7 Web Design Mistakes to Avoid At All Costs
Did you know that your website design creates a huge impact on your visitors?
If your website takes more than 3 seconds to load, 50% of your visitors leave your site. When it comes to increasing your website traffic and keeping your visitors sticking to your sites, your website design plays a crucial role.
But still most people make few web design mistakes that can be easily avoided. If you are trying to increase your traffic or sales, you need to avoid the web design mistakes or else they will cost you money!
So in this article, I’m going to share few web design mistakes to avoid. Let’s get started!
Table of Contents
- Web design mistakes to avoid
- 1. Don’t use font size too small
- 2. Typography is the key
- 3. Don’t make your visitors yawn
- 4. Bad navigation can kill your visitor retention rate
- 5. Responsive designs are the trend
- 6. Less is always more
- 7. Focus on dead links
Web design mistakes to avoid
1. Don’t use font size too small
One of the common web design mistakes is using font size too small!
Using tiny font size on a website can really hurt the readership. No one likes to read a blog or website that has small fonts. If a visitor finds it hard to read the content of a website, he will leave the site immediately.
Instead of using 10 to 12 pixels, make your font size up to 14 to 16 px for better reading experience.
2. Typography is the key
Want to give better user experience? Use a better font! Typography plays a crucial role in web design. I personally recommend using Georgia or Verdana as they both are fantastic fonts and provide excellent reading experience for the readers.
And one more important thing to remember is to limit the number of fonts you use on your websites. Don’t use too many fonts or they will only confuse your visitors while browsing your information.
3. Don’t make your visitors yawn
Did you know that you can decrease your bounce rates by increasing your website loading times? Yes, your website bounce rate is directly proportional to your website speed. The more time it takes the more visitors leave your site and you will end up getting higher bounce rates.
Focus on improving your website speed. Slow websites not only kill conversion rates but they always frustrate your website visitors.
How your website visitors view and read your information is the key to your web design success. One of the biggest web design mistakes is to have a messy navigation. If your visitors don’t know how to properly skim through your web pages, you’re making them leave your websites. Keep your navigation simple.
Use a search box: I see there are a lot of websites that don’t include a search box. Come on, how come someone can find a piece of content on your blog or website if you don’t provide them a search box? Make sure your blog has proper search box placed at the prominent place (like sidebar or above the fold) to make it easy for visitors to search your blog posts.
Use your sidebar wisely: Don’t plaster your sidebar with ads. It will surely kill your readership, don’t use more than 3 to 5 ads, otherwise no one will click on your ads (from my experience!). Put the top posts on your sidebar to let others easily find out your popular posts. And include a bio of your website if possible (to make it easy for your visitors to understand what your site is all about).
Cross check how your website looks in all the browsers including safari, chrome, mozilla and IE to make sure it’s loading properly.
5. Responsive designs are the trend
Almost 90% of the websites are now mobile responsive. More and more people are now using their mobiles and iPad’s to browse through online information and buy products online. If your site is not mobile friendly, you are definitely losing a lot of money and traffic on the table.
Don’t make this dumbest web design mistake of not having a responsive design. Either hire a designer to make your site responsive or buy a mobile responsive theme (like Genesis, Thesis etc) to please your website visitors.
6. Less is always more
Don’t use too many posts to show on your home page. It will certainly reduce your website loading times.
Use less plugins. Show less posts on home page. Don’t use too many ads or your visitors will be frustrated and they don’t click on any ads. Show less sharing buttons on your blog posts to increase your tweets and shares on Facebook.
Make sure to speed up your WordPress websites for better crawling, enhanced user experience and increase your search traffic.
One of the fatal web design mistakes most people make is ignoring their broken links. Broken links often return 404 error pages and can literally damage your site navigation and Google search engine rankings. Google penalizes the sites that have too many 404 error pages.
No one likes to land a web page that is broken. Finding and fixing your broken links should be top priority to any web designer.
You can use a simple plugin called Broken Link Checker (if you’re using WordPress) or Screaming Frog SEO Spider (free) to find all the broken and dead links on a website. Once you find these dead links, either fix them with the latest links or de-index the pages from Google search results.
Pro tip: Even if you take extra care on removing the dead links, most of the times your website visitors land on pages that have no information (on 404 error pages). So make your 404 error pages interesting, by using funny logos or content information and you can directly give access to your most popular pages or home page to your visitors.
Final thoughts about web design mistakes to avoid
Web design is the first thing most people look in a website. If your website design is cluttered or messy, they will leave your site without a second thought. So don’t give your competitors a chance just by having a messy web design. Try to avoid the web design mistakes shared in this page to make your users happy.
Always focus on giving a better user experience and use better typography to make it easier for your readers to skim through your contents. Also provide easy sharing options to share your stuff on social media sites.
What web design mistakes you made so far? Do you have any more web design tips that make a site better? Please leave your thoughts in the comments.