How Much Does TikTok Pay Its Content Creators In 2024 [Latest Data]

So how much does TikTok pay you?

Here’s the QUICK answer: TikTok pays 2 to 4 cents per 1000 views.

TikTok pays a tiny percentage of its profits and revenue to its creators, unlike YouTube.

That means, if any of your TikTok videos generate 1 million views, you can make anywhere around $20 to $40.

If you’re a TikToker or planning to make money from TikTok, this FREE guide is for you where you’ll discover;

  • How much does TikTok pay?
  • Tips and tricks to earn more from TikTok videos
  • Everything you need to know about TikTok’s creator fund and much more

Let’s jump into the details without much ado.

How Much Do You Get Paid On TikTok In 2024?

how much does tiktok pay

TikTok Creator Fund

One of the best ways to earn from TikTok is to join “TikTok’s Creator Fund”.

It is officially funded by TikTok to reward creators for their content. 

To get paid from TikTok, you will have to apply for the creator’s fund and if you meet its criteria, you’ll get paid per 1000 views. 

All the TikTok creators who want to make money on the platform will need at least 100,000 video views in the last 30 days to be eligible to join the Creator Fund. 

Are there any eligibility criteria to join the Creator Fund?

Yes, if you’re a TikTok video creator, you need the following things to be eligible to apply to the Creator Fund:

  • You should be from the US, UK, France, Germany, Spain, or Italy
  • At least 18 years old
  • Have at least 10,000 followers
  • Have at least 100,000 video views in the last 30 days
creator fund

As you can see, this program is NOT for everyone. Also, TikTok is banned in many leading countries like India.

How to apply for TikTok Creator Fund?

You can apply for the creator fund directly through the TikTok app. 

Here’s a quick tutorial for you.

  • Open the TikTok app 
  • Go to your Creator or Pro Account in the Settings menu
  • Next, click on ‘TikTok Creator Fund’  (If you meet the eligibility criteria, you’ll see an option to apply)

Once your account is approved you can start earning depending on the views. 

How Much Money Does TikTok Pay For 1 Million views?

According to many reports, TikTok pays 2 to 4 cents per 1000 views. 

That means, if a TikTok video generates 1 million views, it can earn between $20 to $40.

TikTok million views

Yes, that’s peanuts. There are a ton of TikTok celebrities who are complaining about its creator fund as it pays so little.

Is it possible to make a living from TikTok?

No, it’s NOT! As we already mentioned, TikTok pays peanuts even if you generate millions of views.

You can only make a living if you have millions of followers and billions of views on your TikTok videos.

For example, if your TikTok video gets one billion views, you can expect anywhere between $20,000 to $40,000. 

How Much Do TikTokers Make? 3 Top Earning TikTokers In 2024

Are you looking for top-earning TikTokers? Want to know how much do TikTokers make? 

There are a ton of people who make a living from TikTok videos. While most TikTokers don’t reveal their income sources, there are a few people who earn millions of dollars every year.

top tiktok earners.png

Here’s a list of the top 3 highest-paid TikTokers in the world.

1. Charli D’Amelio 

  • TikTok Id: @charlidamelio
  • Estimated Yearly Earnings: $17.5 million annual earnings
  • Approx Earnings Per Post or Video: $105,770 per post 

Charli D Amelio has over 150 million followers on TikTok and over 48 million followers on Instagram.

She has built a HUGE following on these social media sites with her viral dance clips. She also landed licensing deals with brands like Procter & Gamble, Dunkin Donuts, Morphe cosmetics, etc.

2. Addison Rae

  • TikTok Id: @addisonre
  • Estimated Yearly Earnings: $8.5 million annual earnings
  • Approx Earnings Per Post or Video: $65,194 per post

Addison Rae has over 88 million followers on TikTok and over 38 million followers on Instagram.

Addison Rae is a social media star and an American actress. In 2020, she was ranked as the highest-earning TikTok personality by Forbes. She also had a ton of HUGE sponsorship deals with Reebok, Daniel Wellington, American Eagle, and more.

3. Khabane Lame

  • TikTok Id: @khaby.lame
  • Estimated Yearly Earnings: $5 million annually
  • Approx Earnings Per Post or Video: $92,270 per post 

Khabane Lame became the most-followed TikTok account in June 2022. He currently has over 155 million followers on TikTok and 38+ million followers on Instagram.

He’s famous for creating comedy videos and funny pranks on TikTok and he has tied up with major brands including Xbox, Hugo Boss, Netflix, Amazon Prime, and much more.

How to Make Money on TikTok [3 Insider Tips & Tricks]

Want to know how to make money on TikTok? Here are a few PROVEN methods to monetize your TikTok videos and brand in 2024.

1. Sell Affiliate Products

First things first: can you do affiliate marketing on TikTok?

Yes, you can certainly promote affiliate products on TikTok. 

If you have more than 10,000 followers, you can add clickable links in your TikTok stories, to promote affiliate products.

If you don’t have 10K followers yet, you can change your account to a TikTok Business account (free of charge) and add a link to your TikTok bio.

The #1 reason to consider TikTok for affiliate marketing is this: TikTok has over 1 billion users from 150 countries.

That means you have access to a HUGE audience across the world who’s interested in a TON of things that you may want to promote as an affiliate. 

2. Paid Sponsors

One of the popular ways to monetize your TikTok account is to get sponsors. Almost all the top-paid TikTok celebrities have BIG sponsors who pay millions of dollars every year.

In fact, one of the most followed TikToker Charli D Amelio charges over $100,000 for every single sponsored post she does on her account.

According to IZEA’s platform data from the past eight years, a sponsor has to pay around  $2,741 per post to influencers.

First of all, try getting your first 10K or 100K followers on TikTok if you want to get sponsors for your videos.

Here are a few proven ways to get sponsors to make money from TikTok.

Be professional: Use professional photos and a bio in your profile. Make sure to include a call to action (or callout) to brands to indicate you’re open to sponsorships. 

If possible, mention your email address or website address in your bio so other brands can easily find you for sponsorships.

Show social proof: Most brands want to work with people who can help with better engagement or visibility. So it’s a good idea to link out to other social media profiles if you have a huge following. If you’ve already worked with several brands, mention them in your bio or TikTok videos to attract even more brands to endorse you.

Create non-sponsored TikTok videos: If you’re just getting started without sponsors, try creating videos that sponsor products. Make them engaging and organic.

If you can generate sales even from non-sponsored videos, you can easily persuade brands to pay you in the long run.

3. Sell Your Own Products On TikTok

Did you know why TikTok is so famous? It is famous because of a few things including fashion, music, food, and films.

If you’re ever planning to make money on TikTok, consider creating and selling products related to fashion, music, food, etc. 

Why? Because millions of people might be interested in what you sell (if they’re captivating).

That being said, here are a few effective ways to sell your own products on the TikTok platform.

Use relevant hashtags: While promoting your products on TikTok, make sure to find and use relevant hashtags. There is plenty of business and product-oriented hashtags that people follow on TikTok.

Here’s an example.


As you can see, the hashtag “small business challenge” has over 6.7 million views. Similarly, you can make relevant videos using hashtags to reach more people on the platform.

Analyze others’ products: Make a list of all the people who’re selling their products on TikTok. Find out how they’re marketing and selling their products such as merchandise, toys, fashion items, etc. It will give you a ton of ideas for marketing your own products.

Engage with your audience: Always keep in touch with your audience. Educate them about the products you sell. Teach them how those products can help them or save them time. If your videos are engaging enough, they’ll make a purchase. Try offering special incentives to your audience to get better conversions. 

Promote: Last but not least, promote the products you sell. The best part about TikTok is that it offers Creator tools that help you easily promote your products.

Here are a few options you can choose while promoting on TikTok;

  • More video views
  • More website visits
  • More followers

Pick any one of the above goals, experiment, and analyze the results. If paid promotion is what works well for you, keep investing more. 

FAQs | How much does TikTok pay

Here are some frequently asked questions about TikTok earnings and how to make money on TikTok.

How much do you get paid on TikTok?

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1000 views. That means, if your videos generate 1 million views on TikTok, you can expect to generate $20 to $40.

How much does TikTok pay per like?

So how many likes on TikTok to get paid? TikTok never pays for likes that you get on your videos. You only get paid for views.

Does TikTok pay you?

Yes, TikTok pays you if you’re eligible for its Creator Fund program, where you’ll get an average of 2 to 4 cents for every 1000 video views you generate.

How much does TikTok pay for 1 million followers?

TikTok does not pay for having a million followers. However, you can use various strategies like brand promotions, paid sponsorships, etc to make money.

How do you get paid on TikTok?

Here are a few ways to get paid on TikTok;
– Collaborations
– Sponsorships
– Creator Fund from TikTok
– Affiliate marketing

How much does TikTok pay per 1,000 views?

Between 2 to 4 cents per 1000 views (if you’re using TikTok’s Creator Fund). You can earn much more if you try promoting affiliate products or brand mentions.

How many followers on TikTok to get paid?

If you want to make money from TikTok’s creator fund, you need at least 10K followers on your account along with 100,000 video views in the last 30 days.

Related Resources:

Final thoughts on how much do you get paid on TikTok

Although TikTok officially pays very little through its creator fund but there are many other ways to increase your earnings.

As mentioned above, there are a few TikTokers who earn several million dollars every single year from various sources such as sponsorships, paid collaborations, mentions, etc.

Did you find our guide on TikTok earnings helpful? How much do you think should TikTok realistically pay its creators? Share your thoughts in the comment. 

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and etc. Know more about Anil Agarwal from here.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.