I love reading interviews of successful people. Not only it makes me happy but it inspires me to achieve more in my life.
Reading success stories of other people in your field is the QUICKEST way to get motivated.
That’s the reason why I started bloggers interview series where I often conduct interviews with other bloggers who have managed to build huge traffic, make more money from their blogs and build good reputation online.
In this post, you will find the interview with one of my good blogging friends Sue Anne Dunlevie. She blogs at SuccessfulBlogging.com where she mostly shares tips around blogging, making money online, writing etc.
Are you ready to get inspired? Let’s jump into the interview of Sue Anne.
Interview with Sue Anne on growing a profitable blog online
1. Hi Sue, can you please introduce yourself to BloggersPassion readers?
I’m Sue Dunlevie, Blogging Advisor & Strategist, of SuccessfulBlogging.com.
Are you struggling to figure out the blogging thing? I cut through the junk and help you build a profitable blog without the guesswork.
2. How many hours do you work at an average per week? How does it feel like to be a home based blogger who is earning money online?
I work full-time (40 hours a week) on my blogging business. After working 27 rewarding but stressful years in sales, blogging has provided me the freedom to reinvent my life and set a more enjoyable pace, all while working in my yoga pants!
Takeaway: Most bloggers take blogging as a hobby. They don’t spend more than 1 or 2 hours a week. That’s the reason why majority of the bloggers fail to build profitable blogs that make money. If you are serious about making money blogging, make sure to spend quality time on it.
3. When did you decide to start blogging? What motivated you to make money blogging? What were your struggles in the beginning?
I had to take early retirement from my Fortune 500 company sales management career due to a stress-related illness. I then wrote a book on stress management (that’s still on Amazon), and started a stress management blog 5+ years ago. I sold it and bought Successful Blogging 22 months ago.
Takeaway: Okay, now we know why she was able to quickly make her blog a success. She already had experience in sales which helped her to understand her blog audience better and layout the right strategy to market her blogging efforts. If you want to make money from your blogs, learn how to sell first. Learn how marketing works. Once you understand about your audience pulse, you can easily turn your blogging efforts into profits.
4. Failure rate in blogging is really high. What do you think about most people failing to build a profitable blog?
A lot of bloggers start their blogs without thinking about what service, product or course will they eventually sell. Then they write tons of content and don’t know how to monetize their traffic.
Takeaway: Sue Anne is so true. If a blog is struggling to get traffic or make any money, it’s surely due to the lack of strategy. One of the surefire ways to make money from your blogs is to offer services such as consulting, web design, writing etc. Or you can also start creating products that your audience would love to buy. Don’t write too much content without having a proper monetization strategy in mind. That’s how top bloggers make a lot of money online!
5. As you know, time management is really important. What are the 3 productivity tips you would recommend to bloggers?
I teach my clients the “Golden Hour” method of productivity. Here’s how it works – start your day with 60-minutes of work, then take a 15-minute break. Do another 60-minutes of work and then take another break and then check email. If you just get those solid 2-hours of work done a day – you are doing better than most bloggers!
Takeaway: Wow, solid advice on getting things early. Most people check their email first thing in the morning and click on all the random links and surf Internet while killing their precious time. If you are also one among them, try implementing the “golden hour” rule. Work for 1 hr straight, take a small break and again work for 1 hour. 2 hours a day spending on your blog can bring you tremendous results.
6. What are your favourite blogs? Mention any 3 of your most favourite blogs that you can’t ignore reading every day.
- Boost Blog Traffic.com by my mentor, Jon Morrow
- Videofruit.com by my friend, Bryan Harris
- Tara Gentile.com by my mentor, Tara Gentile
Takeaway: Make sure to check out all the above mentioned blogs. They are worth reading and think about subscribing to their email updates if you find their content useful.
7. It takes money to make money online. Blogging needs investment. What are the premium tools or plugins you would recommend every blogger?
The main tools are Get Drip for email marketing, WP Engine for hosting, and GoToWebinar to do webinars to build my list. I also like the premium social sharing plugin Social Warfare.
Takeaway: I personally use premium tools such as SEMrush, Bluehost and GetResponse and they are all worth every single penny. If you are serious about making money blogging, make sure to invest money on getting premium things.
8. What are your top traffic generation sources? What would you recommend a new blogger to increase their blog traffic?
What I do, and what I teach my readers and clients, are to:
- Comment on 2-5 blogs a day
- Do high-quality guest posts on other blogs to get more “eyeballs” back on your site every two weeks and only post on your blog every other week (when you don’t yet have 1000 subscribers)
- Do podcast and telesummit interviews
- Do roundup posts (like this one)
- Blogger Outreach
Takeaway: Commenting and guest posting on other blogs can help you quickly increase your online visibility. You can also use them to build relationships with other bloggers. Also make sure to spend time in connecting with other bloggers by doing interviews with them or writing roundup posts etc.
9. How do you monetize your blog? Can you please tell our readers the best ways they can try to make money from their blogs?
I recommend to both our readers to sell their own product, training, course, service or workshop. That’s how you make the most money so you can have your family-friendly lifestyle.
You could also start by selling affiliate products as you build your list. Than you can find out exactly what you readers want (That’s the key to monetizing your blog – solving a problem for your readers!)
And this post on my blog is super helpful: 5 Reasons You’re NOT Making Money With Your Blog
Takeaway: I personally use affiliate marketing to grow my website’s income. Although I’m trying to create and sell products but it might take some more time for me to learn those skills. So find what suits your blogging style and audience, then follow the monetization strategy to make money from your blogs.
10. Why should anyone read SuccessfulBlogging? What is your blog’s USP?
Successfulblogging.com is a blog that helps beginning blogger with a step-by-step blueprint to earn a consistent, sustainable income by building a profitable blog.
Takeaway: If you are thinking to build a profitable blog from scratch (even if you are a beginner with no skills), make sure to checkout Sue’s blog. Her blog posts are so insightful and her comments section is always filled with amazing takeaways from her audience.
11. Where can we find you other than your blog?
Make sure to connect with Sue on social media sites. Say hi to her if possible… let her know you found her from BloggersPassion!
Final thoughts about the interview with Sue Anne Dunlevie from SuccessfulBlogging
Building a profitable blog isn’t hard if you are consistent and have passion towards helping others with your content.
It’s all about connecting with others, adding more value to the blogging community and smartly monetizing your blogging efforts. If you follow the strategies and tips mentioned by Sue, you can definitely start building better blogs for your audience.
So how was the interview with Sue Anne Dunlevie went? Did you like it? If yes, please share it with others so they can benefit. Also, let me know if you have any questions or thoughts in the comment section below.