Did you know the digital coupons market was worth $8.87 billion in 2024 and is expected to grow to $10.57 billion in 2025?
The usage of coupons is growing rapidly every year and is expected to reach $42.91 billion by 2033, showing that an increasing number of people are using digital coupons to save money.
Coupons have become a popular way to save money, both online and in stores.
If you’re interested in finding the latest coupon statistics, this post is for you. In this post, you’ll discover the latest trends and stats about coupons in 2025.
Also, you’ll find out how people use coupons, where they find them, how they impact shopping habits, and more.
Table of Contents
Editor Picks: Key Coupon Stats 2025
A quick summary of the most interesting and relevant coupon statistics for 2025.
- 9 out of 10 people in the U.S. have used coupons.
- The number of smartphone coupon users is increasing (currently at 93%) and is expected to reach ~94% by 2026.
- 67% of shoppers bought something unplanned, just because they found a coupon or discount.
- 47% of people prefer to get coupons through brand emails, making it the most popular coupon source.
- Most people use digital coupons quickly; 85% use them within a week, and 30% redeem them on the same day they receive them.
Coupon Usage Statistics
Nearly 90% of US consumers have used coupons, and 62% actually search for promo codes while shopping online.
How Many Coupon Users Are There?
Over 93% of digital coupon users in the US are expected to use their smartphones to redeem coupon vouchers this year.
59% of people search on Google or other search engines to find discount codes before buying something online. 46% visit coupon websites like RetailMeNot. 41% use the store’s own app or website to look for deals.
Here are the key stats of coupon users;
| Year | Smartphone Users (%) | Tablet Users (%) |
|---|---|---|
| 2020 | 85.5% | 42.4% |
| 2021 | 89.3% | 42.2% |
| 2022 | 91.5% | 42.2% |
| 2023 | 92.3% | 42.1% |
| 2024 | 93.0% | 42.0% |
| 2025 | 93.5% | 41.9% |
| 2026 | 93.8% | 41.9% |
Sources: eMarketer, InsiderIntelligence, Global Growth Insights, Statista
Global Coupon Market
The global digital coupons market was valued at approximately USD 8.96 billion in 2024. It’s expected to grow quickly and reach USD 40.78 billion by 2033, with an average yearly growth rate of 18.33% from 2025 to 2033. (Business Research Insights)
Top Players in the Coupon Market Globally
Some of the top companies in the digital coupons market include prominent names such as Amazon, Kroger, Ulta Beauty, Groupon, Coca-Cola, GAP, P&G, and Frugaa from the U.S., as well as RailEurope from France and VALASSIS (U.S.). (Business Research Insights)
Time Spent Searching Coupons
On average, online shoppers spend 5 to 10 minutes searching for a digital coupon before making a purchase. Around 10% to 30% of them actually find a working code. (Statista)
Digital Coupon Usage Trends
- Around 47% of shoppers report finding coupons in brand emails.
- Approximately 46% of respondents reported searching online (via search engines) to find coupons before making a purchase.
- Approximately 43% of people use coupons through mobile apps.
- Approximately 34% of people discover coupons through social media, such as seeing discount codes on Facebook, Instagram, or YouTube.
Source: Statista
Demographics of Coupon Users
Millennials are the largest group of coupon users, with 89% stating they would try a new brand if offered a discount.
Coupon Usage by Generation
89% of Millennials would try a new brand if they got a coupon.
86% of Gen X, 78% of Gen Z, and 76% of Baby Boomers would also consider switching brands for a discount. (Statista)
Coupon Usage by Age
- 81% of people aged 18–34 use digital coupons because they like tech and easy shopping.
- 91% of those aged 35–54 use them too, as they spend more and look for savings.
- 96% of people 55+ use digital coupons, showing even older shoppers now enjoy digital deals.
Source: Snipp
Coupon Usage by Socio-Economic Class
According to Snipp data, 29% of college grads use digital coupons to save money.
- Approximately 24% of individuals with some college education and 20% of high school graduates also use them, indicating that coupons are effective for all educational levels.
- 27% of full-time workers use coupons, making them key for brands targeting working buyers.
- 22% of unemployed people and 25% of students use them too, as they often look for ways to save.
- Only 18% of retired individuals use digital coupons, indicating room for growth among older shoppers.
Coupon Marketing Statistics
Here are some key insights into how well coupons work for businesses.
Coupons’ Impact on Sales and Revenue
According to RetailMeNot, 67% of shoppers ended up buying something they didn’t plan to, just because they found a coupon or discount.
Conversion Rates from Coupons
About 4 out of 5 shoppers say they’re more likely to try a new brand for the first time if they find a good offer or discount.
Almost 93% of shoppers say they’re likely to buy again from a brand that gives good discounts. Nearly half (48%) say they avoid brands that don’t offer any deals.
Source: RetailMeNot
Email is the most effective coupon channel, followed closely by online searches. Social media platforms like Instagram and Facebook (through posts, paid ads, and influencers) also play a key role in coupon discovery.
Here are some preferred coupon sources for most users;
| Method of Finding Coupons | % of Users |
|---|---|
| Through online searches (Google, Bing, etc.) | 46% |
| On coupon websites (like RetailMeNot, Honey, etc.) | 34% |
| From previous purchases (loyalty emails, printed receipts) | 33% |
| Via emails from coupon aggregators | 28% |
| From catalogues or flyers | 22% |
| Social media posts (Facebook, Instagram, YouTube, etc.) | 21% |
| Browser extensions (auto-applying coupons) | 21% |
| Social media paid ads with coupon offers | 16% |
| Recommendations from influencers on social platforms | 13% |
| Through podcasts | 7% |
Source: Snipp
Digital Coupon Trends
Here are some of the interesting findings on digital coupon trends in major platforms and the usage of mobile coupons.
Rise of Mobile Coupon Apps
Here are some stats on popular coupon apps and their adoption rates.
CouponDunia’s mobile app had been downloaded over 2 million times, making it one of the most popular coupon apps in India. (Coupon Dunia)
CashKaro, which received funding from the late Tata in 2016, recorded a revenue of ₹250 crores and a GMV (Gross Merchandise Value) of ₹4,000 crores in FY22. The company raised ₹130 crores in Series C funding, led by Affle. CashKaro has now crossed 20 million users and has paid over ₹1,000 crores in cashback so far. (CashKaro)
Coupon Use on Platforms Like Amazon and Flipkart
According to Amazon data, the coupon market in India is growing at a rate of approximately 63% per year. Currently, approximately 13 out of every 100 online shoppers in India use coupons when shopping.
Nearly 29 out of every 100 online shoppers look for a discount code every time they shop. (Shopper)
On Amazon, sellers report that about 50% of customers use coupons when one is offered. (Reddit)
Did you know? Over 87.3 million people shopped online during Black Friday sales! For more insights, check out Black Friday Statistics.
Retail & Industry Insights
Here are insights into how coupons are used across various business sectors and their usage patterns.
Industries Benefiting Most from Coupons
Here are the top industries that benefit the most from coupons, according to Snipp data.
- Retailers: Stores use coupons to attract more shoppers
- Food & Beverage: Restaurants, cafes, and grocery brands give coupons to get more orders and repeat visits
- CPG (Consumer Packaged Goods); Everyday products like snacks, drinks, and household items often use coupons
- Apparel: Clothing brands often offer discounts to drive purchases, especially during sales and new launches
- Consumer Electronics: Gadgets and tech brands use coupons to reduce high prices and encourage buying
Preferred Offers
Here are the most preferred types of coupon offers: (Snipp)
- 67% prefer “percentage-off” deals.
- 61% like Buy One, Get One (BOGO) offers.
- 57% go for free shipping.
- 48% prefer “fixed-amount-off” discounts.
Coupon Usage & Preferences
Here are some interesting insights on coupon usage.
83% of people say coupons influence how they shop. Interestingly, 75% of people abandon their online shopping carts due to high prices or the lack of available coupons. (Snipp)
- 35% use digital coupons while shopping in physical stores
- 39% try a new brand because of a coupon
- 50% of shoppers use digital coupons sometimes
- 22% use digital coupons almost every time they shop online
- 35% access or download coupons while shopping in stores
Influencers’ Impact on Coupons & Product Sales
Understanding how to use the product:
- 64% of urban users say influencers help
- 67% of users from the rest of India agree
Finding new brands or product launches:
- 55% of urban users are influenced
- 66% of users from the rest of India agree
Building trust in the product:
- 50% of urban users trust products via influencers
- 54% of users from the rest of India feel the same
Getting coupons/discounts:
- 41% of urban users get help from influencers
- 37% of users from the rest of India
Source: PwC Analysis
Coupon Redemption & Savings Statistics
Coupons help shoppers save big, with millions using them daily to save more and grab better deals. The coupon redemption rates are also increasing each year.
Coupon Redemption Trends
- 54% of all coupon redemptions are done using digital coupons.
- Digital coupon redemption rates went up by 10.6% from 2022 to 2023.
- The average redemption rate for digital coupons is 7%
- 93% of digital coupon users use a smartphone to redeem coupons.
- 85% of people use a digital coupon within a week of getting it
- 30% of people use it within a day of receiving it
- The redemption rate for mobile coupons is 10 times higher than that of paper coupons.
Source: Snipp
Insights on Coupon Savings
People who use coupons spend, on average, 24% more.
Retailers see a 50% increase in conversions when they offer coupons.
The average yearly savings from using digital coupons is $1465. That is 6.4% of what an average household spends.
Here’s the average monthly savings breakdown on digital coupons:
- 28% save less than $10 per month
- 35% save between $10 and $25
- 23% save between $25 and $50
- 9% save between $50 and $100
- 5% save more than $100 per month
Source: Snipp
Final Thoughts on Coupon Trends
The use of coupons is growing rapidly, as shoppers seek to maximize discounts and brands aim to boost sales.
From emails and social media to apps and websites, coupons are everywhere, and millions of consumers are using them more than ever.
Businesses are offering coupons for three main reasons: to attract new customers, boost sales, and reduce cart abandonment.
What are your thoughts on the coupon statistics listed here? Do you find coupons attractive? Have any questions? Let us know in the comments.
FAQs on Coupon Usage
83% of shoppers say coupons affect how they shop. 35% of shoppers use digital coupons in stores, and 39% try new brands because of a coupon.
In 2024, the global digital coupons market was valued at approximately $8.87 billion. It’s expected to grow to about $10.57 billion in 2025.
On average, 7% of digital coupons are redeemed.
Most online shoppers spend around 5 to 10 minutes searching for a digital coupon.
Yes! 89% of Millennials, 86% of Gen X, 78% of Gen Z, and 76% of Boomers would try a new brand if they got a coupon.
