Top 5 Google Analytics Alternatives Explained
If you want to get more conversion rates from your content, you must be using analytics for your sites. Most of the bloggers (especially new bloggers) use ONLY Google analytics to track their pageviews, content level and other optimization sources. But there are several problems with Google analytics where you should be consider using the best alternatives for Google analytics.
Are you interested in finding the best Google analytics to track your results?
Let’s get into the details without further ado…
What is Google analytics?
Google Analytics is a free tool powered by Google to track the user activities on your site. Google analytics can be used to track
- The no. of daily visitors
- geographic location of your website users
- how long visitors staying on your site (i.e. bounce rate)
- your most popular pages
- referral traffic sources to your site
Why should you care Google analytics?
Google analytics can be useful to
- Optimize your blog posts (to get more traffic and results)
- It’s a free service
- Google uses better java scripts to produce best results
- It will come in handy if you’re experimenting with PPC ads
Why should you NOT care Google analytics?
I’ve discussed in the above points that why should you care Google analytics. However there are few problems that you’ll face with Google analytics.
Here are few cons of Google analytics
- it’s not accurate
- it may consider counting even the internet robots visiting your blog
- it doesn’t provide the real time stats (accurately!)
What are the BEST Google analytics alternatives?
First of all, why should be considering the Google analytics alternatives?
There are few certain reasons for finding Google analytics alternatives.
- It doesn’t offer useful click-stream data
- Your visitor level information
- You can track more efficient results to optimize your contents
Here are the top Google analytics alternatives that you can use
Kissmetrics: Kissmetrics can measure at the person level i.e it can track each and every invidual who visiting your site – whereas Google analytics is measured on your blog’s page views.. there is A LOT difference between these two metrics right?
When you’re actually measuring your site results using ‘person level’ instead of pageviews, you can track more accurate results of your sites. This is why Kissmetrics anayltics are so famous and efficient. But this is a premium tool, but worth every penny if you want to bring more conversion rates from your sites.
Clicky tool: Clicky is a best online tool to tract your analytics, also it’s a free tool. Clicky tool can help you track
- Real time analytics
- Easier goal setting and tracking
- You can track your clicks on affiliate links
- Your keywords that are typing on Google by your readers
This is the best tool to analyze if you’re just starting out with your sites. Because it is easy and effective way of track and analyzing your visitors pattern.
How to get it?
Here you can download the Clicky tool for free (you need to sign up and register your site before tracking your analytics – as similar as Google analytics!).
Piwik: It’s an open source analytics to track your website results, and it’s also a FREE tool which is absolutely a better alternative for Google analytics.
Features of Piwik: It provides the keywords used by other people to find your sites
- Your visitors language
- Most popular pages
- Real time updates
- Goal conversion tracking
- There’s no data limit
So, how to install Piwik on your site?
Here’s a video on how to install Piwik on your web server.. it only takes 5 minutes to install it.
AWStats: AWStats is a powerful tool to track your visitors behavior on your sites. It’s also a FREE tool that you can download to right away track your traffic sources and website optimization keywords etc.
Features in addition to Google analytics are: AWstats is a free tool just like Google analytics and it has more great features like displaying
- Authenticated users, and last authenticated visits,
- Days of week and rush hours (pages, hits, KB for each hour and day of week)
- Visits of robots
- Search engines, keyphrases and keywords used to find your site
- HTTP errors
Requirements to use AWStats for your blogs:
You need the following to use it
- Your server must log web access in a log file you can read.
- You must be able to run perl scripts (.pl files) from command line and/or as CGI
Or you can simply use this plugin (http://wordpress.org/extend/plugins/awstats-script/) to enable it.
Woopra: Woopra is a premium service that can be used to track your latest visits and it’s also a great alternative to Google analytics. Woopra provides
- Real time insights
- Custom notifications
- Live chat (great support)
- Takes your CRM to the next level
Most bloggers and business owners use this service to track their visitors pattern effectively. This way they’ll be able to produce more targeted contents which give great rewards in the long run.
You can also use Webalizer. It is a fast and free web server log file analysis program. It produces highly detailed, easily configurable usage reports in HTML.
Use your web server to track the results: Your web servers use log files of the people who visiting your site, where as the tools like Google analytics use java scripts to track these results. This is why web servers can provide more better and accurate results to extract the users information who are visiting your sites.
You’ve any more tips?