If I’m asked to choose just one factor out of all on page seo metrics, I would go for Title Tag which is shown in browser bar when we open a website. When we talk about optimizing a website keeping search engines in mind, the first thing that we look at it is whether our website titles are search engine friendly, if not we look at ways to make them search engine friendly. Lots of people get confused between Page Title and Post Title. Page title is what we see in address bar and post title is what we see within our page content. This post can be considered as a small guide for writing seo friendly page titles.
Page titles are crawled by search engines and seen by your website readers. Presence of seo friendly page titles will help your website perform better on search engines. You should write keyword based title tags. But you should make sure your page tiles make sense for your website readers. Visitors will not click on your website page titles in search engines if they don’t understand your page titles properly. So you should draft such titles that are good for search engines and visitors to your website.
Page title is written using tags and placed in header section of a page. Here are top 10 tips to help you write SEO friendly Page titles for your websites and blogs:
1. Finish off your Page Titles in 65 Characters
When writing titles for your website pages, you should make sure they all get finished within 65 characters limit including spaces. Google uses to ignore text written after 65 characters in title tag section.
2. Create Relevant Titles
You should aim at creating titles that are good for both search engine bots and visitors. Visitors to your website will first see your page titles in search engine results, so make your page titles as per your page content.
3. Use Keywords First
If you break our page titles into two parts, we should be using keywords for that page into first part. For making search engine friendly titles, your keywords should appear as close to the beginning of page title. But you should make sure; your page title should look sensible in spite of use of keywords. And don’t use too many keywords in your page title tag section. If your title is just a collection of keywords, that would look spammy and no one will click on your website listing in search engines with such titles.
4. Keywords Repetition
You should make sure you are not using the same keyword over and over in your page title sections. Lots of people think that using their main keywords many times in their titles sections will help them top rankings in search engines. But that’s not the case.
5. Make Your Titles Localized
If you are aiming at getting higher rankings for certain keywords in certain demographics, you should use them in your page title section. Suppose a SEO company is offering SEO services in particular city like London, should include London in their title tag with keywords for that page. Their Title could be something like ‘Affordable SEO Services in London’.
6. Use Plurals
When even you think of including your keywords in title section, you should be using their plurals. Plurals will make your page title optimized for singular and plural variation of that keyword. Suppose a finance company is offering home loan services to its clients through their website. They should be using home loans in their title tags, as it will make that page optimized for both home loan and home loans search terms.
7. Different Titles
You should make sure each page on your website has different title. It should not be the case same title is used for multiple pages on your website. And tiles for each page should be drafted keeping in mind that page content and their targeted keywords. I have seen lots of website owners copying their home page titles in their website internal pages. You should ignore such practices.
8. Get Most out of Your Website Pages
Whenever you start writing an article or blog post for your blog, you should do some search around the keywords people will be using to find your content. There are certain tools like Google Adwords Keyword Tools to help you with your keyword research. You should include those keywords in your page title and content section. You can access Google Adwords Keyword Tools from here.
9. Brand Promotion
If you want to promote your brand through your titles, you should keep them towards the end of page title. Generally page titles should be created keeping in mind that page content and not brand name.
10. Use Describing Words
You can use some descriptive words towards the beginning of page titles on some occasions to make your website titles look more natural.
So now you know how to write seo friendly titles for your website pages. Do you have some tips to help with writing search engine friendly titles, do share in the comments section below.