Instagram is one of the biggest social networking platforms with over 2 billion monthly active users.
Approximately 58% of Americans earning over $100,000 per year use Instagram, and Reels are reshared more than 4.5 billion times daily.
Having a large number of followers on Instagram is important because it shows how much influence someone has. Most Instagram celebrities and influencers grow their following by using new trends, posting entertaining content, and sharing Reels.
Letโs take a look at the most-followed accounts on Instagram in 2025.
Table of Contents
- 11 Most Followed Instagram Accounts 2025: Quick Overviewย
- 1. Cristiano Ronaldo [663 Million]
- 2. Lionel Messi [506 Million]
- 3. Selena Gomez [418 Million]
- 4. Kylie Jenner [392 Million]
- 5. Dwayne Johnson [392 Million]
- 6. Ariana Grande [374 Million]
- 7. Kim Kardashian [355 Million]
- 8. Beyoncรฉ [310 Million]
- 9. Khloรฉ Kardashian [302 Million]
- 10. Justin Bieber [294 Million]
- 11. Kendall Jenner [286 Million]
- Conclusion
- FAQs
11 Most Followed Instagram Accounts 2025: Quick Overviewย
Here are the 11 most-followed Instagram accounts as of August 2025 (weโre excluding brands here). Cristiano Ronaldo leads the list, with 663 million followers.
| S. No. | Name | Profession | Followers |
|---|---|---|---|
| 1. | Cristiano Ronaldo | Footballer | 663 million |
| 2. | Lionel Messi | Footballer | 506 million |
| 3. | Selena Gomez | Singer & Actress | 418 million |
| 4. | Kylie Jenner | Businesswoman & Model | 392 million |
| 5. | Dwayne Johnson | Actor & Wrestler | 392 million |
| 6. | Ariana Grande | Singer & Actress | 374 million |
| 7. | Kim Kardashian | Businesswoman & Media Star | 355 million |
| 8. | Beyoncรฉ | Singer & Actress | 310 million |
| 9. | Khloรฉ Kardashian | Media Personality & Businesswoman | 302 million |
| 10. | Justin Bieber | Singer & Songwriter | 294 million |
| 11. | Kendall Jenner | Model & Media Personality | 286 million |
1. Cristiano Ronaldo [663 Million]
Cristiano Ronaldo dos Santos Aveiro is not just a star footballer, heโs an icon and one of the greatest football players in history.
He was born in Portugal and has played for renowned clubs such as Manchester United, Real Madrid, and Juventus, winning numerous trophies. With his popularity and global appeal, he has also built strong business ventures, including the CR7 brand, which includes clothing, footwear, hotels, and a fitness company.
Ronaldo works with big brands like Nike, signed a $1 billion lifetime deal in 2016, and has a net worth of $1 billion, making him one of the highest-paid athletes in the world.
Why is he so popular?
Cristiano Ronaldo is one of the most popular athletes in the world because he combines incredible talent with hard work and determination.
He also has impressive skills and has had massive success with top football clubs worldwide, which made him a global soccer icon.
He began his career at Sporting CP, became a star at Manchester United, and then played for Real Madrid, Juventus, and now Al-Nassr.
Besides that, Ronaldo has won several Ballon dโOr awards and is one of the top goal scorers in history.
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2. Lionel Messi [506 Million]
Lionel Messi is one of the most talented football players, holding records such as the most goals in a calendar year (91) and the most goals for a single club (672 for Barcelona).
He was born in Argentina and plays for the Argentina National Team, winning the World Cup with them on December 18, 2022.
He also holds records like eight Ballons d’Or, six European Golden Shoes, and eight FIFA World Best Player awards.
Messi has an estimated net worth of $850 million and is often compared with Cristiano Ronaldo. He also collaborates with top brands such as Adidas, Pepsi, and Gatorade, and has his own clothing line, โThe Messi Store.โ
Why is he so popular?
Football lovers worldwide admire Messi for his humble personality. He began his career at FC Barcelona, where he spent over 20 years, winning a ton of trophies and becoming the clubโs all-time top scorer.
Just like Ronaldo, Messi has also won multiple Ballon dโOr awards, making him the best player in the world on numerous occasions.
Lionel Messi became a Barcelona legend, winning 35 trophies, including 10 La Liga titles and 4 Champions League titles.
3. Selena Gomez [418 Million]
Selena Marie Gomez is an American actress, singer, producer, and businesswoman. She started her career as a child actress on the kidsโ TV show Barney & Friends (2002โ2004).
As of August 2025, Gomez is Instagramโs most-followed woman. She was the first person to reach 100 million followers and the first woman to pass 400 million on Instagram.
Gomez has won many awards, including an American Music Award, Billboard Music Award, Cannes Film Festival award, and 16 Guinness World Records. She also earned Grammy and Latin Grammy nominations, acting awards like a Satellite Award, and six Emmy nominations as a producer.
Why is she so popular?
Selena Gomez is popular for her work in music, dancing, live performances, and acting. She first gained fame as a Disney star and later built a successful music and acting career.
In 2007, Gomez appeared on Hannah Montana and auditioned for new Disney shows. She soon landed the lead role of Alex Russo in Wizards of Waverly Place.
The series became a huge hit (grossing $300+ million worldwide), making her a teen idol and one of Disneyโs top stars.
4. Kylie Jenner [392 Million]
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Kylie Kristen Jenner is an American media personality and businesswoman. Sheโs also a member of the Kardashian-Jenner family.
Kylie appeared in the E! reality TV show Keeping Up with the Kardashians from 2007 to 2021. The show followed the daily lives of Kylie and her famous family. It made her one of the most popular reality TV stars worldwide.
Kylie Jenner has an estimated net worth of around $670 million. Most of her wealth comes from her beauty brand (Kylie Cosmetics), real estate, brand collaborations, and social media influence.
Why is she so popular?
The TV reality show โKeeping Up with the Kardashiansโ started when Kylie was only 10 years old. It gave TV viewers a look into her childhood as she grew up on screen.
Kylie Jenner once said, โItโs the power of social media. I already had a big audience before starting anything.โ Her massive online following played a huge role in helping her quickly grow her brand and business.
Her beauty brand and lifestyle made her a global trendsetter. One more reason behind her popularity is that she often collaborates with huge stars and big brands.
5. Dwayne Johnson [392 Million]
Dwayne Johnson (AKA The Rock) is one of the most followed people on Instagram with over 390 million followers.
Heโs a professional wrestler and American actor whose films have grossed over $14.9 billion worldwide. He started his film career with The Mummy Returns in 2001 and appeared in 58 movies and multiple TV series.
The Rock has an estimated net worth of $800 million as of 2025, thanks to his successful acting career, wrestling achievements, and business ventures.
Hereโs an interesting thing: Back in 2000, Johnson released his autobiography The Rock Says…, co-written with Joe Layden. It hit No. 1 on The New York Times Best Seller list and stayed there for weeks.
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Why is he so popular?
Dwayne Johnson first became famous as a professional wrestler in WWE. He began wrestling in 1996 as Rocky Maivia, a name to honor his dad and grandfather.
His famous eyebrow raise became so popular that people called it โthe peopleโs eyebrow.โ
Besides wrestling, he became extremely famous in stores as well. His face was on T-shirts, posters, and even Halloween masks. Kids played with his action figures in video games. By the 2000s, the WWF was generating approximately $120 million annually from selling the Rockโs merchandise.
In 2001, The Rock appeared in The Mummy Returns and earned $500,000. Later, he starred in big hits like Fast & Furious and Jumanji, making him one of Hollywoodโs top action stars. His movies have earned billions worldwide.
6. Ariana Grande [374 Million]
Ariana Grande is an American singer, songwriter, and actress, and one of the best-selling music artists of all time, with over 90 million records sold.
Ariana Grande has an estimated net worth of $250 million as of 2025 – thanks to her acting roles, music career, tours, merchandise, and brand collaborations. Sheโs also one of the most followed women on Instagram.
Ariana is also a philanthropist. At 14, Ariana helped start Kids Who Care, a group that raised over $500,000 for charity in 2007. In 2017, after the Manchester bombing, Ariana hosted the One Love Manchester concert, raising $13 million for the victims.
Why is she so popular?
She started acting at the age of 15 in a Broadway show called 13 and gained fame as Cat Valentine on the Nickelodeon shows Victorious and Sam & Cat. In 2013, she signed with Republic Records and released her first album, Yours Truly, which instantly became a hit.
Later, Sweetener (2018) won her a Grammy, and Thank U, Next (2019) broke records with songs like โ7 Ringsโ and โThank U, Next.โ
Ariana is the most-streamed female artist of all time, with billions of plays and six number-one hits. Currently, she has 76.5M monthly listeners on Spotify alone.
7. Kim Kardashian [355 Million]
Kimberly Noel Kardashian is an American model, actor, producer, and entrepreneur.
Time magazine named Kardashian one of the 100 most influential people in 2015, and in 2023, Fortune magazine recognized her as one of the worldโs Most Powerful Women.
As of 2025, she has an estimated net worth of over $1.7 billion due to her businesses like KKW Beauty and Skims, media ventures, and brand collaborations.
Why is she so popular?
In 2003, Kardashian worked as a personal stylist for singer and actress Brandy, Ray Jโs sister.
Later, in 2006, she became a stylist for her childhood friend Paris Hilton, and appeared on a few episodes of The Simple Life.
After Kim came into the spotlight in 2007 due to a leaked sex tape, she and her family began starring on the E! reality show Keeping Up with the Kardashians.
8. Beyoncรฉ [310 Million]
Beyoncรฉ Giselle Knowles-Carter is an American singer, songwriter, actress, and businesswoman. She is also known as “Queen Bey,” and is one of the most famous and influential performers in the world.
Beyoncรฉ is one of the best-selling music artists of all time, having sold over 200 million records, with an estimated net worth of $780 million as of 2025.
Why is she so popular?
Beyoncรฉ holds the record as the most RIAA-certified female artist and is the only woman to have her first eight albums debut at number one on the U.S. Billboard 200.
Beyoncรฉ is also an actress who started acting in 2001 with Carmen: A Hip Hopera and became a film star with Austin Powers in Goldmember (2002).
She later worked in films like Dreamgirls (2006), for which she earned Golden Globe and Oscar nominations.
Besides these achievements, her song Black Parade won a Grammy in 2021, helping her set the record for the most Grammys (28) won by a female artist.
9. Khloรฉ Kardashian [302 Million]
Khloรฉ Alexandra Kardashian is a model, actress, TV presenter and businesswoman.
Khloรฉ Kardashian has an estimated net worth of about $60 million, earned from TV shows and her brand, Good American. Launched in 2016, the brand became a hit due to its sizes, generating $1 million on its first day.
Hereโs a fun fact: In 2014, Khloรฉ bought Justin Bieberโs house for $7.2 million after her split from Lamar Odom.
Why is she so popular?
Khloรฉ Kardashian became famous on Keeping Up with the Kardashians and spin-offs like Kourtney & Khloรฉ Take Miami.
She co-founded the fashion brand DASH with her sisters, focusing on beauty and clothing lines.
She also hosted her own shows, Kocktails with Khloรฉ and Revenge Body with Khloรฉ Kardashian.
10. Justin Bieber [294 Million]
Justin Drew Bieber is a Canadian singer and songwriter who is often seen as a pop icon around the world.
As of 2025, Justin Bieber has an estimated net worth of $300 million. Most of his earnings come from music, world tours, and brand deals. He also earns through several business ventures and investments.
Why is he so popular?
Justin Bieber was discovered on YouTube at the age of 13. The popular pop singer Usher helped him start his music career.
His first album, My World (2009), became a big hit, and he made history by being the first singer to have seven songs from his debut album on the Billboard Hot 100 chart.
11. Kendall Jenner [286 Million]
Kendall Nicole Jenner is an American top-earning model and media personality. She began her modeling career at the age of 14 and featured in major magazines such as American Cheerleader, Teen Prom, Looks, Raine, GenLux, Lovecat, etc.
Kendall Jenner has an estimated net worth of $60 million. Most of her earnings come from fashion events, brand collaborations, and modeling campaigns.
Why is she so popular?
Kendall Jenner became famous because she was on the reality TV show Keeping Up with the Kardashians. She was on the show for 20 seasons, which is almost 15 years, from 2007 to 2021.
She is also a popular American model who has appeared in all the major TV shows, events, and magazines. She has walked in major fashion shows and worked with top brands worldwide such as Stuart Weitzman, Adidas, Pepsi, Estee Lauder, and more.
People Magazine named her one of the โ50 Most Beautiful People,โ Time listed her among the โMost Influential Teens,โ and Google ranked her the second most searched model, ultimately leading to more fame worldwide.
Kendall is also one of the highest-paid models in the world, who charges over a million dollars for walking in a fashion week runway show and can earn up to $2 million per campaign.
Conclusion
If you observe the above list of most followed Instagram accounts, youโll notice that all of them built powerful personal brands.
Additionally, theyโre utilizing social media effectively to increase their followers, attract sponsors, and engage with businesses. These 11 individuals have had a massive impact on various aspects of business, fashion, sports, music, and culture worldwide.
Who is your favorite influencer from the list? And who do you think will be number one next year? Share your thoughts in the comments!
FAQs
Here are some commonly asked questions about the most followed accounts on Instagram.
Cristiano Ronaldo is the most followed person on Instagram in 2025, with over 663 million followers.
Follower rankings change frequently, sometimes daily or weekly, depending on the growth of their followers and the virality of their posts.
Itโs extremely unlikely unless the new account consistently attracts massive viral attention and gains millions of followers very quickly.
Instagram displays the number of people following an account, and this number updates automatically with any new follows or unfollows.
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