20 Best Fashion Blogs In India Worth Following from Top Fashion Bloggers (Updated 2018 Edition)

best indian fashion blogs

“Style is a way to say who you are without having to speak.” – Bachel Zoe

It doesn’t matter whether you are a freelancer, web designer, stay at home mom or a college student – if you are looking to improve your lifestyle, spend time in upgrading your fashion.

Being normal is always boring and the joy of dressing is really an art.

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Want to become more stylish? There are two ways: either hire a professional fashion designer or do it yourself.

Unless you are a celebrity or born with a golden spoon, you can’t afford most fashion designers. I know no one wants to start with a designer because most of us simply can’t afford, so that leaves with the choice of DIY (Do It Yourself) fashions. 

So if you are looking for effortless ways and ideas to become more fashionable, I highly recommend you to start following the best fashion blogs in India in 2018 which I’m going to cover in this post. 

They not only help you learn the best ways to wear what you own or help you become how to look more confident with your outfit or lifestyle. We all know that, if you wear the right outfit, you will automatically become confident. And who doesn’t want to become more stylish, confident and want to have celebrity looks?

Quick Note: Do you want to start a blog? Here’s a simple step by step tutorial on starting your own WordPress blog within 5 minutes on Bluehost.

In this post, I’ve rounded up the top 12 best fashion blogs in India you need to follow to get creative ideas about fashionable trends. Are you ready? without further ado, here’s the list of few top fashion bloggers and their blogs in India.

12 Best Indian Fashion Blogs from Top Fashion Bloggers

best indian fashion blogs

Note: I have spent good amount of time researching the fashion blogs you are going to discover in this post. I’ve taken few things such as number of posts, quality of the posts, blog readers engagement level, social media metrics and few others into consideration while creating this roundup. The following Indian fashion blogs are in no particular order, follow them, implement what they say and instantly make yourself more fashionable in 2018 and beyond.

#1. Akanksha Redhu: Fashion & Lifestyle Blogger

akanskhaWho runs the blog?

As the blog domain says, Akanksha Redhu is the owner of this blog and launched it back in 2010 sharing lifestyle and fashion tips.

Why should you follow?

The blog mainly covers posts varying from fashion to beauty to food. She not only talks about the best outfits one should wear but also discusses what jewelry and accessories to wear. In a nutshell, Akanksha helps you become more stylish, fashionable and wear stunning outfits within breaking the bank. It’s the perfect destination for all fashion enthusiasts to enhance their lifestyle.

#2. Fashion Oomph

tanyaWho runs the blog?

Tanya Mahendra is the owner of Fashion Oomph, it’s undoubtedly one of the best fashion blogs you will read in India. She follows latest fashion trends and gives you insightful tutorials on fashion and lifestyle.

Why should you follow?

Fashion Oomph covers the experiments done by Tanya, a Delhi based fashion blogger who shares great fashion tips from hairstyles to wearing better outfits. The goal of this blog is to share everything that Tanya thinks about in terms of trends, a garment or accessory, street fashion, or something that she had seen on television or a magazine.

You will mainly find all of her personal fashion stories that she follows and believes that make anyone look like a celebrity. Go and check out her blog!

#3. Vanity No Apologies: Beauty and Makeup Blog

anshitaWho runs the blog?

Anshita Juneja, a Delhi based fashion blogger is the founder of this blog. This was launched in 2010 and in the last 5 years she took this blog from zero to hero, well this blog has over 25,000 social media followers.

Why read it?

You will get the latest reviews on the fashion products you would love to use, so you can save your money before even investing on fashion products. This blog has a reader query section that helps you find better answers for your all fashion related questions. It also breaks down all the celebrity products so you can try them on your own to look stylish.

#4. Purushu

purushuWho runs the blog?

The blog is run by Purushu and was created in 2009 to record his journey as a fashion design student while studying at NIFT New Delhi.

Why should you follow?

Purushu is not only the fashion Contributor at The Hindu, but also named by few of the celebrities such as Marc Jacobs. The blog is a must read for fashion enthusiasts who want to have a stunning looks without spending a lot of money on their outfits. Purushu’s expertise in fashion illustration, draping, creative pattern making, garment construction, history of costume and fashion inspires you to become more fashionable.

Quick note: While searching for the best fashion blogs in India to follow, I ended up landing on crappy blogs that don’t have great tutorials related to fashion or lifestyle. And more importantly, there are very less male Indian fashion bloggers who have great tutorials. In fact, Purushu is the only male fashion blog that I covered in this entire post, so you can know how less the competition really is. So if you are male and and want to start a fashion blog, there’s no better time than now!

#5. Guilty Bytes

DevinaWho runs the blog?

Devina Malhotra, a Punjaban’s blog that discusses mostly about the latest fashion trends. This is a trend setter blog in Indian fashion industry with a whooping 60K+ followers on Facebook.

Why should you follow?

Whether you want to get a new hairstyle to boost your confidence or want to try to the latest fashion trends to upgrade yourself within a budget, checkout Devina’s blog and you will be blown away with her tips, DIY guides and tutorials on fashion.

#6. Gia Says That

giaWho runs the blog?

Gia Kashyap is the founder of GiaSaysThat that was launched in 2010. She’s a fashion enthusiast from her childhood, started her own t-shirt business when she was 18.

Who should follow this blog?

If you are a fashion lover and want to learn the new styles of Indian fashion, you should absolutely subscribe to this blog. This blog has over 100,000 followers on Facebook and a lot more fan base across all the other social media platforms such as Twitter, Instagram as well.

#7. Let’s Expresso

tanyaWho runs the blog?

Tanya Virmani is the owner of this blog that was launched in 2011. It is one of the top fashion blogs in India that’s partnered up with some of the biggest fashion brands like Dove, Lakme, Veet, Kaya etc.

Who should follow this blog?

This is a fashion, beauty, food and travel blog that focuses on latest Fashion Trends as well as improving your lifestyle. If you want to get the fashion and beauty ideas in a fun and stylish writing tone, you should definitely subscribe to her blog to get the latest updates on Indian fashion trends.

#8. Shalini Mehta

ShaliniWho runs the blog?

Shalini Mehta, a Mumbai based fashion stylist runs the blog who was graduated from National Institute of Design. She has a wide range of expertise in fashion, styling, Cinema, TV etc.

Who should follow it?

If you want to follow high quality content related to fashion and styling, you should definitely check out this blog as their main content marketing strategy is what I also believe “content is the king”.

#9. Stilettos Diary

MeghaWho runs the blog?

Megha Varshini, a Bangalore based blogger runs this top Indian fashion blog. The blog was launched in 2011 and quickly became popular and mentioned in popular sites like New York Times and The Hindu etc.

Who should follow this blog?

It’s a fashion and lifestyle related blog for people who are looking for ways to upgrade themselves to the latest fashion trends on a budget. Not only it covers the topics related to affordable fashion, street fashion, product reviews but it also gives you DIY tutorials on making yourself more fashionable.

#10. Style Inked

ManviWho runs the blog?

Manvi Gandotra is the owner of StyleInked.com that was launched in 2012 and quickly become a go-to fashion source for most fashion enthusiasts.

Who should follow this blog?

This blog is your personal guide to fashion trends in India. one of the things I like about this blog is it has a separate page called “DIY Projects” where all the do it yourself guides are discussed in detail. Manvi also has years of experience in the fashion industry and she’s a fashion designer herself, so you will get the insightful guides on fashion.

Okay, the top fashion blogs in India list doesn’t end up here, I’m going to list down two more best Indian fashion blogs you would love to follow.

#11. Colorific

AkshitaWho runs the blog?

Megha Jain and Akshita Jain are the two fashion bloggers who run this top fashion blog in India. This blog was launched in 2011 and talks about all your style and beauty needs.

Who should follow this fashion blog?

Every fashion addict should subscribe and follow this blog. Not only this blog covers everything related to fashion, design and lifestyle but it also gives you a great inspiration to follow local style. To put it simply, Colorific blog is a style and beauty webzine that is here to help and assist you in all your style and beauty needs.

#12. Tashiara

Who runs the blog?

Tashiara who is a Delhi based blogger runs the blog which has quickly became a go-to source for young girls, boys and women.

Why should you follow?

Tashiara is your personal guide to stay updated about the latest fashion trends, fashion styles, incredible ideas and tips on latest fashion, DIYs, how-tos and much more. Headover to Tashiara and you will not only be surprised with all the fashion tutorials you will see but you will also love her writings.

8 More Indian Fashion Blogs to Follow [Updated List 2018]

We have again updated this list of Indian fashion blogs with some of the best fashion blogs in India.

#13. The Shopaholic Diaries

Nitika BhatiaWho runs the blog?

Nitika Bhatia is the blogger behind this amazing top Indian fashion blog. Nitika is a fashion & lifestyle blogger since 2011 and she’s also a social media strategist. She is also an MBA and digital marketing strategist by profession and shares some of the best fashion advice on her blog called The Shopaholic Diaries.

Why should you follow?

The Shopaholic Diaries is a must read Indian fashion blogger for anyone who wants to find the trend setting content around shopping, fashion, beauty and style.

Besides that she also runs a YouTube channel where you can find all the video tutorials around fashion and lifestyle and on her blog she mostly shares her lifestyle experiences, fashion trends, shopping tips and tricks, personal style, giveaways and so on.

#14. Style Drive

Aayushi Bangur blogWho runs the blog?

Aayushi Bangur is the person behind this blog who is also an Economics graduate who is more inclined towards fashion, lifestyle and latest Indian trends.

She also enjoy the art of mixing and matching, styling and embellishing, juxtaposing and merging things and elements of fashion to make them great in the simplest ways and she teaches you how to do the same on her blog.

Why should you follow?

If you’re a fashion enthusiast who’s looking to find great content around fashion, style and its related topics, this blog is for you where you can also discover current lifestyle trends, styling ideas and product reviews.

#15. Bhumika Thakkar

Bhumika ThakkarWho runs the blog?

Bhumika Thakkar runs this amazing Indian fashion blog called New Love Makeup. She is a 29 year old Chartered Accountant (CA), Company Secretary and a Certified Financial Manager by education. On her blog she mainly talks about Beauty, Fashion and Lifestyle blogging who has been blogging since 7 years now.

Why should you follow?

If you’re looking for an online platform where you can learn more about the latest fashion, Indian latest fashion trends, lifestyle advice along with skin care, makeup and so on, you must check out her blog.

Apart from the blog, Bhumika also runs a YouTube channel where she mostly talks about fashion, beauty and lifestyle. So if you’re looking for the best fashion trends, go check out her blog.

#16. IndiaFashionBlogger.com

Kajal MishraWho runs the blog?

India Fashion Blogger is run by Kajal Mishra who has collaborated with top Indian brands like Alberto Torresi, Asus Zenfone, Celebrity Face, CouponDunia, Fgali, Goa Tourism, Gionee, IML Jeans, Jabong, Rena Love and so on.

Kajal spent last 5 years in banking with IDBI bank. Kajal started her blogging career in 2012 initially as a hobbyist blogger later to become a full-time fashion blogger from India.

Why should you follow?

IndiaFashionBlogger.com is offering some of the latest fashion related content, styles and trends along with some articles around travel since 2015 and if you’re someone who’s looking to explore new places in India, find some latest fashion outfits and follow the luxurious fashion trends, then this blog is a must read for you.

#17. Vogue Fashion India

Who runs the blog?

Vogue is the only exception in this list of Indian fashion blogs that’s not originally from India but Vogue fashion India blog is a must read for anyone who wants to follow latest fashion updates and lead a luxurious lifestyle. This is a multi-author blog.

Why should you follow?

Vogue India is mainly a fashion and lifestyle magazine that covers a wide range of topics including fashion, beauty, culture, living and so on.

#18. Corallista.com

corrallista.com by AnkitaWho runs the blog?

Corallista is one of the #1 makeup and beauty blogs in India which is read by thousands of people all around the world. Ankita is the author and editor of this amazing Indian fashion blog who’s also a graduate from IIT Bombay.

Why should you follow?

On Corallista, you will find a ton of useful product reviews around makeup, skincare and occasional hair as well as body care products. Besides that, you’ll also discover a wide range of makeup tutorials, looks, celebrity makeup breakdowns and so on.

#19. Peaches & Blush

Peaches and blush by Mehak SagarWho runs the blog?

Peaches & Blush is run by female blogger Mehak Sagar who is also an entrepreneur and also the founder of another incredible blog called Wed Me Good.

She also has a Tedx talk on changing career paths and her blog Peaches & Blush has been featured on top platforms like Femina, Cosmopolitan Magazine and she also named amongst the Top 5 Most Influential Bloggers in Delhi by HT City.

Why should you follow?

Here are some of the topics covered on this amazing Indian fashion blog.

  • Fashion
  • Beauty
  • Travel and lifestyle
  • Product reviews around health care and beauty related
  • Bridal blog

Above all, it also has an exclusive YouTube channel where you can find a ton of video tutorials around makeup, beauty and lifestyle which makes it one of the most desirable Indian fashion blogs.

#20. Elan Street

Who runs the blog?

Elan Street is run by multiple people where you can find celebrity stylists tips, avail personal shopping tips, wedding styling, fashion advice and so on

Why should you follow?

If you want to learn about the latest fashion products & personalized and on demand style advise, Elan Street is the right fashion blog to follow. It is considered as one of the best urban fashion blogs in India which has thousands of followers on social media sites including Instagram, Facebook and twitter.

Read: Top 20 Best Lifestyle Blogs to Follow for Inspiration And Success [2018 Edition]

How do most fashion bloggers make money from their blogs?

So how do most fashion bloggers listed above make money from their websites? This is an interesting question and also one of the most asked questions as well. So we tried to include it a separate section here to help you provide you the best answer.

Most of the Indian fashion bloggers earn money from their blogs in a ton of ways ranging from;

  • Affiliate marketing
  • Events
  • Brand collaborations
  • Advertising
  • Sponsored content

Let’s briefly talk about each one of them so you can understand even better about how most fashion bloggers make money from blogging.

Affiliate marketing: Almost all of the Indian fashion blogs mentioned above use affiliate links on their blog posts to link directly to products that they use or recommend (such as clothes, accessories, tools and products etc).

There are also fashion bloggers who wear custom made clothes or accessories and post them on to sites like Pinterest, YouTube, Instagram etc along with the affiliate links to let their audience buy. In return, they will get paid based on either clicks or a percentage of total sales made from their affiliate referral links.

If you’re also a fashion blogger and looking to make money through affiliate marketing, we recommend you to check out these best affiliate programs and pick the best performing products that suit your target market.

Events: There are so many fashion bloggers who attend events or organise fashion events where they make decent money from each and every event they organise. Not only events allow fashion bloggers to make money but they expose themselves with other brands, people and more.

Brand collaborations: The #1 biggest advantage with fashion blogging is that you can use blog posts, Instagram, Youtube videos, Pinterest collaborations and so many other mediums to promote other brands and easily make money from online.

That’s the reason why majority of the fashion bloggers use a ton of ways to collaborate with brands to promote their products and take money or commission in return.

Read: Adam Connell Interview from Blogging Wizard On Taking Your Blog to The Next Level

Advertising: There are basically two ways most fashion bloggers make money through advertising. One is banner ads (by showing banner ads within their site either within pages or sidebar or footer) and the other is display advertising (such as using AdSense ads, Infolinks, Media.net and so on).

Although display ads are widely used by if you’re running a fashion blog, we recommend you to focus more on getting banner ads from sites like BuySellAds.com so you can get paid more for your traffic. Banner ads mostly depend on several things listed below

  • Cost Per Impression i.e. how many people see your ad
  • Cost Per Click i.e. how many people click on your ad
  • Cost Per Action i.e. how many people actually try or buy a product you are advertising within your site

That being said, you can also give a try to display advertising and here are some of the best AdSense alternatives you can check out.

Sponsored content: Sponsored content simply means you are promoting others content by taking money, products, services in return. We’ve been lately noticing one of the common things among fashion bloggers that they have become more transparent.

Whenever they are promoting sponsored contents, they are using the hashtags #ad #sponsored etc to indicate that the content is sponsored by a brand or company. Not only it help their audience understand that it’s a sponsored content but they love that kind of honesty which helps you increase your bottom line in the long run.

That being said, if you’re thinking to launch a fashion blog and make it profitable, we recommend you to check out the following post as it’s a must read for every fashion enthusiast.

How to Start A Fashion Blog: Step by Step Guide for Newbies (And Make It Successful)

Note: We will keep updating this “best fashion blogs in India from top bloggers” compilation post whenever we find a better fashion blogger from India. Do tell me more about your blogs if you have in fashion industry with small description of what your site is all about. We’ll consider your thoughts and would be happy to list here if I find it’s worth following.

More Resources Worth Checking:

FAQs About Best Fashion Blogs In India In 2018

Here are few important questions around best fashion blogs in India you should know about in 2018 and beyond.

#1. How much do fashion bloggers earn in India? How can I make money being a fashion blogger?

First things first. Not all Indian fashion bloggers make money from their blogs as few of them are hobbyists and few of them do full-time blogging.

For full-time fashion bloggers, it’s easier to make more money as they’ve lot more time to turn their blog into a profitable business. Most fashion bloggers in India earn anywhere around $1000 to $5000 and even more depending on the traffic their website gets.

So how can you make money being a fashion blogger? Here are some of the ways most fashion bloggers earn money from their blogs.

  • get paid for your services
  • collaborate with other brands and companies
  • sell your own beauty related products
  • sell affiliate products
  • start showing ads on your site
  • publish sponsored content within your site or social media channels
  • and the list goes on

Read: Bloggers Income Report September 2018: How Much Money Do Top Bloggers Make

#2. How to start a fashion blog from scratch?

If you’re curious to launch a fashion blog on your own, we recommend you to start it on a self-hosted blogging platform like WordPress which gives you more control, SEO rich features, access to thousands of plugins and so on.

That being said, make sure to read the post on how to start a fashion blog to find out how you can quickly set up your own blog on WordPress and create content on the go.

#3. What is Shalini Chopra fashion blog’s name?

Shalini Chopra is an Indian fashion blogger who runs a fashion and lifestyle blog with the name “Stylish By Nature“. Shalini is a luxury lifestyle blogger from Bangalore, India and she mostly talks about fashion, beauty, travel & lifestyle related topics on her blog.

Conclusion About Best Fashion Blogs in India Worth Following in 2018

It’s no secret that looks matter. Your lifestyle highly depends on the attitude you have and your attitude mostly comes with the styles you follow, the dress you wear and the hairstyle you have.

If you want to look gorgeous, stylish and become more confident in 2018, spend at least 2 to 3 hours every week on reading the fashion blogs and top fashion bloggers from India that are mentioned here.

So what are you waiting for, check out the above list of all the top Indian fashion blogs to improve your overall looks, outfit, hairstyle and what not?

Most of the Indian fashion blogs that I covered in this post are written and run by fashion enthusiasts and fashion designers. So they know what they are talking about and more importantly they implement the tips and tutorials before even covering on their blogs. Don’t wait any further, start following the above fashion blogs and improve your overall lifestyle.

Did I miss any of the best fashion blog in India? Please do mention it in the comments and I’d be glad to consider listing it into this page. You can also mail me at info@bloggerspassion.com by sharing your fashion blog details.


  1. Thanks for the list but there are many who are best and not in the list 😉

    • Yogita, it will be great if you could share the list of fashion blogs that are missing from this list. I will review them and will try to list them here if they are really good.

  2. Hello,
    Firstly thanks for the list… But many of the best bloggers related to fashion blogs are not published here. If you want then feel free to contact us for the detailed list free of cost….

    • Hi Manish, glad for your offer and it will be great if you could share the list of fashion blogs that are missing from this list or you can mail the list to my email id at info@bloggespassion. I will review all the sites you suggest and will try to list them here if they are really good.

  3. Simran Agarwal says:

    Hey, you missed the love and other bugs duo. They made me fall in love with fashion!

    • Hi Simran, glad to see your suggestion and it will be great if you could share the list of fashion blogs that are missing from this list. I will review all the sites you suggest and will try to list them here if they are really good.

  4. Zahid Ahmed says:

    I would like to know which blogging niche is tough if I have to make a choice between Fashion and Travel. I believe the former one is tough because you need to be subject matter with lots of updates. Well, after reading here the list of famous bloggers, I feel that they have literally toiled hard to see their names in the list. Indeed, a good post.

  5. Got to find the best fashion Bloggers from here directly, instead of searching them through the varied list provided by google. Apart from it please provide me one of those list which is specially dedicated to bloggers related to Jewelry and Accessories

    • Glad you found the list of best fashion blogs in India helpful and I really appreciate if you can share this post with others on your network so they can learn something and find few blogs that are worth following.

  6. Hey, thanks for posting article on top fashioners. I will start following some of these bloggers now onwards as my fashion sense is not good. Nowadays everyone loves to wear the latest fashion and carry funky look so I will also try to look best with their fashion tips. One can also buy trendy fashion wears at a discounted price by using some online shopping coupons.

    • Hi Ankit, glad you found the list of best fashion blogs in India useful. You can easily improve your fashion sense by following the above mentioned blogs and just remember one thing: wear your attitude. It’s really not about what you wear but put a smile on your face always as it’s the best jewel.

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