Over 3 billion people made purchases online.
Global eCommerce sales are projected to hit $6.4 trillion in 2026, according to Shopify, generating over 20% of all retail sales worldwide.
More and more people are using eCommerce sites to make purchases online, and there are a few innovative startups that are growing rapidly.
In this article, we’ve handpicked 10 fast-growing eCommerce startups that are changing the way we use the Internet. They’re growing quickly and attracting huge investments from all over the world. Let’s have a look at the top 10 of them.
Table of Contents
Top 10 eCommerce Startups Globally (2026)
Here’s a table showcasing the top eCommerce startups, including essential details such as founders, recent funding, and target markets.
1. Zepto
| Key Detail | Information |
| Startup Name | Zepto |
| Founded by | Aadit Palicha, Kaivalya Vohra |
| Launched In | 2021 |
| Headquarters | Bengaluru, India |
| Category | Quick commerce |
| Recent Funding & Valuation | $450 million raised at $7 billion valuation |
| Core Offering | Groceries & daily essentials |
| Market | India |
Zepto is one of the fastest-growing quick commerce startups globally, founded by Aadit Palicha and Kaivalya Vohra.
Zepto uses innovative technology and nearby delivery centers (called “dark stores”) to deliver things very fast. It sells 45,000+ items, like groceries, electronics, beauty products, clothes, toys, and more.
Zepto delivers in 10 minutes in 50+ cities across India. Zepto Café is part of the app and offers 200+ fresh food items for quick and easy meals.
Unique Benefits
- 10-minute delivery
- Repeat orders because of their focus on daily groceries and essentials
- Real-time tracking
2. Vuori
| Key Detail | Information |
| Startup Name | Vuori |
| Founded by | Joe Kudla |
| Launched In | 2015 |
| Headquarters | Encinitas, California, USA |
| Category | Athletic & Athleisure Apparel |
| Recent Funding & Valuation | $825M raised at $5.5B valuation |
| Core Offering | Premium performance lifestyle apparel for fitness and everyday wear |
| Market | Global in over 18 countries |
Vuori is an American athletic and lifestyle clothing brand founded by Joe Kudla in 2015, which makes fitness apparel. This startup exclusively designs athleisure apparel for workouts and everyday wear.
The company has raised about $825 million in funding, reaching a valuation of around $5.5 billion, with backing from major investors like General Atlantic, Stripes, SoftBank, and Norwest Venture Partners.
Currently, Vuori operates around 40 stores across major US cities and also sells through retailers like Nordstrom, REI, and Equinox.
Unique Benefits
- Premium activewear that works for workouts and daily wear
- Strong focus on comfort, stretch, and soft fabrics
- Minimal branding with clean and unique designs
3. Fable.co
| Key Detail | Information |
| Startup Name | Fable.co |
| Founded by | Jason Shellen, Padmasree Warrior |
| Launched In | 2019 |
| Headquarters | Palo Alto, California, United States |
| Category | Social Reading Platform |
| Recent Funding & Valuation | $25M Series B raised in October 2024 (total funding: $37M+) |
| Core Offering | A social reading app for discovering books |
| Market | Global (US, UK, and expanding via acquisition by Scribd) |
Fable.co is a social reading startup founded by Jason Shellen and Padmasree Warrior and launched in 2019.
This startup is built exclusively for book lovers who want to discover new books, track everything they read in one place, and stay motivated with reading goals.
In October 2024, Fable.co raised a $25 million Series B round, taking its total funding to over $37 million, making it one of the most-valued startups in the book community space.
Unique Benefits
- Track your books in one place
- Social app for book lovers
- Annotate and interact inside ebooks
- hat with emojis/comments while reading
4. Genstore.ai
| Key Detail | Information |
| Startup Name | Genstore.ai |
| Founded by | Junwei Huang |
| Launched In | 2025 |
| Headquarters | Westlake Village, California, United States |
| Category | AI-Powered eCommerce Platform |
| Recent Funding & Valuation | $10M seed round in September 2025 |
| Core Offering | AI-native store builder, conversation-based workflow, automated store management, copywriting, etc |
| Market | Global |
Genstore.ai is an AI-powered e-commerce startup founded by Junwei Huang and launched in 2025.
This innovative AI startup lets anyone launch an online store in just a few minutes by simply chatting with AI, handling everything from product uploads to checkout in one place.
In September 2025, Genstore.ai raised a $10 million seed round to expand its product offerings.
Unique Benefits
- AI-powered store creation with a simple chat interface
- Launch ready eCommerce site in minutes with no coding skills
- AI agents that automate product pages, design, and marketing
5. Tamara.co
| Key Detail | Information |
| Startup Name | Tamara.co |
| Founded by | Abdulmajeed Alsukhan, Turki Bin Zarah, Abdulmohsen Al Babtain |
| Launched In | 2020 |
| Headquarters | Riyadh, Saudi Arabia |
| Category | Fintech, Buy Now Pay Later (BNPL) |
| Recent Funding & Valuation | Up to $2.4B financing facility in Sep 2025 (backed by Goldman Sachs, Citi, Apollo); $340M Series C in 2023 at $1B unicorn valuation |
| Core Offering | BNPL, Pay in 30 days, Pay in 3 installments, Sharia-compliant payments |
| Market | Operates in KSA, UAE, Kuwait, Bahrain, with offices in Vietnam and Germany |
Tamara is a leading fintech startup from the Middle East, founded in September 2020 in Riyadh, Saudi Arabia. Tamara primarily focuses on Buy Now, Pay Later (BNPL) solutions that let shoppers pay later or split payments with no interest and no hidden fees.
The company has raised significant funding, including a $110M Series A in 2021, a $340M Series C in 2023 at a $1B valuation, and a financing facility of up to $2.4B in September 2025.
Today, Tamara serves over 20 million customers and works with 4,000+ merchants, including big brands such as Apple, SHEIN, Jarir, noon, IKEA, and Amazon, as well as many local businesses.
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Unique Benefits
- Buy-Now-Pay-Later flexible payment at checkout for shoppers
- Split purchases into interest-free installments
- Works online and in-store with POS/QR integration
- No hidden fees for shoppers
6. Whatnot
| Key Detail | Information |
| Startup Name | Whatnot |
| Founded by | Grant LaFontaine and Logan Head |
| Launched In | 2019 |
| Headquarters | Los Angeles, California, USA |
| Category | Livestream Shopping Marketplace |
| Recent Funding & Valuation | $225M Series F in October 2025, valuation at $11.5B |
| Core Offering | Livestream auctions for collectibles, fashion, electronics, and more |
| Market | US, UK, Europe, expanding globally |
Whatnot was founded by Grant LaFontaine and Logan Head and launched in 2019. It primarily operates as a livestream shopping marketplace where sellers and buyers connect through live auctions.
In October 2025, the company raised $225 million in a Series F round, bringing its valuation to about $11.5 billion.
Whatnot is basically an app where people buy and sell things through live videos. You can watch sellers live, chat with them, and purchase items you like in real time.
Currently, this startup has over 250 categories, such as coins, sneakers, fashion, and more, making it easy to find the exact product you’re looking for.
Unique Benefits
- Live-stream shopping and auctions for real-time buying
- Sellers interact with buyers during live shows
- Supports collectibles, fashion, toys, and niche products
7. Topsort
| Key Detail | Information |
| Startup Name | Topsort |
| Founded by | Regina Ye |
| Launched In | 2021 |
| Headquarters | Boston, San Francisco, USA |
| Category | Retail Media Infrastructure & AI Ad Server |
| Recent Funding & Valuation | $20M Series A (2024), $25 million extension (2024), total funding ~$43M |
| Core Offering | AI-driven auction-based ad server for retailers, sponsored listings, and API-first integration |
| Market | Global (over 40 countries) |
Topsort helps online stores and marketplaces run ads easily. It uses AI to help them start ads quickly, grow them as the business grows, and improve their performance over time.
Topsort was started by Regina Ye and launched in 2021, with offices in Boston and San Francisco in the US. Topsort, as a startup, is growing rapidly. In 2024, the company raised $20 million in a Series A round and added a $25 million extension, taking its total funding to around $43 million.
Leading investors, including Quiet, Upload, Pear, and FJ Labs, back the company and are trusted by leading retailers and eCommerce brands across more than 40 countries.
Unique Benefits
- Provides an auction-based ad infrastructure for e-commerce media
- Offers an API to launch ads without complex platforms
- Access to tools for sponsored listings, banners, and video ads
- Offers AI-powered measurement & optimization tools
8. Reveni
| Key Detail | Information |
| Startup Name | Reveni |
| Founded by | Fernando Pedraz, Pablo Molinero, and Gonzalo Martín |
| Launched In | 2022 |
| Headquarters | Madrid, Spain |
| Category | eCommerce Logistics & Fintech |
| Recent Funding & Valuation | €7.5M Series A in September 2025, total funding €17.3M |
| Core Offering | Instant refunds, real-time duties/taxes, customs clearance, end-to-end tracking |
| Market | Europe, UK, expanding to the US |
Reveni is a fintech and logistics startup that helps eCommerce brands offer instant refunds and exchanges after purchase.
Reveni first focused on instant refunds and returns exchanges, and later expanded into Global Returns to handle international orders more easily.
Reveni has become so popular, especially in Europe, and is an excellent alternative for returns platforms like Loop or Happy Returns.
Unique Benefits
- Can be integrated with commerce platforms and global logistics
- Provides instant refunds and exchanges for online shoppers
- Automates returns to reduce manual handling effort
- Customizable branded returns portal
9. Anysphere
| Key Detail | Information |
| Startup Name | Anysphere |
| Founded by | Michael Truell, Sualeh Asif, Aman Sanger, and Arvid Lunnemark |
| Launched In | 2022 |
| Headquarters | San Francisco, California, USA |
| Category | AI-Powered Coding Tools |
| Recent Funding & Valuation | $900M Series C (June 2025), total funding is over $1B, valuation $9.9B; $500M+ annual recurring revenue |
| Core Offering | Cursor, an AI-native code editor with Agent Mode, Codebase Chat |
| Market | Global |
Anysphere is one of the widely adopted AI coding assistant tools used by enterprises and Fortune 500 companies.
This startup is best known for its product Cursor. Cursor helps developers write, edit, and understand code faster using AI.
It is valued at almost $10 billion because of its rapid growth, which allows developers to ask questions in plain language, fix bugs, and quickly generate new features.
Unique Benefits
- Offers an “Agent” that helps you delegate coding tasks
- Choose freely between frontier models from OpenAI, Anthropic, Gemini, and xAI
- An AI-driven coding assistant tool (Cursor) used by developers
- Auto finishes and corrects code from prompts
- Familiar IDE-like interface
10. Beast Industries
| Key Detail | Information |
| Startup Name | Beast Industries (doesn’t have a website) |
| Founded by | Jimmy Donaldson (MrBeast), Jeffrey Housenbold (CEO) |
| Launched In | 2020 |
| Headquarters | United States |
| Category | Consumer Goods & Services, Creator Economy, FinTech |
| Recent Funding & Valuation | Raised $450M+; targeting $5B valuation in 2025 |
| Core Offering | Creator-driven products (Feastables, merchandise), Beast Mobile (phone service), MrBeast Financial (FinTech) |
| Market | Global |
Beast Industries was started by Jimmy Donaldson, who’s better known as MrBeast, the world’s most-subscribed YouTuber, with over 450 million subscribers.
Currently, his startup is valued at $5 billion, and includes things like;
- YouTube channels (MrBeast, Beast Gaming), Beast Animation, and the Beast Games show.
- Consumer products include Feastables snacks (chocolates, upcoming cereals/drinks), Lunchly (meal kits), and MrBeast Labs (toys).
The startup has generated hundreds of millions of dollars in revenue in recent times, especially from Feastables. Also, its consumer products are sold globally, primarily due to MrBeast’s popularity as an influencer.
Unique Benefits
- Beast Industries is turning viral content into sellable products and brands
- It runs viral media channels, consumer product lines, and software platforms
- They run flagship consumer brands like Feastables, which offer snacks and chocolate bars that sell worldwide
Bonus Read: If you’re in an e-commerce startup and want to improve organically, check out this guide here.
Conclusion
A few startups like Zepto, Tamara, and Beast Industries are growing rapidly because they solve real-world problems and move fast.
Zepto focuses on speed and daily needs, Tamara makes payments easier with flexible options, and Beast Industries uses the power of influencer marketing to generate consumer product sales.
Most successful startups today focus more on building trust than on quick sales. That’s why they often invest in faster customer support, better products at affordable prices, and excellent marketing.
Have any questions or thoughts? Let us know in the comments.
FAQs About eCommerce Startups
Here are some frequently asked questions on eCommerce startups worldwide.
An eCommerce startup is a fairly new company that sells products or services online using websites, apps, or marketplaces.
According to Statista, most eCommerce businesses earn a net profit margin of 4% to 10%. An eCommerce startup can be successful if it has repeat customers and strong branding.
Most eCommerce startups scale quickly with digital marketing, automation, marketplaces, and fast delivery partners.
Quick commerce, social commerce, and AI-powered eCommerce tools are growing the fastest.
