How to Quickly Get Google Sitelinks for Your Site?

Want to know how to quickly get Google sitelinks for your website or blog? You’re in the right place.

Hands down, Google traffic is the #1 traffic source for any website. Why? You get A TON of traffic by following the RIGHT SEO strategies that too for free.

But increasing your search engine traffic is A LOT hard. There’s a quick way though! Getting Google Sitelinks search box.

If you’re looking for the best practices for quickly getting Google sitelinks for your site, this detailed tutorial is exclusively for you.

What are Google Sitelinks?

So what are sitelinks? Google sitelinks are links that allow search users to quickly navigate to specific pages on a website.

Sitelinks appear as a series of links under the main link to a website in the SERP results. These links are often the most popular sub-pages related to the website you searched and lead to the internal pages of the website.

For example, if you search for “BloggersPassion” on Google, you may see sitelinks for “About”, “Best Indian Blogs to Read”, etc under the main link to the website.

Here’s what it looks like;

Google Sitelinks

Sitelinks are generated automatically by Google, based on various factors such as your website’s structure, the popularity of individual pages on your site, etc.

Basically, the use of Google sitelinks is that they can improve the usability of a website and help visitors find the information they’re looking for.

So are you curious to learn how to get Google sitelinks for your website? Let’s jump into the details without much ado.

Google Sitelinks: How To Get Sitelinks for Your Website?

How To Get Sitelinks for Your Website?

Google Sitelinks For BloggersPassion

For BloggersPassion, we’re currently seeing FOUR sitelinks below the main page and this combined with the “see more results from BloggersPassion”. Click here to see the aura of BloggersPasssion sitelinks in the search results.

BP Sitelinks

In case you’re curious, here are the links to all those pages;

Here’s a thing to remember: Google will NOT show the sitelinks if the structure of your website doesn’t allow their algorithms to find good sitelinks. They’ll only be displayed for results when Google thinks they’ll be useful to the user.


Benefits Of Getting Google Sitelinks For Your Site

Here are some of the benefits of getting Google sitelinks for your website.

  • Better visitor experience as the sitelinks provide more options for searchers to find high-quality pages of a website. These links can help users find the information they’re looking for on your website more easily.
  • They improve your organic click-through rates. Sitelinks help you get more clicks from visitors to other popular posts on your site.
  • Better authority as the sitelinks can help build trustworthiness to your website.
  • They often increase your brand and product awareness no matter what industry you’re in. Why? Because sitelinks are usually awarded to sites that have quality content with a good number of branded searches, and their site hierarchy is well-structured. 
  • Google sitelinks can help you get higher rankings in search results.
  • Google sitelinks can help your website users navigate around your website and find various pages easily.
  • They can improve the visibility of your website in search results.

Google Sitelinks Best Practices: How to Get Sitelinks For Your Blog?

Now that you know the importance of getting those links for bloggers, you may ask, how to get those links for your websites?

Remember that these organic sitelinks are completely an automated process and Google literally allows little or no control as to what goes into forming the site links.

However, there are certain tips that actually help in sitelink formation for your website.

1. Choose a distinctive domain name 

Choosing a memorable name that’s unique is one of the best ways to get sitelinks for your site.

If you have a generic domain name for your blog, it might be difficult to get sitelinks unless you have a lot of authority links from your niche. 

If you already have a good domain name and still not getting sitelinks, then you should start building a brand for your website or business. 

Here are some of the best ways to build your brand;

  • Creating social media profiles with all the branded usernames matching your website’s name
  • Get testimonials and reviews from customers
  • Show the authority site’s logos if you’ve published guest posts (or got links from top sites)

The best example is Smart Passive Income. The founder Pat Flynn has a HUGE online presence and it’s no wonder his blog gets sitelinks.

pat flynn blog

That being said, just for the sake of getting Google sitelinks, don’t change your website’s name unless you really hate it.

If you’re trying to build a new website, it’s always a good idea to choose a domain name that’s unique.


2. Create highly informative pages

No matter what industry you’re in, create informative pages that describe your site. 

Pages like About, Contact, Services, etc often have more weightage as they describe your brand or website.

Also, make sure to build as many links as possible from various sources to these pages to rank them in sitelinks.

Creating informative pages triggers Google in showing pages like the about page to your visitors because Google might think that’s what your visitors might be looking for.

Eventually, Google will start showing your popular blog posts and pages to the site link structure as your blog grows in popularity and traffic. 


3. Your website structure is important  

No matter whether you use WordPress or any other blogging platform, as far as you maintain a proper website structure, you can reap the benefits of seeing Google sitelinks.

Website structure (also referred to as site architecture) simply means how a website’s pages and its content are structured in relation to other content on the page and between pages.

Website structure is all about showing a flow to the visitors about the important pages/posts on your site. This can be achieved by having a clear and simple navigational menu that locates the important pages, categories of articles in your blog section, etc.

Also make sure how your blog’s content links to each other, how it’s grouped together (in categories), and how visitors experience your content.

It’s always a good idea to have a silo structure on your website for the best results. 

In case you’re wondering, silos are basically a way to separate your blog’s content into multiple categories. Here’s a simple illustration that explains the silo structure. 

silos

So what are you waiting for? Implement a silo structure and organize your content hierarchically to improve your chances of getting Google sitelinks for your site.

For example, if you’re eBooks on your website, you could create a silo structure like this; 

Home page > eBooks > SEO eBooks > “THE SEO PLAYBOOK


4. Always add internal links 

Internal linking is one of the best ways to spread the link juice to important posts on your site.

Internal linking also helps with better crawling and improves the overall usability of your content.

Google itself says adding internal links with better anchor text can help with sitelinks. 

This is evident from Google’s own best practices: (check the image below)

sitelinks best practices google

This means that adding internal links to your most important pages with proper ALT tags clearly gives you an edge in the sitelink game.


5. Sitemaps can be extremely helpful 

Whether you get sitelinks or not, having an XML sitemap is a MUST for your website’s SEO.

Sitemaps can help search engines crawl and index your website so that the content within it can be indexed and ranked.

Sitemaps allow Google crawlers to see the complete structure of your website and retrieve it more efficiently. 

Here’s a simple illustration of a sitemap structure of a website;

sitemaps

Make sure to sign up for a Webmaster Tools account (which is free) as it helps you quickly check your website’s indexing status, search queries, crawl errors, and more.

Also, we recommend you set up a Google Analytics account that helps you track your website traffic and better understand your user behavior. 

That being said, creating a sitemap is easy for most WordPress users as you can install an SEO plugin like Rank Math to create and manage your sitemaps. 

Otherwise, you can also install the free plugin called XML sitemaps to automatically create XML sitemaps.

Note that, after following all the above things, it takes some time to get Google sitelinks for your site. So be patient and keep implementing the best SEO strategies to improve your website’s SEO. 

Browse more SEO Tutorials:


FAQs | Google Sitelinks

Here are some of the frequently asked questions around Google sitelinks.

What are Google Sitelinks?

Google Sitelinks are simply the links to your site pages below the main heading of your site shown in Google search results.

What are the benefits of Google Sitelinks?

Sitelinks will help you with a richer visitor experience, better CTR, and more authority.

How to get Google Sitelinks for WordPress sites?

Choosing a brand name for your blog, writing high-quality content, creating a well-structured site, smart internal linking, using sitemaps, etc. can help get Google Sitelinks for your site.

How long until my website shows up on Google?

It may vary from a few days to a few months even as there are lots of factors that determine how quickly it will be indexed by Google.

How to get Google to instantly index your new website?

Install and set up Google Analytics & Search Console for your website. Start publishing quality content, internal linking, social sharing, sitemap, etc. to get Google to quickly index your new site.

How can I remove a Google Sitelink from my website?

If you want to remove a sitelink, you can consider removing the page from your website or using the “noindex” tag to deindex the page from SERP results.

How does Google decide which sitelinks to show?

Google uses various algorithms to analyze your website’s link structure to find the BEST pages that it considers will save users time. Then, it will show them as the sitelinks. This process is done automatically!


Final Thoughts About Getting Google Sitelinks Quickly

Getting Google Sitelinks to your sites is one of the best ways to get more clicks and visibility.

Google sitelinks can increase your overall brand awareness and trust. Unfortunately, there’s no guide given by Google on how to get those links for your sites, so you need to make sure to create a sitemap, structure your pages nicely, and use internal links to the most important posts on your sites, etc.

So what do you think about the sitelinks? Does your website get Google sitelinks? Have any questions? Let us know in the comments.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and G2.com etc.

Reader Comments (107)

  1. I have an issue with organic site links. there are no sitelinks showing on search results for my website.

    Please share some tips to resolve this.

    Reply
  2. Hey, can you explain why all of my sitelink missing form search results after DA increase?

    Reply
    • Hi Ragil, sitelinks has nothing to do with the DA (as DA is just a metric given by Moz, not Google). You might want to use tools like SEMrush to do site audits so you can find and fix any technical or SEO related issues that your site might have. You can check out this post as well: https://bloggerspassion.com/unbiased-semrush-review/ if you’ve any questions, do let me know and I’d love to help you.

      Reply
  3. I have a unique issue with organic site links. For US location it’s showing, but for India location, there are no sitelinks at all.

    Please share your thoughts.

    Reply
    • Hi Mukesh

      Please check once again as I’m able to see sitelinks for your domain for India location as well. Go to Google.co.in and enter your domain name only without any extension (in your case it will be shieldsquare).

      Reply
  4. Hi Anil,

    My site has 4 site links already. How many more can I add?

    Reply
    • Hi Ritu, you can’t add more as Google decides how many to show depending upon the quality of your contents. Just make sure to create as many detailed articles as possible with good set of keyword phrases. You can check out this post as well: https://bloggerspassion.com/unbiased-semrush-review/ if you’ve any questions, do let me know and I’d love to help you.

      Reply
  5. Hi Anil,

    Its a nice blog post. Do you think google site links have same importance as it was earlier or things have changed in 2018 ?

    Reply
  6. Nice post. I do have some problems with sitelinks. Are types? cos i see sometimes mine display vertically and other times just some links below my website name

    Reply
    • In my experience, I can say that a well written STRUCTURED DATA can bring rich snippet in search results, so start focusing on such content and you’ll be getting great results then.

      Reply
  7. Hi Anil,
    Thanks for your post. But i have one doubt, is sitelink same as schema.org? Please clarify here.

    Reply
    • Hi Priya

      Sitelinks are totally different from Schema.org. Sitelinks are what you see in Google when you make searches around your brand name in Google. And Schema is the code we enter into our website pages to help Google bots understand our content much better. There are different schema’s for different content types like product rating schema, events schema, videos schema’s and photo’s schema etc.

      Reply
  8. Hi
    I have a very unique issue regarding sitelinks. Please search “taxi service in dehradun” and you can see shreya taxi result with sitelinks… How can we get those links.

    with regards

    Reply
    • That’s a good question and I just searched “taxi service in dehradun” and I can see shreya taxi result with sitelinks. So here’s what I can say about it (if you also want to get such links for your site). Make sure to create pages with the sitelinks you want to appear and use h2 and h3 tags with a primary keyword. That’s how you can increase your chances of getting such links.

      Reply
  9. I’m unable to get any site links in search results.

    Reply
  10. Hi Anil, thanks for these tips. I used to have sitelinks but don’t anymore. What could the reason be?
    I do use internal links often now. Maybe I need to do that with the pages vs posts. I will be working on these tips you provided.

    Reply
    • Hi Lisa, Sitelinks come and go so you don’t really have to worry about it much. Just focus on posting great contents by doing proper keyword research and make sure to add as many sub headings with h2 and h3 tags as possible within your posts and pages.

      Reply
  11. Great tip. I don’t know much about the technical aspect of it (robot txt, canonical url etc). But I think the best way to get site links is increasing brand awareness. Trigger people to search your brand’s name the more.

    Reply
    • That’s a great one, as you said the best way to get site links is increasing brand awareness so make sure trigger people to search your brand’s name the more and you’ll get sitelinks with ease.

      Reply
  12. Thanks Anil! It is working now. Can you also share your email ID so that for any other clarification i can write to you.

    Regards
    Prem

    Reply
  13. Hi there,

    My site “sportskanazee.com” is not indexed by google and whenever i’m searching for my website on google, it throws a message i.e.

    A description for this result is not available because of this site’s robots.txt

    Though i have unchecked the box on “reading” i.e. Discourage search engines from indexing this site on wordpress, still after one week, the message i get on google is “A description for this result is not available because of this site’s robots.txt”

    Kindly help solving this issue so that my website is indexed on google and my site will get ranking.

    Thanks n Regards
    Prem

    Reply
    • Prem everything looks fine with your site. Please go to Google.com and search sportskanazee.com, you will be able to see Google sitelinks for your Sports website. I just verified the same. Thanks

      Reply
  14. Very nice article and good explanation about the site links. This blog post definitely it will help for any one who can be trying to get those websites site links in Google search results.

    Reply
  15. Wow, great post sharing to your important tops on google site links. But I believe that domain ages are the main factor for google site links. Thanks for your informative article to share us about google links.

    Reply
    • Yes absolutely. Your domain age matters, authority matters, user experience matters. As there are no particular guidelines by Google on how one can get sitelinks so you should give ultimate experience to the users with your site and content. That’s how you can easily get site links.. You can check out this post as well: https://bloggerspassion.com/unbiased-semrush-review/ if you’ve any questions, do let me know and I’d love to help you.

      Reply
  16. Hello Bloggerpassion,

    Can you suggest me what should i do?
    One month ago I revamped my whole website, and some of the pages were in sub-domains and indexed by Google. But, now i am seeing some of the old sub-domain pages still showing on Google site links, however my website new pages reindexd by the Google and not showing new pages in Google site link. So I don’t want to show my old pages on Google sites links. What should i do, please suggest.

    Reply
    • Anny can you write in detail about the issues you are facing at [email protected]. Will try to help get rid of this issue.

      Reply
  17. Hi Anil,

    I see that the search result that you posted here is for bloggerspassion.com and it is showing 10 sitelinks but at the same time if i enter bloggerspassion, it is showing only 4 sitelinks, in my opinion, very few might search with .com at the end. For my website, i too get 10 sitelinks when i add .com at the end but none when i just enter the website name, any feedback on this?

    Reply
  18. I want to remove some of my site links.How I can demote them?

    Reply
    • You can either replace the pages (original pages that are showing as sitelinks or redirect them) or if you don’t find those links useful, you can simply remove them so in the fresh update, they will get demoted automatically.

      Reply
  19. Hi Anil,

    Great tips. Thank you very much.
    But I couldn’t understand the term –
    This means, using more of text version of your important pages as links with their alt texts clearly defined gives you an edge in the sitelink game.
    Where to add the alt texts and anchor texts for getting sitelinks ?

    Reply
    • Hi Manoj, using more of text version of your important pages as links with their alt texts clearly defined gives you an edge in the sitelink game. That simply means, you need to create keyword rich pages mainly with textual form of content (such as posts, articles) instead of videos or audio files to better optimize them for sitelinks. You can use images to include alt text with your primary keywords.

      Reply
  20. Hello Anil.
    This really an important and informative article. You have done great jobs. I had a little knowledge about Google SiteLinks. After reading your article I am clear about SiteLinks. You have explained clearly in this article. I have a question to you that: Is Domain Age a Factor for Getting Google SiteLinks?
    Thanks for sharing.

    Reply
    • Hi Munna, Your domain age matters, authority matters, user experience also matters. As there are no particular guidelines by Google on how one can get sitelinks so you should give ultimate experience to the users with your site and content. So make sure to focus on creating great content by targeting few specific keywords and that’s how you get sitelinks.

      Reply
  21. my website three month old have 700000 Alexa rank but my blog have not a site link in search result please tell me any one technique

    Reply
  22. I don’t know what the problem is but the sitelinks for my website http://www.focusandleap.com keeps changing, earlier it used to show then it got away but came back within a couple of days and then disappeared again, since then it’s not visible, don’t know what the problem is. Any idea Anil?

    Thanks in advance.

    Reply
    • Hi Karan, just don’t worry about it much as Google updates the sitelinks often with what it thinks is great for the people who are searching for information related to your site. Keep posting great content by targeting primary keywords with each pages and you’ll get them back.

      Reply
  23. Hi Anil, Google was displaying site links for my website, but suddenly it disappeared. Is there any explanation for this? Did google punish my website?

    Reply
    • Hi Mohit, just don’t worry about it much as Google updates the sitelinks often with what it thinks is great for the people who are searching for information related to your site. Keep posting great content by targeting primary keywords with each pages and you’ll get them back. That being said, you might want to check this post as well: https://bloggerspassion.com/off-page-seo/ (as links play a key role)

      Reply
  24. Hello Anil,I Have a Movies Niche Blog Which 30k Traffic/Month also i have done proper Internal Linking and Navigation.But,Still i can’t see sitelinks,How long does it takes for them to appear ?

    Reply
  25. Hello sir
    I am a regular reader of your blog
    I follwed everything about sitelinks you written but still there is not any sitelink appearing on my blog

    Also tell me if getting a search box is much harder than getting simple sitelinks

    Reply
    • Yes, getting search box is much hard as Google mostly shows it for authority sites with thousands of articles to make it easy for site users to find content on that blog. Domain age also matters along with the reputation and authority of the blog.

      Reply
  26. Hello Anil, Thanks for your this complete guideline. Really good one indeed. I am going start my new Brand Blog with my name TonmoyParves. And I hope i will get the SiteLinks and Search Box for my Brand Blog. Keep sharing of your Blogging kndfgdfgowledge.

    I have one question about Event blogging. Would you please love to share that? How to get “Sideweide Site link”

    Reply
    • If you’ve read the whole content posted here, you’ll find out howo you can easily get “Sideweide Site link”. So I suggest you to read the whole post again to get some ideas.

      Reply
  27. I have the site links but not the search button. How can I do the changes in schema marku? I am a bit confused AnAnil.

    Reply
    • Hi Sangeeta, as said earlier (in the above comment), Sitelinks are totally different from Schema.org. Sitelinks are what you see in Google when you make searches around your brand name in Google. And Schema is the code we enter into our website pages to help Google bots understand our content much better. There are different schema’s for different content types like product rating schema, events schema, videos schema’s and photo’s schema etc. Hope you got the point.

      Reply
  28. This is great piece of article. Once I used this feature of Google sitelinks. And I completed doing this although there were some difficulty in the middle but then I completed this. Sitelinks feature is really nice to tell google where in your blog are all the options

    Reply
  29. I have been asking myself why some sites have sitelinks while others dont have yet their popularity is the same. Now i understand why this happens and thanks for elaborating.

    Reply
    • It not only has to do with authority as we said in the post Google will only displays your sitelinks if it thinks your pages are useful to the search users. So only the most popular pages (that are frequently linked to or visited by most users) will get displayed in Google sitelinks. So create great content and use proper keywords within each page, you’ll get them even if you’ve a new site.

      Reply
  30. Hi Anil,

    I’ve started my blog very recently and also learning SEO techniques. I found your blog much informative and a lot of important articles like this one, which helps a site or blog bring in goggle ranking. Really nice article and thanks for sharing. I’ll also apply the technique for my blog and website you’ve describe in this article.

    Reply

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