How To Become A Star Guest Blogger: Do’s and Don’ts

things to avoid while guest blogging

After Penguin updates by Google, people are finding it hard to get quality authoritative backlinks from reputable websites. Guest blogging is one such way to get quality backlinks and that too from top-notch websites. Besides getting good quality backlinks there are other perks that also come with guest blogging. But everybody is not able to do the things in a right manner and hence often fail to get accepted as a guest blogger and get the backlinks and other related benefits. The focus on quality content these days has often left many guest bloggers who used to churn out 500-800 words posts are getting limited day by day and the effort that goes into creating a quality post raises one question is it really worth doing guest blogging?
guest blogging
Here are some reasons why people are shying away from guest blogging:

  • It takes a lot of research to create quality content.
  • The sites accepting guest blogging are now focussing on content of a certain length, quality, references, and visually appealing.
  • It takes quite a lot of time to create such a guest post.
  • If the owner of the site doesnot allow backlinks the effort is wasted to some extent.
  • What if the owner of the website rejects the guest post due to his whims and fancies?

There are so many questions that go in the minds of guest bloggers who think that this effort is not worth doing but What good guest
blogging can bring to the the author? here are some benefits that will help you change your perception:
If you are able to crack then guest blogging nut you can expect:

  • Create social proof of your expert author status
  • Bring in fresh traffic
  • Create motional connection and engagement
  • Bring in joint Venture opportunities
  • Improve your online visibility
  • Bring in innbound links to your own blog
  • Help get awareness from important authority figures
  • Your post can go viral
  • Builds in networking opportunities in your niche
  • Let people get to know you
  • Allows you to provide value to your online community
Given the above facts the obvious question to arise in an avid bloggers mind is what does it takes to become a star guest blogger and get all the benefits it offers? In this post we offer few tips on what to do and what to avoid to achieve this goal.guest blogging best practices

Here is what to do to become a star blogger:

  • A guest blogger should create a win-win-win situation all round, for the website owner, the readership of the blog and yourself as a guest blogger.
  • Follow authority blogs in your chosen niche, as well as blogs you like because they’re entertaining and fun. a proven rule of thumb is to approach blogs similar to yours in readership when seeking guest spots. Blogs from the same niche are going to get you more exposure as an expert, get you more readership and hence more business. Even if it means getting guest blogging opportunities on smaller blogs in your niche grab it. Do not let it go and if you are able to get hold of such an opportunity on a big blog celebrate and make the most out of it.
  • Do not shy away from asking guest blogging opportunities from top bloggers in your niche. If you have something substantial to offer to their readership, the top bloggers will be more than interested to showcase your post or product to their readership. Remember at first you have to knock only then you will get a chance of opening the doors to success.
  • Find blogs that have been active. There is no need to ask for a guest blogging opportunity form a blog which has not posted even a single post in the last six months. The second factor to judge the readership participation is the comments a blog post gets. If you find that the last six posts of the blog have not been able to attract a single comment from the readers, it is better to look for other avenues.
  • Follow the pattern listed in the guest blogging section of a blog. If a blog owner wants that the post be on certain topics, of a particular word length, should have a set number of images in it and what does he allow in the author bio or signature. Chances of acceptance of a guest blog are great if you follow these patterns. Typos, grammatical errors, not following the requirements, staying off topic can only land your post in the Trash.Do make sure that the blog you are reaching out to does accept guest post. If the blogger accepts guest posts it should be mentioned somewhere on the blog itself and there should be a clear cut link to the page where you can find instruction on the formatting options, guest post submission page and other instructions on how to contact the blog owner to submit the guest post. If you cannot find it there is no point in wasting the time. Move on and find other blog which accepts guest blogging.
  • Be proactive – This is one of the greatest kept secrets of guest blogging. If you want to be published on a blog follow the owner diligently, his tastes, lifestyles, itineraries, personal life, any problems he is going through and try to write a post around it so that it connects with him directly. Chances are very good that if you do it correctly you will not only get a guest post writing assignment but also build a personal rapport with the blog owner, which can extend to his readership and followers and give you a real good exposure.
  • Ask the blog owner whether he would like to have a guest post written on certain topics. A polite request made via an email suggesting the topics and a little bit positive about your credentials, writing abilities, examples of previous written articles can open your doors to guest blogging on a particular blog. If you have good social connections do let the blog owner know that how you would be promoting his blog post and what kind of leverage the blog owner can expect from such an endeavor. Be clear about what you want in exchange because it has to be a win win situation, after all you are investing your time and effort into the entire thing. People love to deal with honest people who say it clearly what they have to offer and what they want in return. So if the blog owner likes your offer – well you have an opportunity.
  • Becoming a reader of the blog, participating in it, commenting , providing feedback will all land you in good books of the blog owner. If you are doing all such activities on a regular basis chances are good that the blog owner, when he gets a blog writing proposal from your side, he will definitely look at it in a positive manner and might give you a chance if you fit into his scheme of things and he perceives you as a quality contributor to his blog.

Building a good guest blogging profile should be the first thing to do if you want your guest posts to be accepted without too much scrutiny  and people start recommending and asking you to write a post or two for their blogs. Besides the above mentioned topics there are few other things that help you build a good blogging profile.

  • Are you a trusted resource in your niche?
  • Does your submissions rarely get turned down?
  • How much popular are you in social circles like Facbook,  Twitter, Google Plus?

Things such like are increasingly being looked upon before getting anyone to allow to become a guest blogger on a reputed blog and it is true for every niche.  After having a decent look at what to do if you want to become accepted as a star guest blogger let us look at things what keep you away from getting to such a position.

Becoming a reader of the blog, participating in it, commenting , providing feedback will all land you in good books of the blog owner. If you are doing all such activities on a regular basis chances are good that the blog owner, when he gets a blog writing proposal from your side, he will definitely look at it in a positive manner and might give you a chance if you fit into his scheme of things and he percieves you as a quality contributor to his blog.
Becoming a reader of the blog, participating in it, commenting , providing feedback will all land you in good books of the blog owner. If you are doing all such activities on a regular basis chances are good that the blog owner, when he gets a blog writing proposal from your side, he will definitely look at it in a positive manner and might give you a chance if you fit into his scheme of things and he percieves you as a quality contributor to his blog.things to avoid while guest blogging

Here are things to avoid if you want to become a star guest blogger:

  •  Stealing , churning out content, providing private label content  and give spinned articles as guest posts. This is really a sort of silly practice as decent blog owner can find it out easily and the doors will be permanently shut for you to guest blog on that particular website. No website owner wants his/her blog to be penalized let alone seen as having content which is stolen and of low quality.  Give quality content, put some genuine efforts and make sure that you are adding real value to the blog you want to put your guest post on.
  • Not formatting the content properly is also one of the biggest mistakes that guest bloggers make. What they think is that they have to churn out an article without proper tags and measures recommended on the website for guest blogging, not including images, too much of typographical and grammatical errors, having links to bad neighborhoods are all part and parcel of a guest post which is surely going to be rejected. Stay clear from such tactics.

Conclusion: 

Becoming a star guest blogger is no big deal if you do it in a right way and create a win win situation for both parties. In fact create more value for the blogger. This will give you more leverage. Do it right and you are sure to get more backlinks, online reputation, networking opportunities, good online rankings and eventually more business. Do tell us your views on this topic.

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