Most bloggers don’t realize the importance of interlinking. It is essential to rank better in Google search results.
In this Google Panda world, you must focus on targeting the right keywords to interlink professionally and reap the rewards from the search engines.
In this article, we’ll discuss everything from scratch to interlink like a pro. Without much ado, let’s get into the details.
Table of Contents
What is interlinking anyway?

In simple terms, linking to your own blog posts is called interlinking. Most new bloggers don’t do interlinking correctly, thus they can’t drive more traffic to their old posts. They’ll bury them without boosting their search traffic to those old blog posts.
When you’re internal linking the right way, you can bring more search traffic to your related keywords and can make a better impact on the readers, too. Most readers will love reading additional references when they’re searching for something.
How to Interlink Your Blog Posts for Better Results

Why should you consider interlinking to your posts?
Before we dive into the details of using internal links on your blog, let’s first talk about their benefits.
Internal linking can help you with the following things:
- Bring you more traffic from search engines: you can certainly drive more traffic from the search engines like Google, Yahoo!, Bing, etc, when you’re linking to specific pages on your own blog.
- Can rank better for the desired keywords: always use ‘anchored texts’ on your internal links to rank high for your chosen keywords. Do you know that you can rank higher in the search engine results for those keywords that are linked with the ‘targeted anchor texts’? Yes.. you can make use of anchor texts within your links to get more results for your targeted keywords.
- Can pass link juice to old posts: next time when the domain authority (DA) updates rolls out, check out your own blog posts, the pages that are linked more often will get a high DA.
- Can increase page views: No doubt, you can bring more page views from it. When people find reading your articles enjoyable, they’ll surely consider clicking on the internal links to read further. This way, you can get more page views and thus a lower bounce rate for your blog.
- Can make search engines crawl each & every page: search engine crawlers always love fresh content. When you’re often linking to your old blog posts, you’re making them crawl each and every blog post in your blog. This way, you can bring more search traffic in the long run.
Here are the top ways for internal linking like a pro

1. Put your links in the beginning of the articles
Do you know the straightforward secret to ranking better in the search engines from your links? That is.. using the links in the beginning of the post! Yes, search engine crawlers will love links right under the meta description and head tags, i.e., at the beginning of your article.
When you want to rank high for your desired keywords, use this simple tactic. Always interlink the relevant posts at the beginning of your article.
2. Use WordPress plugins
If you’re looking for a few of the best WordPress plugins for inserting internal links smartly into your blog posts, here are a few interlinking plugins for you.
Top 3 Best WordPress Plugins to Use in 2026
1. Premium WordPress SEO By Yoast: WordPress SEO by Yoast is the #1 SEO plugin used by millions of people worldwide for optimizing their posts. It also has a premium version, which offers an incredible feature called internal linking suggestions.
It helps you easily pick related links to other posts. Just start typing, and the internal link suggestions will appear. You can also copy links or drag and drop them into your blog post without having to leave your WordPress editor.
Here’s what it looks like;

Here’s how it works: once your article is done, the Yoast premium plugin analyzes your content, picks a few prominent keywords, and offers you highly relevant internal link suggestions that you can use within your article.
Read our premium vs free SEO Yoast to know more about the comparison of both, along with all the features and pricing options.
2. Internal Link Building: If you’re looking for a free WordPress plugin for internal linking to your blog posts, you should try this plugin. It lets you assign keywords to given destination URLs so you can easily link to your old blog posts.
Besides internal linking, this plugin also helps you make nofollow links (useful when you link to affiliate products or social media sites), along with the option to upload keywords in bulk.
3. Interlinks Manager: If you want to have access to a plugin that is exclusive to internal links, this plugin is just for you. This is a premium plugin from CodeCanyon ,which costs you $33 and offers you exceptional features, including;
- Automatic internal linking suggestions
- Calculates the link juice
- The ability to add internal links automatically
- The ability to track your internal links (you can see how many people clicked on your links and so on)
You can also use related blog posts on your blog to better link to your old posts. One thing you should consider here is the relevance of the posts you are linking to.
It’s not a big deal to link like a pro, but it does take some practice. In the beginning, you may find it a bit hard to link to your old blog posts, but you’ll certainly manage to interlink better when you’re practicing it more.
You must know your related posts to the current post you’re writing. This way you’ll have more idea of what you’re talking about and you can easily create better links for each and every post.
3 Important Things to Remember:
Here are few of the most important things to remember while linking your blog posts in 2026.
1. Disable Self-Pingbacks In WordPress
There’s a common issue when interlinking your blog posts in WordPress: self-pingbacks.
It simply means that whenever you link to your old blog posts, you create a self-pingback, which usually shows up in the comments section of the post.
So whenever you do interlinking on your blog, you’ll get a new comment in the comments section which appears to be the post link as a new comment. These are known as self-pingbacks.
They completely clutter up your comment section and most people don’t like it.
If you’re also one among them who hates to see self-pingbacks while linking, you can install a WordPress plugin called No Self Pings.
The plugin is completely free to use. Once you install and activate it, there’s nothing new you can do, as it works out of the box and automatically disables self-pingbacks.
Alternatively, if you don’t want to use an extra plugin to disable self-pings, you can insert the following code. Copy and paste the following code in your WordPress theme’s functions.php file to disable self-pingbacks.
function no_self_ping( &$links ) {
$home = get_option( ‘home’ );
foreach ( $links as $l => $link )
if ( 0 === strpos( $link, $home ) )
unset($links[$l]);
}
add_action( ‘pre_ping’, ‘no_self_ping’ );
That’s it, you’re done. You will no longer get self-pingbacks while interlinking blog posts in WordPress, that too without using a plugin.
2. The Importance of Anchor Text
Google states that, “the number of internal links pointing to a page is a signal to search engines about the relative importance of that page”. That’s why you should always include a few internal links to other blog posts on your site that are relevant to the topic you’re covering.
Here’s where the importance of anchor text also comes into play. The anchor text is the visible and clickable text in a hyperlink, and the anchor text can literally determine the ranking of the page to which it links.
Google also looks at the anchor text of internal links to better understand the context of your blog post or page.
In simple terms, anchor text helps both search engines and users to find relevant contextual information about the content of the link.
Have a look at the following illustration.

In the above example, “tiny dancing horse” is the anchor text for the link.
There are several types of anchor texts, including;
- Naked links (such as bloggerspassion.com)
- Generic links (such as “Read more”, “Click here”, and so on)
- Image links (whenever an image is linked within your blog, Google will use the text contained in the image’s ALT tag as the anchor text)
- Branded links (BloggersPassion linking to an article on the BloggersPassion blog with the anchor text “BloggersPassion”).
- Partial match keyword links (includes specific keywords such as “WordPress SEO tips” linking to a page about WordPress SEO)
Pro tip: It’s always better to use a partial match, keyword-rich link while interlinking to your older blog posts. Just make sure to use a partial match primary keyword which is relevant to the target page that you’re linking.
3. Interlinking Best Practices
Intelligent linking is a skill that can be improved with practice. Here are a few best practices you can use to improve your site’s SEO by also providing a great experience to your users.
Use Google Search:
There are a ton of incredible Google tricks and tips you can use to better link to your older, relevant posts on your blog.
You can simply use a search string on Google like “site:yourblogname.com category or keyword” to find all the relevant blog posts on your blog about a particular topic.
Use the Silos concept
Use silos concept while linking to your older blog posts. If you’re wondering about what silos are and how they can help you with SEO, you can read this detailed post on Silos for SEO to know more in detail.
The concept here is to find and link to relevant posts from the same category.
For instance, let’s say you’ve 3 categories on your blog, including affiliate marketing, SEO, and web hosting, and if you’re writing a blog post around SEO, make sure to include internal links related to that particular category (silo) for better crawlability and user experience.
FAQs About Internal Linking
Here are a few essential questions about interlinking blog posts in WordPress that you might want to know to better understand.
Most of the authority sites open their interlinks in the same tab, while a few bloggers prefer opening them in new tabs. At Bloggers Passion, we open all links (internal and external) in new tabs. The reason is to provide a better reading experience for our target audience.
Internal links have 2 significant benefits: they help you with a better user reading experience and also pass link juice, so you get additional SEO benefits.
But when it comes to pleasing users and search engines, always prefer people. Don’t add an internal link just for the sake of it. Only do it if it adds value to whatever the content your website audience is reading.
There’s no rule. Actually, there used to be a rule in the Google guidelines not to use more than 100 links per page, but they removed it, so you can use as many as you want.
Yes, you can publish a post or page without any internal links. No issues with that. But if you really want to pass link juice to other internal pages on your site that are relevant to the topic you’re covering, you should use internal links.
BIG NO, Don’t use nofollow tags on your internal links as you should let link juice flow freely throughout your website for better rankings.
A nofollow tag is used when you don’t want search engine crawlers to count the link juice flowing through a specific web page (in such a case, you can use the rel=”nofollow” attribute on your link tag).
Quick note: You can add a nofollow on the links to your feed, such as RSS feeds, because it’s not really helpful to have RSS feeds in web search results.
Final Thoughts
Internal links are extremely crucial if you want to boost your website’s SEO in 2026 and beyond. If you’re publishing new blog posts without including internal links to other posts on your site, you’re making a huge mistake.
Not only does interlinking help you pass link juice to other pages, but it also improves crawlability and user engagement on your site.



I’ve been following Bloggerpassion for a long time now these posts are something people usually ignore but are super important and I’ve learned a lot from this blog post as well.
My question is should we add a CATAGORY or mildly related post or even outbound link that is related to our post but in no way a source of inspiration to our blog post in interlinking? as my blog is new and there are no more than 20 posts and counting.
Should I interlink a single post multiple times as in different posts??
Also, what plugin do you use for FAQ?
Hari, you can link to your posts from multiple posts. Avoid linking to the same post multiple times from the same content. We are showing faqs via Rank Math plugin. Thanks
Hi Anil,
Thanks for the nice article.
I was wondering whether to create pillar content or various small posts & connect them together?
Any thoughts on this?
Thanks for your time.
Informative post about interlinks. Usually, I link posts using anchor texts, full post titles, and related post links. Different types of linking will help you to improve page views and reduce bounce rates.
Yoast SEO is a prominent plugin to optimize pages for search engines as well as social media. You can also consider Rank Math to do the same job including internal link suggestions.
All the best,