According to data, Microsoft’s Bing is the second-largest search engine after Google, available in 238 countries and regions worldwide and supporting 105 languages.
Bing handles over 900 million searches daily, demonstrating its widespread use. With powerful AI features like image generation and chat, Bing is now more than just a search engine.
The best part? Bing is integrated with Microsoft tools like Edge and Copilot, helping it grow even faster. In this post, let’s discover key stats about Bing, how it’s growing, and what makes it stand out in today’s search engine market.
Key Bing Statistics at a Glance (2026)
Here’s a quick summary of the most essential Bing stats for 2026.
- Bing currently holds a 4.43% search engine market share, making it the clear #2 behind Google.
- In the United States, Bing commands about 17.58% of desktop search traffic as of mid-2026.
- Most Bing users are aged between 25 and 34 years (25.47%), followed by those aged 35–44 years (22.38%) and 18–24 years (19.46%).
- Bing is estimated to be worth about $400 billion.
Bing Usage Insights
Bing is the second-largest search engine worldwide, holding a 4.43% market share. It’s primarily used in the U.S. and on desktop devices, with many users accessing it by default through Microsoft products, such as Windows and Edge.
Bing uses visual search and built-in AI to make searching easier and more helpful. Its AI features help users find answers more quickly and accurately.
Bing processes 900 million search queries per day. That adds up to around 27 billion searches each month, 37.5 million every hour, 625,000 every minute, and about 10,417 searches every second!
Bing Daily Active Users
Microsoft Bing has 100 million active users worldwide, with a large number coming from China and the United States.
Here’s a breakdown of the top countries generating the most visitors to Bing.
| Country | Traffic Share | Change |
|---|---|---|
| United States | 39.72% | 1.30% |
| Japan | 8.91% | 1.05% |
| China | 8.04% | 2.81% |
| United Kingdom | 6.46% | 4.45% |
| Brazil | 4.51% | 4.97% |
Bing Monthly Visitors & Unique Visits
As of Feb 2026, Bing attracts 3.458 billion visits each month.
Bing Usage by Device (2026)
- Desktop: 11.63% of users use Bing, making it the second most popular search engine on computers.
- Tablet: Around 5.92% of tablet users use Bing.
- Mobile: Only 2.29% of mobile users use Bing, as most people prefer Google on smartphones.
Bing performs strongest on desktop devices, with significantly lower usage on tablets and mobile devices compared to Google.
Source: SimilarWeb
Bing Demographics
Most Bing.com users are men (over 63%), with the largest age group being 25–34 years, comprising around 25% of the audience.
Most of Bing.com’s users are men, comprising approximately 63.66% of the audience. Women make up the remaining 36.34%.
Most Bing users are between 25 and 44 years old.
Here’s the Bing Users Age distribution of Bing.com’s audience;
| Age Group | Percentage of Audience |
|---|---|
| 25–34 years | 25.47% (largest group) |
| 35–44 years | 22.38% |
| 18–24 years | 19.46% |
| 45–54 years | 15.75% |
| 55–64 years | 10.01% |
| 65+ years | 6.93% |
Bing Market Share Statistics
Bing now holds a 4.43% share of the global search engine market. Although it lags behind Google, it still ranks among the top search engine alternatives.
Global Search Engine Market Share
As of 2026, Google remained the world’s top search engine, holding an 89.71% market share.
Here’s a comparison of Bing’s global share with Google, Yahoo, DuckDuckGo, and others since 2020. (Statista)
| Year | Bing | Yandex | Yahoo! | Baidu | DuckDuckGo | |
|---|---|---|---|---|---|---|
| 2020 | 92.51% | 2.45% | 0.38% | 1.64% | 1.1% | 0.44% |
| 2021 | 91.86% | 2.71% | 0.87% | 1.46% | 1.13% | 0.66% |
| 2022 | 91.9% | 2.88% | 1.28% | 1.51% | 1.14% | 0.69% |
| 2023 | 92.9% | 3.03% | 0.85% | 1.21% | 0.65% | 0.58% |
| 2024 | 91.47% | 3.43% | 1.78% | 1.1% | 0.83% | 0.54% |
| 2025 | 89.71% | 4.01% | 2.51% | 1.33% | 0.62% | 0.79% |
| 2026 | 89.87% | 4.43% | 1.92% | 1.36% | 0.68% | 0.74% |
Bing Market Share Over the Years
Bing currently has a market share of 4.43%.
Here’s Bing’s global market share since 2009.
| Year | Search Market Share of Bing |
|---|---|
| 2009 | 2.3% |
| 2010 | 3.46% |
| 2011 | 3.57% |
| 2012 | 3.09% |
| 2013 | 3.36% |
| 2014 | 3.63% |
| 2015 | 3.02% |
| 2016 | 2.79% |
| 2017 | 2.76% |
| 2018 | 2.82% |
| 2019 | 2.44% |
| 2020 | 2.45% |
| 2021 | 2.71% |
| 2022 | 2.88% |
| 2023 | 3.03% |
| 2024 | 3.43% |
| 2025 | 4.01% |
| 2026 | 4.43% |
Source: StatCounter, Statista
Bing’s Market Share In the US and Other Major Countries
The following table shows Bing’s 2026 search engine market share across key regions based on data from:
| Region | Market Share (%) |
|---|---|
| United States | 7.41% |
| Europe | 4.05% |
| Canada | 6.56% |
Bing Revenue Statistics
Here’s Microsoft’s revenue over the years based on the official FY26 Q1 press release page and reliable financial reports.
Microsoft revenue (recent years)
- FY2026 Q1 (quarter): $77.7 billion
- 2025: about $281.7 billion
- 2024: about $245 billion
- 2023: about $211.9 billion
- 2022: about $198.3 billion
Quick trend
- Revenue has grown from $198B (FY2022) → $282B (FY2025).
- The FY26 Q1 quarter alone generated $77.7B, showing continued growth driven by cloud and AI.
Source: Microsoft
Bonus Read: Reddit generated over $1.3B in revenue in 2024. Take a look at the detailed Reddit Stats.
Final Take
Bing is far behind the search giant Google. However, Bing continues to grow slowly, thanks to its AI features and visual search tools that make browsing more interactive and user-friendly.
That’s why Bing remains an excellent alternative for many users worldwide.
So, what are your thoughts on Bing statistics? Did you find them interesting? Have any questions? Let us know in the comments.
FAQs
Microsoft released the Bing search engine on June 3, 2009, replacing its previous Live Search platform.
Bing was estimated to be valued at over $400 billion.
Bing is the second-largest search engine globally with a market share of around 4%.
Before the rebrand, Bing was known under several names: MSN Search (1998–2006), Windows Live Search (2006–2007), and Live Search (2007–2009)
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