The Ultimate Guide to Improving Keyword Rankings on Google

One of the easiest ways to increase your website sales is to drive more traffic from search engines. Search engine traffic is not only free but it will send you the most qualified buyers to your websites if keywords are correctly used on your web pages.

Ranking for a keyword and getting top positions for it is not easy especially if you’re a beginner to SEO. So how to improve keyword rankings without actually getting penalized by Google?

In this detailed guide, we’ll discuss about few key factors to increase rankings for any keyword you are targeting.

Here’s what you’re going to discover in this guide to improving your keyword rankings on Google.

  • Few “key Google factors” that will affect your keyword rankings
  • Evaluating the current keyword rankings for your site
  • Attracting quality links to improve keyword ranking
  • Doing keyword research
  • Does social media affect SEO

How to Improve Your Keyword Rankings?

improve keyword rankings

Want to drive more organic traffic to your websites? You need to learn how to rank for more keywords to increase your website search traffic. But before diving into the details on improving your keyword rankings, you need to  first know the crucial factors that affect your keywords ranking.

Factors That Affect Your Keyword Ranking

Although there are over 200 ranking factors considered by Google to rank a keyword on their search results, here are 5 major factors that will help your site to rank for keywords you are targeting.

  1. Domain authority
  2. Number of backlinks
  3. Social shares
  4. Site loading time
  5. On-page SEO

Let’s now talk about the above 5 ranking factors to improve your keyword rankings.

Domain authority: Whether you agree it or not, the site with good DA (Domain Authority) always ranks well for any keyword. If you’ve a fairly new blog, it’s difficult to rank for a keyword without having DA less than 20. So it’s a better idea to buy a domain that already has good DA, you can use few sites like GoDaddy, Expired Domains etc to buy expired domain names with good DA.

Further reading: 5 Best Techniques to Increase Domain Authority

Number of backlinks: Backlinks are considered as votes by Google search algorithms. The more links you have on your web pages, the higher rankings you will get for your keywords. So focus on getting good backlinks by guest posting, leaving comments on other blogs, creating Infographics, making videos etc.

Blogger outreach is another creative way to acquire new backlinks to your sites without actually doing traditional link building strategies. You have to create great content and link out to other bloggers, email them about your linking and you’re ready to go. If other bloggers find your content relevant and useful to their readers, they will definitely link back to your sites.

Social shares: Did you know that your social shares highly impact your keyword rankings? Google is considering the number of social shares you get per post while ranking your keywords. So if you want to get top rankings for any keyword, you need to find out ways to increase its social shares first. The more likes, comments, tweets and +1’s you get the more higher your rankings will be.

Website loading time: It doesn’t matter if you have a new blog or popular blog, your website loading time decides your SEO rankings. Google gives top priority to the sites that load really faster. After all, Google wants to give its search users the best experience by placing the web pages at top that load quickly.

Consider using a cache plugin and move to a better web host like Bluehost if you want to increase your website loading times. Don’t even think about using free hosting service as it results in frequent downtimes that can cause you more harm in the long run.

On-page optimization: On-page SEO contributes up to 20%. That means you have already ahead of your competition by 20% if you have perfectly optimized your blog posts for Google.

On Page SEO

Make sure to place your targeted keywords on the following places while doing on-page optimization.

  • Your title
  • Meta description
  • Image alt tags
  • Sub headings like H2, H3
  • Beginning and at the end of the article

Just make sure you are not stuffing keywords while trying to get ranking for certain keywords, keyword stuffing is the surefire way to get penalized by Google. Use relevant long tail keywords instead of using repeated keywords. Also focus on writing detailed articles by providing extra value to the blog readers.

How to Rank High for any Keyword and Improve Keyword Rankings?

Start using long tail keywords

If you want to quickly improve your keyword rankings, you need to start using long tail keywords on your blog posts. Even if you have a new blog, you still can rank higher in Google search results by using long tail keywords. Why use long tail keywords on your blog posts and web pages?

Two major reasons to use long tail keywords in your content creation strategy.

  • They are less competitive: If you’re blogging for a while, you already know the difficulty to rank for any keyword. But when you start using long tail keywords on your blog posts, it becomes much easier for you to rank higher in Google results and it’s easier to improve your keyword rankings as well. Why? Most people don’t generally use long tail keywords, so if you include them on your posts, you tend to rank well.
  • They send you more targeted traffic: Want to get more organic traffic? Start using long tail keywords, they usually contain more than 2 keywords so they will send you additional traffic and visitors to your blogs and websites. And you don’t have to use short tail keywords again and again to look spammy, long tail keywords mix up naturally with your content. Google gives rewarding results to the sites that use long tail keywords.

Long tail keywords also increase the popularity of your blogs and products.

long tail keywords uses

Here’s a detailed guide to correctly use long tail keywords on your blog posts to increase your keyword rankings as well as search traffic.

Attract Quality Links for Every Post you Write

If there’s only one thing that can improve keyword rankings on your website, it is getting high quality backlinks. Google gives the top most priority to the sites that get natural backlinks from other sites.

Even if you have a new blog and attracting links from authority blogs in your niche, your site gets amazing results for almost every keyword you are targeting. That’s how new blogs rank higher for most keywords in any industry, unfortunately there’s no other way around. You have to get links from other sites.

So how to attract high quality links and how can you persuade someone to naturally link to your blog posts? You can use Skyscraper technique. You can also outreach other bloggers to get natural backlinks.

Google Loves Detailed Articles

Did you know that your content length affects your search engine rankings? If you want to improve keyword rankings, make sure to write really detailed guides (like this post), and you’ll attract more search visitors to your blog posts.

According to a research conducted by SerpIQ, the top 10 search results for over 20,000 keywords noticed a similar pattern. The top 10 results for most keywords has at least 2,000 words on their web pages.

long content affects seo

Another important note is that, for domains less than a year old, it could be the case that new websites are just starting to build up a solid base of content and may not have their pages fully developed.

Did you also know that, the average page length of top 5 rankings for most competitive keywords is 2,070 words?

According to a research conducted by CoSchedule, the average word count for the top 5 results for most keywords is 2,070 words. That means, the longer content had a huge impact on SERP postitions.


Detailed articles also attract more links from other blogs, so it’s an added advantage to rank higher and improve rankings for the keywords you are targeting.

So Google started giving best results and higher rankings for the sites that update their pages with really detailed information. But just make sure not to add any fluff to increase the word count on your posts, it doesn’t make any sense and it won’t add any value to your blog readers.

Pro tip: When writing new contents, make sure to perform keyword research. It doesn’t matter whether you are writing for a new blog or an established blog, to bring more visitors from search engines, you need to target specific keywords. Never forget to publish a post without using the keywords you are targeting. If you want to increase your traffic, you need to perform proper keyword research, it’s as simple as that. Here’s a detailed guide on doing keyword research like a pro.

How to Find out the Keyword Rankings

If you want to rank for any keyword you are targeting for, you need to make a list of all the keywords you’re already ranking. So first, find out the position of your currently ranking keywords. Find out what you can do to improve their keyword ranking.

3 tools to help you find Google keyword rankings

If you want to rank higher for the keywords, you need to use few tools. Here I’m listing few fantastic websites for checking your keyword ranks. All the following are free tools to find the keyword rankings for your websites.

#1. Moonsy keyword rankings checker: To check any keyword position in google ranking, simply enter your keyword and domain name on Moonsy tool and you’ll be able to find the current rankings for that keyword. You can check at once rank for up to 10 domains as own domains or competitor domains.

Click here to start using Moonsy

#2. SEO Centro’s Rank Checker: If you want to get an advanced report including related keywords and spell check along with the search engine ranking position for any keyword, this tool is for you. So it’s a great keyword position checker tool for beginners who are thinking to improve their keyword rankings.

Click here to get this tool

#3. Search Engine Genie: Want to find out the rankings on Google for your website keywords quickly? This tool is for you where you need to simply enter the keywords you want to check ranking for and the tools checks if your URL appears in the first 100 results for your chosen keyword.

Click here to check your keyword rankings using Search Engine Genie

Final thoughts about improving keyword rankings for your websites

Improving your keyword rankings is not really hard if you know how to add value to your blog posts. Make sure to create a website that is content rich and attract more backlinks.

Also focus on your website loading time and other search engine factors to improve rankings for the keywords you are targeting. The content length also impacts your search rankings, so make sure to write detailed articles if you want to get more organic traffic to your websites in the long run.

I hope this guide helps you increase your overall keyword rankings and if you like it, do share it with others so they can benefit.

Do you have any more strategies to improve keyword rankings of a website? If yes, please share your thoughts in the comments.


  1. Nirmala says:

    Indeed informative post, Anil!

    I totally agree with your views on increasing keyword rankings.

    Page loading time, on-page SEO, keyword placement, social cues, in-depthness, links in the post are the major factors that decide the SERP.

    Search engines are becoming smart and they try to provide the most relevant information for our searches. So, we need to be work smart if we wanna rank for the targeted keywords and drive organic traffic with it.

    You’ve nicely explained all the stuff, nothing is missed. Keep revealing your blogging tips. Have a good rest of the week.

  2. Such a complete guide, Anil!

    Keyword research is so hard for beginning bloggers – I’ll reference this post for my readers and clients.

    Thanks so much for the great info.

  3. Actually a good article about improving google ranking without penalized, I do appreciate your article, need to dive deeper into it though…

  4. Sreejesh Suresh says:

    Very detailed article indeed. On average, (if you have noticed)how many days does it take to know that your keyword ranking effort is working and starts showing results. I know it depends on the keyword difficulty, but lets say a fairly medium difficulty keyword.

  5. Nitin says:

    Hii Anil,
    You published an awesome article. Thanks for updating me with such brilliant keyword rank checker tools. They show exactly same rank as in Google SERP.
    Thanks once again. Keep it up bro !!

  6. veronica shishodia says:

    hmm i think that blog commenting will also help to increase the trafiic but be care full on doing that one

  7. Hey Anil,

    Keyword Ranking can be increased by adding an anchor text which is same to the keyword and comment on the websites.

    Akshit Wadhwa-

  8. Samrath chouhan says:

    As a SEO beginner, this post really help me out to rank my keyword at top to search engine organic result page. Thanks sir, but i have 1 Question that why ranking is fluctuating so much? as it comes to first place than it back to 5 position, so what we can do to maintain those ranking.

  9. RapidLeaks says:

    This information is really useful to all bloggers and webmaster. i need a favor from your side. may i know how to stable ranking in SERP. i have follow all Guidelines updates by Google. But our news portal site ranking fluctuating day by day.

    Would appreciate for your early response.

  10. I was looking for the guideline. Thanks for the great post. I will use the ideals.

  11. karan says:

    This post really helpful for me to rank my website keyword in search engine. Thanks.

  12. Hi Anil,

    Your article is super great. Improving keyword ranking is what every other and content marketer craves to achieve, and you can it achieve that without improving your keyword. I recently wrote a guest post on a similar topic where I highlighted the need for keyword research.
    Thus, researching and using the right keywords on your content will surely improve you position on search engine.
    However, as you noted, blogger outreach services such as guest posting and blog commenting will also help improve you rankings as they will get you backlinks to your website.

    Thanks so much for sharing.

  13. Chidiebere says:

    Awesome piece,Anil.

    I love your emphasis on keywords. If you get the keywords correctly, growing your business will be a walk in the park.

    I’m yet to introduce any official product on my insurance blog, except AdSense. When I do, I will start getting more seriously about the search keywords people make to find the products online.

    Thanks for sharing. I got value here.

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