How to Quickly Get Google SiteLinks for Your Site
Hands down, Google traffic is the #1 traffic source for any website. Why? You get A TON of traffic by following the RIGHT SEO strategies that too mostly for free.
But increasing your search engine traffic is A LOT hard. There’s a quick way though! Getting Google Sitelinks.
Are you looking best practices of quickly getting Google sitelinks for your sites? Want to get Google sitelinks for WordPress sites without much hassle? If yes, this detailed Google sitelinks tutorial is exclusively for you.
How many of you have observed the latest Google “search in sitelinks” box? Google used to show this type of search results only for most popular websites like YouTube etc but now a lot more other sites are also getting this feature.
Basically the use of search in sitelinks is that your visitors don’t need to enter your website to perform various actions but they can directly perform the search process from the Google search box itself. Thus it removes a step of search process and it provides better user experience. Getting Google sitelinks for WordPress sites is really easy!
Important Note: Google will only displays your sitelinks if it thinks if few of your pages are useful to the search users. So only the most popular pages (that are frequently linked to or visited by most users) will be get displayed in Google Sitelinks.
You may ask, what are Google Sitelinks and how do I get benefited from them.
Google sitelinks in action
Now you got an idea? These Google sitelinks are simply sub headings of any website that are shown in Google search results.
It’s been years since Bloggers Passion had been awarded by Google sitelinks. I was really happy on seeing Google site links for my blog when I first got them. I was able to know about them from my Google webmasters tool account here.
Today, we will be discussing the following things:
- What are Google Sitelinks
- How Google Sitelinks are Actually Generated
- Benefits of Having Sitelinks
- How to gain Google sitelinks for your website
- And how to remove a particular link from your sitelinks section
Let’s now discuss about all the Google sitelinks best practices in detail and let me know if you have any questions related to getting Google Sitelinks for your websites in the comment section below.
Table of Contents
What are Google Sitelinks?
Google Sitelinks are automatic links that are generated by Google Algorithm. They used to appear below our website listing in search result pages on Google.
They are randomly chosen by Google Algorithm and we don’t have much control over which pages from our website will be chosen as sitelinks by Google.
In simple terms, the links shown below some of Google search results are known as Google sitelinks. Here is an interesting video from Matt Cutts where he is talking about Google sitelinks and how they are actually created:
Google SiteLinks for Bloggers Passion
For Bloggers Passion, I’m currently seeing 6 sitelinks. You can check them by entering ‘Bloggers Passion’ as search term in Google. Here is screenshot showing detailed sitelinks for Bloggers Passion blog in Google search result pages:
Here is the list of 6 pages from my blog which are included in Google SiteLinks list:
In case Google is not showing sitelinks for your domain, follow the tips mentioned above so that you will start enjoying Google sitelinks for your website in near future.
Benefits of Getting Google SiteLinks for Your Site
The first benefit I see having sitelinks is more traffic to our website from Google for brand names as our website will get more exposure due to the availability of Site Links and better Click Through Rate (CTR).
Second benefit I see having Sitelinks means higher authority for your website on Google. Google seems to be assigning Sitelinks to those websites only that are very popular in their niche, have strong backlinks, well structured navigational links etc. So getting siteinks for my blog gives me nice feeling of being owner of a top authority blog in Google. Here are few more benefits of having Google sitelinks on your websites.
- Google sitelinks improve your overall click through rates.
- They indirectly shows the popularity of your website and links.
- It allows to crawl deeper contents of your websites.
- They give your visitors more options to visit your blog or websites. Google Sitelinks often show popular inner web pages of your sites. So your visitors have more choices of visiting your sites.
How to Quickly Google Site Links for Your Website
So now you may ask, how do I get Google Sitelinks for my websites?
First of all let me make it clear, Google has not shared anything that can tell how a website become eligible for sitelinks. We try to judge how a website gets sitelinks depending upon how our previous website gets them and how other website owners are getting them.
Here are few things you need to get Google Sitelinks
- It’s the number of links that are pointing to our website home page that matters the most. If our domain name is just a collection of generic terms, our website chances of getting sitelinks for those terms are quite low.We should look at getting links to our website for its brand name.
- Domain age also matters a lot in this regard. I did not noticed websites with few months age getting sitelinks from Google. Bloggers Passion was one year plus when I first noticed sitelinks for it. So websites with good age are stronger candidate for achieving these kind of special links from Google.
- Your website need to be ranked first position for the search term you want to get sitelinks for. And your website ranking need to be very stable for that search term.
- High CTR from search engine results pages and high amount of traffic from search engines make your chances of getting sitelinks stronger.
First of all make sure to sign up for a Webmaster Tools account. Also I strongly recommend you to setting up a Google Analytics and Google Adwords account as well to increase your chances of getting Google Sitelinks for your websites.
Don’t forget to follow this step to get Google Sitelinks
You must need a sitemap for your websites. If you already have one, you can find it by entering your website name/sitemap.xml (ex: www.blogname.com/sitemap.xml)
If you don’t have a sitemap for your websites yet, here’s how to do it, go to http://www.xml-sitemaps.com/ and create one. If you are a WordPress users, you are in luck. Here’s the great plugin to automatically do this all for you.
Note that, after following all the above things, your site takes some time to get Google Siteliks. You won’t get instant results and you won’t see immediate Google sitelinks after implementing the above things.
This is another question some people asked me recently. If you are thinking to control Google sitelinks, here’s exactly what you need to do.
As stated previously, we don’t have much control over how Google counts sitelinks for our website. There is no one in Google team who manually decides sitelinks for a domain. There are certain algorithms that do this job automatically.
With sitelinks or sometimes called as quick links, Google aims at showing the most important pages from a domain in Google search. However, sometime Google shows links from your domain that you don’t want to show up and you want to replace them with other links from your domain.
There is no way you can ask Google to add a particular link from your domain as sitelink, but you can surely ask Google to remove a particular link from your sitelinks section as follows:
- Login into your Google Webmaster Tools account and click Sitelinks under Configuration
- Enter the URL of the link you want to remove from Google sitelinks section under Demote This Sitelink URL and click red color Demote button
Google will soon stop showing that link in sitelinks section for your domain and will add another alternate to it. If you are fine with the newly added link, that is fine. If you want to change that as well, you have to repeat the above process again.
Please make a note that, according to Google “Sitelinks are automatically generated links that may appear under your site’s search results”. So you don’t have much control over the Google sitelinks and you can’t decide which links to appear on Google search results. But you have the control over demoting site links, if bad links are popping in on your Google sitelinks, then use your Google webmaster tools to remove as shown above.
How to get the latest Google Sitelink search box changes for your sites?
If you want to implement this step and want to show Google’s latest sitelinks box for your site in Google results, then you must have a working search engine function. Then you can use Schema.org markup on your website’s home page to implement this.
Here are few easy steps to how to get this done for your sites.
- Put the markup on your website’s home page
- Set up a canonical URL for your site home page using rel=”canonical” link
- You must prevent crawling your site’s search result pages with robots.txt
Although there are so many ways to boost your search traffic, getting Google Sitelinks to your sites is the quickest way to get more clicks on your inner pages as well.
Google Sitelinks are the most powerful way to dominate your site’s search engine results, it will also increase your overall brand awareness and trust. Unfortunately, there’s no guide given by Google on how to get Google Sitelinks for your sites, so you need to make sure to create a sitemap.xml for your sites.
Getting Google Sitelinks for your websites in the search results is not a big deal.
Hope those Google sitelinks tutorial and tips will help you get Google sitelinks for your websites from Google. Do you have any tip that can help us get these hard to get special links for our website from Google quickly, please share in the comments section below.