The digital marketing world is exploding worldwide.
You’re in the right place if you’re looking for up-to-date, interesting digital marketing statistics for 2025.
Did you know that Google searches for “digital marketing” have grown exponentially over the last few years?
The report from Google Trends shows that digital marketing growth is greater than ever worldwide.
So let’s find out a few more amazing digital marketing ROI statistics.
Table of Contents
30+ Bite-Sized Digital Marketing Statistics for 2025
Email Marketing Statistics
Email marketing is a KEY part of digital marketing. Here are some of the bite-sized statistics around email marketing for 2025.
1. What is the ROI of emails?
Email marketing has a return on investment (ROI) of $36 for every $1 spent (Source: Litmus)
The ROI of email marketing is usually high because the people who interact with your emails are already interested in the products or services you offer. Also, the ROI changes according to the industry.
Here’s a quick breakdown of the ROI by industry:
- Retail, ecommerce, & consumer goods: 45:1
- Marketing, PR, & advertising agency: 42:1
- Software & technology: 36:1
- Media, publishing, events, sports, & entertainment: 32:1
2. What is the average click-through rate in email marketing?
According to data from over 200 million Constant Contact emails, the industry average email click-through rate is 1.36%, and the overall open rate is 37.27%.
3. Do marketers use email segmentation?
Nearly 30% of marketers surveyed use audience segmentation tactics to improve email engagement. (Source: HubSpot)
4. How many email users in 2025?
According to Statista, the number of global email users in 2025 will be close to 4.48 billion and is projected to reach 4.6 billion.
5. How many emails are sent every second?
As of 2025, an estimated 376.4 billion emails are sent each day around the globe, and the number of emails sent per day worldwide is expected to reach 392.5 billion by 2026. (Venngage)
6. Does adding a video to an email help?
Yes, adding a video to your email can increase your open rate by up to 13%. That’s because most email readers prefer watching a video to reading text. Also, businesses that send out video emails are less likely to lose their email subscribers. (Business News Daily)
7. How often do marketers send emails?
33% of marketers send weekly emails. Also, over 40% of marketers said that sending marketing emails on a Tuesday proved best for better engagement. (Databox)
8. What day of the week is best for email marketing?
Fridays have the highest email open rates (approximately 19%) worldwide, compared to Saturdays, which have the lowest (17%).
However, the highest open rate of emails is on Monday. (Source: Campaign Monitor)
9. What are the effective strategies for email marketing?
The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research)
10. How much is email marketing worth?
Email marketing revenue is estimated to reach almost 17.9 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to be 13.3 percent. (Source: Statista)
eCommerce Statistics
Looking for the latest eCommerce stats worldwide? Here’s a handpicked list for you.
1. What is retail eCommerce sales globally?
Global B2B ecommerce revenue is expected to grow to $36 trillion by 2026. Heavy industries like advanced manufacturing, energy, healthcare, and professional business services make up most of this B2B sales value. (International Trade Administration)
2. How many eCommerce websites are there?
There are over 26.5 million eCommerce websites worldwide, and the number is growing due to digitalization.
The growth of eCommerce websites is increasing because of easy-to-use store-building platforms like Shopify. Shopify powers more than 1 million online stores, and Shopify’s market cap as of 2025 is $94.81 billion. That’s how big Shopify is.
3. What percentage of purchases are made online?
Nasdaq predicts more than 95% of all purchases will be done through eCommerce by 2040.
4. Which country is the global eCommerce market leader?
China is the leading global ecommerce market, accounting for a whopping 46.3% of all retail ecommerce sales worldwide. The Chinese eCommerce market’s total online sales were over $2.8 trillion in the last year.
Bonus Read: Dive into web hosting stats to see how the industry is booming, with revenue set to reach $159.9 billion in 2025!
5. Which payment system is mostly used in eCommerce?
By 2026, digital wallets (54%), credit cards (16%), and debit cards (10%) are expected to be the most commonly used eCommerce payment methods worldwide. (Source: Statista)
Mobile Commerce Statistics
Looking for the latest mobile commerce statistics? Here’s the updated list for 2025.
1. How much is spent on mobile advertising?
The mobile advertising market was valued at $214.59 billion in 2024 and is expected to grow from $262.84 billion in 2025 to $1,005.96 billion by 2032. (Fortune Business Insights)
If you’re running an agency or an online store, make sure to keep mobile users in mind. Optimize your product pages and products for mobile, as mobile purchases are growing exponentially.
2. Do people read emails on mobile or desktop?
23% of consumers who open an email on a mobile device will open that email again later, many times on a desktop. (Campaign Monitor)
3. Which industry spends the most on mobile ads?
The retail industry is the biggest spender on mobile ads. The second-biggest mobile ad spender is the Consumer Packaged Goods (CPG) industry, with $21.8 billion spent last year. (Oberlo)
According to Think With Google, paid YouTube mobile ads are 84% more likely to attract viewers’ attention than TV advertising.
4. How many people check emails daily?
58% of users check their email before they start work, and 17% of people check their email immediately upon waking up.
5. What percentage of people buy from email?
The average conversion rate for emails is around 18%, which means that about 18 out of 100 people who open an email make a purchase.
According to Statista, around 80% of smartphone users in the United States have made a purchase from their smartphone in the past six months.
6. Is the average order value higher on mobile or desktop?
The average value of U.S. online shopping orders is generally higher on desktops than on mobile devices. But the frequency of mobile purchases is higher than that of desktop purchases. (Source: Statista)
The takeaway here is that although the overall order value is lower on smartphones, the overall quantity is higher compared to desktop purchases.
Search Engine Optimization Statistics
Looking for exciting SEO stats for 2025? This section is just for you.
1. How much is the SEO industry worth?
The global SEO software market was worth $74.82 billion in 2024 and is expected to grow from $84.94 billion in 2025 to about $265.91 billion by 2034. (Precedence Research)
2. How many searches on Google per day?
Google processes nearly 158,548 searches every second—that’s 14 billion daily and over 5 trillion each year! (Source: Internet Live Stats).
3. What percentage of website traffic comes from search?
63.41% of all U.S. web traffic referrals from the top 170 sites come from organic search. YouTube traffic contributes 3.57% of all largest traffic referrers. (Source: SparkToro)
4. What is the close rate of SEO leads?
SEO leads have a whopping 14.6% close rate, while outbound leads, such as direct mail or print advertising, only have a 1.7% close rate. (Source: HubSpot)
SEO can be your best bet if you plan to increase your product sales with a higher close rate. It works way better than other expensive offline channels such as print ads, direct mail, etc.
Did you know that 76% of marketers use webinars to generate more leads? For more interesting facts, check out my webinar statistics.
5. How much do companies spend on SEO?
SEO typically costs between $250 and $10,000 per month, with most businesses (63%) spending between $500 and $5,000.
Per-project SEO pricing often falls between $2,501 and $5,000. This is the most common range, charged by 21.2% of respondents. (Ahrefs)
6. What percentage of traffic is mobile?
Over 63% of website traffic comes from mobile devices. 92.3% of internet users access the internet using a mobile phone. (Source: Exploding Topics)
Statista also reports that global website traffic coming from mobiles has consistently hovered around 50% since 2017.
If you run an online store or website, make sure to create a mobile-friendly design, as smartphone usage is increasing year after year.
Understand how Semrush’s user growth from 388,000 to 1.1 million aligns with evolving digital marketing trends. Check out the Semrush Statistics for a closer look.
Here are some fascinating social media stats to know as a marketer.
1. How many people use social media to buy products?
Over 55% of social media users in the US aged 18 to 24 made at least one purchase through social channels, followed by users aged 25-34 years old. (Statista)
2. What are the global sales made through social media?
Global sales through social media platforms were estimated at $1.263 trillion U.S. dollars last year. Statista predicts that the value of social commerce sales will reach around 2.9 trillion U.S. dollars by 2026.
3. Does Facebook have billions of users?
Facebook has over 3.068 billion monthly active users as of the last quarter of 2024! (Social Shepherd)
4. What is Twitter users’ growth rate?
As of 2025, X/Twitter has 611 million monthly active users and over 245 million daily active users. (Social Pilot)
Among X/Twitter users, 36.6% were aged 25–34, 34.2% fell in the 18–24 age group, and only 2.4% were aged 50 and above.
Read: 30+ X Statistics, Facts, and Trends
5. How many active users does Instagram have in 2025?
As of 2025, Instagram has more than 2.4 billion active monthly users, with over 500 million daily active users (DAU). Instagram has an active user index of 72.3! (Social Pilot)
Read: The Best Time to Post on Instagram in 2025
6. How many daily active users are on YouTube?
YouTube has over 122 million active users daily. Users watch more than 1 billion hours of content on YouTube every single day. Currently, over 2.74 billion people worldwide use YouTube per month. With 385 million subscribers, Mr Beast is the most subscribed YouTube channel globally.
FAQs | Online Marketing Statistics
Here are a few exciting questions about b2b digital marketing statistics.
The digital marketing market size globally is expected to reach over $1.3 trillion by 2033!
The global SEO market is estimated to be worth $99.4 billion by 2027.
Six out of every ten online purchases are now made on mobile devices! Mobile e-commerce reached a massive $2.52 trillion in 2025 and is expected to reach $3.44 trillion by 2027.
According to Statista, digital advertising spending worldwide is expected to increase to $835.82 billion by 2026.
The global digital advertising market worldwide is expected to reach $786.2 billion by 2026.
Artificial intelligence, voice search, and short-form video content are emerging trends in digital marketing.
Related FREE Resources:
- 35 Essential Blogging Statistics
- Digital Marketing Trends in 2025
- Spotify Stats 2025
Final thoughts on digital marketing facts
Whether you’re running an online store, website, or business, you need digital marketing to grow.
Ever since the Pandemic, digital marketing has been growing rapidly. The reason behind digital marketing growth can be attributed to the number of smartphone users worldwide.
Did you like our exclusive list of digital marketing stats and facts? Do you have any questions? Let us know in the comments.
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