5 Methods Marketers Use to Reach Mobile Users

Most marketers will want high ROI on their marketing campaigns. However, at the end of the day, high returns cannot turn out to be profitable if a smart marketing campaign is not implemented. In return, a smart marketing campaign is also dependant on a lot of factors. Factors such as reach, target audience or market, cost, and sustainability over the long run can also influence profit ratios when the account books are tallied. In the absence of smart ways to cut down costs and to increase reach and sustainability, there is no marketing campaign that can yield the desired results.

Over the years, marketing has undergone a lot of changes. From word of mouth to print, from print to the medium of audio, from audio to the visual medium, and from the visual medium to the Internet, and now from the Internet to mobile marketing, different methods of marketing have been tried to increase reach, cut costs, prolong sustainability and generate more impact. As years pass by, marketers will only try even better ways to increase the success ratio of their marketing campaigns.

In the recent past, mobile phones and their various avatars like smartphones, blackberries, and phablets, to name a few, have begun to offer marketers a viable alternative to their marketing methods and strategies. Realizing that mobile device users have money and are willing to spend it, marketers have developed a new form of marketing aimed at mobile consumers. What are these methods and how effective are they?

1. Marketers Sponsor Free Apps

Samsung Galaxy S3 in my hand. big screen, slim, slippy back cover, burst shots work great.
Image via Flickr by liewcf

If you’ve downloaded a free app, you’ve likely noticed ads that you can click on to learn more about a product or win a prize. Usually, these ads are tucked at the top or bottom of the screen. It’s a way for developers of free apps to cash in on their creations, and a way for marketers to reach customers.

2. Marketers Offer Mobile Coupons

Box o' coupons
Image via Flickr by sdc2027

Extreme couponing is sweeping the nation, partly due to popular TV shows about extreme couponers and partly because in this economy we’re saving every nickel possible. However, most people don’t have the time for extreme couponing and simply try to get the best deal possible.
If you’ve got a mobile device, it doesn’t matter if you leave your clipped coupons at home. Wherever you are, you can download coupons for nearby eateries, grocery stores, department stores and more. 48-percent of smartphone users have downloaded coupons from their phones.

3. Marketers are Designing Mobile-Friendly Websites

Surfing the Web
Image via Flickr by Mike Licht, NotionsCapital.com

Most websites are not designed for easy use on a small screen. The pages take too long to load and the text and graphics are too small to see. Since a large number of users are shopping on small screens, marketers are developing websites that are easy for mobile users to upload and view. This trend is growing slowly, though, as 79-percent of top advertisers still don’t offer mobile pages.

4. Product Reviews Help Mobile Users Make Decisions On the Go

4.5 Stars with 5 Reviews!
Image via Flickr by merfam

Product reviews aren’t specifically for mobile devices, but they are becoming more important for marketers to convince customers that the products they’re shopping for are worth the investment. For example, a desktop user has a larger screen and can read more about the products. Desktop users might also be less pressed for time than mobile users.

A mobile user can’t see a large image of the product and is limited in how much information they can read. So, product reviews become the go-to source for shoppers on mobile devices to make a final decision.

5. SMS and MMS Messages are the Most Effective Marketing Tools

SMS and MMS Messages

Image via Flickr by UltraSlo1

75-percent of smartphone users are open to receiving SMS messages offering them new products. This makes SMS messages the most effective way for marketers to reach mobile customers. The difference between an SMS message and an MMS message is that SMS uses only text, while MMS messages use graphics (and sometimes audio or video).

SMS messages are the least expensive to produce and the least obtrusive for mobile users who can’t take time to watch a video. SMS messages also suck less battery life than MMS messages.

Marketing Can Save Mobile Users Money

Money
Image via Flickr by Tax Credits

It may be tempting for consumers to resent being advertised to through everything from their favorite TV show to their phones. But customers who get free apps, coupons and information on saving money learn to see these marketing methods as another way to get the best value for the fewest bucks possible. What may seem like a smart marketing campaign can in turn play a role in the consumer saving a lot of money. Save on!

6 Comments

  1. Tony Nguyen says:

    Mobile marketing is quite new for me. But in my experience, the important of successful email marketing campaign is that marketers need to fight against the idea of spam messages in mobile users’ mind.

    Thanks for your post, Shaun!

  2. Rahul says:

    awesome tips because today all are using mobile so your website can also get hug traffic from mobile so keep in mind this tips.
    thanks

    • schatman says:

      Thank you, Rahul. Yes it can, but like Tony says above, eventually, the success of mobile marketing can depend hugely on avoiding spam or things irrelevant to the target market.

  3. mamun says:

    its a great post. thanks schatman for your discussion also rahul. it helps me to deep understand.

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