Check Website Traffic: 14 FREE Ways to Estimate Traffic Of Competitors Websites

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July 12, 2019
Website Traffic Estimator Tools


Estimating traffic of a website can help you with so many things including analysing a site for their best performing posts to money making posts. Here’s a list of few incredible free tools you can use to check traffic of any website in the world.

Are you looking for the little known ways to spy on the traffic of competitors websites? Do you want to know how much traffic a top blog in your niche gets? If yes, you’re in the right place.

Checking website traffic of your competitors is an effective way to find out what’s working and what’s not working on any niche. but prior to that let’s see what web traffic is and what does it mean?

According to Wikipedia, Web traffic or website traffic is the amount of data sent and received by visitors to a web site.

This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic.

This is determined by the number of visitors and the number of pages they visit.

If you want to see your own website traffic, you can use various tools like Google analytics or clicky but if you want to check other people’s blog traffic you have to use some tools, Today,  I’m going to share few effective ways to find website traffic report of any of your competitor website for FREE.

S. NO.Website Traffic Checker ToolsURL
1.SEMrush14 Days Free Trial Link
2.Serpstat7 Days Free Trial Link
3.SpyFuClick to Visit
4.Similar WebClick to Visit
5.Google Display PlannerClick to Visit
6.AlexaClick to Visit
7.AhrefsClick to Visit
8.Rank 2 TrafficClick to Visit
9.My Site WealthClick to Visit
10.QuantCastClick to Visit
11.BuySellAdsClick to Visit

Why check website traffic of my competitors?

You may ask, why do I even need to find website traffic of my competitors? Here are few benefits of estimating traffic or unique monthly visitors of a website.

  • You can get estimated monthly or daily sessions any of your competitor website is getting.
  • You’ll know top traffic keywords. You can target the same set of keywords to drive more search traffic to your own website.
  • You will know the traffic breakup of any website (How much traffic is coming from different sources like Organic, Social, Direct and Referral)
  • You can know any website engagement details (Like Bounce Rate, Page Views Per Visit and Time Spent etc)
  • Creating “suitable content” for your audience becomes easy

If you are looking for different ways to check website traffic for free, don’t skip this post, let’s find out those tools now.

14 Ways To Check Website Traffic For Free Online: Check web Statistics easily!

How to check website traffic free

Here is the ultimate list of tools that you can use to check website traffic of your competitors or any website of your choice for completely free. Let’s dive into the details without much ado.

1. SEMrush

SEMrush is the first tool I use to get the website traffic report of any site including my competitor site. It is accurate and provides a nearest level of visitor count of the website you want to spy,

Whether you know it or not, SEMrush is the best recommended tool by most SEO experts. If you want to estimate the accurate traffic of any website, use SEMrush. It not only helps you view website traffic but it gives you a list of all the keywords that are helping your competitors to grow their search traffic.

How to find website traffic using SEMrush?

If you have a SEMrush account just log in to the dashboard and enter the website URL of the site whose visitor count you want to know. Then you get the result like something shown below which not only tells you other website traffic but also gives you a breakdown of any paid traffic they are driving to their site via programs like adwords.

find website traffic

You can also use SEMrush to find the right kind of affiliate products to promote to increase your income, come up with the high performing keywords to boost your overall website organic traffic, check and analyze the backlinks of any site and many more.

Great SEMrush Deal for BloggersPassion Readers

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If you want to read a detailed and unbiased review of SEMrush, please click on this link. You will find a lot of information on how to use SEMrush to overtake your competitors no matter what your niche is.

How to take advantage of this deal: Since I am offering you a 14 days of Free SEMrush usage, you can now check website traffic online for free and know how much traffic which website is getting. Apart from that, if you yourself have a website, you can spy on your competitor traffic, see what backlinks they make, what profitable keywords they rank for and use them for your advantage. You can do that repeatedly for 14 days and get enough data to work on for free!

Quick Note: Do you want to start a blog? Here’s a simple step by step tutorial on starting your own WordPress blog and make $10,000 from it every month.

2. Serpstat

Serpstat is one of the best competitor research tools which is also a great (and affordable) alternative to premium tools like SEMrush because their pricing plans start just at $69 per month.

This tool can also be used as a blog traffic checker as it provides you “Domain Analysis” feature which gives you all the details of any website or domain (including your competitors websites).

Here’s how it works;

Once you’re on the Serpstat dashboard, enter any domain or URL that you want to estimate the website traffic and the tool instantly takes you their Domain Analytics section which gives you all the data.

Here’s how it looks like;

serpstat domain analysis

As you can see above, we took an example of and Serpstat domain analytics tool is giving us all the important data for that website including;

  • organic visibility
  • SE traffic (the traffic coming from search engines like Google)
  • organic keywords (along with new, lost, improved and declined keyword rankings)
  • along with keyword positions, search volume, CPC and so on

The above website traffic report is more than enough for anyone to easily estimate traffic of any website in the world.

So what are you waiting for? Go give a try to Serpstat today.

A good new for Bloggers Passion readers

We’ve partnered up with Serpstat to provide you a 7 days free trial which you grab using the following link.

Click here to get a 7 days free trial from Serpstat

Here’s how the 7 days free trial looks like (you’ll need to enter our promo code “bloggerspassion” without quotes to get it free for 7 days).

7 days free trial serpstat

Side note: If you’re interested in purchasing Serpstat for 1 year, you’ll get a 20% instant discount when you use this exclusive link.

3. SpyFu

SpyFu is a powerful SEO tool which is not only useful for website traffic analysis but also for finding the most profitable keywords and ads for paid and organic search. It exposes the search marketing secret formula of your competitors with ease.

It is a well designed SEO tool packed with metrics and features specifically geared toward sales, online marketing and digital advertising.

spyfu traffic estimation tool

Here are some of its notable features of SpyFu:

  • You can easily check website traffic with accurate data.
  • If you’re into Adwords campaigns, this is a must have tool.
  • It helps in tracking your keyword rankings. You can monitor your paid and SEO rankings on Google, Bing and Yahoo.
  • It helps in eliminating bad keywords.
  • You can improve your ranks by tapping into your competitors’ keyword strategies.

All in all, SpyFu is one of the best tools to check website traffic with ease. It is also useful for growing your search traffic and tracking your keyword positions on Google search results.

Click This Link to try SpyFu Now

4. Similar Web

After SEMrush, I highly recommend you to check out Similar Web to estimate the traffic of any site worldwide.

Similar web is the fantastic way of checking any website traffic for free. You just have to go to their website and type in your desired website name to find out the traffic levels of the site.

It not only provides you the most competitive insights about any site but also gives you ranking insights for any website.

You will not only get the traffic stats of any website, but you will also get the details of how many pageviews it is getting, how much time every visitor is spending, referrals, bounce rate, social influence etc. you will get almost all the results. That’s fantastic information you could get from a free website traffic checking tool, right?

Here’s the screenshot of Bloggers Passion, though the results are not so accurate, but I still liked their data and the precise information that they got in some cases.

traffic report

Here’s the screenshot of actual traffic data.

check any site traffic

The above screenshot gives you a detailed list of the monthly visits a site gets along with the estimated monthly site visits and the average time a user spends, total number of pageviews and the bounce rate of a site. You can use similar web to know the daily unique visitor count of someone else’s website and even the top destination sites which is no other than the sites people visit after landing on your test site.

Pretty detailed information offered by a free traffic checker tool, right?

5. Google AdWords Display Planner

Now Google Ad planner is replaced by Google Display Planner where you can guess what amount of traffic a website gets. Google display planner is the combination of three long time AdWords tools, the Contextual Targeting Tool, Placement Tool, and Google Ad Planner.

Google Display Planner is the most accurate ways to measure a website traffic, after all it is created by SEO gurus in the industry and you will check any website traffic for free using this tool. I would strongly recommend using Google display Planner as a reliable blog traffic checker because whenever I use it, I get accurate results regarding my websites.

This traffic estimating tool from Google will give you important traffic metrics like average number of visits per visitors, average time on site, unique visitors, total pageviews, total unique visitors to a website in month time and broad category for the entered website.

To start using Google display Planner (one of the effective website traffic checker tools) to check traffic to a website, enter the desired website domain name in the “Get ideas and estimates”section’s landing page URL then click on “Get ad group ideas”.

You will now come up with “Available network inventory” impressions that the site you enter. I have analyzed data available from Google display Planner with the traffic details of some websites I own and I find data available from Google Ad Planner very close to my website original traffic numbers.

How to use Google display planner to check website traffic?

Here is a video tutorial demonstrating how to find website traffic of other websites for free (using Keyword Planner).

The above video gives you a summary on how to use AdWords display planner to find golden keywords that not only increase your visibility but also sales. It also gives you the estimate monthly search traffic of any site you are targeting.

6. Alexa.Com

One of the best website traffic checker sites is Alexa. I know you are very much familiar about Alexa, after all, we all love to see Alexa rank each and everyday right? Do you know that by using Alexa, you can check any website traffic for free? Yes, it is possible to find any website traffic using Alexa search box. In fact, this is the first method newbies use to know the details of other blogs including average on-page time, bounce rate and unique visitors per month.

Go to website and enter a website address in the Search Box available.

After entering website address, you will get important metrics like Alexa Traffic rank (Global), Traffic Rank in Specific demographics like for India specific website, Alexa Traffic Rank in India. Apart from Alexa rank, you will see other website traffic numbers like page views, pageviews per user, bounce rate, time on site and search percentage.

You will also get list of top search queries for a website. So these search queries can be considered as best performing keywords for that website. Apart from this, Alexa also act as a free website traffic comparing tool, you can use it to compare your website traffic graph with 4 websites of your choice. will not give any traffic estimates for new or websites with few daily visits.

Alexa is undoubtedly the best website traffic checker tools out there. The data available from is not accurate but you can make your own prediction about the traffic numbers about a website after using this tool.

Here is a screenshot showing traffic numbers for blog:


7. Ahrefs

Ahrefs is another trusted website traffic monitoring tool. It is actually much more than that but as for the scope of this tool we will cover the website traffic tracking features of Ahrefs. Like SEMrush, you log in to the dashboard of it and enter the domain that you want to know the traffic details of.

I entered Backlinko because everyone wants to know how much traffic does Backlinko gets and what are its unique visitor estimates etc.

And Ahrefs took no time and handed me the traffic details of Backlinko. See the screenshot below.


You can further dig into the results to know the top traffic pages of Backlinko (or any website you enter) and get more traffic details. For this, you can read my SEMrush vs Ahrefs article where I have mentioned more ways to use both of the tools to get awesome competitor statistics.

8. Rank 2 Traffic


You need to know what traffic your competitors are generating if you are into the field of digital marketing or blogging. And you know, this information is so valuable to grow your traffic and sales.

But the fact is, this information is not freely available. If you gather more information about the traffic over years, you can easily analyze your competitors.

If you’re a blogger, you already know the importance of Alexa traffic ranking. With Alexa ranking, you will get traffic ranking information. This is a free Alexa alternative which has even better algorithms to check website traffic easily.

So how you can use this information?

  • Start comparing site visitors of and,, etc. You can identify leaders in your niche and understand who has more visitors than you do and who has less.
  • You can easily estimate your competitors traffic even before launching website or blog.
  • You can also analyze trends, pros and cons of your competitors to get an edge over them.

9. QuantCast.Com

QuantCast is another popular website traffic checking tool among internet users. Quantcast is a digital advertising company, founded in 2006, that specializes in audience measurement and real-time advertising.

Quantcast is the perfect free website traffic estimator that provides you free direct audience measurement including the traffic, demographics and many more details like their interests etc.

In my testings, I found Quancast consistently shows less visitor count than analytics so I am not sure how accurate it can give traffic stats of a particular website, but it is definitely worth considering.

Note that, a website or blog with a small number of unique visitors will not necessarily display results due to insufficient data. So if your blog or website doesn’t have decent traffic, this tool is of no use for you to measure your website traffic. So you have to again depend on your Google analytics metrics to precisely get your website traffic data. This is a working website traffic checker to estimate traffic.

Here is a screenshot checking website traffic report for from QuantCast website:


In the above screenshot, the tool is showing you the daily unique visitors a site gets and also showing the graph for every single month. Give this tool a try and you will play with it very often as I do.

10. BuySellAds.Com

Basically BuySellAds (BSA) is an ad network for selling banner advertisements on our websites and blogs. We will get traffic estimates very close to the actual traffic numbers on a page, the only condition is that website or blog should have buysellads script installed. So we can believe on the data available from BSA.

To check website ranking, the only downside is that we can get estimated page impressions for a website selling advertisement through BSA. To know traffic details about a website, you need to click on the Your Ads here banner pointing to website. Here is a screenshot showing the kind of metrics you will get through BSA.


The above screenshot gives you insights on seeing a website traffic detailed information including the website unique monthly visitors. A great place to spy on your competitors traffic and find their keywords.

Finding website traffic is never an easy task especially if you are new to blogging world. Here’s where the above list of website traffic estimator tools help you find the accurate details of traffic that a website gets.


SitePrice is originally created to know estimate worth of a website but it also can be useful for finding traffic of any website in the world.

All you need to do is to enter any website’s URL to check its website traffic and you’ll find all the information you need.

Here’s how it looks like;


As you can see from the above image, SitePrice is showing details like;

  • Daily unique visitors
  • Daily pageviews
  • Website’s worth (can be seen at the end) along with similar sites to the website we’re estimating the traffic

Quick note: Estimated daily unique visitors count provided on this traffic estimator tool is trying to be estimated using various tools including Alexa, Compete, Google Ad Planner and so on. Yes, the data is not 100% accurate but gives you an idea to estimate traffic of a site.

12. The business pages of websites

If you want to check website traffic for free and don’t want to use any tool for that, here are some other website or blog traffic checker formulas that don’t need any paid tools.

In fact, you can directly view their analytics screenshots etc without even letting them know.

The trick is to find business pages of the website like about page, sponsored review request pages or advertise section of a website to check for real traffic a website gets. These are the pages where bloggers mention their website traffic,

Since people are honest as far as business is concerned, you can get almost realtime website traffic details here.

One demerit is that not all business pages are updated often and not all websites have this information on their website. So you can try your luck to find the website traffic. Below is a screenshot from the advertise page of which gives a clear idea of website traffic and traffic breakdown of the site.


13. Check for comments and advertise here page

Here’s another handy tip for checking website traffic really quickly. It works almost every single time.

We all know how powerful blog commenting is. Did you know that you can check any website traffic by leaving a comment on their posts? Once you comment on a WordPress blog, your browser redirects you to where your comment will show up.

If you closely observe URL, you’ll see something like this:

comment count check site traffic

The number 108,656 says that you left the 108,656th comment on This number includes spam comments too. Assume that 75-90% of the comments are spam and now you can get an idea of how many real comments a site has..

If you observe top niche bloggers, you will see that they gave lot many interviews talking about how they built their site and what works for them. But, they will not share how much traffic they get and where it’s coming from.

A lot of people are more open about sharing traffic stats.  You can see this in interviews and archived articles on a blog there you will stumble upon a “blog in review” or “traffic report” post. With the help of those stats, you can start to figure out how much traffic the site is getting today.

However, you can figure out how much traffic a website gets is to go to their Advertising page. Let’s say, if a blog is trying to sell advertising space, they must tell you exactly how many unique views and impressions your ad is going to get every month.

So, this way also you can get monthly traffic estimation of your competitors.

14. PR News

With PR News, you can predict the number of unique viewers that can read your post of any site or blog.

They have Unique Viewers Estimator where they estimate unique readers of your article without using any plugins, cookies or user IDs. Just enter any domain and their Estimator will tell you how many readers can you expect.

Here are few features of this site.

  • It can predict the number of views your sponsored content can receive on a platform of your choice.
  • It is also helpful for predicting the traffic of any website’s page and it is so effective even on those websites that hide their view counters.
  • This site is also useful if you want to get some PR for your newly launched app, product, website or blog apart from checking any website traffic for free.

FAQs About Website Traffic Estimator Tools 2019

Here are some of the very important questions you must know about website traffic estimator tools to check any website traffic for free in 2019 and beyond.

1. What are the best tools to check website traffic free online?

The following are some of the best tools to check website traffic for free online in 2019 and beyond.

  • SEMrush (gives you accurate data)
  • Alexa (free tool but widely popular to estimate the popularity of any site)
  • SimilarWeb (a nice combination of both the above tools where you can also find demographics, user metrics, links and on).

2. What is the best way to track visitors to my website?

So far we mostly covered how you can check traffic of your competitors websites but what if you want to track visitors of your own site? Is there any best way to track visitors of your own website? If you want to get detailed insights of your own website, we recommend you to check out the following tools as they all are excellent in website tracking.

  • Google Analytics
  • Crazy Egg
  • Clicky
  • Optimizely
  • SEMrush

We highly recommend you to start using Google Analytics (it gives you a tracking code that you can install within your website) if you want to know accurate results of your site. By using Google analytics, you get access to the following things.

  • Number of users (Sessions)
  • Time spent on the site (Avg. Session Duration)
  • The average number of pages viewed (Pages/Sessions)
  • Bounce rate (100% – the user went to one page and closed the site)
  • Your top performing pages and the list goes on

3. How do I find out how much my website is worth?

You can use tools like SitePrice, Site Worth Traffic, Webuka etc to easily find how much worth a website is in terms of money. Remember that, the website worth is only helpful to know a website’s value but it doesn’t mean you can sell that website for that price (in some cases, even for new sites, some of these tools show millions dollars of worth!).

4. What are the best SimilarWeb alternative tools online?

If you’re looking for the best SimilarWeb alternative online, we recommend you the following;

  • SEMrush
  • Ahrefs
  • Moz
  • Also check out these best SEO tools which are all great alternatives to SimilarWeb

5. What are the best website traffic generator tools? Are they any good?

Website traffic generator tools, website traffic booster bots, traffic generator bots etc are all allow you to generate random traffic using bots.

Here are some of the best website traffic generator tools;

If you want to build a profitable blog that makes money, you should avoid such website traffic generator tools because you need to bring traffic organically and not by using any of such traffic generating bots and definitely they are of no use.

6. How accurate are website traffic estimators?

That’s a fantastic question if you’re too keen in using website traffic estimators to check website traffic for free. Most of the traffic estimator tools don’t provide you accurate data (especially the free ones).

Do you know why? They simply don’t invest more time or money in indexing the pages of a website (throughout the web) or updating their databases with latest information. Here’s where premium tools like SEMrush, Ahrefs come into play by providing as much accurate information as possible.

In a nutshell, free website traffic estimation tools only give you an idea about how much approximate traffic a site gives (it’s not accurate information) whereas paid tools like SEMrush give you accurate data because of their largest and regularly updated databases.

7. How to find demographics of a website?

If you’re a website traffic junkie like us, you’ll definitely not be satisfied only by knowing the traffic of a website and you’ll go beyond that by finding demographics of a site. If you’re wondering about how to find demographics (statistical data relating to the population of a region or country) of a website, here are few tools that will help you.

  • SEMrush
  • Ahrefs
  • Alexa and
  • SimilarWeb

Both Alexa and SimilarWeb give you free access to check demographics of any site. The rest mentioned tools i.e SEMrush and Ahrefs are premium tools but give you much more accurate information.

Browse more Blogging Tutorials:

Final thoughts on tools to check website traffic of competitors for free

From now on,  use the above tools to check any website traffic for free. I hope the website traffic checker tools mentioned in this detailed article will help you estimate traffic of a website.

I hope you now got the answer to your question “how to check website traffic” from this detailed guide. Don’t rely on just one website traffic checking tool, spend your time on trying out different sites, then find out yourself which is giving you the close numbers.

Though I’m a big fan of Alexa to check any website’s traffic for free, but I use it more for fun to spy on the keywords of my competitors. So, give it a shot and try out all the above mentioned websites to find the website traffic.

Important note: One of the easiest ways to find accurate results of any website traffic is to through Flippa! Just go to flippa and search your competitors websites on their search box, if they are selling their sites on Flippa, you will get their Google Analytics reports in PDF format. Basically these are the accurate results so that you can easily find out how many monthly visits they are getting, what keywords are bringing them top search results and what’s their bounce rates. So why not try your luck? Check out if their sites are listed on Flippa to find out their website traffic for free.

This is how I used to check website traffic of any website of my interest. Do you any sites or tools that can be useful in finding the traffic of any website? Share your thoughts in the comments below.

Anil Agarwal

Anil Agarwal who owns, is a full-time blogger and SEO expert who has been helping people build profitable websites for over a decade. Bloggers Passion has been featured on premium online sites like, Huffingtonpost, SEMrush, Problogger, Crazy Egg, The Next Web and so on.

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