Blogging Is Not Dead. You’re Just Doing It Wrong
Blindness! Most of today’s bloggers are getting it wrong. They think blogging is about writing an online diary and rambling on about all things for everybody. These are the same men and women who complain how hard it is to make money online and fret about “monetization”.
The few (one of a kind) bloggers are cashing in on this phenomenon as they’ve mastered the principles and methods of “blogging done right”. It took them years to stumble upon these truths on their own and refine their strategies to finally make money. Nothing happens over night, and pro bloggers know this better than anybody else.
I am a pro blogger and super affiliate myself, and I still remember the countless trials and errors I’ve went through… the ups and downs… the money I’ve made, and the money I’ve lost. Blogging is a real business (if you treat it like it), much like a rollercoaster. One morning you check your stats, and feel the sudden thrill of traffic growing and money coming in, and the next day, traffic gets cut into half, and money stagnates…
This happens to everybody at one point or another, that’s why I strongly believe that only bloggers who are entrepreneurs at heart ever make money online (and build solid businesses.) The rest quit, or complain.
In the many years I’ve been blogging, I’ve found 4 main categories of bloggers you should know about:
Table of Contents
These are individuals starting a blog to make money online. Most of them create sites in the “make money online” niche, MLM or network marketing field, unless they have a secret or deep connection with a topic or niche (it rarely happens.)
They blog at random, have no goals in mind and lack proper blog monetization and writing skills. They quit sooner or later.
Example: some of your “techie” or computer savvy friends…
These are “authority” bloggers. They go on a quest of mindset shifting, character building or skill mastering, and often share their findings with their tribe/audience.
You’ll find most of these bloggers in the health niche, as well as the financial and self-help industry.
Example: Tim Ferris
These are “experimental” bloggers. They start new sites or new diets or new projects and report their results (failures & wins, trials & errors) with their readers and fans.
You’ll find most of these bloggers in the online marketing, fitness niche and self-help industry.
Example: Spencer Haws
I’m not referring to the so-called gurus here (people pretending to be genuine marketers, just to hype or scam others), but to real folks, just like you and me. In fact many of these people are usually speakers, book authors, product owners or software developers.
They’re usually a combination between heroes and warriors…
You’ll find most of these bloggers in the health & wellness niche, “make money online” and self-help industry.
Example: Pat Flynn
The key is to go from newbie to hero or warrior, and then become your own in what you do. The word Guru is just a BS word for a person who has become good at one thing. For example, someone has done one karate kick 10, 000 times is more of a guru that the person who has done 1000 karate kicks 1000 times… You see, he has probably mastered the fine art of that one deadly kick.
Nobody can build a long lasting business that’s diversified unless he or she mixes affiliate marketing (promoting other people’s products) with selling their own item(s) and/or service(s).
Here’s how most bloggers get blogging wrong (the mistakes I see others make) and how to avoid the same blunders yourself:
I’ve seen quite a few blogs offering amazing content, but using almost invisible fonts – did you experience similar sites yourself?
I often copy-paste their content into a word document to be able to easily read their articles, however, I don’t think most people take the trouble to do such, and those bloggers are simply losing their audience.
Increase your font seize to 12 or 14.
No game plan
Let’s face it! Most bloggers write at random and on random topics. Top bloggers are like book authors. They prepare the content weeks in advance, just as authors would write their table of contents, by chapters, months in advance.
Think like a book author and prepare your topics in advance. Take visitors by the hand, and teach them the basics; then get into more advanced stuff later on, 1-2-3.
Images draw attention to content. One image can value 1,000 words. Yet, there are still bloggers who are solely text blogging. You’ll not see a single image on their site, unless there’s a banner or something (which they get paid for.)
You can get royalty-free photos gratis @ Flickr.com for example or buy professional images @ Photodune.net for only $1 per file.
No multi-media content
In today’s web presence, power points, audios and videos are part of blogging. You cannot compete in the game with text-based articles alone. That was the norm a decade ago. You need to diversify your content and use multiple formats nowadays.
Turn your blog posts into PowerPoint presentations and distribute them on Slideshare.com and other similar sites (it’s free).
Convert your slides into YouTube videos and iTunes podcasts. You’ll benefit from additional views/listeners and attract extra traffic.
I cannot believe there are people who still don’t have or aren’t using Twitter and Facebook. If your audience is there, wouldn’t it be logic to be there as well?
Create your social media accounts (the two above are essential and enough for starters) and get active on these channels. Having an account is not enough, you have to share content and interact with others otherwise it’s a waste of time. Direct selling and marketing is also a waste of time. You don’t want to feel perceived as a scammer or spammer, all right?
Avoid selling and marketing on FB/Twitter like the plague. Instead, share hot content and your fans will thank you for it, and buy from you (indirectly). That’s what we call pre-selling!
No blog commenting/interactivity
Sharing your feedback, ideas and knowledge with like-minded bloggers and writers in your niche is a plus. Through blog commenting you’re making new connections, new friends and you’ll even get free traffic, leads and sales (that’s secondary.)
Your goal is to get your name out there (forget about back-links). You either post comments that count and are meaty and helpful, or forget about commenting on other people’s blogs altogether.
No guest writing
Guest writing on other blogs (relevant to your niche or industry) is ideal if you’re looking to generate extra visitors and grow your brand and exposure.
I have a goal to write and publish 30 guest articles a month, each month. This is what will take my blog and traffic next level within a year.
Guest blog on other people’s sites. It’s the best invention ever. If I didn’t believe in this model, then you wouldn’t have read this article now.
Want to blog the right way, just like a pro?
1. Use large fonts. Make it easy for visitors to consume your content.
2. Create your game plan and write your content in advance, by following the book author’s method.
3. Embed your article with images and multi-media content.
Share content in multiple formats on other channels and content publishing platforms.
4. Interact on FB & TW. Make friends. Never sell.
Only share stuff you want others to share with you.
5. Guest post and blog comment like nobody else. Put your whole heart into it.
If you’re still on the fence and think blogging is not worth it, then you’re probably right. It takes a certain breed to succeed in this game. Personally, I believe blogging is here to stay for as long as the web exists. I’m ready to arrest the attention of the “entire web” with nothing but premium content.
Have anything to say or share about blogging yourself?
John Gibb runs an affiliate marketing blog @ HealthyWealthyAffiliate.com, teaching content writing and product reviews.