How to Interlink Your Blog Posts Like A PRO In 2019

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May 2, 2019

Most bloggers don’t realise the importance of interlinking. It is extremely important to rank better in Google search results.

In this Google Panda world, you must be focusing on targeting the right keywords to interlink the professional way and reap the rewards from the search engines.

In this article, we’ll discuss everything from the scratch to interlink like a pro. Without much ado lets get into the details.

What is interlinking anyway?

In simple terms, linking to your own blog posts is called interlinking. Most new bloggers don’t do interlinking right, thus they can’t drive more traffic to their old posts. They’ll bury them without boosting their search traffic to those old blog posts.

When you’re interlinking the right way- you can bring more search traffic to your related keywords and can make a better impact on the readers too. Because most readers will love reading additional references when they’re searching for something.

How to Interlink Your Blog Posts for Better Results

interlinking like a pro

Why should you consider interlinking to your posts?

Before we dive into the details of how to use internal links on your blog, let’s first talk about the benefits of interlinking your blog posts.

Interlinking can help you with the following things.

  • Bring you more traffic from search engines: you can certainly drive more traffic from the search engines like Google, Yahoo!, Bing etc when you’re interlinking to specific pages on your own blog.
  • Can rank better for the desired keywords: always use ‘anchored texts’ on your interlinks to rank high for your desired keywords. Do you know that you can rank higher in the search engine results for those keywords which are linked with the ‘targeted anchor texts’? Yes.. you can make use of anchor texts within your links to get more results for your targeted keywords.
  • Can pass link juice to old posts: next time when the domain authority (DA) updates rolls out, check out your own blog posts, the pages which are linked more often will get a high D. That means you’ve the ability to create your OWN page rank for your blog posts by interlinking! You can also read our post on increasing your website’s DA score.
  • Can increase page views: no doubt, you can bring more page views from interlinking. When people find interesting reading your articles, they’ll surely consider clicking on the interlinks to read further. This way you can get more page views and thus low bounce rates for your blog.
  • Can make search engines crawl each & every page: search engine crawlers always love fresh content. When you’re often interlinking to your old blog posts, you’re making them to crawl each and every blog posts in your blog. This way you can bring more search traffic in the long run.

Here are the top ways to interlink your blog posts like a pro

1. Put your links in the beginning of the articles

Do you know the ONE simple secret to rank better in the search engines from your links? That is.. using the links in the beginning of the post! Yes, search engine crawlers will love those links which are right under the meta description and head tags i.e. the beginning of your article.

When you want to rank high for the desired keywords.. make use of this simple tactic to rank high. Always interlink the relevant posts in the beginning of your article.

2. Use WP plugins to interlink like a pro

If you’re looking for few best WordPress plugins for inserting internal links smartly into your blog posts, here are few interlinking plugins for you.

Top 3 Best WordPress Interlinking Plugins to Use In 2019

1. Premium WordPress SEO By Yoast: WordPress SEO by Yoast is the #1 SEO plugin used by millions of people worldwide for optimizing their posts. It also has a premium version which offers an incredible feature called internal linking suggestions.

It helps you easily pick related links to other posts. Just start typing and the internal link suggestions will appear. You can also copy links or drag and drop them into your blog post without having to leave your WordPress editor.

Here’s how it looks like;

yoast interlinks

Here’s how it works: once your article is done, Yoast premium plugin analyse your content, picks few prominent keywords and offers you highly relevant internal link suggestions that you can use within your article.

Read our premium vs free SEO Yoast to know more about the comparison of both along with all the features and pricing options.

2. Internal Link Building: If you’re looking for a free WordPress plugin for internal linking to your blog posts, you should try this plugin. It lets you assign keywords to given destination URLs so you can easily interlink to your old blog posts.

Besides interlinking, this plugin also helps you make links nofollow (useful when you link to affiliate products or social media sites) along with the option to upload keywords in bulk.

3. Interlinks Manager: If you want to have access to a plugin which is exclusive for internal links, this plugin is just for you. This is a premium plugin from CodeCanyon which costs you $33 which offers you exceptional features including;

  • Automatic internal linking suggestions
  • Calculates the link juice
  • The ability to add internal links automatically
  • The ability to track your internal links (you can see how many people clicked on your links and so on)

3. Make use of related posts

You can also use related blog posts on your blog to better interlink to your old posts. One thing you should consider here is the relevancy of the interlinking.

It’s not a big deal to interlink like a pro, but it does take some practice. In the beginning you may find it bit hard to interlink to your old blog posts, but you’ll certainly manage to interlink better when you’re practicing it more.

You must know your related posts to the current post you’re writing. This way you’ll have more idea of what you’re talking about and you can easily create better interlinks for each and every post.

3 Important Things to Remember for Interlinking

Here are few of the most important things to remember while interlinking your blog posts in 2019.

1. Disable Self Pingbacks In WordPress

There’s a common issue while interlinking your blog posts in WordPress which is self pingbacks.

It simply means that, whenever you interlink to your old blog posts, it creates a self pingback which usually shows up in the comment section of the particular post.

So whenever you do interlinking on your blog, you’ll get a new comment in the comments section which appears to be the post link as a new comment. These are known as self pingbacks.

They completely clutter up your comment section and most people don’t like it.

If you’re also one among them who hates to see self pingbacks while interlinking, you can install a WordPress plugin called No Self Pings.

The plugin is completely free to use and once you install and activate the plugin, there’s nothing new you can do as it works out of the box automatically and disables self pingbacks.

Alternatively, if you don’t want to use an extra plugin to disable self pings, you can insert the following code. Copy and paste the following code in your WordPress theme’s functions.php file to disable self pingbacks.

function no_self_ping( &$links ) {

$home = get_option( ‘home’ );

foreach ( $links as $l => $link )

if ( 0 === strpos( $link, $home ) )

unset($links[$l]);

}

add_action( ‘pre_ping’, ‘no_self_ping’ );

That’s it, you’re done. You will no longer get self pingbacks while interlinking blog posts in WordPress, that too without using a plugin.

2. The Importance of Anchor Text While Interlinking

Google states that, “the number of internal links pointing to a page is a signal to search engines about the relative importance of that page”. That’s why you should always include few internal links to other blog posts on your site which are relevant to the topic you’re covering.

Here’s where the importance of anchor text also comes into play. The anchor text is the visible and clickable text in a hyperlink and the anchor text can literally determine the ranking of the page where it’s linking to.

Google also looks at the anchor text of internal links to better understand the context of your blog post or page.

In simple terms, anchor text helps both search engines and users relevant contextual information about the content of the link.

Have a look at the following illustration.

interlink example

In the above example, “tiny dancing horse” is the anchor text for the link.

There are several types of anchor texts including;

  • Naked links (such as bloggerspassion.com)
  • Generic links (such as “Read more”, “Click here” and so on)
  • Image links (whenever an image is linked within your blog, Google will use the text contained in the image’s ALT tag as the anchor text)
  • Branded links (Bloggers Passion linking to an article on the Bloggers Passion blog with the anchor text “Bloggers Passion”).
  • Partial match keyword links (includes specific keywords such as “WordPress SEO tips” linking to a page about WordPress SEO)

Pro tip: It’s always better to use a partial match keyword rich link while interlinking to your older blog posts. Just make sure to use a partial match primary keyword which is relevant to the target page that you’re linking to.

3. Interlinking Best Practices for Better SEO And User Experience

Smart interlinking is a skill which can be improved with practice. Here are few best interlinking practices you can use to improve your site’s SEO by also providing a great experience to your users.

Use Google Search for Interlinking

There are a ton of incredible Google tricks and tips you can use to better interlink to your older relevant posts on your blog.

You can simply use a search string on Google like “site:yourblogname.com category or keyword” to find all the relevant blog posts on your blog about a particular topic.

Here’s an example.

internal links bp

As you can see above, we used our site’s example to find all the relevant blog posts under SEO. You can start using any of them while interlinking. It’s fast, easy and free!

Use WordPress default insert link

The great thing about using WordPress is that it gives you a ton of the incredible features out of the box including a default insert link to add relevant internal links to your old blog posts.

If you’re wondering about how you can use WordPress to add internal links easily, check out this illustration.

internal links wp

As you can see above, simply click on the “link” option after selecting an anchor text (in the above example “See Below” is the anchor text), it shows you a box where you can insert various keywords to find relevant posts to add the link. That’s it, you’re done.

Use Silos concept

Use silos concept while interlinking to your older blog posts. If you’re wondering about what silos are and how they can help you with SEO, you can read this detailed post on Silos for SEO to know more in detail.

The concept here is to find and link to relevant posts from the same category.

For instance, let’s say you’ve 3 categories on your blog including affiliate marketing, SEO, web hosting and if you’re writing a blog post around SEO, make sure to include internal links related to that particular category (silo) for better crawlability and user experience.

Browse more Blogging Resources:

FAQs About Interlinking Blog Posts In WordPress

Here are few important questions around interlinking blog posts in WordPress that you might want to know for better understanding.

1. Should I open my interlinks in the same tab or new tab?

That’s a great question and the answer is “it depends”. Most of the authority sites open their interlinks in the same tab while few bloggers prefer opening them in new tabs (including us).

At Bloggers Passion, we open all of our links (including internal and external links) in new tabs. The reason is to provide better reading experience for our target audience.

Let’s demonstrate it with an example, whenever someone is reading an interesting article and clicked on an interlink, it’ll be opened in a new tab (so they can read the current article without any distraction, since the new internal link has opened up in a new tab). This can be a problem for those who’re on smartphones but works great for desktop readers.

Again, it depends on you whether you want to show the new internlinks in the same tab or new tabs. Try, play and test it all by yourself (ask your readers for their opinion) and decide what’s best for you.

2. Should I focus on users or search crawlers while internal linking?

One of the most common questions a lot of bloggers ask is: should we focus on pleasing the users or search engines while doing internal linking to blog posts. Internal links have 2 major benefits: it helps you with better user reading experience and also passes link juice so you get additional SEO benefits.

But when it comes to pleasing users and search engines, always prefer people. Don’t add an internal link just for the sake of it. Only do it if it adds value to whatever the content your website audience are reading.

3. How many internal links should I include within a page?

There’s no rule. Actually, there used to be a rule of not using more than 100 links on a page in the Google guidelines but they have removed it now, so you can use as many as you want.

As long as your internal links are useful to your blog readers, you can use any number of links. As a rule of thumb, most SEOs and professional bloggers use 1 link for every 300 words. So if you’re writing a 3000 word article, you can easily include upto 10 internal links.

4. Is it okay to publish a blog post without adding any internal links?

Yes, you can publish a post or page without including any internal links whatsoever. No issues with that. But if you really want to pass link juice to other internal pages on your site which are relevant to the topic you’re covering, you should use internal links.

Internal linking also helps with lower website bounce rates as you’re providing few more options for your website readers to go through other links on your site.

5. Should I add nofollow tags to my internal links?

No, a big no. Don’t use nofollow tags on your internal links as you should let link juice flow freely throughout your website for better rankings.

A nofollow tag is used when you don’t want search engine crawlers to count the link juice flowing through a specific web page (in such case, you can use rel=”nofollow” attribute on your link tag).

Quick note: You can add a nofollow on the links to your feed such as RSS feeds, because it’s not really helpful to have RSS feeds in web search results.

Final thoughts on interlink blog posts in 2019

Internal links are extremely crucial if you want to boost your website’s SEO in 2019 and beyond. If you’re publishing new blog posts without including internal links to other posts on your site, you’re doing a huge mistake.

Not only interlinking helps you pass link juice to other pages but it also helps with better crawlability and user engagement on your site.

Rahul Kuntala

Hey, I'm Rahul Kuntala, full-time blogger and content marketing specialist who primarily works at Bloggers Passion for over 5 years which has been featured on top sites like Forbes, The Huff Post, Neil Patel, Crazy Egg and so on.

17 Comments

  1. Manoj says:

    Informative post about interlinks. Usually, I link posts using anchor texts, full post titles, and related post links. Different types of linking will help you to improve page views and reduce bounce rates.

    Yoast SEO is a prominent plugin to optimize pages for search engines as well as social media. You can also consider Rank Math to do the same job including internal link suggestions.

    All the best,

  2. jitendra says:

    sir plz How to create automatic internal links in blogger websites blogs post

  3. Atul Kumar Pandey says:

    I found really cool ways to interlink my articles. Especially thanks for knowing us the name of WordPress plugin which makes inter linking super fast.

  4. Anubhav Gupta says:

    Great Article about interlinking. i know interlinking is essential but it is major problem for every blogger.

    Hope WP insight plugin solved this problem. thanks for plugin suggestion.
    can you tell me your views on seo smart link plugin.

    Best.

  5. Ranjith says:

    If we use Internal Linking of blog post what is the main benefit . Will it be benefited in SEO or Just increase the page views

    • Anil Agarwal says:

      Surely interlinking is going to help you in multiple ways which includes the seo benefits as well. Internal linking is also considered a great way to build lots of quality links for our targeted terms.

  6. Robi says:

    Great tips. I tried SEO smart link and it’s quite simple to manage, in few minutes, you can link a lot of you top articles or pages. This means more page views and probably, more conversions!
    I suggest to use this plugin!

  7. Preet says:

    Wp plugin is the best method for interlinking in WordPress blogs .Thanks for the information regarding the interlinking to get more pageviews.

  8. Dean Saliba says:

    I was not aware that there was a plugin that can do this for me, does it automatically do it by the keywords you put in?

  9. Nishant Srivastava says:

    Interlinking helps a lot in to reduce bounce rate, increase page rank.
    If you like your Pages like this
    Page 1 >>>>>> Page 2
    Page 2 >>>>>> Page 3
    Page 3 >>>>>> Page 1
    Then you will get the maximum advantage from Interlinking…

    Thanks

  10. arun garg says:

    Which is the best seo plugin among these three and any problem with shared hosting plan if i install on my blog ?

  11. Raplus says:

    Nice post Rahul. Most of time I try to interlink my posts. :-). And I like to reduce bounce rate. Interlinking is very helpful for do that. 🙂

    • Moravcsik Andra says:

      Great post. I love industry posts that discuss more psychological aspects, so I loved reading about the two types of disinhibition.

    • Rahul Kuntala says:

      Hi Raplus, glad you liked it.

      Interlinking is always a great strategy to bring more traffic to old your blog posts, as well as passing quality link juices to other pages.

      Thanks for the comment.

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