Check Website Traffic: Use These 10 FREE Tools To Find Traffic Of ANY Website In The World [Updated List]
Product Name: Traffic Estimator Tools
Estimating traffic of a website can help you with so many things including analysing a site for their best performing posts to money making posts. Here’s a list of few incredible free tools you can use to check traffic of any website in the world.
Are you looking for the little known ways to spy on the traffic of competitors websites? Do you want to know how much traffic a top blog in your niche gets? Searching for the best free website traffic checker tools? If yes, you’re in the right place.
Checking website traffic of your competitors is an effective way to find out what’s working and what’s not working on any niche.
You can’t build a profitable blog without actually increasing your traffic. Knowing your competitors traffic sources can help you come up with new ideas that you never thought of.
What Is Website Traffic?
Website traffic refers to users who visit a website. The main traffic channels for any website are organic, email, social media, referral, paid ads, and direct traffic.
Website traffic is often measured in “sessions”, also known as visits in traffic checker tools like Google Analytics. Your website traffic is determined by the number of people visiting your website pages. Visits, page views, clicks are all part of the “website traffic”.
If you want to see your own website traffic, you can use various tools like Google analytics, Monster Insights etc but if you want to check other people’s blog traffic you have to use some tools. Today, I’m going to share a few effective tools to find website traffic report of any of your competitor website for FREE.
Why Check Website Traffic Of Your Competitors?
You may ask, why do I even need to find website traffic of my competitors? Here are few benefits of estimating traffic or unique monthly visitors of your competitor websites.
- You can get estimated monthly or daily sessions any of your competitor website is getting.
- You’ll know top traffic keywords. You can target the same set of keywords to drive more search traffic to your own website.
- You will know the traffic breakup of any website (How much traffic is coming from different sources like Organic, Social, Direct and Referral)
- You can know any website engagement details (Like Bounce Rate, Page Views Per Visit and Time Spent etc)
- Creating “suitable content” for your audience becomes easy
What Statistics To Consider When Checking Website Traffic?
So what data should you consider while checking traffic of any website (including yours)?
Here are some of the most important website traffic statistics you should pay attention to.
- Organic search traffic: Whenever you spying on your competitors’ traffic, make sure to find how much organic search traffic they get as it’s the #1 traffic source that converts really well.
- Unique visitors: While checking website traffic, it’s important for you to focus on how many unique visitors a website gets. Unique Visitors are the individually-counted users of a website.
- Top-performing pages: While checking website traffic, you should always find out the top pages by looking at their backlinks, social shares, and overall traffic. This gives you an idea of what type of content is working well in your niche.
- Other traffic sources: This data reveals how a website is generating traffic from multiple channels such as search engines, social media, referrals, and more. Top-performing pages:
- Bounce rate: It is an extremely important metric that measures the percent of sessions where the user loads the page and immediately exits without performing any action.
- Dwell time: Dwell time tells you the amount of time someone spends on a page from the search results before returning back to the SERPs (Search Engine Results Page).
Although you can’t find all the above statistics using free website checker tools but you can certainly get a better idea from premium SEO tools like Semrush.
How To Check Traffic On Your Own Website?
The best way to check your own website traffic is to use Google Analytics.
Google Analytics is a free web analytics service that helps you analyze your website traffic and visitor behavior. Using Google Analytics, you can find a ton of things including;
- Get real-time data (see how many people are viewing your site and what pages they are viewing)
- Find your top-performing posts
- Find your website’s dwell time (average time spent on your website pages)
- Find overall users, sessions, and average time
- Traffic sources (including paid, organic, social media, email, and others)
- Bounce rate etc. of individuals using the site
- And the list goes on
Here’s how Google Analytics data looks like;
As you can see, you can easily find the total users who visited your site along with other details like bounce rate, session duration, active users, and so on.
You can also find your traffic sources along with the countries where your audience is coming from.
As you can see above, you can find your website traffic channels and find out whether your site is getting traffic from Google, social media, or other channels.
If you are looking for different tools to measure website traffic for free, don’t skip this post, let’s find out those tools now.
10 Incredible Tools To Check Website Traffic For Free Online
Here is the ultimate best free website traffic checker tools that you can use to count website traffic of your competitors or any website of your choice for completely free. Let’s dive into the details without much ado.
Semrush is the first tool I use to get the website traffic report of any site including my competitor site. It is accurate and provides a nearest level of visitor count of the website you want to spy.
Whether you know it or not, Semrush is the best recommended tool by most SEO experts. If you want to estimate the accurate traffic of any website, use Semrush. It not only helps you view website traffic but it gives you a list of all the keywords that are helping your competitors to grow their search traffic.
How to find website traffic using Semrush?
If you have a Semrush account just log in to the dashboard and enter the website URL of the site whose visitor count you want to know. Then you get the result like something shown below which not only tells you other website traffic but also gives you a breakdown of any paid traffic they are driving to their site via programs like adwords.
You can also use Semrush to find the right kind of affiliate products to promote to increase your income, come up with the high performing keywords to boost your overall website organic traffic, check and analyze the backlinks of any site and many more.
A GREAT News: I’m giving away 30 days free access to Semrush Pro account to BloggersPassion readers. You just need to sign up using your credit card details to claim Semrush pro version worth $129.95. You can read my unbiased review of Semrush and claim this deal from this link. It’s ONLY for BloggersPassion readers and you won’t find this deal anywhere so claim it before the deal ends.
If you want to read a detailed and unbiased review of Semrush, please click on this link. You will find a lot of information on how to use Semrush to overtake your competitors no matter what your niche is.
How to take advantage of this deal: Since I am offering you a 30 days of Free Semrush usage, you can now check website traffic online for free and know how much traffic which website is getting. Apart from that, if you yourself have a website, you can spy on your competitor traffic, see what backlinks they make, what profitable keywords they rank for and use them for your advantage. You can do that repeatedly for 30 days and get enough data to work on for free!
Serpstat is one of the best competitor research tools which is also a great (and affordable) alternative to premium tools like Semrush because their pricing plans start just at $69 per month.
This tool can also be used as a blog traffic checker as it provides you “Domain Analysis” feature which gives you all the details of any website or domain (including your competitors websites).
Here’s how it works;
Once you’re on the Serpstat dashboard, enter any domain or URL that you want to estimate the website traffic and the tool instantly takes you their Domain Analytics section which gives you all the data.
Here’s how it looks like;
As you can see above, we took an example of Backlinko.com and Serpstat domain analytics tool is giving us all the important data for that website including;
- organic visibility
- SE traffic (the traffic coming from search engines like Google)
- organic keywords (along with new, lost, improved and declined keyword rankings)
- along with keyword positions, search volume, CPC and so on
The above website traffic report is more than enough for anyone to easily estimate traffic of any website in the world.
So what are you waiting for? Go give a try to Serpstat today.
A good new for Bloggers Passion readers
We’ve partnered up with Serpstat to provide you a 7 days free trial which you grab using the following link.
Here’s how the 7 days free trial looks like (you’ll need to enter our promo code “bloggerspassion_2022” without quotes to get it free for 7 days).
Side note: If you’re interested in purchasing Serpstat for 1 year, you’ll get a 25% instant discount when you use this exclusive link.
3. SE Ranking
If you’re looking for free website traffic estimator tools, SE Ranking is definitely the best tool for you to estimate traffic of any website.
It also provides accurate (not exactly though) traffic data. Just enter any domain (or website’s URL) and click on the Analyze button to find the organic and paid traffic of that particular website.
Here’s how it looks like;
As you can see above, it gives you useful data including;
- Organic traffic
- Organic keywords
- Estimated traffic cost and so on
Website Traffic Checker from Sitechecker is the best tool that can be used as a part of a complex SEO site analysis or independently to get up-to-date traffic data.
With the help of Traffic Checker, you can get data for analysis and optimization through different channels and for different periods of time. The results are displayed in the form of convenient charts, graphs and thematic columns. The information is easily understandable not only for a specialist, but also for a new site owner.
By setting up monitoring in Traffic Checker, you can get the following actual data:
- the number of visits for the period and the total traffic;
- sources of visits;
- actions of visitors on the site;
- changes after website optimization.
How it work;
Key indicators for monitoring include sessions, page clicks per session, average session duration, unique visitors per period, bounces, channels, clicks, and CTR.
You can analyze not only your site, but also competitors’ ones for free. This is an opportunity to learn about the traffic of their sites, as well as interesting methods of attracting visitors.
Website Traffic Checker is a useful solution for audience analysis. With the help of it, you can increase the effectiveness of website promotion and attract more new visitors to your pages.
SpyFu is a powerful SEO tool which is not only useful for website traffic analysis but also for finding the most profitable keywords and ads for paid and organic search. It exposes the search marketing secret formula of your competitors with ease.
It is a well designed SEO tool packed with metrics and features specifically geared toward sales, online marketing and digital advertising.
Here are some of its notable features of SpyFu:
- You can easily measure website traffic with accurate data.
- If you’re into Adwords campaigns, this is a must have tool.
- It helps in tracking your keyword rankings. You can monitor your paid and SEO rankings on Google, Bing and Yahoo.
- It helps in eliminating bad keywords.
- You can improve your ranks by tapping into your competitors’ keyword strategies.
All in all, SpyFu is one of the best tools to check website traffic with ease. It is also useful for growing your search traffic and tracking your keyword positions on Google search results.
Want to Read More?
6. Similar Web
After Semrush, I highly recommend you to check out Similar Web to estimate the traffic of any site worldwide.
SimilarWeb is one of the best free website traffic checker tools available in 2023. You just have to go to their website and type in your desired website name to find out the traffic levels of the site.
It not only provides you the most competitive insights about any site but also gives you ranking insights for any website.
You will not only get the traffic stats of any website, but you will also get the details of how many pageviews it is getting, how much time every visitor is spending, referrals, bounce rate, social influence etc. you will get almost all the results. That’s fantastic information you could get from a free website traffic checking tool, right?
Here’s the screenshot of Bloggers Passion, though the results are not so accurate, but I still liked their data and the precise information that they got in some cases.
The above screenshot gives you a detailed list of the monthly visits a site gets along with the estimated monthly site visits and the average time a user spends, total number of pageviews and the bounce rate of a site. You can use similar web to know the daily unique visitor count of someone else’s website and even the top destination sites which is no other than the sites people visit after landing on your test site.
Pretty detailed information offered by a free traffic checker tool, right?
Ubersuggest is the #1 free keyword research tool. The best part about using Ubersuggest is, you can estimate traffic of any website.
You can use Site Audit feature from Ubersuggest to check others website traffic.
Just visit their site, go to Site Audit section and enter any domain name that you want to find traffic.
Here’s how it looks like;
As you can see above, it gives you “organic monthly traffic” including;
- On-page SEO score
- Organic keywords that are sending your competitors the most amount of traffic
The good thing about using Site Audit feature from Ubersuggest to check your competitors traffic is the “organic monthly traffic” data is almost accurate. If you want, you can enter your own website and check the result!
Ahrefs is another trusted website traffic monitoring tool. It is actually much more than that but as for the scope of this tool we will cover the website traffic tracking features of Ahrefs.
Like Semrush, you log in to the dashboard of it and enter the domain that you want to know the traffic details of. I entered BloggersPassion because some of our users wants to know how much traffic we gets and what are our unique visitor estimates etc.
And Ahrefs took no time and handed me the traffic details of BloggersPassion.
See the screenshot below.
You can further dig into the results to know the top traffic pages of BloggersPassion (or any website you enter) and get more traffic details. For this, you can read my Semrush vs Ahrefs article where I have mentioned more ways to use both of the tools to get awesome competitor statistics.
SitePrice is originally created to know estimate worth of a website but it also can be useful for finding traffic of any website in the world.
All you need to do is to enter any website’s URL to check its website traffic and you’ll find all the information you need.
Here’s how it looks like;
As you can see from the above image, SitePrice is showing details like;
- Daily unique visitors
- Daily pageviews
- Website’s worth (can be seen at the end) along with similar sites to the website we’re estimating the traffic
Quick note: Estimated daily unique visitors count provided on this traffic estimator tool is trying to be estimated using various tools including Alexa, Compete, Google Ad Planner and so on. Yes, the data is not 100% accurate but gives you an idea to estimate traffic of a site.
QuantCast is another popular website traffic checking tool among internet users. Quantcast is a digital advertising company, founded in 2006, that specializes in audience measurement and real-time advertising.
Quantcast is the perfect free website traffic estimator that provides you free direct audience measurement including the traffic, demographics and many more details like their interests etc.
In my testings, I found Quancast consistently shows less visitor count than analytics so I am not sure how accurate it can give traffic stats of a particular website, but it is definitely worth considering.
Note that, a website or blog with a small number of unique visitors will not necessarily display results due to insufficient data. So if your blog or website doesn’t have decent traffic, this tool is of no use for you to measure your website traffic. So you have to again depend on your Google analytics metrics to precisely get your website traffic data. This is a working website traffic checker to estimate traffic.
Here’s how the traffic data from QuantCast website looks like:
In the above screenshot, the tool is showing you the daily unique visitors a site gets and also showing the graph for every single month. Give this tool a try and you will play with it very often as I do.
Few More Ways To Find Out How Much Traffic A Website Gets In 2023
Let’s talk about some of the other tools (including unconventional ways) to estimate traffic of other sites. Although they are not as helpful as the above mentioned website traffic estimators but helps you find out the traffic for free.
Google AdWords Display Planner
Now Google Ad planner is replaced by Google Display Planner where you can guess what amount of traffic a website gets. Google display planner is the combination of three long time AdWords tools, the Contextual Targeting Tool, Placement Tool, and Google Ad Planner.
Google Display Planner is the most accurate ways to measure a website traffic, after all it is created by SEO gurus in the industry and you will check any website traffic for free using this tool. I would strongly recommend using Google display Planner as a reliable blog traffic checker because whenever I use it, I get accurate results regarding my websites.
This traffic estimating tool from Google will give you important traffic metrics like average number of visits per visitors, average time on site, unique visitors, total pageviews, total unique visitors to a website in month time and broad category for the entered website.
To start using Google display Planner (one of the effective website traffic checker tools) to check traffic to a website, enter the desired website domain name in the “Get ideas and estimates”section’s landing page URL then click on “Get ad group ideas”.
You will now come up with “Available network inventory” impressions that the site you enter. I have analyzed data available from Google display Planner with the traffic details of some websites I own and I find data available from Google Ad Planner very close to my website original traffic numbers.
How To Use Google Display Planner To Check Website Traffic?
Here is a video tutorial demonstrating how to find website traffic of other websites for free (using Keyword Planner).
The above video gives you a summary on how to use AdWords display planner to find golden keywords that not only increase your visibility but also sales. It also gives you the estimate monthly search traffic of any site you are targeting.
Basically BuySellAds (BSA) is an ad network for selling banner advertisements on our websites and blogs. We will get traffic estimates very close to the actual traffic numbers on a page, the only condition is that website or blog should have buysellads script installed. So we can believe on the data available from BSA.
To check website ranking, the only downside is that we can get estimated page impressions for a website selling advertisement through BSA. To know traffic details about a website, you need to click on the Your Ads here banner pointing to BuySellAds.com website.
Here is a screenshot showing the kind of metrics you will get through BSA.
The above screenshot gives you insights on seeing a website traffic detailed information including the website unique monthly visitors. A great place to spy on your competitors traffic and find their keywords.
Finding website traffic is never an easy task especially if you are new to blogging world. Here’s where the above list of website traffic estimator tools help you find the accurate details of traffic that a website gets.
The Business Pages Of Websites
If you want to figure out website traffic for free and don’t want to use any tool for that, here are some other website or blog traffic checker formulas that don’t need any paid tools.
In fact, you can directly view their analytics screenshots etc without even letting them know.
The trick is to find business pages of the website like about page, sponsored review request pages or advertise section of a website to check for real traffic a website gets. These are the pages where bloggers mention their website traffic, Since people are honest as far as business is concerned, you can get almost realtime website traffic details here.
One demerit is that not all business pages are updated often and not all websites have this information on their website. So you can try your luck to find the website traffic.
Below is a screenshot from the advertise page of Mashable.com which gives a clear idea of website traffic and traffic breakdown of the site.
If you closely observe URL, you’ll see something like this:
The number 108,656 says that you left the 108,656th comment on IncomeDiary.com. This number includes spam comments too. Assume that 75-90% of the comments are spam and now you can get an idea of how many real comments a site has..
If you observe top niche bloggers, you will see that they gave lot many interviews talking about how they built their site and what works for them. But, they will not share how much traffic they get and where it’s coming from.
A lot of people are more open about sharing traffic stats. You can see this in interviews and archived articles on a blog there you will stumble upon a “blog in review” or “traffic report” post. With the help of those stats, you can start to figure out how much traffic the site is getting today.
However, you can figure out how much traffic a website gets is to go to their Advertising page. Let’s say, if a blog is trying to sell advertising space, they must tell you exactly how many unique views and impressions your ad is going to get every month.
So, this way also you can get monthly traffic estimation of your competitors.
With PR News, you can predict the number of unique viewers that can read your post of any site or blog.
They have Unique Viewers Estimator where they estimate unique readers of your article without using any plugins, cookies or user IDs. Just enter any domain and their Estimator will tell you how many readers can you expect.
Here are few features of this site.
- It can predict the number of views your sponsored content can receive on a platform of your choice.
- It is also helpful for predicting the traffic of any website’s page and it is so effective even on those websites that hide their view counters.
- This site is also useful if you want to get some PR for your newly launched app, product, website or blog apart from checking any website traffic for free.
FAQs About Website Traffic Estimator Tools 2023
Here are some of the very important questions you must know about website traffic estimator tools and best free website traffic checker tools to check any website traffic for free in 2023 and beyond.
How can I monitor my website traffic?
The easiest way to check your own website traffic is to use Google Analytics. It is a free website traffic measurement software by Google that will provide you a lot of data including the number of visitors per month, percentage of new users, bounce rate, average session time, traffic channels, and more.
How do I increase my website traffic?
If you’re getting started, you can use Google Ads to get more organic visitors to your site. But if you’re looking for free website traffic channels, you can use techniques like search engine optimization, social media promotion, email marketing, and more to increase your website traffic.
What are the best tools to check website traffic free online?
The following are some of the best tools to check website traffic for free online in 2023 and beyond.
- Semrush (gives you accurate data)
- Alexa (free tool but widely popular to estimate the popularity of any site)
- SimilarWeb (a nice combination of both the above tools where you can also find demographics, user metrics, links and on).
Important note: One of the easiest ways to find accurate results of any website traffic is to through Flippa! Just go to flippa and search your competitors websites on their search box, if they are selling their sites on Flippa, you will get their Google Analytics reports in PDF format. Basically these are the accurate results so that you can easily find out how many monthly visits they are getting, what keywords are bringing them top search results and what’s their bounce rates. So why not try your luck? Check out if their sites are listed on Flippa to find out their website traffic for free.
What is the best way to track visitors to my website?
So far we mostly covered how you can check traffic of your competitors websites but what if you want to track visitors of your own site? Is there any best way to track visitors of your own website? If you want to get detailed insights of your own website, we recommend you to check out the following tools as they all are excellent in website tracking.
- Google Analytics
- Crazy Egg
We highly recommend you to start using Google Analytics (it gives you a tracking code that you can install within your website) if you want to know accurate results of your site. By using Google analytics, you get access to the following things.
- Number of users (Sessions)
- Time spent on the site (Avg. Session Duration)
- The average number of pages viewed (Pages/Sessions)
- Bounce rate (100% – the user went to one page and closed the site)
- Your top performing pages and the list goes on
How do I find out how much my website is worth?
You can use tools like SitePrice, Site Worth Traffic, Webuka etc to easily find how much worth a website is in terms of money. Remember that, the website worth is only helpful to know a website’s value but it doesn’t mean you can sell that website for that price (in some cases, even for new sites, some of these tools show millions dollars of worth!).
What are the best SimilarWeb alternative tools online?
If you’re looking for the best SimilarWeb alternative online, we recommend you the following;
- Also check out these best free SEO tools which are all great alternatives to SimilarWeb
What are the best website traffic generator tools? Are they any good?
Website traffic generator tools, website traffic booster bots, traffic generator bots etc are all allow you to generate random traffic using bots.
Here are some of the best website traffic generator tools;
If you want to build a profitable blog that makes money, you should avoid such website traffic generator tools because you need to bring traffic organically and not by using any of such traffic generating bots and definitely they are of no use.
How accurate are website traffic estimators?
Most of the traffic estimator tools don’t provide you accurate data (especially the free ones).
Do you know why? They simply don’t invest more time or money in indexing the pages of a website (throughout the web) or updating their databases with latest information. Here’s where premium tools like Semrush, Ahrefs come into play by providing as much accurate information as possible.
In a nutshell, free website traffic estimation tools only give you an idea about how much approximate traffic a site gives (it’s not accurate information) whereas paid tools like Semrush give you accurate data because of their largest and regularly updated databases.
How to find demographics of a website?
If you’re a website traffic junkie like us, you’ll definitely not be satisfied only by knowing the traffic of a website and you’ll go beyond that by finding demographics of a site. If you’re wondering about how to find demographics (statistical data relating to the population of a region or country) of a website, here are few tools that will help you.
- Alexa and
Both Alexa and SimilarWeb give you free access to check demographics of any site. The rest mentioned tools i.e Semrush and Ahrefs are premium tools but give you much more accurate information.
SEO Tools Worth Trying:
From now on, use the above tools to check any website traffic for free. I hope the website traffic checker tools mentioned in this detailed article will help you estimate traffic of a website.
I hope you now got the answer to your question “how to check website traffic” from this detailed guide. Don’t rely on just one website traffic checking tool, spend your time on trying out different sites, then find out yourself which is giving you the close numbers.
Though I’m a big fan of Alexa to check any website’s traffic for free, but I use it more for fun to spy on the keywords of my competitors. So, give it a shot and try out all the above mentioned websites to find the website traffic.
This is how I used to calculate website traffic of any website of my interest. Do you any sites or tools that can be useful in finding the traffic of any website? Share your thoughts in the comments below.