10 List Building Tips Every Blogger Should Know About
Almost every bloggers says to build an email list to make money, increase traffic and boost your online visibility. But no one actually focuses on what are the things to do while building a list for your online businesses.
List building can be effective if you are focusing more on the users than promotion. If you are building a list from the beginning, this is the detailed guide that can help you on how to take your email list to the next level.
Let’s jump into the list building strategies.
Table of Contents
- List building tips for all the bloggers and marketers
- 1. A freebie can triple your email subscription rates
- 2. Show testimonials from real people
- 3. Limit your form fields
- 4. Use proper email auto responder software
- 5. Set a sales funnel
- 6. Unsubscribe rates go up as your list grows
- 7. Use social media sites to boost visibility
- 8. Make your newsletters mobile friendly
- 9. Ask your subscribers to promote
- 10.Offer excellent value to your subscribers
List building tips for all the bloggers and marketers
1. A freebie can triple your email subscription rates
If you are offering too great content that your readers don’t want to miss, they will definitely subscribe to your email list. So make sure to offer great value to your readers so that they end up subscribing to your lists.
If you want to build a massive email list, offering a freebie is the surefire way to increase your subscription rates. No one subscribes to your email list without seeing the value in your list.
You can offer anything from eBooks to videos to audio files to grab their attention to get on to your email lists. Show value of your freebie so that they can find how much worth their emails have before even signing up to your lists.
2. Show testimonials from real people
Showing social proof is the best way to increase your trust, email subscription rates or online sales. If a visitor lands on your website for the first time and reads different testimonials from real people, he will immediately get connected to what you have to offer.
3. Limit your form fields
Make it easy for people to subscribing to your email list or newsletters. No one cares subscribing you if you use too many form fields in your opt-in forms, so limit your form fields to just one or two (unless you are running a business oriented website).
According to many successful web masters who have massive email lists are suggesting to remove barrier from the email sign up forms to increase conversion rates.
Observe any top blog in your niche in recent days, you will see most of them are not asking even the names, they are only including one form i.e. email address. And that’s what you need if you want to get more sign ups in less time.
4. Use proper email auto responder software
Choosing proper Email autoresponder is vital to successfully maintain your email lists and campaigns. If you are using a free or cheap autoresponder services, it can hurt more than help your online businesses.
I personally use and recommend Get Response email autoresponder to manage your email lists. The #1 reason to use Get Response is it’s functionality is great, their support is top notch and you can try your hands on it for 30 days without spending even a penny.
If you want to know more about Get Response, here’s the detailed review about it. Please go through it before choosing a proper email autoresponder, you will definitely love their service.
5. Set a sales funnel
Sales funnel is the only thing that makes or breaks your online profits from your email lists. Without having a proper planning and strategy, you can’t build a great sales funnel.
My personal suggestion for you to build a great sales funnel that makes money is to focus on long term results, don’t force your subscribers to buy your stuff from the beginning. Focus more on engagement rather than sales, once you build rapport with them, it’s easy to convince them to buy your products.
6. Unsubscribe rates go up as your list grows
See, unsubscribes are common when building an email list. If you are new to list building, don’t worry when people unsubscribe from your list. I know it may be harsh when you face unsubscribes, after all, you are putting your hard earned money and time into building it.
So no one likes unsubscribes, one of the best things you can do to decrease unsubscribe rates is to provide massive value and don’t send too many newsletters as they may get frustrated.
Always remember that, unsubscribe rates go high when your email list is getting bigger. So don’t focus on unsubscribes when you are new to list building, instead deliver value and test everything.
Social media sites are already being used by so many bloggers and online marketers. People are searching solutions for their problems, so when you are targeting specific people in your industry, you can sky rocket your email list conversion rates using social media.
Try using Facebook and twitter promotion tools to increase the visibility of your email list. They are cheap and can get you more clicks and conversions if your offer is too good to ignore.
There are almost upwards 60% people are using tablets, smart phones etc. to browse information online. If you are sending emails that are not compatible with mobiles, they may get pissed off to read your emails.
So try to make your emails mobile friendly, if you are using Get Response, you are in luck. You don’t have to optimize your emails, Get Response has the functionality to turn your emails into any other smart device.
9. Ask your subscribers to promote
One of the best ways to increase your sales and subscribers is to ask your existing email list to promote your newsletters. This way you will not only able to deliver your message and offer to more people, but you will also increase the engagement with your subscribers.
10.Offer excellent value to your subscribers
This is a no brainer, if you are building an email list, offering great value is the key to build potential email subscribers and loyal buyers. You simply can’t skip this task, no matter how many tactics you know, they won’t work until you deliver great value and stuff to your email list.
In a nutshell: List building is the powerful way to get more traffic, sales and engagement. If you are starting from scratch, focus on relationship building, and follow the above list building tips and you will reap the best rewards.
What are your thoughts on list building? Please share your comments below.