6 Free Promotion Ways to Get More Exposure for Your Blog Posts

free blog promotion ways

If you want to get more exposure for your blog posts, promote more. The only way to increase your overall traffic, shares, comments and links is through proper blog promotion.

By following 80/20 rule (spending 80% of your time in promotion and 20% on creating the blog posts), you can get a lot of exposure to your blog posts.

Building thriving audience around your websites is the FIRST step to your blogging success. Without having raving fans and followers you can’t take your blog to the next level.

If you are searching for free promotion ways to expose your blog to more people, this post is for you.

Free promotion ways to get more blog exposure

free blog promotion ways

1. Search engines are vital:

One of the top free promotion ways to get more exposure for your blog posts is search engine optimization.

Most people focus on getting visitors from search engines because of one reason: search traffic is free and it can send you the most quality visitors who are ready to buy your stuff.

Make sure your posts are properly optimized for search engines.

No matter how great your posts are, you need to optimize your blog’s home page and contents to increase your search traffic. Search engine traffic is not only vital to build thriving audience around your blogs, but it is also FREE and you can bring the most qualified buyers from search engines.

Key takeaway: Before publishing your posts, make sure they are optimized for search engines. Use a primary keyword and place it in title, meta description, image tags and throughout the body to get more traffic. Don’t publish a post without optimization!

2. Use blogging forums

Networking is everything. Find various blogging forums in your industry and start connecting with other people instead of just promoting your stuff.

Having great content is not enough to build a profitable blog. You also need strong connections with other bloggers in your niche to make your blog posts go viral.

Who will read your stuff when no one knows that your blog exists? You need to create huge impact on others so they can find you easily. The problem is blogging world is  heavily crowded and you can’t easily find enough space to stand out. That’s the major reason why your focus should be on building great relationships with other bloggers to  succeed online.

Here are few blogging forums you can try. All of them are free.

  • Indiblogger.in
  • BlogEngage.com
  • Blokube.com
  • BizSugar.com

Key takeaway: After publishing a new blog post, submit your URL’s to the above mentioned blogging forums and start leaving comments on others links. This way you’ll be able to build relationships and make others curious about your sites to increase your traffic.

3. Social media is the key:

I’ve seen a lot of people taking their blogs to the next level just by actively using social media sites like Facebook and twitter? Your blogging success depends on how much you promote.

If you want more visibility, you need to spend quality time on social media sites to boost your online influence. Always share the best stuff and promote other bloggers contents regularly to stay in touch with others. If done right, Facebook and twitter can get hundreds of new visitors from one share or tweet. So make sure to increase your online influence by connecting with social media influencers.

Key takeaway: Whenever you publish a new post on your blogs, share them on Facebook, twitter, Google+ to get more exposure. Create a Facebook and Google+ page for your websites to build fans and new followers.

4. Build an email list to grow hungry audience:

If you’ve a list of 1000 subscribers and whenever you publish a new post, if you send a newsletter and even if 10% of them open your links, you’ll be getting 100 visitors immediately after publishing! That’s really huge, right?

That’s the beauty of email marketing. You can quickly increase targeted visitors to your sites by having an email list.

Although building an email list is old, but it’s gold. When you have a great email list, you have everything. Because money is REALLY in the list. Your email subscribers are like golden nuggets as they will listen to you and most of them will be ready to buy your stuff (if your offer is great).

You can immediately bring traffic to your blog posts and product launches if you have a thriving email list. Put the email optin forms in the most visible places of your blogs to give more exposure to your visitors, this will enable them to easily subscribing to your blog’s email list.

Key takeaway: Create a freebie and use it on your blogs to grow your list. Whenever you publish a new post, make sure to send a newsletter. But don’t overdo it. Sending 1 or 2 newsletters a week is good, but anything more than that only could lead to more unsubscribers.

5. Content is still the king:

It’s really not possible to make your blog posts go viral if they don’t add any value to the readers. So create content worth reading. You can’t build a successful network around your blogs if you don’t have problem solving content.

You must stand out from the crowd to make your contents get more exposure and that’s possible only by having engaging content. Write content that solves your readers problems. Write about their frustrations, write detailed guides to teach them something new.

Key takeaway: The 3 types of content that will always bring you more readers.

  1. Interesting content
  2. Informative content
  3. Entertaining content

Try to post something related to the above three topics to make your readers stick to your blogs.

6. Promote others work:

One of the smartest free promotion ways to get more exposure to your blog posts is to promote others stuff, not yours! I don’t mean you shouldn’t self-promote, but you need to spend your time more on promoting others work that adds value to the community. This way whenever someone gets promoted by you, they will do the same, they’ll promote you too.

Don’t expect to let other bloggers share your stuff without actually sharing their stuff. Do you know that you can easily grab other bloggers attention to read or share your blog posts just by sharing and/or linking to their articles?

By sharing their work, you are not only providing the best stuff to your readers, but you are also building strong connections with other blog owners. This will work like a charm and gives you massive results in the long run of your blogging career.

Key takeaway: Whenever you publishing something really awesome on your blogs, make sure to email people to tweet or link to your posts. Use tools like Topsy, Buzzsumo etc to find out the top tweets and posts in your niche. Follow the influencers in your niche on twitter and Facebook. And tag them whenever you’re sharing their stuff.

Final thoughts about free promotion ways

People love when they get response. Whether your audiences are engaging with you through your blog comments, emails or social media networks, try to get back to them as soon as possible. This will encourage them to come back to your sites very often.

By following the free promotion ways shared in this guide, you can definitely get the edge over your competition. So what are your thoughts about blog promotion?

Do you have any more suggestions on free ways to promote blog posts? Please leave your thoughts in the comments.


  1. Nirmala says:

    Again a good post for us Anil.

    I’m utilizing all these free promotion ways to drive traffic for my blog. But I need to invest some quality time to build my subscribers, will do it for sure.

    Bizsugar and Blog engage are awesome communities to connect with the people of same wavelength. Crafting amazing blog posts is an art! If we get practiced to do it, it would be easy to drive loyal visitors to our blogs.

    Thanks much for publishing such a nice post for us, have a great weekend 🙂

    • I also lose focus towards building my subscribers base. Will going to work on it in the coming days. Nirmala please share if I missed any method which can help us in driving more traffic to our blogs for free.

  2. Rahul Krishnan says:

    Hi Anil,
    Thank you so much for this killer content.
    Search Engine brings only quality visitors. And it easy to generate leads from them. There is a myth that SEO is dead. But I don’t think so. Even as a newbie I get good traffic from SE.
    Blog forums are very much helpful to get more comments. You forgot to add Aha-Now Blogging Community Anil. It’s awesome. I am getting most comments from the members there.
    Social media is a goldmine of traffic. Google plus is working great for me. I am getting more shares from there.
    I have not so many subscribers, only a handful. But with that quantity, I go to know that email list gifts us returning users.
    Oh, the cliche again. Yes, content is the king. If we do all the other steps and having no quality in content, then all our tries will go in vain.
    Reciprocation is the key to getting more exposure in this relationship blogging era. So promoting others is much significant.
    Thanks again for the awesome content. Keep going.

    • Rahul first of all thanks a lot for your thoughtful comment. Surely I forgot to mention Hrleena blog community page. Rahul please let me know if there is any other useful free blog promotion method which is missing from this list.

  3. Mohit says:

    Anil you’ve covered the 6 best promotion ways for getting more traffic.

    According to me, one needs to try to diversify the sources. Social Media, forums, search engine and combination of other things can definitely bring lot of traffic to our blog.

    Content is definitely still the king. Without good quality content, one may not be able to become a successful blogger.

    Anil keep writing such blog posts as they may definitely help newbies in getting more traffic to their blogs. I hope to see you at my blog too.

    • Mohit surely you have a nice blog, but look like you need to work on your blog header and footer sections. I will keep on writing posts which help other bloggers in taking their blogs to next level.

  4. Naved Khan says:

    Great article to get exposure from a blog…..I like all the ways that you have given especially the search engines is vital point….Thanks for sharing.

  5. Shanaya Robert says:

    Blogging is still good way to create backlinks. and your tips are such a great tips and content is most important for a blogger because only content rise up a blog and attract persons to itself

  6. Hii Anil,

    I’m using all these free advancement approaches to drive activity for my site. In any case I have to contribute some quality time to fabricate my supporters, will do it for sure.Thanks much for distributed such a pleasant post

  7. Uday Kumar says:

    A well-written article explaining how to get maximum exposure from a blog. In my opinion, blogging is a good way to drive traffic to a website and maintain a healthy relationship with your audience. Your tips are good and I agree that content is most important for a blog to be successful.

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