Affiliate Tracking Software: Top 10 Tools for Tracking Affiliate Campaigns in 2022

Are you an affiliate marketer who wants to improve your conversions and track all your clicks? 

Are you a blogger or an internet marketer who wants to improve your PPC campaigns and track your links accurately for better results? 

​​Whether you’re looking to track all of your clicks or monitor your links 24/7, you need affiliate tracking software. 

Affiliate tracking software helps you track all your referrals and clicks so you can optimize your call to action, ad copies, or landing pages in a better way.

Affiliate link tracking software can be used for;

  • Tracking affiliate campaigns
  • Tracking all your clicks on landing pages, ads, social media, etc
  • Tracking PPC campaigns

All in all, affiliate tracking software is used for tracking almost any online marketing funnel to boost your conversions and sales.

If you’re looking for the best affiliate tracking software tools, you’re in the right place where you’ll discover;

  • Top 10 tools for tracking affiliate campaigns and clicks
  • Their pros and cons,
  • Pricing along with their purchase links

So what are you waiting for? Let’s jump into the details.

Top 10 Best Software Tools for Tracking Affiliate Campaigns Accurately

affiliate tracking software in 2022

1. ClickMagick

ClickMagick is one of the powerful affiliate tracking software tools available on the web today as it offers accurate tracking. It also offers incredible tracking features like cross-device tracking, attribution modeling, intelligent split testing, etc to improve your conversions.

Here’s how ClickMagick’s interface looks like;

clickmagick

Pros of ClickMagick:

  • The ability to track every ad including PPC ads, social media ads, and more 
  • Offers a 14-day free trial 
  • The ability to track offline conversions
  • It is one of the most affordable affiliate tracking software tools
  • Access to automated split testing
  • Integrate easily with Facebook’s Conversion API
  • Track up to 1 million clicks per month with their high-end plan
  • Comes with a 30-day money-back guarantee 

Cons of ClickMagick:

  • No live chat support functionality 

ClickMagick Pricing: ClickMagick gives you access to the following 3 pricing plans.

1. Starter plan: This plan is great for beginners who’re just getting started with affiliate tracking software. It costs you $37 per month where you’ll get the following features.

  • Track up to 10,000 clicks a month
  • Add 1 team member
  • Unlimited conversions
  • Core TrueTracking features
  • Funnel tracking for 1 project
  • Add 2 custom tracking domains
  • 6-month data retention

2. Standard plan: If you’re running a small business or a growing website, this is a great option for you. This plan costs you $77 per month where you’ll get the following features. 

  • Track up to 100,000 clicks a month
  • Add up to 3 team members
  • Unlimited conversions
  • Core TrueTracking features
  • Cross-device tracking
  • Phone/offline sales tracking
  • Audience optimization
  • Facebook conversions API
  • PPC Click Shield
  • Funnel tracking for 5 projects
  • Add up to 10 custom tracking domains
  • 1-year data retention

3. Pro plan: If you want unlimited features with extended tracking limits, this plan is perfect for you which costs you $197 per month where you’ll get the following features.

  • You’ll get all the features from the Standard plan
  • Track up to 1 million clicks a month
  • Add unlimited team members
  • Unlimited funnel tracking
  • Add unlimited custom domains
  • “Done For You” Support
  • 2-year data retention

Want more details about ClickMagic? Then, you should definitely read our in-depth ClickMagic review to know more about this tracking tool.


2. ClickMeter

Want to create tracking links effortlessly for your affiliate campaigns, PPC ads, and more?  If you want to monitor, compare and optimize all your links in one place, ClickMeter is a great option for you.

clickmeter

Pros:

  • Track views, clicks and conversions at one place
  • Target those visitors where they give you better conversion rates
  • Access to A/B test rotator 
  • Monitor all of your broken links
  • Gives you access to click fraud as they monitor every click 24/7
  • Monitor all of your latency and blacklists
  • Share your results with clients, partners, and others

Cons:

  • If you’re new to their software, it takes some time to set everything up and it takes a while for anyone to get used to their interface

ClickMeter Pricing: ClickMeter offers the following 3 pricing packages.

1. Medium plan: This plan costs you $29 per month where you’ll get the following limits.

  • Track up to 25,000 events per month
  • Track up to 2500 data points 
  • 1-year data storage
  • A/B test rotator
  • Add 1 branded domain

2. Large plan: This plan costs you $99 per month where you’ll get the following limits.

  • Track up to 200,000 events per month
  • Track up to 20,00 data points 
  • 2-year data storage
  • A/B test rotator
  • Add 10 branded domains
  • Add 10 sub-accounts
  • Click fraud protection

3. X-Large plan: This plan costs you $349 per month where you’ll get the following limits.

  • Track up to 2 million events per month
  • Track up to 200,000 data points 
  • 3-year data storage
  • A/B test rotator
  • Add 100 branded domains
  • Add 100 sub-accounts
  • Click fraud protection
  • Dedicated support 

3. Voluum

If you’re on the hunt for software to track, manage and optimize all your affiliate and advertising campaigns, you should try Voluum which is an all-in-one affiliate software. 

voluum

Pros of Voluum:

  • Track, optimize & automate your advertising
  • Offers you incredible reporting tools no matter what kind of traffic your website gets
  • Integrated with 40+ traffic sources including Google Ads, Facebook, etc
  • You can monitor over 30 metrics about each visit, click and sale coming from your traffic sources
  • Detect bot traffic with Anti-Fraud system
  • It supports CPC, CPM, and CPA, along with RevShare cost models
  • It gives you SSL access for better security

Cons of Voluum:

  • Expensive when compared to its competitors including ClickMagick, ClickMeter, etc

Voluum Pricing: Voluum offers the following 3 pricing plans.

1. Discover plan: This plan costs you $89 per month and gives you access to the following features.

  • Create up to 40 active campaigns
  • Add 1 custom domain & 1 dedicated domain 
  • 3 months of data retention
  • Basic ad tracking

2. Profit plan: This plan costs you $149 per month and gives you access to the following features.

  • Unlimited active campaigns
  • Add up to 3 custom domains & 1 dedicated domain 
  • 6 months of data retention
  • Auto-rules & API
  • Integrations via automizer
  • Dedicated onboarding
  • Traffic distribution AI
  • Rule-based paths

3. Grow plan: This plan costs you $449 per month and gives you access to the following features.

  • Unlimited active campaigns
  • Add up to 5 custom domains & 1 dedicated domain 
  • 12 months of data retention
  • Auto-rules & API
  • Integrations via automizer
  • Dedicated onboarding
  • Traffic distribution AI
  • Rule-based paths
  • Additional users
  • Anti-fraud kit
  • Big data reports

4. Post Affiliate Pro

Post Affiliate Pro is considered as one of the BEST affiliate marketing tracking software tools for marketers as it offers tools to track all your links, leads, and conversion rates.

post affiliate pro

Pros of Post Affiliate Pro:

  • No setup fee    
  • Offers 24/7 customer service  
  • You can keep track of all affiliate partner performance, leads, and conversion rates
  • No credit card is required to try their 14-days free trial
  • You can cancel your account anytime
  • You can integrate Post Affiliate Pro tracking software with any website or shopping cart yourself and start tracking all of your clicks easily
  • It also provides you fraud protection to safeguard your site and affiliate campaigns from fraudulent transactions
  • Free lifetime updates

Cons of Post Affiliate Pro:

  • Expensive when compared to other tracking tools as its pricing plans start at $97 a month

Post Affiliate Pro Pricing: Post Affiliate Pro offers the following three pricing packages. 

1. Pro plan: This plan costs you $97 per month which gives you the following features.

  • Track up to 1 million impressions, events, clicks, and sales each month
  • Unlimited affiliates
  • More than 220 integrations
  • More than 125 plugins
  • Advanced reporting
  • Customizable interface + themes
  • Full setup/integration
  • Lifetime support

2. Pro Ultimate plan: This plan costs you $197 per month which gives you the following features.

  • Track up to 5 million tracking requests/month
  • Performance rewards
  • Multiple Administrators
  • Lifetime referrals manager
  • Site replication
  • Forced matrix
  • Full setup/integration

3. Network plan: This plan costs you $477 per month which gives you the following features.

  • Track up to 20 million tracking requests/month
  • Multiple merchants accounts
  • Membership subscription manager
  • Network account prepaid
  • Branding free
  • Smartlinks
  • Audit log
  • Full setup/integration
  • Lifetime support

5. Tapfiliate

If you’re a marketer or running an eCommerce store to create, track and grow your own affiliate marketing program – Tapfiliate is an excellent choice for you.

tapaffiiate

Pros of Tapfiliate:

  • You can reward loyal brand ambassadors
  • Gives you access to step-by-step onboarding flow
  • Links for tracking online 
  • You can offer coupons  
  • Launch referral links automatically
  • The ability to create anners, text ads, links, coupons easily
  • You can offer lifetime commissions or recurrent for any number of months 
  • Provides you real-time reporting

Cons of Tapfiliate:

  • Offers a wide range of tools so there is a learning curve for those who’re just getting started with it 

Tapfiliate Pricing: Tapfiliate gives you the following two pricing packages. 

1. Essential plan: This plan costs you $89 per month where you’ll get the following things.

  • Track 200,000 clicks
  • 0% transaction fees
  • Real-time reporting
  • Category based commissions
  • Automation with Zapier, webhooks, emails, and more

2. Pro plan:  This plan costs you $149 per month where you’ll get the following things.

  • You’ll get everything from their Essential plan
  • Track 500,000 clicks
  • 0% transaction fees
  • Custom domain
  • Add up to 5 Team Members
  • Custom Affiliate Onboarding Fields

Apart from the above two plans, it also offers an Enterprise plan and the pricing depends on your requirements. You can contact their support team to find the pricing details for the Enterprise plan. 


6. Tune

Tune is one of the most incredible tools you can use for affiliate marketing. Tune is also the first cloud-based SaaS platform to support affiliate marketing campaigns. 

tune tracking software

Pros of Tune:

  • Provides real-time reporting
  • Campaign management
  • The ability to add promo codes to your affiliate programs
  • Advanced targeting
  • Mobile web tracking
  • Desktop tracking
  • Proactive fraud prevention
  • Performance automation

Cons of Tune:

  • It’s expensive when compared to other affiliate tracking software tools mentioned on this page 

Tune Pricing: Tune offers the following two pricing packages.

1. Bootstrap plan: This plan costs you $499 per month (paid annually) where you will get access to the following features.

  • 1000 conversions per month 
  • Payment Preparation and Invoicing
  • 24/7 Email Support
  • Partner API
  • Real-time Reporting
  • Partner Preparation and Invoicing
  • Proactive Fraud Prevention

2. Scale plan: This plan costs you $1500 per month (paid annually) where you will get access to the following features.

  • 5000 conversions per month 
  • Email, Chat, and Phone
  • Full Service Payments
  • Customer Success Manager
  • Payment Preparation and Invoicing
  • 24/7 Email Support
  • Partner API
  • Real-time Reporting
  • Partner Preparation and Invoicing
  • Proactive Fraud Prevention and more

7. Partnerize

Partnerize is a powerful partnership automation tool that offers a fully integrated suite of tools including tracking, optimization, payment, and brand safety.

partnerize

Pros of Partnerize:

  • Helps you with better optimization of your links
  • Flexible tracking infrastructure
  • It has fraud prevention capabilities
  • First party pixel tracking
  • Mobile app tracking
  • Automate payment processes for both you and your partners

Cons of Partnerize:

  • There’s a huge learning curve 

Partnerize Pricing: You can contact the support team at Partnerize to know the custom pricing plans for your business or website. 


8. Refersion 

If you’re looking for an all-in-one affiliate marketing software to manage and track all your affiliate marketing campaigns, referrals, and clicks – Refersion is an excellent choice for you.

The best part about using Refersion is that they also provide training & support if your team is just getting started.

refersion

Pros of Refersion:

  • Unlimited affiliates and visits
  • Free listing in Refersion Marketplace
  • Access to developer APIs
  • Set unique commissions by product 
  • Track sales with referral links, coupon codes, and emails 
  • Track digital sales from anywhere
  • Offers a 14-day free trial 
  • Developer support to integrate with custom systems
  • Migrate data and content from legacy systems
  • You’ll also get access to their software training and support for your team

Cons of Refersion:

  • Refersion doesn’t offer cross-device tracking

Refersion Pricing: Refersion offers the following two pricing plans.

1. Professional plan: This plan is great for growing business and costs you $89 per month where you’ll get the following features. 

  • Track up to 130 affiliate orders per month
  • Flat rate pricing – no overage fees or hidden costs

2. Enterprise plan: This plan is great for businesses that need customized tracking and you’ll get the following features. Contact their support team to know the pricing for your custom needs.

  • Track Unlimited affiliate orders / month
  • Professional services: multi-shop support, custom development, & white labeling

9. GetCake  

If you’re looking for a powerful and reliable affiliate marketing platform to measure, track and optimize your affiliate campaigns, GetCake is a solid choice for you. 

GetCake is trusted by over 500 advertisers, networks, and publishers across 50+ countries worldwide. If you want to accurately optimize your affiliate marketing program, try it today.

getcake

Pros of GetCake:

  • Offers a white-labeled Interface so you can easily customize the platform with your brand name, logos, colors, etc
  • Offers 24/7 support
  • Access to real-time reporting
  • The ability to export data to a CSV file
  • Target any device, ISP carrier, operating system or browse as it offers device tracking
  • Track mobile campaigns
  • Offers ​​99.9% uptime guarantee as their global infrastructure is hosted by Amazon Web Services (AWS)
  • The ability to set click and conversion caps on offers, affiliates and campaigns 
  • It is fully ecommerce-ready
  • You can provide referral rewards 

Cons of GetCake :

  • There’s a learning curve and it is a bit complicated to those who’re just getting started with affiliate campaigns or tracking

GetCake Pricing: Currently GetCake doesn’t publicly show its pricing plans. You need to contact their support team to know the pricing plans for your website needs.


10. AffiliateWP 

If you’re looking for an easy-to-use WordPress plugin to track everything and grow your business, AffiliateWP is a great affiliate tracking software tool for you. 

AffiliateWP plugin offers advanced affiliate and referral tracking and it effortlessly integrates with your WordPress site.

affilatewp

Pros of AffiliateWP:

  • Quick setup as you just need to install and activate the plugin and you’re ready to go
  • Accurate affiliate tracking as you can track affiliate-referral visits, referrals, earnings and more
  • Easy to customize and user friendly
  • Integrates fully with popular WordPress eCommerce and membership plugins
  • Affiliate coupon tracking
  • The best part about using this plugin is that it offers you a one-year subscription whereas most other tracking software tools offer monthly subscription plans
  • You can choose how many days the referral tracking cookie should be valid for

Cons of AffiliateWP:

  • You’ll have to pay for a few addons separately if you’re using the cheapest plan

AffiliateWP Pricing: AffiliateWP comes in the following three pricing packages. 

1. Personal plan: This plan costs you $149.50 per year and you’ll get the following features.

  • Use it on 1 website
  • 18 official free add-ons
  • Plugin updates
  • Email support
  • Integrated Payouts Service

2. Plus plan: This plan costs you $199.50 per year and you’ll get the following features.

  • Use it on 3 websites
  • 18 official free add-ons
  • Plugin updates
  • Email support
  • Integrated Payouts Service
  • All core features included

3. Professional plan: This plan costs you $299.50 per year and you’ll get the following features.

  • Use it on 10 websites
  • 15 pro add-ons
  • PLUS all future pro add-ons
  • 18 official free add-ons
  • Plugin updates
  • Email support
  • Integrated Payouts Service

Why Should You Use Affiliate Tracking Software?

Just imagine manually processing all your clicks, tracking your website’s traffic statistics, monitoring new sales and developing your own advertising campaigns.

It’s a daunting task, right?

Here’s where affiliate tracking software comes in handy as they help you automate the tracking process, making it more streamlined and less of a day-to-day hassle. 

Link tracking software gives you an idea about the following things;

  • Your link visitor’s country
  • Which ad they clicked on
  • What type of device they used (tablet, phone or laptop)
  • What time of the day they visited your website and many more 

So if you’re an affiliate or an internet marketer who is looking to track your clicks and signups accurately, affiliate tracking software is what you need.


FAQs | Affiliate Tracking Software Tools 2022

Here are some of the frequently asked questions about the best software tools for tracking affiliate campaigns and clicks.

What is an affiliate tracking system?

An affiliate tracking system allows you to easily track and manage all your affiliate product links, software and tools effectively.

That means you can use affiliate tracking tools to track how many people are clicking on your links, ad stats, and more easily so you can make changes to your marketing campaigns like PPC, affiliate marketing, and other online marketing solutions.

What is the best affiliate software?

You can use Google UTM tracking code and embed it in all of the links that you want to track so you can effectively track the exact traffic sources (it’s also free) but you need to get used to it and you’ll have to put a UTM tracking code every single time.

Can the link tracking tools also count mobile and desktop clicks?

Yes, most of the tracking links can count both mobile and desktop clicks.

What is click tracking in SEO?

Click tracking is all about tracking your clicks that are used in online marketing platforms such as social media, emails, affiliate campaigns, PPC campaigns, paid ads, and more. Click tracking provides you all the necessary data that you need to improve your tracking, performance and ad behaviour.

What are the most important things that I should track?

Here are some of the important things to consider when tracking affiliate campaigns, PPC, and so on;

→ Clicks
→ Click through rates (CTR)
→ Cost per click (the value of each click)
→ Cost per acquisition (CPA)
→ Impressions (CPM)
→ The lifetime value of the clicks and so on

More Affiliate Marketing related resources:


Final Thoughts

Yes, it’s always a great idea to increase your traffic. But it’s even more important to increase your conversions.

Here’s where affiliate tracking helps you keep an eye on the links you use for various online platforms such as affiliate campaigns, PPC, social media, paid ads, and so on.

Start using any of the above mentioned affiliate tracking software tools and you’ll be mastering the art of tracking your online campaigns efficiently.

Do you have any more questions? Let us know your thoughts in the comments below.

About Author
Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. BloggersPassion has been featured on premium online sites like Forbes, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

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