How to Quickly Get Google SiteLinks for Your Site

Written by | In group | Updated on
March 2, 2021

Hands down, Google traffic is the #1 traffic source for any website. Why? You get A TON of traffic by following the RIGHT SEO strategies that too mostly for free.

But increasing your search engine traffic is A LOT hard. There’s a quick way though! Getting Google Sitelinks search box.

Are you looking for best practices of quickly getting site links for your sites? If yes, this detailed tutorial is exclusively for you.

Google used to show this type of search results only for most popular websites like YouTube etc but now a lot more other sites are also getting this feature.

google sitelinks search box

Basically the use of search in site links is that your visitors don’t need to enter your website to perform various actions but they can directly perform the search process from the Google search box itself. Thus it removes a step of search process and it provides better user experience.

You may ask, what are Google sitelinks and how do I get benefited from them.

how to get google sitelinks

Now you got an idea? These links are simply Google sub headings of any website that are shown in Google search results. Let’s now jump into the details on how you can get them for your website.

Google Sitelinks: How To Get Them Really Fast?

what are google sitelinks and how to get them easily

What are Google Sitelinks?

These links are the listing format or search box that appears below the website main page in the SERPs pages. They are indented, organized into two columns below the main page you searched.

These links are often the most popular sub pages related to the query you searched and leads to the internal pages of the website.

Though we don’t have control over what links appears in the search site links, we can assume that these are the pages which align to the search intent of the user.

Recommended Reading:

To support my idea, let me show you two different queries I posted and the site links they fetched.

Since these links are well fetched for sites with large number of branded searches, I searched for QuickSprout blog for the first test. See the screenshot below for the results.

image-1-quicksprout-blog-google-search

And for the second test, I did a search for only QuickSprout. See screenshot below.

image-1-quicksprout-google-search

Explanation: The idea behind the difference in site links displayed for the same website’s search results is that, these links are search intent conscious. Google has designed it that way to show this search box and links that not only show relevant pages, it shows pages that the searcher might be interested in.

In the first case, these results for QuickSprout Blog had links to internal landing pages that were content-based because the user is sure to be interested in reading/viewing the blog section.

Similarly, when someone searches only for the branded term QuickSprout, he either is not acquainted with the blog and wants to know more about what QuickSprout is.

That is why, the site links this time come up with QuickSprout’s pages that describe what it is and what the searcher might be interested to know. Like the product page (university), the blog page and a sitelink search box, to directly search for additional content on QuickSprout without even leaving the search page.

In simple terms, the links shown below some of Google search results are known as sitelinks. Here is an interesting video from Matt Cutts where he is talking about them and how they are actually created.

SiteLinks For Bloggers Passion

For BloggersPassion, I’m currently seeing 10 links below the main page and this combined with the “see more results from BloggersPassion” pretty much covers the whole estate of the first page. Click here to see the aura of Bloggers Passsion links in the search results.

Bloggerspassion.com Sitelinks

Here is the list of 10 pages from my blog which are included;

About | Blogging Tips

BloggersPassion Income Report | Top Bloggers Income Report

Tools I use | How to Start a Blog in 2021

Contact | Semrush

Must Read Blogs | Blog Consulting Services

Benefits (Advantages) Of Getting SiteLinks Search Box For Your Site

Here are some of the benefits of getting site links search box.

1. Richer visitor experience:
Since, site links provide better options for searchers they are bound to increase visitor experience. Anyone wanting to know about the “university” of QuickSprout and not remembering what to search for it might get lost in the search results. However, they are having the option for visitors to directly click on “university” link and also to see other potential links they might be interested in will get more clicks for QuickSprout.

2. More Click through rates = More Traffic
Now since the visitor has more options to choose from regarding the search query  (brand name) he is bound to click on them and this results in more CTR and hence more traffic.

3. More Authority (they have positive effect on authority)
They are often awarded to sites that have quality content, good number of branded searches, their site hierarchy is well-structured. This proves that anyone having a large number of these links is bound to have a good website in the eyes of Google and this displays the authority you have in the niche.

4. It moves down negative SEO results from search pages:

When you have something like 2-3 of such links for your query, the bottom results get pushed further below that means you can get rid of negative PR with this trick.

Do People Actually Click On Search Sitelinks Search Box?
If you are wondering about people clicking on site links or not this case study by PPCHero claims that people actually do click on them and they actually increase the click through rates for a website and that too by a whooping 64%.

sitelinks-case-study

They found out that the CTR increased from 1.16% to 1.9% which is clearly a 64% in rise.

Sitelinks Best Practices: How to Get Those Links For Your Blog?

Now that you know the importance of getting those links for bloggers, you may ask, how do I get those links for my websites?

Disclaimer: Before proceeding let me tell you that these links are completely an automated process and Google literally allows little or no control as to what goes into forming the site links. They also do not change if you use blogger or WordPress or any other free blogging site for your blog. They’re the same irrespective of your blogging platform.

However, here are certain tips that actually help in sitelink formation and are a based on advice of professional SEO experts like Neil Patel and my own experience and knowledge.

So let’s start with some working tips to get them for your blog:

1. Choose a brand name for your blog:
They are always easy to get for those having branded search. If you have a generic exact match domain name for your blog, you won’t get a sitelink unless you are the highest authority in the niche.

If you already have a branded domain name and still not getting sitelink, I guess you have to make Google feel and realize that you are a brand. The best practice to build your brand is to create a presence online, start by creating social media profiles with all the branded usernames matching with your blog name.

2. Write more and quality content:
Writing quality content is the key to get more shares, more traffic and more authority. When you have authority in your niche, people search more and more for your website and blog and this triggers the Google automated process to get them.

3. Create info-pages:
By info-pages, I mean you have to create well-structured basic pages that tells Google more about you. Pages like contact, about us and advertise here signifies Google that you want to be known by these things or you want your visitors to see these things, that’s what you are here for.

This triggers Google in showing the same pages like about page etc to your visitors because it thinks that’s what they might be looking for too.

Eventually it will also show your popular landing pages (in the sense, pages getting more clicks) to the site link structure.

4. A well structured site is the secret:
No matter you use WordPress or any other blogging platform, as far as you maintain a site hierarchy you can reap the benefits of seeing search links.

Site hierarchy is about showing a flow to the visitors about the important pages/posts on your site. This can be achieved by having a clear and simple navigational menu that locates the important pages, categories of articles in your blog section etc.

5. Internal links for getting in-depth site links:
These links are often the most linked pages of your site. This is because Google thinks that more internal links means more importance of pages (considering that you mention them more).

This is evident from Google’s own best practices: (check image below)

sitelink-secret-internal-links

This means, using more of text version of your important pages as links with their alt texts clearly defined gives you an edge in the sitelink game.

6. Sitemaps also contribute
First of all make sure to sign up for a Webmaster Tools account. Also I strongly recommend you to setting up a Google Analytics and Google Adwords account as well to increase your chances of getting them for your websites (the latter two aren’t a must, though).

You must need a sitemap for your websites. If you already have one, you can find it by entering your website name/sitemap.xml (ex: www.blogname.com/sitemap.xml)

If you don’t have a sitemap for your websites yet, here’s how to do it, go to http://www.xml-sitemaps.com/ and create one. If you are a WordPress user, you are in luck. Here’s the great plugin to automatically do this all for you.

Note that, after following all the above things, your site takes some time to get them. You won’t get instant results and you won’t see immediate links after implementing the above things.

Please make a note that, according to Google “Site links are automatically generated links that may appear under your site’s search results”. So you don’t have much control over the these links and you can’t decide which links to appear on Google search results.

How to get the latest Google Sitelink search box changes for your sites?

If you want to implement this step and want to show Google’s latest sitelinks search box for your site in Google results, then you must have a working search engine function. Then you can use Schema.org markup on your website’s home page to implement this.

Here are few easy steps to how to get this done for your sites.

  • Put the markup on your website’s home page
  • Set up a canonical URL for your site home page using rel=”canonical” link
  • You must prevent crawling your site’s search result pages with robots.txt

Browse more SEO Tutorials:

FAQs

What are Google Sitelinks?

Google Sitelinks are simply the links to your site pages below the main heading of your site shown in Google search results.

What are the benefits of Google Sitelinks?

Sitelinks will help you with richer visitor experience, better CTR, and more authority.

How do I get Google Sitelinks?

Choosing a brand name for your blog, writing more and quality content, info-pages, well-structured site, Internal linking, sitemaps, etc. can help get Google Sitelinks for your site.

How long until my website shows up on Google?

It may vary from a few days to a few months even as there are lots of factors that determine how quickly it will be indexed by Google.

How to get Google to instantly index your new website?

By installing and setting up Google Analytics & Search Console, publishing quality content, internal linking, social sharing, sitemap, etc. can help you index your new site instantly.

Final Thoughts About Getting Google Sitelinks Quickly

Although there are so many ways to boost your search traffic, getting Google Site links to your sites is the quickest way to get more clicks on your inner pages as well.

They increase your overall brand awareness and trust. Unfortunately, there’s no guide given by Google on how to get those links for your sites, so you need to make sure to create a sitemap.xml for your sites.

Do you have any tip that can help us get these hard to get special links for our website from Google quickly, please share in the comments section below.

Anil Agarwal

How to Quickly Get Google SiteLinks for Your SiteAnil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. Bloggers Passion has been featured on premium online sites like Forbes.com, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

107 Comments on "How to Quickly Get Google SiteLinks for Your Site"

  1. Raina says:

    I have an issue with organic site links. there are no sitelinks showing on search results for my website.

    Please share some tips to resolve this.

  2. Ragil says:

    Hey, can you explain why all of my sitelink missing form search results after DA increase?

    • Anil Agarwal says:

      Hi Ragil, sitelinks has nothing to do with the DA (as DA is just a metric given by Moz, not Google). You might want to use tools like SEMrush to do site audits so you can find and fix any technical or SEO related issues that your site might have. You can check out this post as well: https://bloggerspassion.com/unbiased-semrush-review/ if you’ve any questions, do let me know and I’d love to help you.

  3. Mukesh says:

    I have a unique issue with organic site links. For US location it’s showing, but for India location, there are no sitelinks at all.

    Please share your thoughts.

    • Anil Agarwal says:

      Hi Mukesh

      Please check once again as I’m able to see sitelinks for your domain for India location as well. Go to Google.co.in and enter your domain name only without any extension (in your case it will be shieldsquare).

  4. Rithu Sinha says:

    Hi Anil,

    My site has 4 site links already. How many more can I add?

    • Anil Agarwal says:

      Hi Ritu, you can’t add more as Google decides how many to show depending upon the quality of your contents. Just make sure to create as many detailed articles as possible with good set of keyword phrases. You can check out this post as well: https://bloggerspassion.com/unbiased-semrush-review/ if you’ve any questions, do let me know and I’d love to help you.

  5. Ravim says:

    Hi Anil,

    Its a nice blog post. Do you think google site links have same importance as it was earlier or things have changed in 2018 ?

  6. Sampson Halm says:

    Nice post. I do have some problems with sitelinks. Are types? cos i see sometimes mine display vertically and other times just some links below my website name

    • Anil Agarwal says:

      In my experience, I can say that a well written STRUCTURED DATA can bring rich snippet in search results, so start focusing on such content and you’ll be getting great results then.

  7. Priya Panda says:

    Hi Anil,
    Thanks for your post. But i have one doubt, is sitelink same as schema.org? Please clarify here.

    • Anil Agarwal says:

      Hi Priya

      Sitelinks are totally different from Schema.org. Sitelinks are what you see in Google when you make searches around your brand name in Google. And Schema is the code we enter into our website pages to help Google bots understand our content much better. There are different schema’s for different content types like product rating schema, events schema, videos schema’s and photo’s schema etc.

  8. Chal Uttaranchal says:

    Hi
    I have a very unique issue regarding sitelinks. Please search “taxi service in dehradun” and you can see shreya taxi result with sitelinks… How can we get those links.

    with regards

    • Anil Agarwal says:

      That’s a good question and I just searched “taxi service in dehradun” and I can see shreya taxi result with sitelinks. So here’s what I can say about it (if you also want to get such links for your site). Make sure to create pages with the sitelinks you want to appear and use h2 and h3 tags with a primary keyword. That’s how you can increase your chances of getting such links.

  9. Nick says:

    I’m unable to get any site links in search results.

  10. Lisa P Sicard says:

    Hi Anil, thanks for these tips. I used to have sitelinks but don’t anymore. What could the reason be?
    I do use internal links often now. Maybe I need to do that with the pages vs posts. I will be working on these tips you provided.

    • Anil Agarwal says:

      Hi Lisa, Sitelinks come and go so you don’t really have to worry about it much. Just focus on posting great contents by doing proper keyword research and make sure to add as many sub headings with h2 and h3 tags as possible within your posts and pages.

  11. Eriq Elikplim says:

    Great tip. I don’t know much about the technical aspect of it (robot txt, canonical url etc). But I think the best way to get site links is increasing brand awareness. Trigger people to search your brand’s name the more.

    • Anil Agarwal says:

      That’s a great one, as you said the best way to get site links is increasing brand awareness so make sure trigger people to search your brand’s name the more and you’ll get sitelinks with ease.

  12. PRem says:

    Thanks Anil! It is working now. Can you also share your email ID so that for any other clarification i can write to you.

    Regards
    Prem

  13. Prem says:

    Hi there,

    My site “sportskanazee.com” is not indexed by google and whenever i’m searching for my website on google, it throws a message i.e.

    A description for this result is not available because of this site’s robots.txt

    Though i have unchecked the box on “reading” i.e. Discourage search engines from indexing this site on wordpress, still after one week, the message i get on google is “A description for this result is not available because of this site’s robots.txt”

    Kindly help solving this issue so that my website is indexed on google and my site will get ranking.

    Thanks n Regards
    Prem

    • Anil Agarwal says:

      Prem everything looks fine with your site. Please go to Google.com and search sportskanazee.com, you will be able to see Google sitelinks for your Sports website. I just verified the same. Thanks

  14. Malli says:

    Very nice article and good explanation about the site links. This blog post definitely it will help for any one who can be trying to get those websites site links in Google search results.

  15. Murad Hossain says:

    Wow, great post sharing to your important tops on google site links. But I believe that domain ages are the main factor for google site links. Thanks for your informative article to share us about google links.

    • Anil Agarwal says:

      Yes absolutely. Your domain age matters, authority matters, user experience matters. As there are no particular guidelines by Google on how one can get sitelinks so you should give ultimate experience to the users with your site and content. That’s how you can easily get site links.. You can check out this post as well: https://bloggerspassion.com/unbiased-semrush-review/ if you’ve any questions, do let me know and I’d love to help you.

  16. Anny says:

    Hello Bloggerpassion,

    Can you suggest me what should i do?
    One month ago I revamped my whole website, and some of the pages were in sub-domains and indexed by Google. But, now i am seeing some of the old sub-domain pages still showing on Google site links, however my website new pages reindexd by the Google and not showing new pages in Google site link. So I don’t want to show my old pages on Google sites links. What should i do, please suggest.

  17. Archit Arya says:

    Hi Anil,

    I see that the search result that you posted here is for bloggerspassion.com and it is showing 10 sitelinks but at the same time if i enter bloggerspassion, it is showing only 4 sitelinks, in my opinion, very few might search with .com at the end. For my website, i too get 10 sitelinks when i add .com at the end but none when i just enter the website name, any feedback on this?

  18. Kumar Ajatshatru says:

    I want to remove some of my site links.How I can demote them?

    • Anil Agarwal says:

      You can either replace the pages (original pages that are showing as sitelinks or redirect them) or if you don’t find those links useful, you can simply remove them so in the fresh update, they will get demoted automatically.

  19. manoj says:

    Hi Anil,

    Great tips. Thank you very much.
    But I couldn’t understand the term –
    This means, using more of text version of your important pages as links with their alt texts clearly defined gives you an edge in the sitelink game.
    Where to add the alt texts and anchor texts for getting sitelinks ?

    • Anil Agarwal says:

      Hi Manoj, using more of text version of your important pages as links with their alt texts clearly defined gives you an edge in the sitelink game. That simply means, you need to create keyword rich pages mainly with textual form of content (such as posts, articles) instead of videos or audio files to better optimize them for sitelinks. You can use images to include alt text with your primary keywords.

  20. Munna Hossain says:

    Hello Anil.
    This really an important and informative article. You have done great jobs. I had a little knowledge about Google SiteLinks. After reading your article I am clear about SiteLinks. You have explained clearly in this article. I have a question to you that: Is Domain Age a Factor for Getting Google SiteLinks?
    Thanks for sharing.

    • Anil Agarwal says:

      Hi Munna, Your domain age matters, authority matters, user experience also matters. As there are no particular guidelines by Google on how one can get sitelinks so you should give ultimate experience to the users with your site and content. So make sure to focus on creating great content by targeting few specific keywords and that’s how you get sitelinks.

  21. helpnagaruntari says:

    my website three month old have 700000 Alexa rank but my blog have not a site link in search result please tell me any one technique

  22. Karan says:

    I don’t know what the problem is but the sitelinks for my website http://www.focusandleap.com keeps changing, earlier it used to show then it got away but came back within a couple of days and then disappeared again, since then it’s not visible, don’t know what the problem is. Any idea Anil?

    Thanks in advance.

    • Anil Agarwal says:

      Hi Karan, just don’t worry about it much as Google updates the sitelinks often with what it thinks is great for the people who are searching for information related to your site. Keep posting great content by targeting primary keywords with each pages and you’ll get them back.

  23. Mohit Singh says:

    Hi Anil, Google was displaying site links for my website, but suddenly it disappeared. Is there any explanation for this? Did google punish my website?

    • Anil Agarwal says:

      Hi Mohit, just don’t worry about it much as Google updates the sitelinks often with what it thinks is great for the people who are searching for information related to your site. Keep posting great content by targeting primary keywords with each pages and you’ll get them back. That being said, you might want to check this post as well: https://bloggerspassion.com/off-page-seo/ (as links play a key role)

  24. Sameer Sahil says:

    Hello Anil,I Have a Movies Niche Blog Which 30k Traffic/Month also i have done proper Internal Linking and Navigation.But,Still i can’t see sitelinks,How long does it takes for them to appear ?

  25. saransh says:

    Hello sir
    I am a regular reader of your blog
    I follwed everything about sitelinks you written but still there is not any sitelink appearing on my blog

    Also tell me if getting a search box is much harder than getting simple sitelinks

    • Anil Agarwal says:

      Yes, getting search box is much hard as Google mostly shows it for authority sites with thousands of articles to make it easy for site users to find content on that blog. Domain age also matters along with the reputation and authority of the blog.

  26. TonmoyParves says:

    Hello Anil, Thanks for your this complete guideline. Really good one indeed. I am going start my new Brand Blog with my name TonmoyParves. And I hope i will get the SiteLinks and Search Box for my Brand Blog. Keep sharing of your Blogging kndfgdfgowledge.

    I have one question about Event blogging. Would you please love to share that? How to get “Sideweide Site link”

    • Anil Agarwal says:

      If you’ve read the whole content posted here, you’ll find out howo you can easily get “Sideweide Site link”. So I suggest you to read the whole post again to get some ideas.

  27. sangeetha menon says:

    I have the site links but not the search button. How can I do the changes in schema marku? I am a bit confused AnAnil.

    • Anil Agarwal says:

      Hi Sangeeta, as said earlier (in the above comment), Sitelinks are totally different from Schema.org. Sitelinks are what you see in Google when you make searches around your brand name in Google. And Schema is the code we enter into our website pages to help Google bots understand our content much better. There are different schema’s for different content types like product rating schema, events schema, videos schema’s and photo’s schema etc. Hope you got the point.

  28. Ranjith Reddy says:

    This is great piece of article. Once I used this feature of Google sitelinks. And I completed doing this although there were some difficulty in the middle but then I completed this. Sitelinks feature is really nice to tell google where in your blog are all the options

  29. The Nairobi Mirror says:

    I have been asking myself why some sites have sitelinks while others dont have yet their popularity is the same. Now i understand why this happens and thanks for elaborating.

    • Anil Agarwal says:

      It not only has to do with authority as we said in the post Google will only displays your sitelinks if it thinks your pages are useful to the search users. So only the most popular pages (that are frequently linked to or visited by most users) will get displayed in Google sitelinks. So create great content and use proper keywords within each page, you’ll get them even if you’ve a new site.

  30. Shovon Joarder says:

    Hi Anil,

    I’ve started my blog very recently and also learning SEO techniques. I found your blog much informative and a lot of important articles like this one, which helps a site or blog bring in goggle ranking. Really nice article and thanks for sharing. I’ll also apply the technique for my blog and website you’ve describe in this article.

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