Ditch Google Adsense and Sell Your Own Ad Space

Ditch Google Adsense and Sell Your Own Ad Space

At some point or another, you probably used Google Adsense to make money with your web site or blog. Many people start out with Google Adsense as a source of revenue because it is so dead simple and shows relevant advertising and links on your site. However, this easy to implement ad system comes at a cost… which is a few pennies per clicks and visitors leaving your web site, many of which who will never return!

If you have a blog that is full of useful articles and content that you are just hoping to make a few dollars off here and there, go for using Adsense. If you are looking to build an established brand a blog that you want to grow for years and years… stick with my personal tips that you will find below.

Google Adsense Payments Aren’t Guaranteed


Google Adsense Payments Aren’t Guaranteed

As of lately, a lot of web site owners and bloggers are finding that their Google Adsense accounts are getting banned. Some for specific reasons, while others come as a complete surprise. One of the worst parts about this is that Google makes all of the decisions and if they find that you account should be banned, they have the final say… which also means they will be taking all of the owed money in your account as well. If you simply can’t afford to lose your earnings from last month, you may want to look over your monetization plan going forward. You can give a try to other Google Adsense Alternative here.

Selling Your Own Ad Space is Easy

Another excellent reason why you should ditch Google Adsense, is because there are just so many other solutions out there. I’ve been selling ads across my own blogs for years now, and I’m able to charge premium rates which are literally hundreds of times higher than what Google Adsense would ever come close to earning me. Whether I am selling direct or through an ad market, I’m sure to gain a high CPM rate.

A few recommended solutions that I have been using over the years are BuySellAds, CrankyAds and there are also several WordPress plugins that allow you to rotate advertising as well.

Earn More Money from Your Visitors

As mentioned, I earn very high premium CPM rates from my traffic because of my high quality visitors and my established brand. When you through Google Adsense on your site, whether you are a low end web site or a super well known brand, you are going to get paid the same amount.

When you start selling your own ad space you are actually providing a service to your advertisers, and if they are seeing good results they may re-order advertising on your blog month after month. Fill out all of your ad spots and you could start earning several hundreds of dollars, or even thousands of dollars every month. This is much more consistent and reliable than serving Google Adsense and wondering how much you will earn day after day.

You can know more in detail about different ways to make money selling banner advertisements on your blog and you should check this post to go through Anil Agarwal’s Complete make money blogging guide from here.

How Much is Your Time and Web Site Traffic Worth?How Much is Your Time and Web Site Traffic Worth?

In the end it’s your decision on what type of advertising you would like to run on your sites. Yes, Google Adsense is the easiest solution out there and if you are terrible at managing your site content and don’t want to deal with selling ads on your site, go for it. Just keep in mind that you will be missing out on a lot of return business and money over time.


  1. Becca says:

    You offered us so many interesting ideas and thoughts, that I have to think a little bit about this stuff because I am not really familiar with adsense.

  2. Dean Saliba says:

    I think people stick with Adsense (and other similar networks) because it is easier than going out and recruiting advertisers ourselves. I don’t use Adsense on my blog but I have to rely on advertisers finding me as I have no idea how to go about getting them. 🙂

  3. Vince says:

    thanks Zac, I have come across many ad-space brokers, placed my spaces for sale but …like a month now… No update. Are there any places you know for low traffic? (5000/month)

    • Zac Johnson says:

      I occasionally use BuySellAds and other networks, but many of them simple don’t back out when trying to make money. Lots of people spend money on “branding” advertising through these networks and have huge monthly budgets to blow.

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