7 Proven Tips to Increase Google Adsense CPC and CTR in 2021

Written by | In group | Updated on
February 15, 2021

Are you looking for ways to increase AdSense CPC? If you are searching to increase AdSense CTR of your blogs in 2021, you are in the right place.

We all know that Google AdSense is the most popular PPC (Pay Per Click) network where any website owner can use them to increase their online visibility and click through rates.

As I had Google AdSense for a long time (also used for years for this blog), I know few secret tips and tricks that can help you increase your CPC and CTR rates to boost your income.

What is Adsense CPC?

In simple words, CPC is cost per click and it is the money that we earn for each click made on Google Adsense ads placed on our website. There are so many ways to increase your CPC rates on your websites:

  • Create relevant ads
  • Create compelling ads that attract visitors to click
  • Optimize your ads text

And many more which we will be covering in this detailed article.

What is Adsense CTR?

Click Through rate is the percentage of people clicking Adsense ads on our website.

Let’s imagine your average CPC is $0.2 and if you got 12,500 average clicks, you should receive around $5,000. Now, if your CPC is $0.3 with the same number of clicks, you could generate $7,500. See, just with a $0.1 increase, you are able to generate additional $2,500. This is the reason why you need to focus on improving your click through rates (CTR) instead of focusing on getting more clicks in the first place.

Adsense CPC will depend a lot on your website niche. If you are operating in a highly competitive niche, cost per click (CPC) will be much higher for ads that are placed on your website. But highly competitive niche means, you need to put in extra efforts and time to get targeted traffic to your website.

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Lots of people think the only way to improve CTR is targeting the highest paying keywords, but that will not be much productive. The key for improving CTR will be targeting the right niche and enriching targeted content, improving CTR and being an authority website in your niche etc. Being an Google Adsense publisher, we need to look at ways to improve our CPC and CTR.

Tips to Improve Google Adsense CPC

So here are Top 7 Tips that will help you improve your Google Adsense CPC and CTR:

How to increase AdSense CPC and CTR in 2021

Tips to improve Google Adsense CPC & CTR in  2021

Before diving into the details, you must know few things about CPC and CTR.

How to calculate your CPC?

cost-per-click-formula

Your CPC will be less than or equal to max. bid, because it’s an avg of bids of all the competitors in a specific period of time. Lets get into the details without much ado on increasing your CPC and CTR rates using Google AdSense PPC ads.

1. Website Niche

First thing that you have to do is choose a good niche for your website. Niche related to internet marketing, web development, finance, gaming and health etc are high paying as the CPC for keywords related to these niche’s are quite good. Most of the times, you would not get good CPC in case you decide to go for education or entertainment related niche’s.

It doesn’t matter how much you want to make from Google AdSense, you just have first focus on choosing a website niche that is either ever green or giving you rock solid income opportunities for a long time. Selecting your niche can determine how much money you can generate each and every month from your Google AdSense ads.

Please go through the above article for picking up a better niche for your businesses to make more money online each and every month.

How to Earn More: Best Adsense Alternatives | Websites that Pays to Blog | Infolinks Ads | How Top Bloggers are Making Money from Their Blogs

2. Find profitable keywords

Do you want to know how to increase CTR AdSense? Create a list of all the profitable keyword ideas in your field and start using them while creating content for your blogs.

Keyword research is the key to increase AdSense CPC. If you are looking for proven ways on how to get high cpc adsense for your blogs, here are few keyword research tips for you.

  • Spy on your competitors best performing keywords. One of the easiest ways on how to increase your CTR AdSense is to find out all the keywords that are being used by the top earning blogs in your field. You can do this by using tools such as Semrush. It can really help you find out all the top keywords of any niche! Here’s a detailed guide about it.
  • Always find long tail keywords. They are easier to rank and give you lots of search traffic to your blogs. You can create lots of content by using long tail keywords. If you are wondering how to increase AdSense CPC with long tail keywords, I highly recommend you to give a try to Long Tail Pro.
  • Make sure to find and use the keywords with a global search volume between 1000 to 2000 monthly searches. Using low competitive keywords can really help you increase cpc.
  • Always write keyword rich content. Before creating any new content for your blogs, make sure to do keyword research. Only after finding the primary and secondary keywords for your blogs, start creating content around it. That way you can quickly boost your blog’s search traffic as well as AdSense CPC and CTR.

3. Create compelling ads that attract visitors to click

Focus on choosing your website visitors over ads. If you focus on your customers needs and wants, you will be able to create better Google AdSense campaigns to make decent passive income from AdSense ads. Use Google adwords keywords suggestion tool to come up with relevant phrases for your ads, focus on how competitive the keywords are and also analyze how much they can generate you for each keyword.

You need to ask yourself few questions before creating any campaign. Here few of them are

  • Are these keywords searchable on Google?
  • Do people really like to click on these ads without thinking much?
  • How much each ad can generate (per click) aka analyze your CPC

Compelling ads always generate more CTR as they don’t give any false hopes to the visitors, and compelling ads always stand out from the competition. While creating ads, don’t imagine you are creating ads to generate more money, instead think from your customers point of view to generate more clicks.

Your headline of the ad, description and URL are the 3 essential ingredients that can make or break your click through rates, so make sure to have

Ad placement is also the key.

Where you put your ads on your blog’s design plays a huge role in increasing your AdSense CTR and CPC. Here’s a simple screenshot that explains you about the ad placement.

ad location

The first block (which can be seen left side above) usually gives you highest CPC and CTR because the ad placement is so good when compared to the second block.

4. Quality content is the key

Quality content is one the primary reasons few websites get more CPC rates from AdSense ads. The websites that generate more income from AdSense focus on creating relevant content instead of writing everything under the sun.

One thing should keep in mind is that you should write contents around your website niche only. This way, you will be able to convert your website into well themed website for that niche. In case, you start writing about unrelated niche, you will see drop in click through rate you are getting on your Google Adsense Ads.

This way you may even lose lots of your existing users as they are visiting your website to see latest contents about that niche only and not about any unrelated niche. Hope you got my point.

5. Create converting landing pages

Once the visitor lands on your site for the first time, he will be first noticing your design elements of your websites. If your design is messy and give a spam feel, they will click exit button right away. So don’t create messy design just to generate more sales from your ads, it can kill your conversion rates.

Don’t create false promises on your landing pages and always make sure to deliver what you have promised  on your headlines, or description of the ads. That way you will be able to get more CPC (cost per click) rates from your Google AdSense campaigns.

Here are few tips and tricks for increasing your AdSense CTR and CPC with your landing pages.

  • Always focus on creating landing pages that are less distractive. The less distraction you provide the more benefits you will get.
  • Use tools like GetResponse, LeadPages etc to create landing pages. They are cost effective and extremely easy to create stunning landing pages.
  • Analayze how others are using landing pages in your field. See if you can replicate some of their features to boost your AdSense CTR.

6. Visitors location

Your website visitors location (geometric location such as US, UK, India) also matter when it comes about improving the CRT for Google Adsense Ads. A single click from US location can give you a CPC of $1 to $5 or even more and while the same click from Asian location will give you a CPC of $.01 to $1 only.

You should look at ways to improve traffic from US location on your website if you want more AdSense earnings. If you are targeting India as the target market, you will see lower amount of money per CPC. But if you are getting majority of traffic on your website from US, you will see much higher cost per click on your Google Adsense ad units.

So make sure to define your target market before entering into any niche. Few best niches that can send you lots of US traffic to increasing your earnings are below.

  • Fitness
  • Cooking
  • Real estate
  • Games
  • Technology
  • News
  • Entertainment
  • Gossip
  • Weight loss etc.

7. Nurture your SEO efforts

On-page SEO and proper SEO optimization is really the key to increasing your AdSense CPC and CTR.

Make sure to use your targeted keywords within your title tags, sub headings, URL, image alt tags, links and throughout the body to make your content rank well in Google search results.

But be aware of keyword stuffing. If you use the same keywords repeatedly, Google crawlers may think your content is spam and it will penalize your rankings. Use relevant keywords instead of keyword stuffing, it can really help you boost your search rankings.

By following the above mentioned tips, you will be able to improve Adsense CPC and CTR. If I missed an important tip that could help us increase Google AdSense cost per click or click through rate, don’t forget to leave your thoughts in the comments.

Browse more Adsense Related Resources:

FAQs

What is AdSense CPC?

CPC stands for Cost Per Click. It is the amount of commission you will be getting when someone clicks on the ads placed on your website.

What is AdSense CTR?

CTR is an acronym for Click Through Rate. It is the ratio of the number of clicks on the ads and the actual views.

What is a good CTR percentage?

Based on the HubSpot the average CTR for search ads (link ads visible in SERP) is 1.91%, and 0.35% for display ads (generally banners ads visible on the website).

How to improve CPC?

Choosing the right niche and profitable keywords will result in higher CPC.

How to improve CTR?

One can improve their CTR by placing relevant and attractive ads that make people click.

Final thoughts about increasing AdSense CPC and CTR in 2021

Improving Google AdSense CPC and CTR is not a hard task, and anyone with basic skills on how to turn visitors into prospects can generate a good average income from PPC ads. Conversion tracking is also a major factor that can decide CTR rates as you need to focus on getting more click through rates than increasing your ad budget.

If you implement the above 7 tips, not only you will increase your traffic but also you can improve CPC and CTR of your blogs. Just make sure to create keyword rich content by analysing your competitors and you will soon notice better results.

Let me know if you have any questions related to Adsense CPC or CTR in the comments section.

Anil Agarwal

7 Proven Tips to Increase Google Adsense CPC and CTR in 2021Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. Bloggers Passion has been featured on premium online sites like Forbes.com, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

97 Comments on "7 Proven Tips to Increase Google Adsense CPC and CTR in 2021"

  1. Manish Kundra says:

    I have tried those above tricks and after 3 month i got the approval but the problem is traffic there is no traffic on site and if someone comes my cpc would be 0.01 which is very less. could you please help me out to increase my traffic and cpc as well.

  2. Infoneter says:

    Can adsense allow sticky and skyscraper ads

  3. Kanchan Chatterjee says:

    I’m always found some helps from your each blog posts.
    I want to ask you a question which confused me a lot !
    Is a Privacy Policy page can increase AdSense Earnings ?
    After including my Privacy Policy page into the footer links, suddenly I observe CPC rate goes high !
    Please clear the funda….

  4. UmeshSuyal says:

    Is increase ctr rate can block the AdSense account.
    Is ctr persentage should be between 1-10%?

  5. Snigdha Saha says:

    After being a google adsense publisher since 4 years, I realise that adsense cpc depends various factors. Main is the keyword, than the ads block size, impression and no of ad showing per page. You have describe the cpc increasing method which is very good, I believe Practice and experiments can bring good result. Thanks for the post!

  6. Sam says:

    Also, I would like to add that one can make use of heat maps to analyse the click behaviour of visitors and place the ads in the high regions where most clicks would happen! This will also improve the CTR.

  7. Satta King says:

    I gain my cpc double as compare to start. When I start to follow your tips then my cpc is awesome. Thanks dear

  8. Minakshi Srivastava says:

    Hello Anil Sir,

    Thanks for sharing the wonderful tips about increasing Adsense CTR.Apart from this I think the placements content fonts and color of the AdSense ads should be relevant to the website.

    • Anil Agarwal says:

      That’s true. You need to know where you place your adsense ads to be able to generate more clicks. After all, your adsense earnings depend on how many people actually click on your ads. That being said, focus on improving your CTR and start using high CPC keywords to generate more profits even with limited traffic or clicks.

  9. Rakesh raushan says:

    Anil Bro,
    Your article I enjoyed a lot, but there was a question. My blog’s mostly traffic comes from countries like USA, CANADA and Arab, but still my CPC remains 0.8, while I have read in a lot of articles that when traffic comes from a country like USA, then more than $ 1 CPC it happens. But this is not the case with me. What to do?

    • Anil Agarwal says:

      Hi Rakesh, it’s great that you’re getting traffic from US, Canada etc. Your CPC is $0.80 which is still a pretty good number when compared to most of the other sites which are earning not even $0.20 per click. So you’re doing great. Keep increasing your traffic number and your overall estimated revenue will be higher. Just pick few more keywords with high CPC!

  10. Acha Lrka says:

    I am new To Adsense and My current CPC is Average 0.04$ . I don’t know is it ok or not, but I got some useful information in this post. hope I can do better by following your tips. thanks !

  11. Zaib Abbasi says:

    Hey, Thanks for sharing great tips with us I want to ask You a question that where should I place link units? after the post title or inside the post content?

    Waiting for your reply

  12. Sarkari Result says:

    I used these tips and here I am sharing my experience. I feel glad to say that these tips increased my CPC double as compare to before. Every Adsense user must follow these tips, if he want to increase their CPC Rate.

  13. Mahmudul Hasan says:

    Hey anil

    Great Content. I learn a lot about CPC.

    Can you tell me how much Average CPC in blogging niche?

    thanks a lot

  14. Biplab Acharjee says:

    I am new To Adsense and My current CPC is Average 0.04$ . I don’t know is it ok or not, but I got some useful information in this post. hope I can do better by following your tips. thanks !

  15. kainat parween says:

    Thanks Anil bhai for the sharing awesome info . I see lot’s of niche websites are getting very high pay per click, for example $30 + and above per click!

    It really does matter on understand where the money go and build along the path, then we will eventually see the money flows in.

  16. neeraj says:

    Really very helpful artical. i have applied all the method you suggest but still don’t getting good CTR. how much time it takes to show the results.

    • Anil Agarwal says:

      If you have a high quality unique contents oriented blog and you get more than 1000 visitors then you have a chance of getting approved quickly. You should remember that, Google gets millions of adsense application requests when compared to the total available advertisements and that’s the reason why you should maintain top class blog to be able to make quick money.

  17. SUMIT KUMAR GUPTA says:

    Ya, Website niche and keyword is more important for CPC. Thank you for sharing a great article. could you tell me how can I add hot special bar at the top of the blog like your blog.

  18. Kay John says:

    It appears it’s difficult these days to break through Adsense..with a traffic of over 2K daily organic users, Adsense doesn’t seem to pay much from over 100 clicks a day. CPC has been $0.09. Most of the traffic is from the US and Australia. I have tried removing some ads from the site, blocked some categories but still no improvement.. any help ??

    • Anil Agarwal says:

      Hi Kay, I found it shocking when you said “with a traffic of over 2K daily organic users, Adsense doesn’t seem to pay much from over 100 clicks a day. CPC has been $0.09. Most of the traffic is from the US and Australia” and you’re not getting great results from AdSense. Maybe, you’re in a competitive niche or your keyword value is not that great, so you’re struggling so much. I recommend you check out this post once: https://bloggerspassion.com/increase-adsense-earnings/

  19. Akhil says:

    I have a youtube channel and it is my major traffic source. I am also getting decent ctr but the cpc is only 0.05-0.08. Can i increase cpc writing about the topic having high cpc keywords.for indian traffic

    • Anil Agarwal says:

      I think you should also give a try to Amazon CPM ads where you can make around 2 dollars for each 1000 visitors apart from normal affiliate sale earning. It’s really great for those who wants to make more from CPM ads because they are guaranteed way of getting money. Adsense is CPC. You can also check out these alternatives to adsense once: https://bloggerspassion.com/google-adsense-alternatives/

  20. Fawad khan says:

    Personally i hv used media.net, i got bed experience i. Media.net, if u hv usa uk trafic then ok otherwise measure traffic comes on asia then dont try media

  21. Samuel Adeyinka says:

    Wow! Anil, this is like the best article I have read so far about improving Google Adsense CTR, and I am now very committed to try all of your tips. They are just so basic, apt, and awesome!
    Thanks for much for sharing this with your community of readers. You are the best man!

    Sam

    • Anil Agarwal says:

      Glad you found them useful, just make sure to focus on creating high quality content instead of looking for quick ways to increase your adsense CTR. Also, you should know the basics like AdSense policies allow you to place 3 ad units, 3 link units, and 2 search boxes on each page of your site. If you start placing the maximum number of ads on your sites, it won’t provide much impact!

  22. Abhishek Verma says:

    Hey Anil,
    Can you please write an article for the media.net users. I’m also a medianet user.
    Thanks.

  23. rahul says:

    i got low ctr 1% average need sugestion to increase ctr so i can increase earning

    • Anil Agarwal says:

      Hi Rahul, I think you should learn about properly positioning your ads, you can put your ads “above the fold” as they always have higher visibility on any site, thus gives you a better click through rate on your ads, and also on the top left, sidebar and footer are also great positions to place your AdSense ads to improve your overall CTR.

  24. Mehedi Hasan says:

    Thanks Dear for your valuable information regarding Google AdSense. Here I came to know one important thing that’s the heat map. I tried some of your tips on my site and got instant effect on my CTR. I think quality content is all about we need to think. If we follow this big tips, everything will follow us accordingly.

    • Anil Agarwal says:

      Hi Mehedi, if you’re looking for advanced ways to increase your CTR, then you must give a try to heatmaps so you will know where your visitors are clicking on your site so you can adjust your ad placements accordingly for the highest conversions. You can use tools like Crazy Egg. I recommend you to check out this post as welL to increase your earnings: https://bloggerspassion.com/increase-adsense-earnings/

  25. lara says:

    If the site is targeting US traffic, does it make a difference where the Adsense account is registered? For a blog targeting US traffic, would the CPC be lower if the Adsense account is Indian compared to a US/UK Adsense account?

    • Anil Agarwal says:

      Hi Lara, that’s a great question. It doesn’t matter from which country you got your adsense approved but if you’re generating most traffic from US, you’ll definitely get better CPC and it won’t affect much. So it doesn’t matter whether you’ve a US account or an Indian account as long as you get traffic from western countries like US, UK.

  26. Kittugadu says:

    Hey Anil
    Very nice article for improving adsense CTR… To get more visitors we need to build our own unique content so that it comes first in search engines. Revenue increasing may not be in our hands as some visitors comes read our article and leave without clicking any ads even that page shows high CPC ads.

    • Anil Agarwal says:

      That’s so true, just make sure to create the ad units so that they blend in with your blog. You will need to go into your Google AdSense control panel and enter the hex color codes from your website or blog. Make sure the text color, background color and link colors all match your website’s design and appeal.

      Also, NEVER use borders around the ad unit boxes. Again, you want the boxes to blend, you will have to color code the borders to match the background so that they become invisible. If possible, try to use heatmaps for quickly increasing your ad clicks.

  27. Jayant Gosain says:

    Hey Anil
    That is really an informative post for anyone looking to increase CPC and CTR of Adsense. I really like the way you write. It is easy to understand.
    I wanted to ask that, sometimes CPC of my website goes upto $1 but sometimes it came down to $0.02. Why this is happening?
    Please give your suggestion on this.
    Thanks for sharing this informative post.

    • Anil Agarwal says:

      Hi Jayant, it might be mostly because of the fluctuations in your niche or market (and also has to do with your overall adsense keyword value and traffic value). If you’re bringing visitors from countries like US, you’ll definitely get higher CPC and if you’re getting mostly visitors from India or Pak, you might see low CPC value.

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