GetResponse vs Unbounce vs LeadPages: Which Landing Page Builder Is The Best?

Written by / In group / Updated on
September 4, 2019

If you want to increase your website sales and profits, it’s always a smart strategy to focus on improving your website conversions instead of increasing your site’s traffic.

Why? The simple reason is, it’s really difficult to improve your overall traffic (be it from search engines or social media sites) but you can achieve faster results when you improve your conversion rate even by 1%.

The best way to increase your website conversions is to create landing pages. But here’s the thing: creating high converting landing pages is NOT easy especially if you don’t have any coding skills.

Here’s where landing page builders like Unbounce, Leadpages etc come into handy which offer you exceptional features like drag and drop builder to easily create and customize landing pages.

If you’re searching for the best landing page builders, you’re in the right place. In this detailed post, we’ll talk about 3 of the widely used builders including GetResponse, Unbounce and Leadpages.

Let’s find out what these 3 tools offer you along with their features, pricing, pros, cons and so on so you can pick the best builder for creating landing pages.

GetResponse vs Unbounce vs LeadPages: Unbiased Comparison of Top 3 Landing Page Builders

GetResponse vs Unbounce vs LeadPages

Why should you create landing pages?

Before diving into the details of comparing the 3 landing pages builders, let’s first talk about why you should even bother about creating landing pages.

Whether you agree with it or not, website sales are everything. It doesn’t matter how much traffic your website gets unless it makes some money, there’s no use of increasing your traffic, right?

Here’s where conversion of websites comes into play. To increase your website conversions, you need to do stuff differently. You can’t place ads all over your sites to increase your sales.

It doesn’t matter if you want to increase your ad sales or products, you need to have dedicated pages if you want to see high conversion rates.

Here are a few simple reasons you need to create landing pages.

  • Landing pages give you better conversion rates than normal web pages on your blog or website. They offer better user experience with less distractions so you can focus on increasing your conversions by providing them less options
  • They are visually appealing with less clutter
  • By creating landing pages, you can boost your sales
  • They increase credibility and your overall brand awareness

Enough said. Let’s now talk compare the top 3 landing page builders along with their features, pros, cons and pricing.

GetResponse

GetResponse is NOT just a landing page builder. It offers you a ton of other things including;

  • Helping you build and grow your email list (also offers email automation tools for better results)
  • Creating webinars
  • Auto funnels and so on

Above all, their landing page creator helps you easily create high converting and fully responsive landing pages to grow your sales and leads.

Features List

Here’s a list of some of the amazing features that you get with GetResponse.

  • Access to landing page creator
  • Webinars
  • Manage and grow your email lists (access to sign up forms, HTML templates and so on)
  • Autoresponders
  • Unlimited landing pages
  • Automation templates
  • Forms and surveys
  • Exit pop-ups
  • Facebook Ads
  • 150+ integrations
  • A/B testing

Why should you use GetResponse?

So why should you be using GetResponse over other software? Here are some of the biggest benefits of using it.

4 in 1 marketing software

One of the biggest reasons most people prefer GetResponse over its competitors is that it acts like a 4 in 1 marketing software tool where you get;

  • Email marketing
  • Landing pages
  • Webinars
  • Marketing automation

getresponse 4 in 1 software

So if you’re looking for an affordable all-in-one online marketing software to generate leads with your landing pages, improve your conversions with webinars and grow your email list at the same, GetResponse is the RIGHT choice for you.

Fully responsive templates

GetResponse offers you 100% responsive templates to create high converting landing pages. It offers you a ton of mobile-friendly HTML templates to create everything including sales pages, landing pages, squeeze pages, promo offers and so on.

Either you can start customizing your pages from scratch or you can simply choose your favorite design (such as optin pages, sales pages, webinar pages etc) and use their drag and drop editor to customize however you want.

Flexible hosting options

The great thing about using their landing page creator is that it offers you flexible publishing options to publish your landing pages, squeeze pages, sales pages and so on.

You can either use GetResponse subdomains for free or choose any domain to publish your landing pages. Not only that, you can also protect the domain you connect to your landing page using SSL certificate.

GetResponse pricing is the MAIN reason you should go with it. They offer excellent features like growing your email list, creating visually appealing landing pages, providing you free stock images to use and many more.

Here are few more reasons you should consider GetResponse.

  • You can select a template from over 100 great looking landing page templates.
  • Customizing your landing pages is really simple with their WYSIWYG (What You See Is What You Get) editor.
  • You can easily publish your landing pages anywhere. You can get free hosting on subdomains we provide or use your own domain. Expand your audience with instant publishing on your Facebook fan page.

Pricing

GetResponse 4 pricing options offered by which are listed below.

  1. Basic plan at $15 monthly for up to 1,000 subscribers and an unlimited amount of emails.
  2. Plus at $49 monthly for up to 5,000 subscribers and an unlimited amount of emails
  3. Professional at $99 for up to 10,000 subscribers and an unlimited amount of emails
  4. Enterprise at $1199 monthly for up to 100,000+ subscribers and an unlimited amount of emails

Quick note: If you go with their 12 month (annual plan) plan, you can save 18% and if you go with their 24 month (2 years) plan, you can save 30% on the above 4 pricing plans instantly.

If you wish to try their services with full features, you can use the following link to get a 30 days free trial (no credit card required).

Click here to try GetResponse FREE for 30 days

Does GetResponse offer free trial?

Yes, they are currently offering a 30 days free trial where you can get access to their basic plan (which can help you build a list of 1k subscribers) with all the features.

Does GetResponse offer any refund policy?

No, GetResponse is a pay-as-you-go service. That means they don’t issue refunds (even if you cancel your account with them immediately). No subsequent charges are applied to your credit card, but the money already deducted from your bank account is not refunded.

Pros

Here’s the list of benefits that you get with GetResponse.

  • You will get access to their email marketing automation suite where you can perform 4 major things including landing pages, email marketing, webinars, automation
  • Affordable pricing structure as their pricing starts at just $15 per month
  • Gives you access to A/B test feature which you can use to increase your landing page conversions
  • Access to mobile workspace that you can use to create mobile optimized landing pages to increase your conversions

Cons

Here are some of the drawbacks with GetResponse.

  • Their drag and drop builder takes time for you to fully understand and customize your landing pages
  • You won’t get phone support unless you’re using enterprise accounts

Unbounce

Unbounce is one of the best landing page creating builders that helps you quickly build high converting landing pages without any prior technical skills. Their A/B testing feature and lead generation tools make Unbounce worth paying for.

Features List

Here are some of the incredible features of Unbounce.

  • Offers easy to use drag and drop builder
  • Gives you access to a gallery of 100+ high converting templates
  • It lets you add custom JavaScript, CSS, and HTML to any page
  • Offers you accelerated mobile pages (AMP) for faster speeds
  • Offers you 100% mobile responsiveness
  • Choose from over 840 Google typefaces
  • Images are automatically optimized for better quality and make your pages load faster
  • You can run A/B tests to improve your conversion rates
  • No need to pay extra for hosting your landing pages, pop ups, and sticky bars

Why should you use Unbounce?

Here are some of the benefits of using Unbounce for building landing pages for your website or small businesses.

Access to drag and drop builder

Unbounce gives you access to an easy drag-and-drop builder along with 100+ templates so you can easily create any type of landing page you want (even if you don’t have any coding or technical skills).

It offers you a ton of customizable templates with optional JavaScript and CSS scripts to create stunning landing pages which work amazingly well in both desktop and mobile.

Here’s how it looks like;

unbounce builder

Quick note: If you want to test drive Unbounce landing page builder to see how you can easily customize text and other elements, you can visit this link to test and preview their builder.

You’ll get access to their ready-to-use templates for creating a ton of landing pages, pop ups, and sticky bars.

All in all, using their drag and drop builder, you can drag and drop anything including page sections, text boxes, images, CTA buttons, forms and social widgets. It also lets you to use advanced features like lightboxes, embedded videos, custom HTML code and so on.

Access to popups and sticky bars

One great reason to consider Unbounce over other builders is that it gives you exclusive access to popups and sticky bars which can help you easily promote relevant offers to increase your overall site conversions.

They are all mobile responsive and SEO friendly so you don’t have to worry about Google rankings or mobile visitors browsing your landing pages or sales pages. You can promote special deals, coupons, discounts and what not?

You’ll also get access to a ton of high converting templates that you can use to build your landing pages even if you’re just getting started.

Increase conversions with A/B testing

Unbounce also offers you in-built A/B testing feature to split test your landing pages to see exactly what’s working. That way, you can easily experiment with messaging, design, call to action and forms to analyse what converts more.

Their A/B testing feature allows you to split traffic between 2 variations of the same landing page and then use analytics from their dashboard to see which version works and converts better.

Here’s how it works;

  • Pick a landing page that you want to split test
  • Perform A/B tests with just a few clicks
  • Simply duplicate an existing landing page
  • Make any changes you want such as headlines, call to actions, tweaking your elements etc
  • Finally, split the traffic 50-50

And you’re done. Now, you’ll have analytics for both the pages along with the results so you can pick the landing page which is converting better.

Pricing

Unbounce offers 3 pricing options which are listed below.

  1. Essential
  2. Premium
  3. Enterprise

Let’s briefly talk about them along with features and pricing.

Essential: This is the basic plan from Unbounce which costs you $79 per month (billed annually) and you’ll get the following list of features.

  • 75 published landing pages
  • 8 published popups and sticky bars
  • 500,000 monthly traffic limit (unique visitors)

Premium: This is the most widely used plan from Unbounce which costs you $159 per month (billed annually) where you can have up to 5 sub-accounts for your clients and you’ll get the following list of features.

  • 150 published landing pages
  • 16 published popups and sticky bars
  • 500,000 monthly traffic limit (unique visitors)
  • 5 client sub-accounts

Enterprise: This is the advanced plan from Unbounce and the pricing starts at $399 per month (billed annually) where you can have up to 15 sub-accounts for your clients and you’ll get the following list of features.

  • Over 375 published landing pages
  • Over 40 published popups and sticky bars
  • Over 500,000 monthly traffic limit (unique visitors)
  • Over 15 client sub-accounts

Click here to try Unbounce free for 14 days

Does Unbounce offer free trial?

Yes, they offer a 14 day free trial where you get full access to Unbounce during your free 14-day trial. You won’t be billed until after your trial is complete and they’ll send an email reminder near the end of your trial to verify that you want to continue.

What’s their refund policy?

No refunds or credits shall be issued for annual subscription cancellations or downgrades, or from switching from an annual to a monthly subscription before the end of the annual subscription period.

Pros

Here’s the list of benefits that you get with Unbounce landing page builder.

  • Drag and drop feature lets you create landing pages really quickly
  • Mobile responsive templates
  • Advanced design features to help you create high converting landing pages
  • Incredible lead generation tools to help you build opt-in forms effortlessly
  • Extremely easy to use for both mobile and desktop landing pages
  • Their templates range from lead generation to eCommerce to real estate, it doesn’t matter what your niche is, you can find a suitable and high performance landing page template
  • With Unbounce software built-in 1-Click A/B testing, it’s really easy for you to optimize your landing pages for better conversions
  • With Unbounce, you don’t have anything to install to publish your landing pages. Unbounce itself is a hosted service so you don’t require any software to install, you can get started with your name and email address.

Cons

Here are a few drawbacks with Unbounce.

  • The only con is its pricing (definitely expensive when compared to most of the other builders as their basic plan starts at $79 per month)

Their incredible landing page (which is drag and drop) builder helps you easily create high converting and mobile responsive pages. They have over 200 landing page templates to choose from and they also have over 85 free highly converting mobile responsive templates.

Leadpages

Leadpages as the name suggests is a lead generating platform which includes the features like split testing, easy to view analytics, mobile responsive landing pages, stunning opt-in forms and so on.

Features List

Here’s what you get with Leadpages:

  • Turn any page into an opt-in, sales or webinar page
  • Deliver lead magnets directly from inside Leadpages with a few clicks
  • Pre-populate landing page fields to make it even easier for users to join your list
  • Enable one-click facebook registration to capture your users best email addresses
  • Sort landing pages by conversion rate to find the best-performing pages inside Leadpages
  • Built-in conversion stats and analytics
  • Gives you access to split testing

Why should you use Leadpages?

Do you want to know why should you invest in Leadpages over other landing page builders? Here are some of the reasons to use it.

Access to code-free drag and drop builder

If you want to build high-converting landing pages, you need a landing builder that lets you easily customize however you want. Leadpages gives you access to drag and drop editor that helps you easily publish your landing pages within minutes.

The best thing about their builder is that you can easily create high converting and mobile-friendly templates. Here’s how their landing page drag and drop builder looks like;

leadpages builder

As you can see above, it lets you change everything ranging from your headlines to call to actions to adding new HTML code, images, countdown timers and so on.

They have the simplest landing page builder among all the other landing page builders. Within 5 minutes, you can turn your ideas into most compelling landing pages. All of their landing pages are mobile responsive. LeadPages software is well known for two amazing features.

  • LeadPages landing page builder: LeadPages software is known for its simplicity in designing stunning landing pages. They are 100% mobile responsive landing pages which also work effortlessly on iPhones, iPads, and Android devices.
  • LeadBoxes: A LeadBox lets you create a popup that appears whenever your website visitor clicks on a link, image, button or text. You can also make it appear after a set of time to turn your visitors into subscribers or buyers

Access to conversion tools

The major reason people use Leadpages is that it gives you access to a ton of useful conversion tools that can help you with higher landing page conversion rates.

If you’re curious to know what conversion tools they have to offer, here’s a list of some of them.

  • Exit intent popups: These pop ups show up when your website visitors are just about to abandon your site (so you can show special deals, email optin forms etc to boost your conversions and leads)
  • 10 Opt-in text campaigns: Want to use SMS text messaging to make it easy for your audience to opt in? It gives you 10 different opt-in text campaigns to quickly grow your email list.
  • Email trigger links: These links help you easily engage your existing subscribers by including 1 click trigger links within your emails.
  • Unlimited pop-ups: You can create popups including exit intent, timed display triggers and so on within your landing pages for higher conversion rates.

Access to lead boxes

Want to create stunning opt-in boxes? Leadpages gives you access to Lead boxes that lets you design popups, opt-in forms, exit intent forms with ease.

Here’s how it looks like;

leadboxes form

As you can see above, these lead boxes are easy to design and customize. You can edit everything from call to actions to headings like opt-in forms to adding new fields such as phone number, country and so on.

You can easily customize the background image, padding, timing control etc to get the most out of your lead box.

Above all, it offers you “Leadbox Tracking” that helps you easily analyze your opt-in forms so you can find out how it performs over time. You can also connect it with Google Analytics to get more insights.

Pricing

Leadpages offers the following 3 pricing plans.

  • Standard
  • Pro
  • Advanced

Let’s briefly talk about these 3 plans.

Standard: This is the starter plan from Leadpages which you can use only on 1 website and it costs you $25 per month (billed annually) where you’ll get the following features.

  • 200+ Landing Page Templates
  • 40+ Standard Integrations

Pro: This is the starter plan from Leadpages which you can use it on up to 3 websites and it costs you $48 per month (billed annually) where you’ll get the following features.

  • 200+ Landing Page Templates
  • 40+ Standard Integrations
  • Online Sales and Payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt-in Text Campaigns

Advanced: This is the starter plan from Leadpages which you can use it on up to 50 websites and it costs you $199 per month (billed annually) where you’ll get the following features.

  • 200+ Landing Page Templates
  • 40+ Standard Integrations
  • Online Sales and Payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt-in Text Campaigns
  • Includes 5 Pro Sub Accounts
  • 50 Extra Opt-in Text Campaigns
  • 1-on-1 Quick Start Call
  • Leadpages Virtual Workshops

Click here to try 14 days free trial of Leadpages

What’s the refund policy of Leadpages?

Just like other landing page builders which are listed above, there will be no refunds or credits for partial months of service in which your subscription remains unused.

Pros

Here’s the list of benefits that you get with Leadpages.

  • Integrations with a ton of email marketing solutions like MailChimp, AWeber, GetResponse, ConvertKit and so on
  • Excellent customer support
  • Extremely easy to use user-friendly builder
  • You get access to a ton of templates
  • Access to Leadboxes which help you increase your leads, emails and so on

Cons

Here’s the list of drawbacks with Leadpages.

  • Leadpages does not offer an exclusive mobile editor for building mobile landing pages but all of their templates are fully responsive (that being said, GetResponse offers a dedicated mobile editor for creating landing pages exclusively for mobile visitors)
  • Their pricing plans are comparatively expensive than competitors

Click here to start using LeadPages

FAQs

Here are some of the frequently asked questions about these 3 landing pages builders.

Unbounce or Leadpages: Which is better?

Unbounce is a great choice for you if you have enough budget to spend on a landing page builder that will let you high converting landing pages with excellent A/B testing features.

Leadpages is an affordable choice (when compared to Unbounce) and it lets you create beautiful landing pages along with opt-in boxes. So it all comes down to your budget and landing page needs.

How do I create a landing page for free?

If you’re someone who is looking to create landing pages for free, you can consider the following free landing page builders.

  • QuickPages
  • Mailchimp (it offers a free landing page builder along with email marketing solutions)
  • Elementor
  • Vertical Response

How to choose the RIGHT landing page builder?

If you’re just getting started, you should consider a few important things to pick the right landing page builder to grow your leads and sales. Here’s a list of some of the things to consider;

  • The ability to perform A/B tests
  • Easy customizations (it’s better to pick a builder that offers you drag and drop editor)
  • Integrations (make sure the builder you pick offers you enough integrations with apps and tools that you’re already using)
  • Customer support assistance
  • Pricing

Final Thoughts

With the help of landing page builders, you get access to a ton of benefits including customizable options, drag and drop builder, lots of integrations and so on.

GetResponse, LeadPages, Unbounce – these three are major marketing platforms for creating visually appealing and high converting landing pages. Three of these tools come at different pricing packages and provides a variety of features to build stunning landing pages.

It depends on your business and blogging needs to pick the right one among them. If you are someone who is searching for email list building software along with the landing page creator, GetResponse is the perfect choice. Although there are a lot of builders out there but we really liked GetResponse, Unbounce and Leadpages for all the features they offer (at competitive prices).

So what are you going to use to create landing pages among the three builders? If you’ve any questions, do let us know in the comments.

Anil Agarwal

Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable websites for over a decade. Bloggers Passion has been featured on premium online sites like Forbes.com, Huffingtonpost, SEMrush, Problogger, Crazy Egg, The Next Web and so on.

3 Comments

  1. Arsh says:

    For landing pages, leadpages is always preferred. They are number 1 for landing pages.

  2. Ann says:

    Thanks for posting! I was looking for a good landing page creator for non-coders, but I’ve never thought that I’d get also an email marketing software recommendation! I’ll try GetResponse. Thanks!

  3. Pankaj Dhawan says:

    This was an excellent comparison between these three. I am not thinking of getting into any paid email handler, instead, I was thinking of getting to Mailchimp free account. Can you suggest if that would be good idea considering that I have just started blogging? Have you used it yourself to review it?

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