Top 10 Online Marketing Tools Every Smart Blogger Needs

top online marketing tools

Have ever asked yourself “what are the top online marketing tools most people use?”.

I guess most of you already did.

Finding the RIGHT marketing tools is a lot hard because there are a gazillion number of online marketing tools lying around the world wide web.

So how to find the proper tools that are helpful for you to run a successful blog? What are the right marketing tools that can help you without costing much?

This post will help you. Here’s where you will find the best online marketing tools ranging from SEO to social media to email marketing.

Are you curious to find them out? Let’s get started.

10 Online Marketing Tools You MUST Use

top online marketing tools

#1. SEMrush

Are you struggling to increase your traffic? Don’t know how to find low competitive and highly profitable keywords? Want to know what strategies your competitors are using?

Give a try to SEMrush once. You can do all those things with just one tool. It’s a highly recommended SEO tool by over 40 SEO experts.

You can not only find all of a site’s ranking keywords, links and traffic but you can also use it go come up with great keyword ideas to increase your traffic and sales.

With SEMrush, you can do the following things.

  • See competitors best keywords
  • Find and analyze backlinks
  • Get long tail keywords information
  • Discover new organic competitors
  • Observe position changes of domains
  • Discover New Competitors in AdWords and Bing Ads
  • Localize Your Ad Campaigns
  • Discover local competitors
  • Group keywords with tags
  • Conduct a deep link analysis
  • Understand referring domains authority
  • Check traffic of any website and so much more

If you are looking for a proven SEO tool to boost your traffic from search engines, I highly recommend you to give a try to SEMrush once.

Quick note: Here’s a link to their 30 day free trial, you can’t get this deal anywhere else. It’s exclusive for BloggersPassion readers.

#2. GetResponse

Email-ROI rate

Did you know that every dollar you spent on email will give you a ROI of $40? Yes, it’s true! But finding the RIGHT platform to build and grow your list is essential. This is where GetResponse comes into handy.

Let me say one thing quickly about GetResponse. It’s an all in one online marketing tool designed to boost your sales.

It doesn’t matter whether you want to grow your email list, sales or subscribers – GetResponse has every tool that’s covered.

If you are wondering about the features that are covered in it, here are few of them.

  • Email autoresponder
  • Webinars
  • Landing page builder
  • The ability to build and grow your email list

All in all, it’s a one of the best online marketing tools that EVERY smart blogger and marketer should be using to grow their email list and sales.

GetResponse 30 Days Free Trial (No Credit Card Required)

#3. Buffer

Building a successful blog that makes money doesn’t end up with coming up with topic ideas and posting some great content.

It also involves in promotion especially on social media. We can’t deny the importance of using social media sites to grow our traffic.

After all, sites like Facebook and twitter can get us a lot of traffic really quickly if done right. So how can harness the power of social media and get more rewards from it without spending a lot of time.

One incredible way is to use Buffer.

It’s a great platform for scheduling your social media posts in advance. In fact, it also helps you curate the best links in your industry and you can automate those links in advance so the tool will post across your social media accounts automatically. How cool is that?

They also have a free version of Buffer you can get it from here.

#4. SumoMe

If you have a WordPress website then you MUST need SumoMe.

They have a set of free tools which can help you maximize your website’s traffic. Currently there are over 400,000 sites are using SumoMe to increase their sales and traffic.

They have free apps ranging from welcome mat to content analytics to image sharer to contact form. It doesn’t matter whether you want to grow your email list or create a contact form or get more shares, they have got it all covered in their ONE amazing online marketing tool called SumoMe.

Want to give a try to their tools for free?

Try SumoMe for free from here.

#5. Long Tail Pro

Most bloggers don’t get the traffic they reserve even after publishing great contents on their blogs is this: they don’t do keyword research.

In fact, I didn’t bother about doing keyword research before writing content on my blog for years (as a quick note, I launched this blog on 2010). Although I used to get decent traffic because of the incoming links and few other tactics. But almost always I struggled to bring more traffic from Google.

Later I realised the fact that lack of keyword research is the primary reason for it.

Then, I started spending more time, money and efforts on doing proper keyword research. Initially it took me a lot of time and money to learn the art of finding the right keywords but I soon started getting more traffic from Google.

Over the last few years, I’ve used countless of SEO tools and I really liked Long Tail Pro for finding better keywords. It’s undoubtedly one of the best keyword research tools that helps me find highly profitable keywords to increase my traffic and sales.

So if you are struggling to boost your traffic or finding better keywords, I highly recommend you to give a try to Long Tail Pro tool once.

Click here to try Long Tail Pro $1 Trial for 10 days

If you are wondering how it can help you, let me tell you the benefits of using it briefly.

Using Long Tail Pro tool, you can:

  • Find Thousands of Profitable Keywords in Seconds
  • Calculate Keyword Competitiveness
  • Competitor Analysis on Top 10 Google Results
  • Check Rankings of sites in Google, Yahoo, and Bing
  • Import Lists of 10,000 Keywords at Once

As a quick note, if you are wondering why you need to use long tail keywords, have a look at the screenshot below.


The fastest way to increase your traffic and sales is ONLY through long tail keywords.

#6. Canva

An image is worth a thousand words. It’s especially true when it comes to online.

No one likes to read a 2000 word article if it doesn’t contain visually appealing images or screenshots. And you can’t use Google images randomly or you will get penalized.

So what’s the best way to find free images for your blog posts?

There are many options though. But I highly recommend you Canva. It’s a great and free platform for creating images for your blog posts or social media needs.

You can also create Infographics using Canva. That’s the best part of it. They already have royalty free images stored on their databases which you can use for free to create stunning images for your blogs.

Click here to design great images using Canva

#7. Thrive content builder

It’s easier to increase your sales by increasing your website conversion rates rather than increase your overall traffic, right?

Let me explain it in more simple terms.

If you are making $1000 from your blog (let’s assume you are getting 1000 visitors a day and your conversion rate is 1%). So it’s easier to increase your sales by increasing your conversion rate from 1 to 2% instead of trying to increase your traffic from 1000 visits to 2000 visits. So simple math, right?

But how can you increase your sales by increasing your conversions?

Use Thrive content builder. It’s the easy answer.

Thrive content builder helps you boost your conversion rates by allowing you to create landing pages, opt-in forms, buttons, payment options etc into your blog’s content effortlessly.

You can make any design changes you want to your content by using it. It’s a simple drag and drop editor that helps you create landing pages, sales pages, blog posts etc really quickly.

Give a try to Thrive content builder

#8. Leadpages

From million blogger Pat Flynn to Derek Halpern every smart blogger uses Leadpages. You may ask, why and what so special about Leadpages?

This tool helps you easily turn your website visitors into email subscribers by allowing you to create landing pages, email opt-in forms and webinars with ease.

Even if you have zero technical skills, you will still find it extremely easy to grow your list. You can place lead boxes, landing pages and even exit intent popups to grow your email list.

So what exactly is exit intent popup technology?

An email opt-in form popup shows up when your website visitors are just about to abandon your sites. That’s what helped me grow my email list from zero to thousands of subscribers in no time.

Here’s how it looks like.

exit intent lead pages

So if you are looking for an effective tool to grow your email subscribers, I highly recommend you to give a try to Leadpages.

Start using Leadpages to grow your list

#9. Buzzsumo

If you are blogging for a while, you might already have heard about the term “Skyscraper technique”. It’s a proven way to create content that attracts you more links, shares and comments.

If you want to use that strategy and take it to the next level, you first need to have access to the most shared content in your niche. And you also need to have a list of key influencers in your market so they can help you get more links and shares.

But how can you do that?

The answer is BuzzSumo. It’s an effective online marketing tool that’s used for content marketing and quickly analyzing what content is performing better in any niche.

Find key influencers and content using Buzzsumo

#10. HootSuite

HootSuite is known for one thing: managing ALL your social media accounts at one place.

It’s almost impossible to spend your time and energy on social media by frequently sharing your stuff, engaging with others or replying to your fans messages.

That’s where this tool comes into handy. You can write, send, schedule and track all your social media posts at ONE place from your HootSuite’s dashboard.

You can also create multiple accounts by giving access to multiple social media networks like Facebook, twitter, Instagram, Google+ etc.

Give a try to HootSuite and start automating your social media accounts.

Final thoughts about the top 10 online marketing tools

Don’t be that person who doesn’t take online marketing tools seriously.

You need to have access to the right marketing tools in order to succeed online. Almost every successful blogger and marketer invests a lot of money into using the right tools. They can range from SEMrush to Long Tail Pro to HootSuite to Buffer.

When it comes to picking the right online marketing tools, it all boils down to one thing: what are the essential things that your blog must needs. Figure them out and invest wisely on the right marketing tools to automate your efforts and save money in the long run.

So what are your thoughts on the post? Which top online marketing tools do you use or prefer? Do you have any questions? Please share them in the comments.

Disclosure: Few links mentioned in this post are my affiliate links. It means I will earn a small commission if you purchase a product using any of these affiliate links without having no extra cost to you.


  1. Mrunal says:

    Hi Anil,

    I was not aware about CANVA. Such a great tool and they also options to create infographics. We can simply select the templates and design infographics. This really good for those who don’t know photoshop.

    Also i think actually from today i’m not going to use photoshop and work canva only.

    Thanks for the great post.

  2. Gloria says:

    Really helpful list Anil!
    I use SemRush, Canva, BuzzSumo, Hootsuite and SumoMe and I really like these tools. But thank you for inspirations, and have to try other tools as well! 🙂 Let me repay you and recommend my favorite tool. I think it’s a real must-have for online marketer. I mean social listening application called BRAND24 ( which gives instant access to all public mention on the Internet and allows to track and engage online conversations relevant to your business. It’s easy to use, efficient and affordable tool. Really worth to try!

  3. Kimsea Sok says:

    Hi, Anil. It’s an awesome article.

    I agree what you said. Choosing a right marketing tool is very difficult as there are a decent of tools available on the internet. Sometime, we wasted lots of money for spending none useful or useless marketing tools.

    You know? You did a great here as listed many wonderful marketing tools over here. Actually, I’m currently using Content Upgrade Pro, but recently I want to test ThriveTheme Lead plugin. I knew that it’s a powerful to capture more leads.

    By the way, did you have anymore experience to share related to the plugin?

    Thanks for sharing such as awesome tools.

  4. Vinod Gill says:

    This post is very helpful for the beginners out there. I personally use most of the tools mentioned here. I am really a big fan of bloggerspassion, waiting for interesting posts like these in the future.

  5. vikrant says:

    Great article , I have really enjoyed your article. You show the top 10 online marketing tools . I am struggling to find the right marketing tools and I was looking for the solution and now I got the solution from your article. All the 10 tools are really very good. SEMrush and Long Tail Pro is quite good tools. I will definitely use these tools for my blog. Thanks for sharing.

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