Five Tips to Launch and Develop a Money Spinning Soccer Blog
Soccer is an often neglected, yet a very lucrative niche when it comes to blogging. Just look at the numbers indicating the ever growing popularity of the game and you will know what I am talking about. Football competitions draw maximum audience and media attention, and football players are easily some of the biggest sports celebrities. Not to forget that football world cup is one of the biggest sports events in the history of mankind, so there’s no reason why a soccer blog can’t bring in more goods than some of those extremely boring and overdone topics like gadgets, Internet Marketing, or make money online.
However, you will have to take on your soccer blog with a different approach, because you’re not going to make it big with paraphrasing and rehashing news articles from other websites. You should be aiming for developing a community where the soccer enthusiasts will want to come and take part in the discussions and topics. Following are the tips that will help you achieve that goal.
Table of Contents
Use good theme and fewer ads:
Using good templates for your blog is more important after the Google’s layout algorithm update that discards blogs with lots of ads especially over the fold, but for soccer blog it is of utmost importance. Take the example of TV Commercials, nobody likes them but the annoyance can get to unbelievable proportions when they start playing excessive ads between a live telecast of some of your favorite sport, interrupting the action and spoiling the fun, and that is exactly what a plethora of ads on your blog will do.
Many sporting bodies (e.g. International Olympic Committee) are quite strict about Ambush Marketing, which is a term used for businesses who are not the official sponsors but start making use of a particular event in their marketing campaigns. In the past, there were instances when some brands manage to capitalize on the event more than the official sponsors, therefore governing bodies are getting quite strict on businesses trying to cash in without sponsoring the event. So while blogging on a particular sport, it’s not that you cannot cover the events or comment on that, but still you will need to read what’s acceptable and what’s not, especially if your blog/website gets popular.
Don’t limit yourself to posting news:
If you are blogging on soccer, or any other sport, don’t limit yourself to rephrasing news and the on-goings because there are some bigwigs doing the same, needless to say that you will fail to get any kind of traffic or readership. Instead, you should try to share your own thoughts, analysis, and commentary for the matches, different teams, or players.
Enthusiasm must reflect:
You can manage blogging on topics like technology, gadgets, and the likes without really having a fondness for the topic, but in order to blog on a sport with a fan following like soccer, you need to have some enthusiasm and interest in the game, or your writings will fall flat. And this eagerness should show from each and everything at the blog, including the template, blog posts, social network profiles and all.
Community is the key:
Some of the best sport blogs and websites we know are driven by the high amount of activity and contributions coming from the community. So, you must be focusing on building a community, by interacting with your readers, using widgets, and social media buttons to get some free promotion at social networks.
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