchased the membership for OIO Publisher network, your blog will be listed into its marketplace and you will be given OIO Publisher software that you can use to manage various banner ad slots on your blog. As an OIO Publisher, you will have full control over banner ads that will be shown on your blog. Click here to know more in details about OIO Publisher Network for managing and selling advertising space on your blog.
Once you start getting some advertisers on your blog though this network, there will be many more who will be following them to place their advertisements on your blog. They have been keeping a variable revenue ratio of 70 to 80% for the publisher, which is decided on the factors like your blog quality and advertisers feedback about your blog. For advertisers, they are able to place their ads on top blogs in their niche for low amount as low as $20 for a month. Publishers are paid into their Paypal account every month and they have been keeping a minimum payout of $25 for Paypal users.
5. Puxee.com Blog Advertising
Puxee.com is another good alternative to BuySellAds Network. Approval into this ads buying and selling network is a bit easy when compared with Buy Sell Ads network. Publishers need to have an active Paypal account for accepting their earnings with Puxee.com blog advertising network. Puxee.com has been maintaining a revenue ration of 75:25 with its publishers. Click here to know more in details about making money online selling banner ads with Puxee.com website.
PerformancingAds also offers ads buying and selling facility in its network. They accept blogs of all size in its marketplace. This network allows its publishers to sell 125×125 size banner ads only. Publishers can set their own pricing for ads they want to sell though PerformancingAds network. They have been keeping a revenue ratio of 60:40 with its publishers. They used to send payments on the first of every month to all publishers for their previous month earnings into their Paypal accounts.
These were the seven methods I had so far used to make money online selling banner ads on my blogs and websites. Are you using any of above method to make money online from your blog and how you will rate your success with them, please share in the comments section? Are you using any other banner ads advertising network, which is helping you make good earnings, please share below so that other bloggers and website owners who are interested in making money online though banner ads can get benefit from it.