Google Ads is the dominant advertising platform, and some of its keywords cost a fortune to bid on.
Yes, that’s right!
These expensive keywords reveal the value of specific industries and how much companies are willing to pay for visibility.
Ahead of 2026, understanding these keywords can help advertisers plan their budgets and strategies more effectively.
In this article, we will look at the 100 most expensive keywords in Google Ads for 2026, what drives their prices, and which sectors dominate the list.
Let’s quickly get into it!
Table of Contents
Top 100 most expensive keywords in Google Ads for 2026
Here is the complete list of the 100 most expensive keywords for 2026. I have ranked these keywords based on the CPC among the various categories.
I have also created this list in a downloadable format. Click below to download your keyword list.
| Sr. No. | Keyword | CPS (USD) | Volume |
|---|---|---|---|
| 1 | how to withdraw money from cit bank | 1000 | 20 |
| 2 | does cit bank charge for wire transfers | 1000 | 20 |
| 3 | what does cit bank stand for | 1000 | 20 |
| 4 | how to close cit account | 1000 | 10 |
| 5 | does cit bank use zelle | 1000 | 20 |
| 6 | is cit bank down right now | 1000 | 0 |
| 7 | how big is cit bank | 1000 | 20 |
| 8 | what is maritime law | 820 | 1300 |
| 9 | how much is rezdiffra without insurance | 659.99 | 10 |
| 10 | does keiser university accept sophia credits | 627.98 | 20 |
| 11 | how long has cit bank been around | 624.23 | 30 |
| 12 | how long does it take to open amex savings account | 556.75 | 20 |
| 13 | how to wire from amex savings | 550.64 | 20 |
| 14 | how to add balance to tiktok ads manager | 539.31 | 20 |
| 15 | does keiser university accept fafsa | 473.02 | 30 |
| 16 | what gpa do you need to get into keiser university | 466.18 | 20 |
| 17 | is keiser university hard to get into | 442.39 | 20 |
| 18 | is usaa better than allstate | 436.9 | 20 |
| 19 | is merrill edge part of bank of america | 421.52 | 20 |
| 20 | is home outlet direct legitimate | 390.41 | 0 |
| 21 | how to access my google ads account | 382.98 | 0 |
| 22 | how to sign up for walmart plus student | 380.04 | 20 |
| 23 | is cit fdic insured | 371.27 | 30 |
| 24 | do keiser university credits transfer | 356.02 | 20 |
| 25 | is keiser university private | 355.05 | 20 |
| 26 | how to delete tiktok ad account | 354.49 | 0 |
| 27 | how to upgrade google meet | 339.07 | 20 |
| 28 | how to sell employee stock on fidelity | 332.33 | 20 |
| 29 | what insurance companies does allstate own | 331.34 | 20 |
| 30 | is keiser university accredited for sonography | 328.55 | 10 |
| 31 | does allstate do home inspections | 322.27 | 10 |
| 32 | why is allstate home insurance so cheap | 322.21 | 20 |
| 33 | is american express a safe bank | 319.18 | 20 |
| 34 | is american express an online bank | 307.22 | 20 |
| 35 | does keiser university accept bright futures | 302.86 | 30 |
| 36 | what is primary care provider | 288.19 | 4400 |
| 37 | does allstate require a home inspection | 287.27 | 20 |
| 38 | is keiser university public or private | 276.72 | 50 |
| 39 | is keiser a good university | 275.96 | 30 |
| 40 | a lawyer for a car accident | 268.61 | 70 |
| 41 | how to create a new google ads account | 267.81 | 20 |
| 42 | how to sponsored ad on google | 264.21 | 20 |
| 43 | does cit bank have branches | 262.69 | 70 |
| 44 | can i have two renters insurance policies usaa | 261.3 | 20 |
| 45 | does walmart plus have student discount | 259.2 | 20 |
| 46 | how long does cit bank transfer take | 233.64 | 30 |
| 47 | how zillexit software can be stored safely | 230 | 90 |
| 48 | do i need a lawyer after an accident | 222.91 | 20 |
| 49 | does usaa have storage unit insurance | 221.99 | 10 |
| 50 | is sweet james a good law firm | 220 | 20 |
| 51 | is keiser university worth it | 211.25 | 30 |
| 52 | what is go high level software | 211.2 | 20 |
| 53 | how to get my business on google reviews | 209.05 | 20 |
| 54 | does optimum offer student discounts | 201.66 | 20 |
| 55 | what is an spv finance | 200.19 | 20 |
| 56 | is home outlet direct legit | 198.82 | 210 |
| 57 | does optimum offer military discount | 196.2 | 20 |
| 58 | is market surge worth it | 185.91 | 20 |
| 59 | what skills do you need for real estate | 183.36 | 30 |
| 60 | how to do marketing on google | 164.59 | 0 |
| 61 | how to do google marketing | 164.59 | 20 |
| 62 | how to hire a motorcycle injury lawyer near me | 155.47 | 20 |
| 63 | where is keiser university located | 149.21 | 110 |
| 64 | what is relativity software | 146.93 | 50 |
| 65 | how to find a car accident lawyer | 144.02 | 40 |
| 66 | do t mobile employees get discounts | 142.96 | 30 |
| 67 | what's the best hr software for employer of record | 130.13 | 70 |
| 68 | who owns gruber law offices | 130 | 0 |
| 69 | should i get a lawyer for a dog bite | 129.31 | 20 |
| 70 | does humana have health insurance | 127.61 | 20 |
| 71 | how to create a google business account for reviews | 118.03 | 30 |
| 72 | is it worth getting a car accident lawyer | 116.96 | 40 |
| 73 | who's the top lawyer for motorcycle accident | 115.62 | 10 |
| 74 | what software can streamline company card expenses | 112.32 | 50 |
| 75 | does allstate do military discounts | 110.35 | 30 |
| 76 | are the law brothers married | 110 | 70 |
| 77 | how old are the law brothers | 110 | 110 |
| 78 | is health first medicare | 106.2 | 20 |
| 79 | may lindstrom discount code | 103.9 | 20 |
| 80 | is humana health insurance | 100.42 | 20 |
| 81 | what is re marketing | 97.36 | 10 |
| 82 | is sage an accounting software | 96.6 | 20 |
| 83 | what we make reviews | 93.59 | 70 |
| 84 | does echo park accept outside financing | 90 | 30 |
| 85 | may lindstrom coupon code | 89.31 | 20 |
| 86 | what is electronic discovery law | 82.03 | 30 |
| 87 | how to advertise law firm | 70.29 | 20 |
| 88 | may lindstrom net worth | 64.81 | 20 |
| 89 | how to market a pharmacy | 61.94 | 20 |
| 90 | how to test drive a rivian | 54.99 | 140 |
| 91 | what does abm mean in marketing | 53.06 | 20 |
| 92 | when i work coupon code | 51.58 | 20 |
| 93 | may lindstrom review | 51.55 | 20 |
| 94 | what is vibe marketing | 50 | 90 |
| 95 | do i need car insurance to test drive a car | 43.4 | 20 |
| 96 | what is dan newlin net worth | 42.3 | 20 |
| 97 | what is no pay no play law | 40.83 | 20 |
| 98 | what is bloomberg's net worth | 39.66 | 30 |
| 99 | how to get clients for a law firm | 37.55 | 10 |
| 100 | can you use coupons at sam's club | 19.39 | 210 |
Most Expensive Keywords by Industry
Here’s a breakdown of the most expensive keywords across major industries. This list will help you quickly find high-value keyword opportunities related to your business and understand how competitive each niche is.
1. Legal
The legal industry has always been on top when it comes to cost-per-click (CPC) advertising.
This is because legal services, especially personal injury, accident, and medical malpractice cases, often yield large payouts, making advertisers willing to spend aggressively for leads.
The intense competition among law firms drives up keyword prices.
Here are a few keywords that you can target:
| Keyword | CPC (USD) |
|---|---|
| what is maritime law | 820 |
| a lawyer for a car accident | 268.61 |
| do i need a lawyer after an accident | 222.91 |
| is sweet james a good law firm | 220 |
| how to hire a motorcycle injury lawyer near me | 155.47 |
| how to find a car accident lawyer | 144.02 |
| who owns gruber law offices | 130 |
2. Insurance
Insurance is another highly competitive sector with some of the priciest keywords.
This is mainly because insurance policies, such as auto, health, life, or business, represent long-term commitments with high customer lifetime values.
Many insurance keywords have a significant volume of searches, which sometimes keeps the CPC lower than some legal terms, but the competition remains fierce for localized and specific insurance policies.
Companies invest heavily in acquiring customers through paid search, which drives up keyword costs.
| Keyword | CPC (USD) |
|---|---|
| how much is rezdiffra without insurance | 659.99 |
| is cit fdic insured | 371.27 |
| what insurance companies does allstate own | 331.34 |
| does usaa have storage unit insurance | 221.99 |
| does humana have health insurance | 127.61 |
| is health first medicare | 106.2 |
| is humana health insurance | 100.42 |
3. Finance & Banking
Next, the finance and banking category also features some of the costliest keywords over Google advertising.
Well, this is because financial products like loans, mortgages and investment services often involve large sums of money and long-term customer relationships.
This industry demands a smart balance between keyword cost and conversion potential, to target the most relevant and intent-driven keywords to maximize return on ad spend.
| Keyword | CPC (USD) |
|---|---|
| does cit bank charge for wire transfers | 1000 |
| does cit bank use zelle | 1000 |
| how big is cit bank | 1000 |
| how to withdraw money from cit bank | 1000 |
| is cit bank down right now | 1000 |
| what does cit bank stand for | 1000 |
| how long has cit bank been around | 624.23 |
4. Discounts and Coupons
We all know how people are attracted to discounts and coupons. Whenever a buyer sees discount deals, the chances of conversion are really high.
Keywords in this sector tend to focus on seasonal promotions, specific brands, and types of coupons. Though CPCs here are generally lower than in legal or finance, competition can still be strong, especially around sales events and holidays.
| Keyword | CPC (USD) |
|---|---|
| does walmart plus have student discount | 259.2 |
| does optimum offer student discounts | 201.66 |
| does optimum offer military discount | 196.2 |
| do t mobile employees get discounts | 142.96 |
| does allstate do military discounts | 110.35 |
| may lindstrom discount code | 103.9 |
| may lindstrom coupon code | 89.31 |
5. Marketing & Advertising
Marketing and advertising is highly competitive that drives up the cost of the keywords in this space.
Companies invest heavily in digital advertising to reach targeted audiences across multiple platforms, such as LinkedIn, TikTok, and Google.
Here are a few keywords related to marketing and advertising with high cost per click.
| Keyword | CPC (USD) |
|---|---|
| how to get my business on google reviews | 209.05 |
| is market surge worth it | 185.91 |
| how to do google marketing | 164.59 |
| how to do marketing on google | 164.59 |
| how to create a google business account for reviews | 118.03 |
| what is re marketing | 97.36 |
| what we make reviews | 93.59 |
6. Business Software (SaaS)
The SaaS industry is rapidly growing, with the market expected to reach nearly $400 billion in 2025.
This growth is driven by the increasing adoption of cloud-based software solutions that offer flexibility, scalability, and cost efficiency for businesses of all sizes. Companies rely on SaaS solutions for everything from security and HR to managing expenses..
Here are a few keywords that you can target within business software category:
| Keyword | CPC (USD) |
|---|---|
| how zillexit software can be stored safely | 230 |
| what is go high level software | 211.2 |
| what is relativity software | 146.93 |
| what’s the best hr software for employer of record | 130.13 |
| what software can streamline company card expenses | 112.32 |
7. Education
As more students and professionals seek accessible and affordable education, online learning platforms and universities are expanding their offerings to meet diverse needs.
The industry covers a broad range of areas including universities, vocational training, continuing education, and e-learning, each with growing competition for student enrollment.
| Keyword | CPC (USD) |
|---|---|
| does keiser university accept sophia credits | 627.98 |
| does keiser university accept fafsa | 473.02 |
| what gpa do you need to get into keiser university | 466.18 |
| is keiser university hard to get into | 442.39 |
| do keiser university credits transfer | 356.02 |
| is keiser university private | 355.05 |
| is keiser university accredited for sonography | 328.55 |
8. Other
In addition to these categories, here are some keywords that possess a high cost per click. Take a look:
| Keyword | CPC (USD) |
|---|---|
| how to close cit account | 1000 |
| is home outlet direct legitimate | 390.41 |
| how to access my google ads account | 382.98 |
| how to sign up for walmart plus student | 380.04 |
| how to delete tiktok ad account | 354.49 |
| how to upgrade google meet | 339.07 |
| does allstate do home inspections | 322.27 |
| why is allstate home insurance so cheap | 322.21 |
| how to sell employee stock on fidelity | 332.33 |
| how to wire from amex savings | 550.64 |
| how long does it take to open amex savings account | 556.75 |
| how to add balance to tiktok ads manager | 539.31 |
| how to create a new google ads account | 267.81 |
| how to sponsored ad on google | 264.21 |
| what is primary care provider | 288.19 |
| does allstate require a home inspection | 287.27 |
| what skills do you need for real estate | 183.36 |
| may lindstrom net worth | 64.81 |
| what is dan newlin net worth | 42.3 |
| what is bloomberg’s net worth | 39.66 |
How to Find Out How Much a Keyword Costs?
Now you might wonder how you can check the cost per click per keyword manually. Well, I recommend two popular tools to help you find keyword costs: Google Keyword Planner and Semrush.
1. Google Keyword Planner Tool (Free)
| Feature | Details |
|---|---|
| Cost | Free with a Google Ads account |
| Data Source | Real Google search query data |
| CPC Information | Provides estimated CPC ranges |
| Extra Insights | Keyword volume, competition, forecasts |
Google Keyword Planner is a free tool within Google Ads designed to help you find keywords and understand their costs based on Google search data. It’s perfect for anyone getting started with keyword research.
How to use it to find high CPC keywords?
- Sign in to your Google Ads account.
- Click on the “Tools & Settings” icon, then select “Keyword Planner” under the “Planning” section.
- Choose “Discover new keywords” to find relevant keywords or “Get search volume and forecasts” to analyze your existing list.
- Enter your keywords or a website URL to get keyword suggestions and data.
- Review the “Top of page bid (low range)” and “Top of page bid (high range)” to see estimated average CPCs.
- Use filters such as location, language, and date range to narrow your results.
2. Semrush (Free/Paid)
| Feature | Details |
|---|---|
| Cost | Paid plans, free trial available |
| Data Source | Aggregate from search engines |
| CPC Information | Average CPC by keyword and region |
| Extra Insights | Competitor analysis, trends, volume |
Semrush is a premium SEO and PPC research tool that goes deeper, offering keyword cost estimates plus competitive metrics across multiple platforms beyond Google.
How to Use Semrush to find high CPC keywords?
- Log in to your Semrush account (free trial available).
- Navigate to the “Keyword Overview” tool.
- Enter a keyword and select your target country.
- View the “CPC” metric, which shows the average cost per click.
- Explore additional data, such as keyword variations, keyword difficulty, and competitor keywords.
Final Thoughts
So now you have the complete list of 100 most expensive keywords on Google Ads. I have also categorised them as per the category so that you can directly focus on your intent.
While bidding on these keywords can be costly, they often bring high returns when targeted correctly.
For anyone running Google Ads campaigns, paying attention to these keywords helps make smarter choices about where to spend and how to plan.
Watching how these costs change over time can also guide your future advertising decisions and keep you ahead in a crowded market.
FAQ‘s
What are the most expensive keywords on Google Ads in 2026?
The most expensive keywords in 2026 are mostly related to finance, insurance, legal services, and healthcare industries.
Why are some keywords so expensive on Google Ads?
High competition and strong buyer intent drive some keywords to be very costly as many advertisers compete for valuable clicks.
How much do Google Ads keywords cost on average?
The average cost per click (CPC) varies but generally ranges from $1 to $2, with some niches charging much more.
Which industries have the highest CPC in Google Ads?
Finance, insurance, legal, and healthcare sectors typically have the highest CPC rates.
Are expensive keywords worth it for small businesses?
They can be, but small businesses should carefully weigh the return on investment before bidding on costly keywords.
How can I find expensive keywords in my niche?
Use keyword research tools like Google Keyword Planner or third-party platforms to filter keywords by CPC.
What is considered a high CPC keyword in 2026?
Keywords with a CPC above $50 are generally considered high in 2026.
How do I know if a keyword is too expensive for my campaign?
Analyze your budget and the expected return; if the cost per click outweighs the potential profit, the keyword may be too expensive.
