What is the Best Time to Post on TikTok In 2024 (Backed by Data)

So when to post on TikTok?

The best time to post on TikTok is (time in Eastern Standard Time, EST);

  • 10 to 11.50 am
  • 2.30 to 4 pm
  • 6:30 to 9:30 pm

The best days to post on TikTok are: Tuesdays and Thursdays.

Did you know that TikTok has over 1.1 billion monthly active users worldwide?

HubSpot reports that the average user on TikTok spends 95 minutes per day.

Here’s another interesting thing about TikTok: brands are remembered 40% more on TikTok than on other platforms. (Source: HubSpot).

TikTok officially reports that 2 out of 3 users are likely to buy something while on the platform.

So if you’re planning to grow your business or online presence on social media, don’t ignore TikTok.

To get better results, it is essential to know the best time to post on TikTok. Let’s jump into the details to discover the best times to post on this amazing social media channel.

What Is The Best Time To Post On TikTok In 2024?

best time to post on tiktok

How TikTok’s Algorithm Works 

If you want to get more out of TikTok, you should understand how its algorithm works and how it affects the reach and engagement of your videos.

Just like most other social media platform algorithms, TikTok also considers various factors such as likes, comments, shares, and views.

What does it mean?

A video that quickly attracts more likes, comments, and shares will often go viral.

Similarly, if a video has the least interaction from the users, it will NOT fetch many views. It’s simple as that.

Best Times To Post on TikTok: A Quick Report

The best time to post on TikTok to get maximum user engagement is on Tuesday at 9 AM, Thursday at 12 AM, and Friday at 5 AM. (EST)

best days to post on tiktok

According to research by Social Pilot, here’s a quick breakdown of the best times to post on TikTok (all are in EST);

  • Monday: 6 am, 10 am, 10 pm
  • Tuesday: 2 am, 4 am, 9 am
  • Wednesday: 7 am, 8 am, 11 pm
  • Thursday: 9 am, 12 am, 7 pm
  • Friday: 5 am, 1 pm, 3 pm
  • Saturday: 11 am, 7 pm, 8 pm
  • Sunday: 7 am, 8 am, 4 pm

Use the above data as a starting point. It’s NOT a CONCLUSION!

Why? Because the BEST times to post on TikTok mostly depend on where your target audiences are located.

To get better results, it’s extremely important to keep an eye on your analytics. That’s the ONLY way to figure out the best time to post on TikTok for your target audience.

How to Find The Best Time to Post on TikTok?

how to find best time for tiktok

Here are a few PROVEN ways to identify the best time to post on TikTok.

Use TikTok Analytics

Did you know that TikTok offers a built-in analytics tool that helps you easily analyze your account’s performance?

If you’re really serious about increasing your engagement on TikTok, switch to TikTok Pro as it offers you an Analytics tool that helps you better understand your user engagement. 

Here’s what it looks like;

tiktok analytics

As you can see, you’ll get a detailed overview and insights on several things including;

  • Your weekly and monthly views
  • Follower growth
  • Trending Videos
  • Profile and video views 
  • Average watch time
  • Traffic source types and much more

So how to set up a Pro account on TikTok?

Once you’re on the app, go to your profile page, and open the Privacy and Settings tab.

Then, choose “Manage My Account” and tap “Switch to Pro Account”.  

Here’s what it looks like;

tiktok pro account

Once you’re on TikTok’s Analytics took, you need to find out where your audiences are coming from.

TikTok shows you a list of “Top Territories” under the “Followers” tab.

Have a look;

tiktok best timings

As you can see, you can easily identify where your audience lives.

Once you figure out the demographics of your audience, you can post videos at appropriate times.

Test and Experiment 

Knowing the best times to post on TikTok is NOT enough.

You should know the demographics of your target audience. 

That’s the reason why you need to experiment with different posting times and track your performance using TikTok analytics. 

Here are a few quick tips on how to find the BEST timings to post on TikTok.

Use a social media scheduling tool: As we mentioned earlier, consistency is the KEY to getting more views and likes on TikTok. It’s easier to post videos consistently if you schedule them in advance.

Here’s where social media scheduling tools like Buffer, HootSuite, etc come in handy. These tools can help directly post videos on the TikTok platform.

Here’s what the post scheduling looks like on Buffer;

buffer for tiktok

Not only does it save your time but these tools also give you analytics so you can get in-depth metrics on the following things;

  • The total number of times your videos have been viewed
  • The total number of likes your videos on TikTok
  • The total number of comments your videos got
  • The total number of times your videos have been shared
  • The number of followers your account has gained over time and much more

Follow the latest trends: One of the simplest ways to make your videos go viral on TikTok is to create videos on the latest trends. 

For example, if you notice that your audience is engaging more with videos that feature a certain type of “trending music”, you can create more videos featuring that music to get the best results.

Find your niche: There’s a less-known strategy that works extremely well: find your niche and stick with it. You can’t build a loyal following on TikTok by posting every video under the sun.

Pick ONE topic and create highly engaging videos around that topic.

Let’s say you’re interested in SEO (Search Engine Optimization). Then, posting funny cat videos is NOT going to help. 

Just make sure to create videos that are engaging to your audience. You can research your competitors to see what type of videos they’re posting on TikTok to get more engagement. 

Post Content Frequently

The BEST way to determine the right times to post on TikTok is to post frequently.

Many surveys suggest that posting frequently on TikTok can definitely improve user engagement. 

Also, it will give you in-depth data about your audience.

The more you know about your audience, the better it is for you to understand their behavior.

So how often should you post on TikTok?

There’s no thumb rule on how often to post but most experts suggest posting between 1 to 3 times per day, depending on the content you are posting.

Make sure that you don’t compromise on the quality of your content. Why? Content is KING, no matter what platform you use.

TikTok’s algorithm ALWAYS prefers those accounts that consistently produce high-quality videos.

Post videos frequently and make them engaging and relevant to your audience. 

Interesting TikTok Stats & Facts 2024

Looking for some fascinating facts and statistics about TikTok? Here’s a handpicked list for you.

1. What age group uses TikTok?

TikTok’s largest age group is between the ages of 18 and 24. 54.1% of global TikTok users are female, and 45.9% are male. (Source: HubSpot)

2. How much time does the average person spend on TikTok a day?

The average TikTok user spends 95 minutes on the app every day, according to DataProt.

3. Is TikTok banned in India?

Yes, the TikTok app had over 200 million users in India when it was banned in June 2020.

The primary reason for the ban was after a geopolitical dispute with China, India banned the app entirely.

4. What is the revenue of TikTok?

TikTok’s ad revenues are set to hit $17.2 billion in 2024 and are expected to reach over $22 billion by 2025.

5. How many times has TikTok been installed?

As of January 2024, TikTok has been downloaded more than 4.7 billion times.


FAQs | Best Time To Post On TikTok

Here are some FAQs on TikTok’s best timings and tips to get maximum engagement. 

What’s the best time to post on TikTok?

The best times to post daily are 11 AM–1 PM and 5 PM–7 PM.

How can I determine the best time to post on TikTok for my account?

Consider your audience’s demographics. You can check and analyze your TikTok’s analytics to better understand the best times to post on TikTok. You should always consider your audience’s time zone when determining the best time to post on TikTok.

What tools can I use to schedule my TikTok posts for optimal times?

You can use social media scheduling tools like Buffer, HootSuite, etc to schedule your TikTok posts for optimal times.

Does the frequency of my TikTok posts affect the best time to post?

Yes, the frequency matters in TikTok. TikTok recommends posting 1 to 4 times per day, which will ultimately increase your chances of reaching your audience at their most active time.

What are some tips for maximizing engagement on TikTok?

Here are a few quick tips to increase your engagement on TikTok.

– Use trending hashtags
– Experiment with different types of content
– Post consistently
– Always respond to comments and messages
– Create short and attention-grabbing videos

Are there any specific days or times to avoid when posting on TikTok?

Yes, there are a few specific days when you should avoid posting on TikTok.

Below are some of the worst days to post on TikTok, along with the worst times to post on TikTok (all are according to Eastern standard time, EST).

– Tuesday at 9 AM
– Thursday at 12 AM
– Friday at 5 AM

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About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and G2.com etc. Know more about Anil Agarwal from here.

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