Awin Review 2025: Pros, Cons, Features & Real User Insights

Awin is one of the most trusted affiliate networks with over 1 million publishers and 25 years of service.

Awin is known for offering payments on time with accurate tracking, a user-friendly interface, and giving access to reputable brands.

Whether you’re a content creator, affiliate marketer, or a company looking to generate more sales, Awin is an excellent platform for you. However, it has its own drawbacks, such as strict verification requirements, no PayPal payouts, and slow approval times, among others.

In this unbiased Awin review, we’ll discuss;

• What is Awin all about, and how does it work?
• How to Get Started as an Awin Affiliate?
• The best strategies to pick the right affiliate products on Awin
• Top features of Awin, its pricing, pros, cons, and so much more

Let’s dive into the details.

What is Awin?

Awin is an affiliate marketing platform that was launched in 2000. It offers over 30,000 brands that you can promote as an affiliate to earn commissions. 

Whether you’re a blogger, vlogger, influencer, or content creator, you can use Awin to promote various products and earn competitive commissions.

Awin is also an excellent platform for advertisers who are looking to find trusted affiliates to promote their products and services. It offers excellent tracking and solid reporting to help you run your affiliate programs as an advertiser.

From retail to shopping to travel and finance, Awin connects publishers with thousands of advertisers worldwide.

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How Does Awin Work?

Awin is a global affiliate marketing platform that connects over 30K advertisers who want to sell their products with over 1 million affiliates.

Basically, here’s how Awin works;

• Advertisers list their product offers on Awin (with earnings per click, average commission, etc.)
• Publishers, such as bloggers and affiliates, join and promote their programs using affiliate referral links.
• Whenever someone makes a purchase using those links, the affiliates earn a commission while the advertisers get more sales and customers.

For more information, you can on how affiliate marketing works, read our free beginner’s guide on affiliate marketing.

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How to Set Up an Affiliate Account on Awin In Under 5 Minutes?

If you want to become an affiliate for the Awin platform, here’s a step-by-step tutorial for you.

To get started, visit this page and click on the “Join Now and Start Earning” button to continue.

 It will take you to the publisher signup page, which looks like this;

As you can see above, you’ll see two options while signing up. You can either click on the Join Awin button to continue or click on the “Sign Up Here” button if you’re an Instagram influencer.

On the next screen, it will ask for basic details like name, email, company, etc, for the account setup process.

In the second step, you’ll be asked the type of promotion you want to use, such as content, email, SEO, etc. You can either pick multiple options or choose any of them from the promotional type.

In the third step, you’ll be asked to enter your website details, including its URL and description.

Then, choose the niche in which you primarily create content around from the primary categories, including;

• Finance and insurance
• Retail and shopping
• Telcos and services
• Travel

In the final step, you need to verify your account. As already mentioned above, to join Awin, you’ll need either an invite code or a small $1 deposit to verify your identity.

Why pay $1? It’s just to confirm your identity as an affiliate and prevent fake sign-ups and stop low-quality affiliates from joining their platform. Don’t worry, it’s refundable once you start earning with Awin.

That’s it, you’re done! Awin usually takes up to 48 hours to review your details and approve your affiliate account. You’ll get a confirmation email from Awin once your account is approved. 

Once it’s done, you can join over 30K affiliate programs on their platform and start making money.

Your Awin publisher account will approved really quickly if you’ve an actively running blog with high traffic!

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Top Features of Awin: What Makes It Unique from Other Affiliate Networks?

So why should you choose Awin over other affiliate networks in 2025? Here are some of the unique features that make Awin stand out.

Wide Ranges of Brands & Advertisers

One big reason most people join Awin as an affiliate is that there are over 30,000 brands to promote on their platform.

You can find many big brands from various industries, including finance, insurance, retail, shopping, telcos, services, and travel.

Most of the top products that we promote on our blog, including Cloudways, Namecheap, Grammarly, etc, are all part of the Awin network.

Intuitive User Interface

Awin offers an easy-to-use interface that gives you access to all your affiliate programs, commissions, earnings, and more.

On the dashboard, you get a summary of the commissions that you will be paid for the programs that you are promoting.

It also displays a list of recommended affiliate programs that you can promote.

You can also click on the “Advertisers” tab to see a list of;

• All your current affiliate programs
• Recently closed programs
• New publisher programs to join
• Partnership recommendations and more

Excellent Reporting & Tools

Awin is known for its reliable tracking and detailed reporting.

You get access to in-depth commission stats, which look like this;

As you can see above, you’ll be able to compare performance across different months, including key metrics like;

• Total clicks
• Total transactions
• Commission earned and more

Also, when you click on the “Reports” tab, you’ll find even more information, such as advertiser performance, product performance, device performance, all payments received, and more.

Awin also offers a “Toolbox” where you can find all the links, brand creatives, and tools you can use to promote affiliate programs.

Find the Right Affiliate Programs with Ease

Awin makes it extremely easy to find the right affiliate programs for your audience.

To find products, click on the “Join Programs” under the “Advertisers” section.

You’ll instantly find thousands of affiliate programs you can promote to your audience.

However, finding a handful of relevant programs from thousands of options can be challenging. 

Here’s where you can use their filters;

Using these filters, you can easily narrow down to find highly relevant products for your niche.

The best part about Awin is that you can easily find products to promote with all the details you need in one place.

As shown above, you can see all the essential stats like conversion rate, approval rate, EPC (earnings per click), payment status, and average payment time.

This makes it so much easier to find products with high conversions and better approval rates.

Offers a Dedicated Browser Extension

Awin offers an exclusive Chrome browser extension called “MyAwin” that helps you easily create Awin tracking links.

As you can see above, as a publisher, you can instantly create Awin tracking links while browsing retail websites.

It also gives you essential metrics like;

• approval rates of each product/website you’re browsing
• average payment times 
• average commission percentages

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Choosing the Right Affiliate Programs on Awin

If you want to generate more affiliate sales from Awin, you must understand how to pick the right products for your audience. Here are some of the proven ways to select quality programs to promote from Awin.

Pick a product you use and that fits in your niche

Here’s the key to picking the right products on Awin: Select a product you already use and that suits your niche.

This tip alone can save so much time, as you’ll have a better idea about the product’s pros and cons.

Make sure it’s highly relevant to your niche and target audience. If you’re running a pet care blog, don’t promote unrelated products like web hosting or SEO tools.

In case you find products relevant to your niche that you don’t use, learn as much as you can about them. Watch tutorials, read user reviews, and if possible, try those products yourself.

Think out of the box

Always think outside the box when choosing products on Awin.

For instance, if you’re blogging about SEO tools, you don’t have to limit yourself to just tool reviews. You could also promote;

• Online courses about SEO and digital marketing
• Web hosting services (since SEO blogs attract website owners)
• Content writing services or AI writing tools
• Keyword research services and plugins

Are you getting it? Basically, you’ll need to promote anything that fits your audience and is related to the content you publish.

Choose high-priced products

Tell me which is better if you’re looking to generate $5K/mo from affiliate marketing from the following options;

• Selling a $500 product with 10% commission → You earn $50 per sale. To reach $5,000, you’d need 100 sales per month.
• Selling a $100 product with 20% commission → You earn $20 per sale. To reach $5,000, you’d need 250 sales per month.
• Selling a $50 product with 30% commission → You earn $15 per sale. To reach $5,000, you’d need ~334 sales per month.
• Selling a $1,000 product with 10% commission → You earn $100 per sale. To reach $5,000, you’d need 50 sales per month.

As you can see above, selling a high-priced product requires fewer sales. Remember, the high-ticket product should add so much value to your audience. Otherwise, they won’t even consider buying it.

Keep an eye on commission rates and earnings per click

Don’t ignore earnings per click and commission rates of products.

Sometimes, a product with a lower commission and a higher order rate can help you earn more commissions. 

For example, on Awin, let’s say Product A costs $100 and pays 1% commission, and Product B also costs $100 but pays 10% commission.

If you sell 20 of Product A, you’ll earn $20. But if you only sell 1 of Product B, you’ll earn just $10. This example shows why it’s essential to consider the average order rate of a product on Awin.

You can click on “EPC” to quickly find high-ticket programs on Awin with better earnings per click.

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Awin’s Pricing & Fees

Awin is not free to join, unlike other affiliate networks. Here are the pricing and fee details for both publishers and advertisers who want to use Awin.

For publishers:

As an affiliate or publisher, you must pay a registration deposit of $1 to Awin as a joining fee. They’ll refund it once your affiliate account is approved and you reach your first payment threshold limit (which is $20).

That’s it! Promoting affiliate programs is totally free once your account is approved, and your earnings will depend on the type of products you choose to promote.

For advertisers:

As an advertiser to use Awin to promote your brand/product, you’ll need to pay a monthly fee of £99 + VAT, along with a 3.5% tracking fee on each transaction.

You decide how much commission to give your affiliate partners as a percentage of the sale amount. Awin also charges a tracking fee of 3.5% of the sale.

For example, if you set 6% commission and the sale amount is $100, then $6 goes to your affiliate partner and $3.50 goes to Awin.

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Awin’s Payout Details for Publishers

Awin offers payouts for its publishers in multiple ways, including BACS, international wire transfer, or ACH.

The minimum payout threshold limits are;

• £20 for GBP payments
• €20 for Euro payments
• $20 for USD payments (or equivalent for all other currencies) 

All your Awin payouts are paid twice a month on the 1st and 15th.

For example, publisher commissions earned in the first half of January are paid on February 1st, while commissions from the second half are paid on February 15th.

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Pros and cons of Awin

How good is Awin? Is the Awin platform legit? Let’s talk about its pros and cons now.

Pros of Awin

• Awin is one of the biggest platforms where you can promote over 30,000 products as an affiliate.
• It is the best platform for advertisers to reach new audiences and generate more product sales. In fact, advertisers earned a whopping £18 billion in revenue through Awin last year!
• For publishers like bloggers and affiliate marketers, Awin is a great platform to make hefty commissions. Last year, Awin’s publishers generated over £1.2 billion.
• It’s a trusted affiliate network with over 25 years of reputation and is known for its regular payouts.
• Offers excellent tools to track your affiliate sales.

Cons of Awin

• It’s not so easy to get approved as an affiliate for Awin. They usually don’t approve if you don’t have a website with decent traffic or a social following.
• Unlike most other affiliate networks, a small signup fee of $1 is required to join their platform.
• Awin does not provide PayPal as a payment option.

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Awin Affiliate Program Reviews from Users

On Capterra, most users are satisfied with Awin, and it has a 4.1-star rating out of 5.

Here’s one of the user testimonials from Capterra;

On Trustpilot, most users have issues with the Awin network. It got only a 1.9 rating out of 5 on Trustpilot.

One user commented about the lack of phone support.

On TrustRadius, Awin got a 6.3 out of 10 rating from its users, with one user praising the network for its clean interface.

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Top 3 Awin Alternatives & Competitors 

If you don’t find Awin helpful or a right fit, there are so many affiliate networks to explore. Here are some of our top alternatives to Awin in 2025.

1. CJ Affiliate

CJ Affiliate (formerly Commission Junction) is one of the biggest affiliate platforms and an excellent alternative to Awin. It has a reach of over 1 billion global customers monthly, 157 million transactions annually, and $16 billion in annual revenue.

Pros & Cons:

Pros	Cons
As an affiliate, you have access to over 3800 brands to promote.	It has a high payout threshold limit. The minimum payout is $50 for direct deposit and $100 for checks.
As an advertiser, you have access to over 167,000 publishers promoting your products.
Offers two monthly payouts to affiliates.
Real-time reporting, as CJ gives up-to-the-minute analytics.

2. ClickBank

ClickBank is a leading affiliate marketing network that has paid over $7.1 billion in commissions so far. It also has over 100,000 affiliates promoting over 4000 products.

If you’re curious, read this free guide on how to make money with ClickBank as an affiliate in 2025.

Pros & Cons:

Pros	Cons
Access to thousands of products, including physical and digital products.	Some of ClickBank’s products have high refund rates, as they’re outdated or of poor quality.
Excellent commission rates from 50 to 70% on some products.
Reliable payments for all its affiliates.
It’s totally free to join, unlike Awin!

3. Impact Affiliate 

Impact is another great Awin alternative that we’ve been using for many years. It’s known for its timely payouts with accurate tracking. 

For more details, read our in-depth review of Impact Affiliate, where you’ll find its unique benefits and how to make money with it.

Pros & Cons:

Pros	Cons
Gives access to some of the best products with high commission rates.	It can take some time for beginners to get used to the platform.
Track customer interactions from every device.
An excellent fraud detection system protects you from getting fake clicks, false leads, or unpaid sales.
Offers an easy-to-use dashboard to track all your sales and conversions.

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FAQs on Awin Affiliate Program

Here are some of the frequently asked questions about the Awin affiliate network.

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Final Verdict: Is Awin Worth It in 2025?

Awin is one of the best affiliate platforms for both publishers and advertisers.

It provides access to the right products with high commissions for publishers, while advertisers can reach a broader audience to boost their product sales.

So, what are your thoughts on Awin? Did you find our review helpful? Have any more questions? Let us know in the comments.